Rex Insurance
Rex Insurance is a Nigerian general insurance company offering motor, fire, marine, aviation, agricultural, energy, and personal protection products to individuals and corporate clients across Nigeria, distributed through 14 branches and a digital e-portal.
- Company typePrivate
- Founded1916
- HeadquartersLagos, Nigeria
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Rex Insurance does
Rex Insurance Limited is a Nigerian general insurance company headquartered in Victoria Island, Lagos, with operations that trace back over 100 years to the former Royal Exchange General Insurance Company (REGIC). The company was rebranded to Rex Insurance in 2024 alongside a head office relocation. It operates a 14-branch network across Nigeria covering Lagos, Abuja, Port Harcourt, Kano, Ibadan, Enugu, Kaduna, Benin City, Asaba, Aba, and Warri, complemented by a digital self-service e-portal (eportal.rexinsure.com) for online quoting, policy purchase, and claims reporting.
Rex Insurance offers a broad portfolio across personal and commercial lines. Personal products include motor, fire, general accident, home protection, shop protection, personal care, family care, group care, student protection, driver and rider protection, and parcel protection, typically structured in tiered pricing options. Corporate and specialty lines include aviation, marine, engineering, energy, oil and gas, industrial all risks, bonds (advance payment, performance, bid), and agricultural insurance including a Weather Index Insurance product launched in partnership with the Nigerian Meteorological Agency (Nimet) and reinsured through Africa RE. The simplified claims process is positioned as a key differentiator, consolidating the traditional multi-step workflow into a four-step process.
The company's revenue model is primarily gross written premiums across multiple insurance classes. For FY2024, Rex Insurance reported N28.76 billion in gross written premiums, a 72% increase from N16.7 billion in 2023, with profit before tax of N880.7 million, total assets of N56.1 billion, and N30.2 billion paid in claims across various business classes. Go-to-market combines direct-to-consumer digital self-service, retail walk-in branch traffic, and field sales for corporate and enterprise clients, with active event sponsorship and industry leadership visibility (the MD serves as the 27th Chairman of the Nigerian Insurers Association).
Rex Insurance firmographics
Firmographics- Name
- Rex Insurance
- Legal name
- Rex Insurance Limited
- Website
- https://rexinsure.com
- Company type
- Private
- Founded year
- 1916
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rex Insurance is a Nigerian general insurance company offering motor, fire, marine, aviation, agricultural, energy, and personal protection products to individuals and corporate clients across Nigeria, distributed through 14 branches and a digital e-portal.
- Ownership category
- akta.pro rank
Rex Insurance industry classification
Industry- Product category
- General Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412)
- SIC
- Fire, Marine & Casualty Insurance (6331), Surety Insurance (6351), Accident & Health Insurance (6321)
- akta.pro primary industry
- Product Liability (FSAJADAC)
- akta.pro secondary industries
- Travel & Accident (Non-Life) Insurance (FSAJAMAN), Personal Accident Insurance (Injury, Disability & Income Benefit) (FSAJAJAD), Ocean Marine Insurance (Hull, Cargo & Freight) (FSAJAHAA), Individual AD&D Insurance (Direct-to-Consumer) (FSAIALAC)
Keywords
Where Rex Insurance is headquartered
LocationHeadquarters
- HQ city
- Lagos
- HQ country
- Nigeria
- HQ region
- Africa
Offices12 records
Markets served
Rex Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Gross Written Premiums: Rex Insurance generates revenue primarily through insurance premiums across multiple lines of business including motor, fire, marine, engineering, agriculture, aviation, and bond insurance. For 2024, the company reported N28.76 billion in gross written premiums, a 72% increase from N16.7 billion in 2023.
- Insurance Premiums (Multiple Classes): The company collects premiums from both personal and corporate insurance products. Premiums are collected at policy inception and renewed annually, covering motor, fire, general accident, engineering, marine, energy, agriculture, bonds, and aviation lines of business.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Annual | Home Protection FIRE ONLY - 5 tier options (A through E) |
| Unit Pricing | Annual | Home Protection FIRE & BURGLARY - 5 tier options (A through E) |
| Unit Pricing | Annual | Motor Third-Party Insurance - 4 vehicle categories |
| Unit Pricing | Annual | Student Protection Plan - 5 tier options |
| Unit Pricing | Annual | Driver & Riders Protection Plan - 5 tier options |
| Unit Pricing | Annual | Royal Family Care Plan - 3 tier options |
| Unit Pricing | Annual | Shop Protection Plan - 10 tier options (Fire Only & Fire & Burglary) |
| Unit Pricing | Annual | Royal Personal Care Plan - 5 tier options |
| Unit Pricing | Pay-as-you-go | Parcel Protection Plan - 5 tier options |
| Unit Pricing | Annual | Royal Group Care Plan - 5 tier options |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Rex Insurance product offering
Product offeringCore offering
Rex Insurance is a Nigerian general insurance company that underwrites and sells motor, fire, marine, aviation, engineering, agriculture, energy, bond, and personal accident insurance products. It serves both individual consumers (via a self-service e-portal and 14-branch network) and corporate clients (aviation, marine, energy, bonds, engineering, agricultural lines) across Nigeria, collecting premiums at policy inception with annual renewals.
Product overview
Rex Insurance is a Nigerian general insurance company operating as a single unified platform with a broad portfolio of insurance products organized across personal, corporate, and specialized segments. The personal products include Motor Insurance, Fire Insurance, General Accident Insurance, and Retail Insurance, while corporate products extend to Marine, Aviation, Bond, Engineering, Agriculture, Energy, and Industrial All Risks Insurance. The company also operates a digital e-portal offering specialized products including Home Protection Plan (Fire Only and Fire & Burglary), Shop Protection Plan, Royal Personal Care, Royal Family Care, Royal Group Care, Driver & Riders Protection Plan, Student Protection Plan, Parcel Protection Plan, and Royal Auto Variants. In 2024, Rex Insurance completed its rebranding from Royal Exchange General Insurance Company (REGIC) and is focused on expanding agricultural insurance through partnerships with organizations like NIMET and Africa RE.
Differentiator
Problem solved
Functional benefit
Products and services
- Motor Insurance Comprehensive and third-party motor vehicle insurance covering damage, theft, and liability. Offered as Third Party, Royal Auto Silver (3.5% + N15,000), and Royal Auto Bronze (3% + N15,000) variants; private car third-party starts at N15,000, buses at N20,000, motorcycles at N1,000.
- Fire Insurance Insurance coverage against fire damage to residential, commercial, and industrial property and assets, available as personal fire cover or corporate industrial fire cover.
- General Accident Insurance Coverage for bodily injury and death resulting from accidents, including legal liability to third parties; encompasses personal accident and liability products such as Royal Personal Care, Royal Family Care, Royal Group Care, Driver & Riders Protection, and Student Protection.
- Aviation Insurance Comprehensive cover against loss or damage to aircraft operating worldwide, including operator's legal liability to third parties, passenger liability, public liability, ground risk hull insurance, and in-flight insurance.
- Bond Insurance Guarantee bonds including Advanced Payment Bond, Performance Bond (contract bond for project completion), and Bid Bond for tendering purposes.
- Engineering Insurance Insurance coverage for engineering projects, construction machinery, and equipment against various risks during construction and operation.
- Marine Insurance Coverage for goods in transit and marine vessels, including Single Transit and Open Cover insurance options for goods transported by road, rail, or inland waterway.
- Agriculture Insurance Insurance products for the agricultural sector including Weather Index Insurance for smallholder farmers (co-developed with Nimet and Africa RE), covering crop losses due to weather conditions and tailored coverage for agribusinesses.
- Energy Insurance Insurance coverage for oil and gas operations and energy sector risks.
- Industrial All Risks Insurance Comprehensive industrial coverage combining multiple risk categories for large industrial and commercial operations.
- Home Protection Plan Insurance for household items against fire, flood, windstorm, and burglary. Available as Fire Only (5 tiers: N2,500 to N10,000) or Fire & Burglary (5 tiers: N4,250 to N17,000) covering sums insured from N500,000 to N2,000,000.
- Shop Protection Plan Insurance for shops and supermarket owners against fire, burglary, flood, and windstorm damage to goods and premises. Available as Fire Only (5 tiers: N4,000 to N16,250) or Fire & Burglary (5 tiers: N6,250 to N25,000).
- Royal Personal Care Individual insurance providing compensation for medical expenses, permanent disability, and death resulting from accidents. Five coverage tiers from N2,625 to N10,500.
- Royal Family Care Family insurance providing compensation for accidental death, permanent disability, and medical expenses for family members including parents and children. Three coverage tiers from N2,625 per parent to N10,500 per parent.
- Royal Group Care Group insurance for associations, organizations, and staff providing compensation for bodily injury, medical expenses, permanent disability, or death. Five coverage tiers from N5,150 to N17,700 covering up to N2,000,000 death plus N2,000,000 permanent disability plus N200,000 medical expenses.
- Driver & Riders Protection Plan Compensation plan for licensed drivers, corporate drivers, commercial drivers, dispatch riders, tricycle and motorcycle riders covering medical expenses, death benefits, and permanent disability compensation. Five tiers from N2,000 to N9,000.
- Student Protection Plan Insurance ensuring continuous education coverage for students in case of parent or guardian's permanent disability or death. Covers death, permanent disability, and medical expenses. Five tiers from N5,250 to N22,000.
- Parcel Protection Plan Coverage for goods in transit by road, rail, or inland waterway including during boarding, unloading, and temporary garaging. Five tiers from N1,000 to N3,000 covering sums insured up to N300,000.
Quantifiable outcome
- 72% increase in gross written premiums to N28.76 billion in 2024 (from N16.7 billion in 2023)
- +3 more outcomes
Companies that use Rex Insurance
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Rex Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Rex Insurance partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Nimet (Nigerian Meteorological Agency)coreRex Insurance partnered with Nimet (Nigerian Meteorological Agency) to launch Weather Index Insurance products specifically designed for smallholder farmers in Nigeria. This partnership leverages weather data to create innovative insurance products that pay out based on predetermined weather parameters rather than individual loss assessments, making claims processing faster and more transparent for farmers.
- Africa RE (African Reinsurance Corporation)coreRex Insurance formed a strategic partnership with Africa RE (African Reinsurance Corporation) to expand its agricultural insurance offerings across Nigeria. Africa RE provides reinsurance capacity and technical expertise supporting Rex Insurance's goal to deepen its presence in the agricultural insurance sector through tailored products for the farming community.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Rex Insurance competitors and assessment
Company assessmentDirect peers
- Custodian Insurance Plc: Nigerian general insurance company offering motor, fire, marine, engineering, oil & gas and personal lines — overlaps with Rex across corporate P&C and personal lines distribution.
- Coronation Insurance (formerly WAPIC): Nigerian general insurance group offering motor, fire, marine, oil & gas, engineering and personal lines, comparable to Rex in product mix and enterprise customer focus.
- Industrial and General Insurance (IGI) Plc: Nigerian general insurance carrier providing motor, fire, marine, engineering and personal lines — overlaps with Rex in core P&C products and Nigerian retail/corporate market focus.
- AXA Mansard Insurance: Nigerian subsidiary of AXA offering motor, fire, marine, energy, engineering and personal insurance lines with a strong digital platform — directly competes with Rex across all major P&C lines and on digital distribution.
- Leadway Assurance Company: One of Nigeria's largest general insurance companies offering motor, fire, marine, aviation, energy, engineering and personal accident products through both agency and direct channels — Rex Insurance's closest direct competitor in the Nigerian general insurance market.
- Sovereign Trust Insurance Plc: Nigerian general insurance company offering motor, fire, marine, aviation, engineering and oil & gas products to retail and corporate clients — directly comparable in product breadth and target segments to Rex Insurance.
- AIICO Insurance Plc: Major Nigerian composite insurer offering general (motor, fire, marine, engineering, aviation, oil & gas) and life insurance, with a comparable century-old operating history and broad enterprise distribution.
- Cornerstone Insurance Plc: Nigerian general insurer with a comparable product mix across motor, fire, marine, engineering and oil & energy lines, serving both retail and corporate customers across Nigeria.
Regional players
- Old Mutual Nigeria: Pan-African insurance group operating in Nigeria with general and life insurance products; while broader in geographic scope, it competes directly with Rex in the Nigerian P&C retail and corporate market.
Others
- African Reinsurance Corporation (Africa RE): Pan-African reinsurer and Rex's strategic partner on agricultural insurance; while not a direct competitor, Africa RE shapes the competitive landscape by providing reinsurance capacity and technical support to Nigerian primary insurers including Rex.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rex Insurance social profiles
Digital presenceRex Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rex Insurance leadership team
Management profileNumber of profiles
Profiles7 records
Rex Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rex Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rex Insurance
What does Rex Insurance do?
Rex Insurance is a Nigerian general insurance company that underwrites and sells motor, fire, marine, aviation, engineering, agriculture, energy, bond, and personal accident insurance products. It serves both individual consumers (via a self-service e-portal and 14-branch network) and corporate clients (aviation, marine, energy, bonds, engineering, agricultural lines) across Nigeria, collecting premiums at policy inception with annual renewals.
Is Rex Insurance a public or private company?
Rex Insurance is a private company. It is classified as unknown and is currently operating.
When was Rex Insurance founded?
Rex Insurance was founded in 1916. It employs 101 to 250 people.
Where is Rex Insurance based?
Rex Insurance is headquartered in Lagos, Nigeria, in the Africa region.
How does Rex Insurance make money?
Two revenue lines are on record. Gross Written Premiums are the primary driver. The others are insurance Premiums (Multiple Classes).
Who are Rex Insurance's main competitors?
Direct peers on record are Custodian Insurance Plc, Coronation Insurance (formerly WAPIC), Industrial and General Insurance (IGI) Plc, AXA Mansard Insurance, Leadway Assurance Company, Sovereign Trust Insurance Plc, AIICO Insurance Plc and Cornerstone Insurance Plc. Old Mutual Nigeria is listed as a regional player. African Reinsurance Corporation (Africa RE) is listed as an others.
Does Rex Insurance have an API?
No public API is recorded for Rex Insurance.
What industry is Rex Insurance in?
Rex Insurance's product category is General Insurance. Its primary akta.pro industry code is FSAJADAC, Product Liability, with a secondary code of FSAJAMAN, Travel & Accident (Non-Life) Insurance. Its NAICS code is 524126 and its SIC code is 6331.