What Fuelre4m does

Fuelre4m is a Dubai-headquartered clean-fuel technology company that develops and markets the Re4mx suite of fuel-treatment additives, which it describes as a 100% organic vegetable-ester-based nano-biotechnology that reformulates fossil fuel molecules to improve combustion efficiency, reduce emissions, and enhance engine performance without any engine modification. The product range spans seven variants covering the full fuel lifecycle: Re4mx Diesel, Fueloil, Petrol, Pipeline, Crude, Refine, and Jet, with separately launched Re4mx Pipeline and Refine products positioned for upstream and mid-stream operators. In May 2025 the company extended the platform with Styrex, a process that converts expanded polystyrene waste into energy-dense sustainable fuel using 7% of the Re4mx manufacturing waste stream plus two additional ingredients, marketed as the first commercial solution to the polystyrene crisis.

The company serves heavy-fuel-intensive enterprise customers rather than retail consumers, with named deployments including Holcim UK (200+ construction and quarrying sites), Bontrup Logistics (bulk carriers supporting a Marshall Islands sea wall), Emirates Transport (UAE bus fleet), Ardmore Shipping (VLSFO trial), Irish Rail (locomotives), Aldar Education (school buses), GardaWorld (security convoys in Iraq), and other fleets. Field sales cycles routinely involve multi-year trials and third-party OBD/flue measurement before commercial rollout. Fuelre4m reports outcome figures of 15-20% fuel-economy improvement and 40-80% emissions elimination on fuel consumed, positioning the product under a "net zero cost" pricing promise where claimed fuel savings offset additive cost.

The business model combines direct enterprise sales with multi-tier distribution: Trident acts as the official global 3PL/4PL distributor, GiGi Investments covers Africa, and additional regional distributors address South America, supported by owned offices in the UK, Mexico, South Africa, and Colombia. Revenue streams include volume-based Re4mx product sales, managed-service licensing for Styrex, and digital-infrastructure subscriptions for emissions/verification dashboards. The company is privately held and founder-led by Rob Mortimer, with no external funding rounds, mergers and acquisitions, or public listings disclosed in available sources.

Name

Fuelre4m

Legal name

Fuelre4m

Website

https://fuelre4m.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Fuelre4m is a Dubai-based clean-fuel technology company that sells the Re4mx suite of 100% organic vegetable-ester fuel additives across diesel, petrol, marine fuel, pipeline, crude, refining, and jet applications, serving heavy-fuel enterprise customers in maritime, construction, transport, rail, and power generation with no engine modification required.

Ownership category

akta.pro rank

Product category

Fuel Additives

NAICS

Petroleum and Coal Products Manufacturing (3241), Basic Chemical Manufacturing (3251)

SIC

Miscellaneous Products Of Petroleum & Coal (2990), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Reforming, Isomerization & Alkylation (Octane & Gasoline Upgrading) (EUALAGAF)

akta.pro secondary industries

Refinery Blending & Product Quality Control (Gasoline/Diesel/Jet Blending, Additives) (EUALAGAJ), Biofuels & Renewable Fuels Switching (Biomethane/RNG, Bio-oils, Sustainable Biomass) (EUABAJAD), Alternative Low-Carbon Marine Fuels Bunkering (Methanol, Biofuels, Ammonia, Hydrogen) (TLAHAKAC)

Keywords

• Fuel reforming technology
• Fossil fuel additives
• Marine fuel optimization
• Emissions reduction solutions
• Fuel efficiency enhancement

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Re4mx Product Sales: Sale of Re4mx fuel reforming products across multiple formulations (Diesel, Fueloil, Petrol, Jet, Pipeline, Crude, Refine). Products are delivered in pre-measured containers and dosed directly into customer fuel systems. Revenue generated from volume-based product sales to industrial customers.
2. Styrex Technology Licensing: Styrex polystyrene conversion technology offered as full turnkey managed solution. The company provides the complete system for polystyrene waste processing and energy conversion.
3. Digital Infrastructure Services: AI-enabled dashboard for emissions tracking, blockchain-based verification, and full traceability as part of integrated decarbonization programs for enterprise clients like Holcim UK.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Fuelre4m manufactures and sells the Re4mx suite of fuel reforming additives — chemical products based on 100% organic vegetable esters that are dosed directly into fossil fuels (diesel, petrol, fuel oil, crude, jet, pipeline) to improve combustion efficiency, reduce emissions, and cut fuel consumption without engine modifications. The company also sells Styrex, a separate organic process that breaks down expanded polystyrene waste into energy-dense sustainable fuel.

Product overview

Fuelre4m offers the Re4mx suite of high-efficiency fuel technologies designed to optimise how fuel behaves across the full lifecycle. The product portfolio consists of multiple variants—Re4mx Diesel, Re4mx Fueloil, Re4mx Petrol, Re4mx Pipeline, Re4mx Crude, Re4mx Refine, and Re4mx Jet—each targeting specific fuel types and stages from upstream crude handling through downstream combustion. All Re4mx products are built from 100% natural esters and enhance molecular structure to improve flow, stability, and burn quality, enabling cleaner combustion, lower emissions, and better engine performance without changing infrastructure. Additionally, Styrex is a separate groundbreaking product that transforms expanded polystyrene waste into energy-dense sustainable fuel using an organic process discovered during Re4mx development. The products are delivered with digital infrastructure including VIRDIS distribution system and AI-enabled verification dashboards.

Differentiator

Problem solved

Functional benefit

Brands

• Re4mx: Suite of high-efficiency fuel technologies designed to optimize fuel behavior across the full lifecycle. Built from 100% natural esters, includes Re4mx Diesel, Re4mx Fueloil, Re4mx Petrol, Re4mx Pipeline, Re4mx Crude, Re4mx Refine, and Re4mx Jet products.
• Styrex

Products and services

• Re4mx Diesel High-efficiency fuel additive that improves burn quality, lowers emissions, and reduces fuel consumption across heavy-duty diesel engines without any engine changes. Designed for transport, mining, power and fleets.
• Re4mx Fueloil Fuel additive designed for marine and industrial power production that cuts emissions, reduces scrubber waste, and delivers more power per drop with zero retrofit required.
• Re4mx Petrol Fuel additive that enhances combustion in petrol engines, boosting efficiency, cutting emissions, and improving performance for gasoline engines without compromise.
• Re4mx Pipeline Fuel additive that improves flow, reduces wax build-up and Naphtha, and lowers the energy needed to move crude and refined fuels through pipeline systems making every barrel cleaner and more efficient.
• Re4mx Crude Fuel additive that treats raw crude at the source, improving pumpability, reducing sludge, and preparing oil for cleaner, more efficient refining downstream.
• Re4mx Refine Fuel additive that upgrades intermediate fuel streams inside the refinery, improving distillate quality, stabilising blends, and enabling extraction of higher value products.
• Re4mx Jet Fuel additive that enhances performance of traditional jet fuel and SAF blends, cutting emissions, improving fuel stability, and maximising engine efficiency in aviation ground and flight operations.
• Styrex A 100% organic process that transforms expanded polystyrene (EPS) waste into energy-dense sustainable fuel. Breaks down polystyrene at the molecular level to eliminate residual microplastics and convert waste into combustible fuel.

Quantifiable outcome

• 15-20% improvement in fuel economy
• +6 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Holcim UKflagshipStrategic or Co-development Partner · 18 June 2025National rollout of Re4mx technology across 200+ UK construction and quarrying sites following three years of successful trials. First commercial scale deployment in UK construction sector. Includes AI-enabled dashboard with blockchain verification, full traceability, and ESG tracking. Full dosing begins September 2025.
• Bontrup LogisticscoreStrategic or Co-development Partner · 8 June 2025Maritime partnership deploying Re4mx Fueloil on Bontrup Pearl bulk carrier supporting Marshall Islands sea wall project. Follows successful Yeoman Bridge trial showing 44% NOx reduction. Bontrup ships 12M+ tonnes of rock products annually, expanding Fuelre4m technology across additional vessels.
• Emirates TransportflagshipStrategic or Co-development Partner · 2 June 2025Landmark partnership with UAE's leading transport, leasing, and logistics services provider. Entering phase 2 testing of Re4mx across fleet with verified 17-23% fuel efficiency improvement and up to 80% emissions reduction. Using CANedge ECU monitoring for multi-phase verification on 18 buses with undosed control vehicle for comparison.
• Classic Safari UAEminorGTM or Marketing Partner · 1 June 2025Partnership to bring sustainability to vintage Land Rover desert expeditions. Re4mx optimized fuel efficiency for 300km convoy of 9 vehicles. Demonstrates product versatility and environmental credentials in off-road adventure segment.
• TridentcoreChannel Partner/ Reseller/ Distributor · 28 May 2025After six months of successful collaboration and testing, Fuelre4m announced Trident as official 3PL/4PL distributor for complete Re4mx product range. Trident's warehousing, logistics, and global distribution capabilities enable worldwide product accessibility with instant stock forwarding. This is a pivotal partnership ensuring seamless delivery to shipping clients and fossil fuel consumers globally.
• Harry Redknapp (Green Goals Campaign)minorGTM or Marketing Partner · 22 July 2024Partnership with former Tottenham, Portsmouth, and West Ham football manager for 'Green Goals' sustainability awareness campaign. Leverages global football industry reach (30M+ tonnes emissions) to promote clean fuel technology awareness.
• GiGi Investments (Pty) LtdcoreChannel Partner/ Reseller/ Distributor · 30 June 2024Strategic partnership marking Fuelre4m's expansion into African market. GiGi Investments serves as distribution and partnership channel for environmentally friendly energy solutions across Africa.
• Ardmore ShippingcoreStrategic or Co-development Partner · 11 June 2024Three-month fuel efficiency trial on Ardmore Seahawk vessel using VLSFO fuel. Focus on reducing fuel consumption and enhancing operational efficiency. Initial pilot demonstrating technology effectiveness for maritime applications.
• Aldar EducationminorStrategic or Co-development Partner · 24 May 2024Partnership to explore Re4mx biofuel use for school bus fleet as part of Aldar Education's net zero strategy. Initiative to reduce carbon emissions from school transportation in UAE.
• CSS ElectronicscoreTechnology or IntegrationPartnership using CANedge engine data loggers to measure and prove Re4mx performance across fleets in real time. Provides objective, technology-led data verification for customer results.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• GoodFuels: Maritime biofuel supplier targeting the same shipping-operator compliance and emissions-reduction pain points (EEXI/CII) that Fuelre4m's Fueloil addresses. Comparable customer profile but with a renewable-fuel alternative rather than additive.
• STEPAN Company: Specialty and intermediate chemicals producer with surfactant and ester chemistry relevant to Fuelre4m's 100% organic vegetable ester base. Comparable on raw-material chemistry and downstream fuel/lubricant applications.
• Oleon (oleochemicals): European oleochemical producer of vegetable-based esters and fatty acids used in lubricants, biofuels, and industrial chemistry. Comparable on the renewable ester feedstock and downstream fuel/lubricant value chain underpinning Re4mx.

Direct peers

• Infineum International: Joint venture between Shell and ExxonMobil producing fuel and engine oil additives for transport and marine applications. Directly comparable in additive chemistry, customer base (refiners, distributors, OEMs), and downstream combustion-efficiency claims.
• Afton Chemical Corporation: Major fuel and lubricant additive manufacturer serving transportation and industrial markets worldwide. Afton's portfolio of combustion improvers and deposit-control additives competes for the same enterprise fuel-treatment wallet as Re4mx.
• Innospec Inc. Global specialty chemicals company with a Performance Chemicals and Fuel Specialties division that supplies fuel additives to refiners, distributors, and end-users — directly comparable to Fuelre4m's fuel-treatment value proposition across diesel, marine fuels, and gasoline.
• Coryton Advanced Fuels: UK-based specialist fuel blender and additive formulator serving motorsport, marine, and industrial fuel customers. Compares as a specialist player in high-performance and sustainable fuel formulations with similar drop-in positioning.

Broad incumbents

• NewMarket Corporation: Holding company for Afton Chemical, focused entirely on petroleum additives. A directly comparable public-market vehicle for investors benchmarking Fuelre4m's long-term fuel-additives TAM and unit economics.
• Chevron Oronite: Subsidiary of Chevron producing fuel and lubricant additives for global transportation, marine, and industrial markets. Larger incumbent serving overlapping customer segments with broader additive portfolios, including marine fuel performance improvers.
• BASF Fuel Additives: Division of BASF producing fuel additives and refinery chemicals for gasoline, diesel, and marine fuels. Compares on chemistry and target applications; vastly larger incumbent with broad distribution and refinery integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fuelre4m
• YouTubeyoutube.com/@fuelre4m
• Facebookfacebook.com/fuelre4m
• LinkedInlinkedin.com/company/fuelre4m
• Instagraminstagram.com/fuelre4m

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fuelre4m