What mmmake does

mmmake GmbH is a Heilbronn-headquartered digital product and consulting firm, founded in 2001 (rebranded from CAMAO TEC in August 2023), operating in the German market with 101–250 employees. The company combines two distinct service lines under one roof: SAP Human Experience Management (HXM) consulting and proprietary SAP tooling, and a brand & communication / marketing agency practice. Its SAP HXM work spans strategy, implementation, and migration across SAP SuccessFactors, SAP HCM on-premise, and SAP Business Technology Platform, delivered under SAP Gold Partner, SAP Gold Sell Partner, and SAP Build Partner designations.

The proprietary product portfolio consists of add-ons for SAP HXM environments: the BeatBox framework and supporting tools (Notification Tool 4 RPCALCD0, Master & Cluster Data Reporter), BeatChart for organizational structure visualization, SubPlanner for short-time working and shift substitution, the HXM Rocket rapid-deployment solution, and a Cloud Readiness Check service. BeatChart is distributed via the SAP Store. The agency practice delivers corporate design, social media marketing, content production, employer branding, and change communications. Named enterprise customers include R+V Allgemeine Versicherung, McDonald's Deutschland, Adolf Würth, Schwarz Gruppe (Lidl, Kaufland), SICK AG, Alfred Kärcher, Webasto, Hyundai Motor Europe, ebm-papst, Messe Frankfurt, Apleona, SIMONA AG, Bad Reichenhaller, and appliedAI Institute.

Revenue is generated through project-based professional services engagements, supplemented by licensing of proprietary SAP add-ons. Go-to-market is consultative, direct enterprise sales with co-selling leverage through the SAP PartnerEdge program. The company operates within the Schwarz Gruppe ecosystem — the group's Datenschutzbeauftragter is referenced via the digits.schwarz domain and the firm acknowledges Schwarz Gruppe support in its SAP Gold Partner achievement — though no formal ownership percentage is publicly disclosed. Geographic footprint is concentrated in DACH, with no disclosed international offices.

Name

mmmake

Legal name

mmmake GmbH

Website

https://mmmake.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

mmmake is a Heilbronn-based German consulting and agency firm delivering SAP Human Experience Management (HXM) implementation services alongside brand, communication, and marketing services, serving mid-to-large enterprises including Schwarz Gruppe, Würth, McDonald's Deutschland, and Hyundai Motor Europe.

Ownership category

akta.pro rank

Product category

SAP HXM Consulting

NAICS

Custom Computer Programming Services (541511), Management Consulting Services (54161), Graphic Design Services (54143)

SIC

Services-Computer Programming Services (7371), Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Digital Strategy & Transformation (BPAHAEAA)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Creative, Content Production & Ad Ops Tools (BPAMALAK), Business Rules & Decision Management Platforms (BRMS/DMN) (HDAEAKAG)

Keywords

• SAP HXM consulting
• Digital transformation services
• Creative agency services
• SAP software development
• HR technology consulting

Headquarters

HQ city

Heilbronn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. SAP HXM Consulting & Implementation Services: End-to-end SAP HXM consulting including SAP SuccessFactors implementation, SAP HCM on-premise services, cloud migration, and HR transformation strategy. Revenue generated through project-based consulting engagements.
2. Brand & Communication Services: Creative agency services including brand development, corporate design, marketing campaigns, social media management, and digital marketing. Revenue generated through project fees and retainer engagements.
3. Strategy & Transformation Consulting: Change management, culture development, HR strategy consulting, and organizational transformation services.
4. SAP Software Products (BeatBox, BeatChart, SubPlanner): Proprietary SAP tools and extensions sold as licensed products or included in service engagements.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

mmmake delivers digital product strategy, design, and software engineering for SAP Human Experience Management (HXM) transformations, brand and communication campaigns, and custom enterprise applications. The firm operates as an SAP Gold Partner providing consulting, implementation, and proprietary add-on tools (BeatBox, BeatChart, SubPlanner), alongside creative agency services spanning brand development, marketing campaigns, social media, and change management for enterprise clients.

Product overview

mmmake is a digital experience provider offering consulting, technology, and agency services with a focus on SAP Human Experience Management (HXM) solutions. The company operates as an SAP Gold and Build Partner, providing both consulting services and proprietary software tools that extend SAP's HXM ecosystem. The core product portfolio includes BeatBox (Framework, Notification Tool, Master & Cluster Data Reporter), BeatChart, and SubPlanner - all designed as add-on modules for SAP HXM environments. The company also offers SAP consulting services including SAP SuccessFactors implementation, SAP HCM On-Premise migration, and SAP Business Technology Platform integration. Additionally, mmmake provides brand, communication, marketing, and change management services, having rebranded from CAMAO TEC to mmmake in August 2023.

Differentiator

Problem solved

Functional benefit

Products and services

• BeatBox Framework Provides SAP HXM developers with comprehensive access to infotypes, enabling efficient processing of sensitive HR data and faster development of custom SAP HXM solutions for enterprise customers.
• BeatBox Notification Tool 4 RPCALCD0 Displays error and warning messages from SAP billing logs in a central list, enabling payroll and HR teams to quickly identify and resolve discrepancies directly.
• BeatChart Flexible and transparent organizational structure visualization for SAP HCM and SAP SuccessFactors, enabling representation of departments, hierarchies, and project teams directly from maintained SAP data.
• SubPlanner Enables managers to control and maintain short-time working and shift substitution data directly within SAP, relieving HR departments and enabling flexible reactions to unforeseen work requirements.
• Cloud Readiness Check Consulting service providing comprehensive assessment of enterprise readiness for SAP SuccessFactors by reviewing existing HCM on-premise systems to identify extensions that need to be moved, customized, or removed.
• HXM Rocket Rapid deployment solution providing best-practice configuration for SAP SuccessFactors that enables enterprise customers to get started in the cloud particularly quickly.
• SAP HCM Consulting & Implementation End-to-end SAP HXM consulting including SAP SuccessFactors implementation, SAP HCM on-premise services, cloud migration, and HR transformation strategy delivered to enterprise clients as project-based engagements.
• Brand & Communication Services Creative agency services including brand development, corporate design, marketing campaigns, social media management, and digital marketing delivered to enterprise clients through project fees and retainer engagements.
• Strategy & Transformation Consulting Change management, culture development, HR strategy consulting, and organizational transformation services for enterprises undergoing digital or cultural change.

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SAP SEcoreTechnology or Integrationmmmake is an SAP Gold Partner and SAP Sell Partner with Gold Status, as well as SAP Build Partner. This partnership provides access to exclusive SAP resources, training, and certifications. The partnership enables co-selling opportunities and access to SAP's product roadmap for better customer service in SAP HXM implementations.
• Schwarz Gruppe (Schwarz Corporate Solutions)coreStrategic or Co-development Partnermmmake appears to be part of or closely aligned with Schwarz Gruppe. The compliance page references Schwarz Corporate Solutions KG, and the SAP Gold Partner achievement credits the Schwarz Gruppe for support. The company's Datenschutzbeauftragter is reachable via digits.schwarz domain. Multiple references to Schwarz Gruppe projects including Lidl and Kaufland.
• CobrainerminorStrategic or Co-development PartnerStartup partner presented at HXM Community Event for creating employee competence profiles. Part of the HR transformation ecosystem.
• GradarminorStrategic or Co-development PartnerStartup partner at HXM Community Event offering easy creation of salary bands. Part of HR transformation ecosystem.
• WorkflexminorStrategic or Co-development PartnerStartup partner at HXM Community Event promising easy working from abroad. Part of HR transformation ecosystem.
• KommmachMINT InitiativeminorStrategic or Co-development PartnerAlliance partner supporting young women at the interface between school and university and between university and career. Promotes interest in scientific and technical professions. mmmake participates in Girls Day activities.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• NTT Data Business Solutions: Global SAP Gold Partner with a dedicated SAP SuccessFactors and HXM practice and significant DACH delivery footprint, competing head-to-head with mmmake on SAP HXM transformation projects.
• All for One Group: German-headquartered SAP consulting and cloud transformation specialist with strong HCM/SF practice, serving mid-market and enterprise customers in DACH — directly overlapping mmmake's SAP HXM services.
• Arvato Systems (Bertelsmann): Bertelsmann-owned IT services provider and SAP partner with HR cloud and digital transformation offerings — comparable scale, SAP-centric portfolio, and DACH roots.
• SNP Schneider-Neureither & Partner: Heidelberg-based SAP transformation specialist with proprietary data migration and CrystalBridge software — a peer in combining SAP implementation services with own-IP software products.

Broad incumbents

• Accenture SAP Practice: Global SI with one of the largest SAP HXM and SuccessFactors practices, frequently competing with regional partners like mmmake on large multi-country HR transformation programs.
• Capgemini Invent: Global consulting arm with deep SAP and HR transformation capabilities, often competing on enterprise digital transformation mandates where mmmake bids.
• T-Systems (Deutsche Telekom): Large German IT services and SAP partner offering digital workplace, cloud, and SAP HXM services at greater scale; competes for the same enterprise HXM transformation deals as mmmake.

Emerging players

• Cundus (HR transformation consultancy): Specialist German HR transformation and SuccessFactors consulting boutique — a more focused competitor to mmmake's HXM transformation work.

Others

• Cobrainer: AI-driven skills/competence platform startup that co-presents at mmmake's HXM Community Events; ecosystem partner rather than competitor, but indicative of the broader HR-tech stack adjacent to mmmake's offerings.

Regional players

• Serviceplan Group: Largest German-owned independent creative agency group; comparable to mmmake's Brand & Communication and campaign services line for enterprise clients in DACH.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mmmake_GmbH
• YouTubeyoutube.com/@mmmake_GmbH
• Facebookfacebook.com/mmmake.GmbH
• LinkedInlinkedin.com/company/mmmake
• Instagraminstagram.com/mmmake_gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mmmake