Champs Pet Kitchen
- Company typePrivate
- Founded2024
- HeadquartersDanville, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Champs Pet Kitchen firmographics
Firmographics- Name
- Champs Pet Kitchen
- Legal name
- Champs Pet Kitchen Inc
- Website
- https://www.champspetkitchen.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Champs Pet Kitchen industry classification
Industry- Product category
- Pet Food & Treats
- NAICS
- Dog and Cat Food Manufacturing (311111), Pet and Pet Supplies Retailers (45991)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Treats & Chews (CRADAFAE)
- akta.pro secondary industries
- Functional & Veterinary Diet Pet Food (CRADAFAF), Natural/Organic & Limited-Ingredient Diets (CRADAFAH)
Keywords
Where Champs Pet Kitchen is headquartered
LocationHeadquarters
- HQ city
- Danville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Champs Pet Kitchen business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales - E-commerce: Direct-to-consumer sales through owned Shopify storefront and Amazon marketplace. All products available in 16oz bags at $19.99 per unit. Offers free shipping on all online orders.
- Retail Distribution: Wholesale distribution through grocery retail partners including Save Mart, Lucky's, Raley's, Bel Air, Nob Hill, Safeway, Albertsons, and regional partners. Products sold in 12oz bags at physical retail locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 16oz Online Bags - All Treat Varieties |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Champs Pet Kitchen product offering
Product offeringCore offering
Champs Pet Kitchen manufactures and sells five recipes of high-protein soft-chew dog treats formulated with functional health-support ingredients (gut, immune, joint, heart, and skin & coat). All products carry a minimum 25-28% real animal protein as the first ingredient, are made in the USA at FDA-approved facilities, and feature a first-in-class human-style Pet Nutrition Facts panel for full label transparency. The line is sold through grocery retail partners and direct-to-consumer e-commerce at $19.99 per 16oz bag.
Product overview
Champs Pet Kitchen is a grocery-first dog treat brand offering five distinct soft-chew treat recipes, each formulated with specific health support benefits. The product line includes Sliders with Beef (Gut Health Support, 27% protein), Smoky Bites with Pork (Immune Support, 28% protein), Savory Patties with Chicken (Bone & Joint Support, 27% protein), Grain-Free Savory Patties with Chicken (Heart Health Support, 27% protein), and Grain-Free Smokehouse Cakes with Salmon (Skin & Coat Support, 26% protein). All products feature real meat as the #1 ingredient, are free from corn, wheat, and soy, contain only 2% fat, and include a human-style Pet Nutrition Facts panel for transparency. The treats are manufactured in the USA and are priced at $19.99 for 16 oz bags.
Differentiator
Problem solved
Functional benefit
Products and services
- Sliders with Beef (Gut Health Support) High-protein soft-chew beef dog treats with 27% real protein as the first ingredient, formulated with oat fiber and pumpkin powder to support digestive and gut health in dogs of all ages.
- Smoky Bites with Pork (Immune Support) High-protein soft-chew pork dog treats with 28% real protein, fortified with antioxidant vitamins C and E to support immune health. Made without corn, wheat, or soy.
- Savory Patties with Chicken (Bone & Joint Support) High-protein chicken dog treats with 27% real protein, fortified with glucosamine and chondroitin sulfate to support joint health and mobility in adult dogs.
- Grain-Free Savory Patties with Chicken (Heart Health Support) Grain-free chicken dog treats with 27% real protein, fortified with taurine for cardiovascular function and made with menhaden fish oil. Formulated without corn, wheat, or soy.
- Grain-Free Smokehouse Cakes with Salmon (Skin & Coat Support) Grain-free salmon dog treats with 26% real protein, rich in omega-3 and omega-6 fatty acids with flaxseed and biotin to support healthy skin and coat.
Quantifiable outcome
- Retail distribution expanding from current stores to 1,200+ locations nationwide by early 2026
Companies that use Champs Pet Kitchen
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Champs Pet Kitchen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Champs Pet Kitchen partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- PawWirecorePartnership with PawWire, the first-of-its-kind B2B2C marketplace platform designed exclusively for the pet industry. PawWire connects brands and consumers through real-time insights, consumer feedback, and built-in promotional tools. Champ's featured in PawWire's Q&A Spotlight series and showcased on platform for digital discovery.
- Save MartcoreNew Northern California grocery retail partner. Save Mart operates hundreds of stores in Northern California and Nevada. Partnership part of 2026 expansion to exceed 1,200 stores nationwide.
- Lucky'scoreNorthern California grocery retail partner for 2026 product rollout covering Northern California, Midwest, and South regions.
- Raley'scoreNorthern California grocery retail partner for 2026 expansion. Raley's operates retail locations across the Western US.
- SafewaycoreMajor grocery chain partner for Northern California and Hawai'i markets. Safeway provides national retail presence for Champ's expansion.
- AlbertsonscoreMajor grocery chain partner for 2026 expansion. Albertsons partnership enables national retail footprint growth.
- Bel AircoreNorthern California grocery retail partner for 2026 expansion across Northern California, Midwest, and South regions.
- Nob HillcoreNorthern California grocery retail partner for 2026 expansion coverage.
- Don Quijote / Don Don DonkicoreHawai'i retail partner for statewide product distribution. Don Quijote provides specialized retail presence for Champ's entry into Hawai'i's pet-loving market.
- Times SupermarketscoreHawai'i grocery retail partner with statewide availability. Part of strategic expansion into one of the nation's most pet-loving markets (60%+ household pet ownership).
- Big Save MarketsminorHawai'i regional grocery partner for statewide distribution.
- Tamura Super MarketminorHawai'i regional grocery partner for product distribution.
- Steve MoylancoreVeteran grocery marketer joins advisory board. Over 20 years of leadership in brand development, shopper engagement, and grocery marketing. Previously Executive Director of Marketing for The Save Mart Companies, with senior roles at Safeway and Ketchum Communications.
- Doug CookcoreFinancial executive joins advisory board. Over 25 years of experience in banking and finance. Currently CFO of Cobalt Equipment, with prior roles at First Republic Bank, Wells Fargo Private Bank, and River City Bank.
- Randy SlentzcoreVeteran retail executive joins inaugural advisory board. Recognized leader in grocery retail with deep expertise in store operations, category management, and fresh food leadership. Former senior roles at FreshPoint, Inc., The Save Mart Companies, and Times Supermarkets in Hawai'i.
- Dan BenningcoreVeteran retail executive joins inaugural advisory board. Proven track record scaling businesses across pet care and national retail. Former senior roles at Salon Lofts, Petco, Sears Holdings Corporation, and 24 Hour Fitness.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
Champs Pet Kitchen competitors and assessment
Company assessmentDirect peers
- Blue Buffalo (General Mills): Premium pet food and treat brand owned by General Mills, with a strong grocery presence and functional positioning (Life Protection, Wilderness). Direct competitor to Champs in the functional, protein-forward dog treat segment with comparable target consumer.
- Wellness Pet Company: Natural/functional pet food and treat brand with grain-free and life-stage SKUs widely distributed in grocery and pet specialty. Closely comparable in natural-ingredient positioning and functional benefit messaging to Champs' recipe portfolio.
- Open Farm: Premium pet food brand emphasizing transparent sourcing, high protein, and functional ingredients. Comparable to Champs in transparent-label, protein-forward positioning and ingredient-traceability storytelling.
- Bocce's Bakery: Soft-baked dog treat brand with simple-ingredient, limited-ingredient recipes positioned in the premium grocery and boutique pet channel. Comparable to Champs in soft-chew format, simple-ingredient story, and mid-$20 price tier.
- Cloud Star: Natural dog treat brand distributed in grocery and pet specialty with simple, limited-ingredient recipes. Comparable to Champs in natural ingredients, soft-chew form, and grocery-channel distribution.
- Zuke's (CPM Foodservice): Natural dog treat brand with functional positioning (hip & joint, skin & coat) targeting active dog owners. Closely comparable to Champs' functional health-support formulation framework and grocery-channel availability.
- Stella & Chewy's: Premium raw and freeze-dried pet food and treat brand with strong functional/health positioning. Comparable to Champs in high-protein, functional-benefit messaging and premium grocery and pet retail distribution.
Broad incumbents
- Milk-Bone (JM Smucker): Mass-market dog treat brand owned by JM Smucker, the dominant volume player in the grocery dog-treat aisle. Overlaps with Champs on grocery-channel distribution and dog-treat category but competes at a much lower price point without functional health positioning.
- Pedigree (Mars Petcare): One of the largest mass-market dog food and treat brands globally, owned by Mars. Comparable only at the grocery-channel level; competes in the same shelf but at scale and price points well below Champs' premium positioning.
Emerging players
- Pet Honesty: Fast-growing DTC-led pet supplement and functional treat brand with strong digital presence and Amazon presence. Comparable to Champs in functional health positioning but primarily competing in treats and supplements rather than soft-chew formats.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Champs Pet Kitchen social profiles
Digital presenceChamps Pet Kitchen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Champs Pet Kitchen leadership team
Management profileNumber of profiles
Profiles1 record
Champs Pet Kitchen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Champs Pet Kitchen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Champs Pet Kitchen
What does Champs Pet Kitchen do?
Champs Pet Kitchen manufactures and sells five recipes of high-protein soft-chew dog treats formulated with functional health-support ingredients (gut, immune, joint, heart, and skin & coat). All products carry a minimum 25-28% real animal protein as the first ingredient, are made in the USA at FDA-approved facilities, and feature a first-in-class human-style Pet Nutrition Facts panel for full label transparency. The line is sold through grocery retail partners and direct-to-consumer e-commerce at $19.99 per 16oz bag.
Is Champs Pet Kitchen a public or private company?
Champs Pet Kitchen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Champs Pet Kitchen founded?
Champs Pet Kitchen was founded in 2024. It employs 1 to 10 people.
Where is Champs Pet Kitchen based?
Champs Pet Kitchen is headquartered in Danville, United States, in the North America region.
How does Champs Pet Kitchen make money?
Two revenue lines are on record. Direct Product Sales - E-commerce is the primary driver. The others are retail Distribution.
Who are Champs Pet Kitchen's main competitors?
Direct peers on record are Blue Buffalo (General Mills), Wellness Pet Company, Open Farm, Bocce's Bakery, Cloud Star, Zuke's (CPM Foodservice) and Stella & Chewy's. Broad incumbents are Milk-Bone (JM Smucker) and Pedigree (Mars Petcare). Pet Honesty is listed as an emerging player.
Does Champs Pet Kitchen have an API?
No public API is recorded for Champs Pet Kitchen.
What industry is Champs Pet Kitchen in?
Champs Pet Kitchen's product category is Pet Food & Treats. Its primary akta.pro industry code is CRADAFAE, Treats & Chews, with a secondary code of CRADAFAF, Functional & Veterinary Diet Pet Food. Its NAICS code is 311111 and its SIC code is 2090.