Food Safety Alliance

What Food Safety Alliance does

Food Safety Alliance (FSA Georgia, FSAGEORGIA.GE) is a Tbilisi-based food safety consulting firm founded in 2019 and operated as a sole proprietorship by Liana Sogoyan. The company delivers four core services to food-related businesses across Georgia: HACCP system implementation (multi-month documentation and deployment projects), ISO/HACCP/GMP training programs (six-hour sessions with templates, certificates, and two weeks of post-training consultation), on-site monitoring and audit visits, and facility planning for kitchens and production facilities. Its value proposition is built on the founder's nine years of direct experience working with international standards (ISO, FSSC, DNV, GMP) in Georgian wine and dairy factories, combined with practical knowledge of local food safety legislation.

The firm runs a sales-led, direct-to-customer go-to-market model. Customers register via the company's multilingual (Georgian, English, Russian) e-commerce-enabled website, which integrates the TBC Payment Gateway for online purchases, or contact the firm by phone or email for enterprise engagements. Pricing is per-engagement in Georgian Lari, with HACCP implementation at 2,500 GEL, facility planning at 2,550 GEL, monitoring/audit visits at 425 GEL, and training sessions at 255 GEL (Georgian) or 1,425 GEL (Russian). Services are delivered on-site at customer facilities throughout Georgia, supplemented by remote consultation.

The customer base is diversified across verticals — pharmaceutical (GM Pharma), hospitality (Sweet House, Du Chef), trading (AT Trading), retail (Smart Supermarket), and education (Neverland Kindergarten) — with cumulative outputs since 2019 of 35+ HACCP implementations, 80+ monitoring visits, and 115+ trainings. Marketing relies on content (blog articles on HACCP, cold chain, RFID), social media presence on Facebook, LinkedIn, and Instagram, and word-of-mouth referrals supported by published customer testimonials. The business has no external funding, operates without disclosed revenue, and is structurally dependent on its founder for both technical delivery and customer relationships.

Name

Food Safety Alliance

Legal name

Liana Sogoyan (ი�/მ ლიანა სოღოიანი), operating as FSAGEORGIA.GE

Website

https://fsageorgia.ge

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Food Safety Consulting

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro industry

PRIMARYAFALADAC

Regulatory Consulting & Compliance Program Management (FDA/USDA/EFSA)

Agriculture & Food Production/Food Safety, Testing & Certification/Regulatory Compliance Testing & Consulting (FDA/USDA/EFSA, HACCP)

SECONDARYAFALADAK

Training & Competency Programs (HACCP, PCQI, GMP)

Agriculture & Food Production/Food Safety, Testing & Certification/Regulatory Compliance Testing & Consulting (FDA/USDA/EFSA, HACCP)

SECONDARYAFALAAAB

Food Safety Auditing & Inspection Services (GFSI/Third-Party Audits)

Agriculture & Food Production/Food Safety, Testing & Certification/Food Testing Laboratories (Microbiological, Chemical, Allergen)

SECONDARYAFALAOAE

Process/Facility Hazard Analysis (HACCP Plans, CCP Determination)

Agriculture & Food Production/Food Safety, Testing & Certification/Risk Assessment & Hazard Analysis

SECONDARYAFALACAE

Pre-Assessment, Gap Assessment & Certification Readiness Services

Agriculture & Food Production/Food Safety, Testing & Certification/Food Safety Certification Bodies (ISO 22000, FSSC 22000, BRCGS, SQF)

SECONDARYAFALANAF

Training & Competency Programs (Food Safety, HACCP, PCQI, Internal Auditor)

Agriculture & Food Production/Food Safety, Testing & Certification/Food Safety Management Systems (FSMS)

Keywords

• Food safety consulting
• HACCP implementation
• ISO 22000 training
• GMP auditing
• Facility planning services

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Consulting Services: One-time service engagements including HACCP system implementation (3-5 months duration), facility planning (1-3 months), and monitoring/audit visits. Services include on-site visits, documentation development, and verification visits.
2. Training Services: ISO, HACCP, and GMP training programs delivered in 6-hour sessions. Training includes documentation templates, completion certificates, and 2 weeks of free consultant support. Training topics cover hazard analysis, personal hygiene, facility layout, food storage, transportation, cleaning, pest control, waste management, and legislation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Food Safety Alliance delivers professional consulting, training, and audit support for HACCP, ISO 22000, GMP, and GHP food safety systems to food establishments across Georgia. The firm offers four core services: HACCP system documentation and implementation, ISO/HACCP/GMP training programs, on-site monitoring and audit visits, and facility planning with 2D layout visualization for food production kitchens.

Product overview

Food Safety Alliance is a food safety consulting firm offering four core service types: Facility Planning for kitchen/production facility design, Trainings for ISO/HACCP/GMP standards, Monitoring/Audits for food establishment compliance verification, and HACCP System Implementation for documentation and system deployment. The company was founded in 2019 by Liana Soghoyani, who brings 9 years of experience with international standards including ISO, FSSC, DNV, and GMP. Services are priced individually and delivered via on-site visits, training sessions, and ongoing consultant support.

Differentiator

Problem solved

Functional benefit

Products and services

• HACCP System Implementation End-to-end development and deployment of HACCP documentation, including on-site GMP/GHP compliance assessment, personnel interviews, hazard analysis, documentation creation, practical implementation, and ongoing post-implementation support. Targeted at food production and service establishments in Georgia.
• ISO, HACCP and GMP Training Group training programs delivered in 6-hour sessions covering ISO, HACCP, and GMP standards, including documentation templates, completion certificates, and two weeks of free consultant support. Topics cover hazard analysis, personal hygiene, facility layout, food storage, transportation, cleaning, pest control, waste management, and Georgian food safety legislation.
• Monitoring/Audit Visits 2-hour on-site monitoring and audit service for any food establishment in Georgia, including nonconformity documentation, monitoring report with recommendations, and follow-up verification visits. Helps clients prepare for inspections and identify compliance gaps.
• Facility Planning Engineering and design service for kitchen and food production facility layout planning, including equipment flow optimization, electrical and plumbing specifications, ventilation design, fire safety systems verification, and 2D visualization per GMP requirements. Targeted at new or renovated food establishments.

Quantifiable outcome

• 115+ trainings conducted across Georgia
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• GM PharmacoreImplementation/ SI/ Consulting PartnerGM Pharma is a pharmaceutical company for which FSA provides HACCP training and system implementation services for their kitchen team. GM Pharma's management provided a testimonial highlighting FSA's professionalism and the quality of services delivered.
• Du ChefcoreImplementation/ SI/ Consulting PartnerPremium French confectionery cafe-restaurant. FSA implemented HACCP standard from early 2022 with successful completion, ensuring compliance with international and local legislation.
• AT TradingcoreImplementation/ SI/ Consulting PartnerTrading company that engaged FSA for HACCP system implementation. Testimonial indicates high satisfaction with professionalism and smooth process execution.
• eBuildingminorStrategic or Co-development PartnerGeorgia-based innovative company providing smart cold chain monitoring systems. Mentioned in blog content as technology partner for temperature monitoring solutions that support HACCP compliance.
• AltintegminorStrategic or Co-development PartnerMentioned in blog content regarding RFID and labeling solutions. Provides traceability technology services that complement food safety consulting offerings.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Bureau Veritas: Bureau Veritas operates a global Food & Agri TIC business including ISO/FSSC audits and food-safety training. Broad incumbent with comparable certification services to FSA's Georgian practice.
• SGS: SGS is a global testing, inspection, and certification company whose Food sector includes ISO 22000 certification, HACCP/food-safety audits, and training — overlapping FSA's HACCP/GMP stack.
• LRQA: LRQA (Lloyd's Register Quality Assurance) issues ISO 22000/FSSC certifications and delivers related food-safety training. A peer at the certification and training layer, anchored by an internationally recognized brand.
• DNV (Business Assurance): DNV is a major accredited certification body whose Food & Beverage practice audits ISO 22000/FSSC and provides related training. Overlaps with FSA's certification-readiness work but at much larger global scale.
• Intertek: Intertek's Food Services business delivers auditing, certification, and food-safety training worldwide. Competes with FSA at the certification-readiness and auditing layer.
• TÜV SÜD: TÜV SÜD certifies ISO 22000/FSSC and provides food-safety training programs globally. Similar standards-based auditing and training portfolio to FSA but with established international brand recognition.

Direct peers

• NSF International: NSF's Food Safety division provides HACCP consulting, ISO 22000/FSSC certification support, and food-safety training globally. Most directly comparable in service mix and buyer (food manufacturers and service operators) to FSA.
• FoodChain ID: FoodChain ID provides food-safety certification (FSSC, BRC, SQF), auditing, and training services — overlapping FSA's HACCP/ISO-based consulting and audit work for food producers and brands.
• Mérieux NutriSciences: Mérieux NutriSciences delivers food-safety/quality consulting, auditing, and training across the food value chain. Comparable in end-to-end service profile (assess → implement → train → audit) to FSA.
• AIB International: AIB offers food-safety audits, GMP/GHP assessments, and HACCP/PCQI training primarily to food manufacturers. The closest functional comparator to FSA's HACCP implementation plus monitoring offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fsalliancegeorgia
• LinkedInlinkedin.com/company/food-safety-alliance-consulting
• Instagraminstagram.com/foodsafetyalliance

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Food Safety Alliance