Blue Umbrella Waterproofing
Blue Umbrella Waterproofing is a family-owned NJ contractor delivering basement waterproofing, foundation repair, and crawl space encapsulation services to residential homeowners across central and northern New Jersey and the Jersey Shore.
- Company typePrivate
- Founded2017
- HeadquartersCranford, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Blue Umbrella Waterproofing does
Blue Umbrella Waterproofing is a privately held, family-owned home services contractor headquartered in Cranford, New Jersey, founded in 2017 by Steve Karlik after he accumulated more than 20 years of field experience. The company delivers basement waterproofing, foundation repair, and crawl space encapsulation solutions to residential homeowners and a small commercial segment across central and northern New Jersey and the Jersey Shore, completing thousands of projects since inception. Core technical offerings are built around industry-standard systems: interior French drains, sump pump installations with battery backup (including 1HP Blue Angel pumps), Fortress carbon fiber strap reinforcement for bowing walls, epoxy injection crack repair, exterior landscape drains, dehumidifiers, and full crawl space vapor barrier encapsulation.
The business operates on a project-based revenue model with three one-time service streams (waterproofing installation, foundation repair, crawl space services) supplemented by an annual subscription Maintenance Plan that performs sump pump, dehumidifier, and drainage system checkups. Pricing is quote-based and requires a free in-home inspection; current go-to-market features a 50% off materials promotion with $0 down, 0% interest financing for 12 months through partner lenders. The company runs a direct field-sales motion in which certified inspectors perform complimentary inspections and convert to installations executed by employed (non-subcontracted) crews. Go-to-market is supported by a multi-channel digital presence (website blog, Google Business Profile, Facebook, YouTube, Instagram, LinkedIn, Nextdoor) and community programs including youth sports sponsorships, Special Olympics volunteering, and an annual $1,500 Blue Umbrella Scholarship Fund. All work carries a lifetime warranty, and the company holds 475+ Google reviews at a 4.9 average, a BBB A+ rating, and HomeAdvisor/Angi recognitions, establishing a strong local brand rather than a proprietary technology moat.
Blue Umbrella Waterproofing firmographics
Firmographics- Name
- Blue Umbrella Waterproofing
- Legal name
- Blue Umbrella Waterproofing, LLC
- Website
- https://blueumbrellawaterproofing.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blue Umbrella Waterproofing is a family-owned NJ contractor delivering basement waterproofing, foundation repair, and crawl space encapsulation services to residential homeowners across central and northern New Jersey and the Jersey Shore.
- Ownership category
- akta.pro rank
Blue Umbrella Waterproofing industry classification
Industry- Product category
- Residential Basement Waterproofing and Foundation Repair Services
- akta.pro primary industry
- Basement Waterproofing & Moisture Control (HSAPACAA)
- akta.pro secondary industries
- Concrete Waterproofing & Moisture Mitigation (HSAGALAF), Waterproof Coatings & Leak Sealing (Basements, Foundations, Roof Coatings) (HSAGADAI), Building Envelope & Weatherproofing (Roofing/Waterproofing/Gutters) (IMAIABAG), Sealants, Expansion Joints & Weatherproofing (Caulking, Joint Systems) (IMAFAMAF)
Keywords
Where Blue Umbrella Waterproofing is headquartered
LocationHeadquarters
- HQ city
- Cranford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blue Umbrella Waterproofing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Waterproofing Installation Services: One-time professional installation of basement waterproofing systems including French drains, sump pumps, dehumidifiers, and related equipment. Revenue generated through project-based contracts with homeowners and businesses.
- Foundation Repair Services: Structural repair services including carbon fiber strap installation, epoxy injections, steel I-beam reinforcement, and wall crack repair.
- Crawl Space Services: Crawl space encapsulation and waterproofing including vapor barrier installation, sump pumps, and dehumidifiers.
- Maintenance Plans: Ongoing maintenance services for existing waterproofing systems including sump pump inspection, dehumidifier maintenance, and drainage system checkups with part replacement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard Waterproofing Package |
| Other | Pay-as-you-go | Foundation Repair Package |
| Other | Pay-as-you-go | Crawl Space Encapsulation |
| Subscription | Annual | Maintenance Plan |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Blue Umbrella Waterproofing product offering
Product offeringCore offering
Blue Umbrella Waterproofing installs and services residential basement waterproofing systems, foundation repair solutions, and crawl space encapsulation for homeowners across central and northern New Jersey and the Jersey Shore. Offerings include interior French drains, sump pumps with battery backup, basement and crawl space dehumidifiers, vapor barriers, epoxy wall crack repair, carbon fiber strap and steel I-beam foundation reinforcement, and recurring maintenance plans. All work is performed by company-employed crews and backed by lifetime warranties.
Product overview
Blue Umbrella Waterproofing is a service-based company offering a unified suite of waterproofing, encapsulation, and foundation repair solutions for residential homes in New Jersey. The core portfolio consists of basement waterproofing (interior and exterior), French drain installation, sump pump systems with battery backup, crawl space encapsulation, foundation repair using carbon fiber straps and epoxy injections, exterior landscape drains, and dehumidifier installation. These services work together as an integrated water management system — French drains collect water, sump pumps remove it, dehumidifiers control humidity, and maintenance plans ensure long-term reliability. All services come with lifetime warranties.
Differentiator
Problem solved
Functional benefit
Products and services
- Basement Waterproofing Interior and exterior waterproofing solutions for wet basements, providing moisture management and long-term water intrusion prevention for New Jersey residential homes.
- French Drain Installation Installation of French drain systems that redirect water away from the home's foundation to keep basements and crawl spaces dry.
- Sump Pump Installation and Backup Sump Pumps Installation of industry-leading sump pumps and battery backup systems (including 1HP Blue Angel pumps) to reliably move water away from homes and foundations, including during power outages.
- Basement Foundation Repair Repair of foundation cracks using epoxy injections and stabilization of bowing walls using steel I-beams and Fortress carbon fiber straps.
- Exterior Landscape Drains Underground exterior drainage system installation that diverts water away from the home's foundation to prevent basement water intrusion.
- Crawl Space Encapsulation Full crawl space encapsulation services including specialty crawl space sump pump, dehumidifier, and vapor barrier installation to keep crawl spaces clean, dry, and free of humidity, bugs, and rodents.
- Basement Dehumidifier Installations Installation of crawl space and basement dehumidifiers that maintain proper humidity levels to prevent mold growth and ensure safe, allergen-free indoor air quality.
- Basement Waterproofing Maintenance Plan Recurring maintenance service providing regular checkups and comprehensive inspections of sump pumps, dehumidifiers, and drainage systems with replacement of worn parts to ensure continuous protection.
Quantifiable outcome
- 475+ Google 5-Star Reviews with 4.9 rating
- +2 more outcomes
Companies that use Blue Umbrella Waterproofing
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Blue Umbrella Waterproofing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Blue Umbrella Waterproofing partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights6 records
Blue Umbrella Waterproofing competitors and assessment
Company assessmentDirect peers
- Acculevel: Foundation repair and waterproofing contractor serving Indiana and surrounding Midwest states. Comparable service offerings including basement waterproofing, foundation settlement, and crawl space repair.
- JES Foundation Repair: Mid-Atlantic foundation repair and waterproofing contractor serving Virginia, Maryland, DC, and surrounding areas. Overlaps heavily with Blue Umbrella on foundation repair, basement waterproofing, and crawl space encapsulation.
- Olshan Foundation Repair: Long-standing foundation repair and basement waterproofing company operating across the South and Midwest. Comparable offerings on foundation stabilization, crawl space, and waterproofing.
- Basement Systems: National basement waterproofing franchise network offering waterproofing, foundation repair, crawl space encapsulation, and sump pumps. Directly competes with Blue Umbrella in the same product categories and via similar in-home sales motion.
- B-Dry System: Established basement waterproofing franchise operating across multiple US states with a similar product lineup (interior drainage, sump pumps, sealants). Comparable business model and target customer base.
Broad incumbents
- Groundworks Companies: PE-backed platform consolidating regional foundation repair and waterproofing brands across the US. Direct strategic competitor and potential acquirer of Blue Umbrella through its multi-brand model.
Others
- HomeAdvisor (Angi Leads): Lead generation platform where Blue Umbrella holds Top Rated and Elite Service statuses. Functions as a marketplace cohort for service-provider matching rather than a direct competitor, but shapes the competitive landscape Blue Umbrella operates in.
Regional players
- AquaGuard Foundation Solutions: Regional basement waterproofing and foundation repair contractor in the Northeast US. Comparable product/service mix focused on residential foundation waterproofing.
- Healthy Basement Concepts: Mid-Atlantic basement waterproofing and foundation repair company serving Pennsylvania, Maryland, and nearby markets. Similar service portfolio and homeowner-segment focus.
Emerging players
- Crawl Space Ninja: Specialized crawl space encapsulation and waterproofing brand with strong digital presence. Overlaps significantly with Blue Umbrella's crawl space encapsulation service line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Blue Umbrella Waterproofing social profiles
Digital presenceBlue Umbrella Waterproofing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Umbrella Waterproofing leadership team
Management profileNumber of profiles
Profiles1 record
Blue Umbrella Waterproofing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Umbrella Waterproofing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Umbrella Waterproofing
What does Blue Umbrella Waterproofing do?
Blue Umbrella Waterproofing installs and services residential basement waterproofing systems, foundation repair solutions, and crawl space encapsulation for homeowners across central and northern New Jersey and the Jersey Shore. Offerings include interior French drains, sump pumps with battery backup, basement and crawl space dehumidifiers, vapor barriers, epoxy wall crack repair, carbon fiber strap and steel I-beam foundation reinforcement, and recurring maintenance plans. All work is performed by company-employed crews and backed by lifetime warranties.
Is Blue Umbrella Waterproofing a public or private company?
Blue Umbrella Waterproofing is a private company. It is classified as family owned and is currently operating.
When was Blue Umbrella Waterproofing founded?
Blue Umbrella Waterproofing was founded in 2017. It employs 11 to 50 people.
Where is Blue Umbrella Waterproofing based?
Blue Umbrella Waterproofing is headquartered in Cranford, United States, in the North America region.
How does Blue Umbrella Waterproofing make money?
Four revenue lines are on record. Waterproofing Installation Services are the primary driver. The others are foundation Repair Services, crawl Space Services and maintenance Plans.
Who are Blue Umbrella Waterproofing's main competitors?
Direct peers on record are Acculevel, JES Foundation Repair, Olshan Foundation Repair, Basement Systems and B-Dry System. Groundworks Companies is listed as a broad incumbent. HomeAdvisor (Angi Leads) is listed as an others. Regional players are AquaGuard Foundation Solutions and Healthy Basement Concepts. Crawl Space Ninja is listed as an emerging player.
Does Blue Umbrella Waterproofing have an API?
No public API is recorded for Blue Umbrella Waterproofing.
What industry is Blue Umbrella Waterproofing in?
Blue Umbrella Waterproofing's product category is Residential Basement Waterproofing and Foundation Repair Services. Its primary akta.pro industry code is HSAPACAA, Basement Waterproofing & Moisture Control, with a secondary code of HSAGALAF, Concrete Waterproofing & Moisture Mitigation.