Gateron
- Company typePrivate
- Founded-
- HeadquartersHuizhou, China
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
Gateron firmographics
Firmographics- Name
- Gateron
- Legal name
- Gateron
- Website
- https://gateron.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Gateron industry classification
Industry- Product category
- Mechanical Keyboard Switches
- SIC
- Computer Terminals (3575), Electronic Connectors (3678)
- akta.pro primary industry
- Keyboards & Keypads (HDACAFAA)
Keywords
Where Gateron is headquartered
LocationHeadquarters
- HQ city
- Huizhou
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Gateron business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Mechanical Keyboard Switches: Gateron generates revenue primarily through the sale of mechanical keyboard switches including normal profile switches, magnetic switches, and low profile switches. Products are sold in sets (typically 35, 70, or 90 pieces per pack) at various price points from budget to premium tiers.
- Keyboard Components and Accessories: Sale of stabilizers (screw-in, plate-mounted, PCB mounted), hot-swap PCB sockets, keycaps, and DIY tools (keycap pullers, switch pullers, switch openers).
- Complete Keyboards and Keyboard Kits: Sale of pre-built magnetic keyboards and keyboard kits including co-branded products with partners like Sikakeyb, iG Keyboards, MORKBLADE, and Keysme.
- Magnetic Keyboard PCBs: Sale of GT60 series magnetic keyboard PCBs (GT60 Lite, GT60 PRO, GT60 PRO+) designed for Hall Effect magnetic switches.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level switch sets (35 pcs) from $5.60-$14.70 |
| Unit Pricing | Pay-as-you-go | Mid-range switches and stabilizers $16-$27 |
| Unit Pricing | Pay-as-you-go | Premium magnetic switches $44-$56 |
| Unit Pricing | Pay-as-you-go | Magnetic keyboards and PCBs $71-$269 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Gateron product offering
Product offeringCore offering
Gateron designs, manufactures, and sells mechanical and magnetic (Hall Effect) keyboard switches, low-profile switches, keyboard PCBs, stabilizers, and related components/accessories for custom mechanical keyboard builders, gamers, and keyboard brand partners. The company operates a global direct-to-consumer e-commerce storefront offering entry-level to premium switch tiers with multi-language and multi-currency support, and collaborates with keyboard brands on co-branded complete keyboard kits.
Product overview
Gateron is a mechanical keyboard switch manufacturer offering a comprehensive portfolio of keyboard components and accessories. The core product lines include: (1) Magnetic/HE Switches - Hall Effect contactless switches enabling rapid actuation with programmable pre-travel; (2) Normal Profile Mechanical Switches - traditional MX-style switches including Custom Series, Smoothie, Silent, Pro, Standard, EF (Ever Free), Optical, CJ, Ink, and Cap Series; (3) Low Profile Switches - compact KS-33 series switches with 3.0mm travel; (4) Keyboard PCBs - GT60 series magnetic keyboard PCBs; (5) Keyboards & Kits - co-branded complete keyboards with Sikakeyb and others; (6) Accessories - stabilizers, tools, hot-swap sockets, keycaps, and switch testers. All switches feature factory pre-lubrication technology, gold alloy contacts for durability, and support for LED lighting. Gateron also offers a sub-brand EF (Ever Free) with unique aesthetic switches.
Differentiator
Problem solved
Functional benefit
Brands
- Ever Free (EF Series): Sub-brand featuring switches with unique aesthetics and smooth travel characteristics
- GATERON Pro Series
- GATERON Smoothie Series
- GATERON Silent Series
- GATERON Ink Series
- GATERON CJ Series
- GATERON Cap Series
- GATERON Optical Series
- GATERON Magnetic Switches
- KeysMe
- Sikakeyb
Products and services
- GATERON Magnetic Jade Switch Series Hall Effect magnetic switches using contactless actuation for ultra-fast, consistent keystrokes with zero contact wear and driver-adjustable pre-travel. Includes Silent, Pro, Max, Ultra, Delta, and specialized color editions such as Dragon, Sakura, Moonlight, Air, Ruby, Emerald, Spark, and Orchid. Aimed at custom keyboard builders and competitive gamers seeking adjustable actuation.
- GATERON KS-20 Magnetic Switch Series Hall Effect magnetic switches offered in Orange (Hall Sensor and Dual-rail variants) and White Hall Sensor variants, compatible with various magnetic keyboard PCBs. Targeted at custom keyboard builders building magnetic-switch-based keyboards.
- GATERON KS-33 Low Profile Switch Series Compact low-profile mechanical switches with 3.0mm total travel, featuring multiple variants including Bamboo Clicky, Banana Chocolate Tactile, Strawberry Chocolate Linear, Red Silent, and Grey Heron mechanical versions. Targeted at slim/laptop-style and low-profile mechanical keyboard builds.
- GATERON KS-9 Silent Switch Series Silent mechanical switches with upgraded silent mechanism technology featuring damping spring rings embedded on both sides of the stem, available in Linear Silent and Tactile Silent variants. Targeted at office and shared-workspace users who need quiet operation.
- GATERON Oil King Switch Series Premium custom mechanical switches offering three distinct feel options: Linear Silent (Pink), Tactile Silent (Purple), and Heavy Tactile (Yellow), featuring POM stem, nylon top housing, and ink material bottom housing. Targeted at enthusiast keyboard builders seeking premium feel.
- GATERON KS-3X1 Milky Pro Switch Series Enhanced switches with milky plastic housings for superior RGB light diffusion, featuring Linear Silent, Heavy Tactile, and Tactile Silent variants with dual-stage spring design. Targeted at RGB-lighting-focused custom keyboard builders.
- GATERON G Pro Switch Series Factory-pre-lubed mechanical switches available in multiple versions (G Pro, G Pro 2.0, G Pro 3.0) featuring enhanced stability and reduced wobble for gaming and typing. Targeted at gaming and general-purpose custom builds.
- GATERON Ink V2 Switch Series Premium mechanical switches featuring ink housing material with smooth action, available in standard, PRO Black, Wall Stem, and Black Silent variants. Targeted at enthusiast builders seeking premium feel and material quality.
- GATERON Smoothie Switch Series Factory-lubed linear switches with smooth typing feel, available in variants including Smoothie Pink Silent, Full POM Smoothie, Sea Salt Smoothie, Smoothie Silver, and standard Smoothie Linear. Targeted at typists and general enthusiasts.
- GATERON Green Switch Series Entry-level mechanical switches with POM stem, PC top housing, and nylon bottom housing, featuring Pre-Lubed technology and anti-oxidation gold alloy contacts. Available in 45gf Linear, 55gf Tactile, and 60gf Linear variants. Targeted at budget-conscious builders and bulk orders.
- GATERON EF (Ever Free) Series Sub-brand featuring unique aesthetic switches including EF Fast Silver Linear, EF Silent Yellow, EF Cedar Linear, EF Grayish Tactile, and EF Curry Linear. Targeted at builders seeking distinctive colorways and aesthetics.
- GATERON CJ Linear Switch Series Linear switches with POM material construction, pre-lubed for smooth operation, available in standard and Wall Stem variants. Targeted at general custom-build enthusiasts.
- GATERON Optical Switch Series Optical switches using light-based control technology for fast and stable actuation, supporting very high-speed gaming response. Targeted at gamers and esports setups.
- GATERON GT60 Ultra HE Magnetic Keyboard PCB High-end magnetic keyboard PCB with dual-LED glow design for HE (Hall Effect) magnetic switches, supporting customizable pre-travel via keyboard driver. Targeted at custom keyboard builders constructing magnetic-switch keyboards.
- GATERON GT60 Lite Magnetic Keyboard PCB Entry-level magnetic keyboard PCB for HE (Hall Effect) magnetic switches with plug-and-play compatibility. Targeted at entry-level custom magnetic keyboard builds.
- GATERON GT60 PRO+ Magnetic Keyboard PCB Professional-grade magnetic keyboard PCB for HE switches with enhanced features and performance specifications. Targeted at advanced custom magnetic keyboard builds.
- GATERON × Sikakeyb Co-branded Magnetic Keyboards Complete HE magnetic switch gaming keyboards co-branded with Sikakeyb, including the FNP75, FORT75, Sakura, and Castle HM66 models, combining Gateron magnetic switches with Sikakeyb keyboard cases. Targeted at gamers and enthusiasts seeking complete magnetic keyboards.
- GATERON INK Plate Mounted Stabilizers High-transparency keyboard stabilizers with clip-in design featuring gold-plated stabilizer wire for corrosion resistance and reduced friction noise. Targeted at custom keyboard builders assembling premium keyboards.
- GATERON Keyboard Switch Tester Switch testing tool with samples allowing users to compare feel, travel, and force types before purchasing full switch sets. Targeted at buyers evaluating switches before committing to a full purchase.
- GATERON 3-in-1 Customization Tool DIY keyboard customization tool combining keycap puller, switch puller, and switch opener in one device. Targeted at custom keyboard builders performing maintenance and modifications.
- GATERON Hot-swap PCB 2.0 Socket Hot-swap socket enabling tool-free switch replacement without soldering, supporting both standard and low profile switches. Targeted at custom keyboard builders and keyboard modders.
Quantifiable outcome
- Up to 150 million keystroke lifespan on premium magnetic switches
- +2 more outcomes
Companies that use Gateron
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Gateron technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Gateron partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- SikakeybcoreGateron collaborates with Sikakeyb on magnetic keyboard products including the GATERON × Sikakeyb FNP75 HE Magnetic Keyboard, GATERON × Sikakeyb FORT75 Magnetic Keyboard Set, and GATERON x Sikakeyb Sakura Magnetic Keyboard Set. These co-branded products combine Gateron's magnetic switches with Sikakeyb's keyboard cases and designs.
- iG KeyboardscoreGateron has a co-branding partnership with iG Keyboards producing the Gateron × iG Keyboards product line featuring mechanical keyboards with Gateron switches.
- KeysmeminorKeysme Keyboards are featured in the Gateron product catalog as a partnered keyboard brand, with KeysMe PIC60 Aluminum Case sold through Gateron's website.
- UkeebscoreGateron collaborates with Ukeebs on multiple switch products including the GATERON × Ukeebs Green Switch Series Set, GATERON × Ukeebs Snowy Yellow Magnetic HE Switch Set, and GATERON × Ukeebs Milky Yellow Magnetic HE Switch Set.
- MCHOSEcoreGateron partnered with MCHOSE to create the GATERON x MCHOSE Apollo Magnetic HE Switch, a collaboration product featuring MCHOSE's design expertise with Gateron's magnetic switch technology.
- MORKBLADEminorGateron collaborated with MORKBLADE on the GATERON x MORKBLADE MK60 Pink Magnetic Keyboard Set, a limited edition collaboration featuring a pink colorway design.
Scale indicators3 records
Gateron competitors and assessment
Company assessmentEmerging players
- Akko: DTC Chinese keyboard and switch brand that develops its own MX-compatible switches, selling direct globally with similar co-branding and themed-edition mechanics — competing with Gateron on DTC enthusiast reach and downstream keyboard value capture.
Broad incumbents
- Ducky Channel (Ducky): Taiwanese mechanical keyboard manufacturer with proprietary switches (e.g., Ducky HRS, ROG/shell-rubber variants). Comparable to Gateron's co-branded keyboards at the device level and to Gateron's switch business in the enthusiast OEM channel.
- Keychron: Fast-growing DTC mechanical keyboard brand offering Q, V, and HE (Hall Effect) series. Sourcing switches from manufacturers including Gateron's competitors, Keychron is a downstream comparand for Gateron's co-branded complete-keyboard offerings.
- Razer: Global gaming peripherals leader with proprietary analog optical switches (Razer Analog/Huntsman line). Not a switch-only specialist like Gateron, but a broad incumbent in the gaming keyboard market competing on the same end-product consumer layer.
- Corsair Gaming: Public gaming peripherals and components company with proprietary OPX and MLX switches across keyboards. A broad incumbent rather than a switch specialist, but competes for the same end-consumer and tier-1 OEM keyboard business.
Direct peers
- Kailh (Kaihua Electronics): Major Chinese manufacturer of mechanical and specialty keyboard switches (including low-profile and box lines), a direct rival to Gateron in the same DIY/enthusiast channel with overlapping global OEM relationships.
- Cherry GmbH: German inventor of the MX mechanical switch standard and the incumbent benchmark for MX-style tactile, linear, and clicky switches. Directly comparable to Gateron as a competitor to Gateron's normal-profile mechanical product lines serving enthusiast/gaming/OEM customers.
- Wooting: Dutch pioneer of Hall Effect/analog-input gaming keyboards (Wooting One/Two/60HE/80HE), directly competing with Gateron's Magnetic Jade HE line on adjustable actuation and rapid-trigger gaming features.
- TTC (Shenzhen TTC): Chinese switch manufacturer whose products (e.g., Gold Brown, Holy Panda lineage, low-profile) compete in the same enthusiast channel as Gateron with overlapping tier and feature positioning.
- Outemu (Huajing): Chinese mechanical switch brand of Huajing Electronics producing MX-style switches including silent and clicky variants, competing with Gateron on price-sensitive entry- and mid-tier SKUs in the same enthusiast and OEM markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Gateron social profiles
Digital presenceGateron financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gateron leadership team
Management profileNumber of profiles
Gateron subsidiaries and ownership
Company hierarchySubsidiaries1 record
Gateron funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gateron M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gateron
What does Gateron do?
Gateron designs, manufactures, and sells mechanical and magnetic (Hall Effect) keyboard switches, low-profile switches, keyboard PCBs, stabilizers, and related components/accessories for custom mechanical keyboard builders, gamers, and keyboard brand partners. The company operates a global direct-to-consumer e-commerce storefront offering entry-level to premium switch tiers with multi-language and multi-currency support, and collaborates with keyboard brands on co-branded complete keyboard kits.
Is Gateron a public or private company?
Gateron is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gateron founded?
Gateron was founded in -1.
Where is Gateron based?
Gateron is headquartered in Huizhou, China, in the Asia region.
How does Gateron make money?
Four revenue lines are on record. Mechanical Keyboard Switches are the primary driver. The others are keyboard Components and Accessories, complete Keyboards and Keyboard Kits and magnetic Keyboard PCBs.
Who are Gateron's main competitors?
Akko is listed as an emerging player. Broad incumbents are Ducky Channel (Ducky), Keychron, Razer and Corsair Gaming. Direct peers are Kailh (Kaihua Electronics), Cherry GmbH, Wooting, TTC (Shenzhen TTC) and Outemu (Huajing).
Does Gateron have an API?
No public API is recorded for Gateron.
What industry is Gateron in?
Gateron's product category is Mechanical Keyboard Switches. Its primary akta.pro industry code is HDACAFAA, Keyboards & Keypads. Its SIC code is 3575.