Benin Petro

What Benin Petro does

Benin Petro SA is a vertically integrated petroleum marketing company incorporated in Benin, founded in 2005 and headquartered in Cotonou. The company distributes a portfolio of petroleum products — gasoline (Essence), diesel (Gasoil), aviation fuel (Jet A1), and LPG gas in cylinders ranging from 3kg to 38kg — through a nationwide physical network comprising 81+ service stations across 47+ cities, 700+ authorized LPG points of sale, and 20+ Wezon convenience superettes co-located within stations. The company owns two GPL filling centers (Cotonou and Parakou), operates a fleet of bulk-delivery trucks (10,000L–40,000L), and markets a proprietary lubricant brand, ENERGIUM, launched in 2019 and formulated in Europe to ACEA, API, JASO, SAE, and OEM specifications.

The business operates across three primary revenue channels: regulated retail fuel and gas sales to individual consumers, B2B on-site bulk delivery to industrial, transport, construction (BTP), and institutional clients, and regional re-exportation of petroleum products under customs arrangements to marketers in landlocked Burkina Faso, Mali, and Niger. Supporting infrastructure includes the Sublime Carte chip/QR payment card, Ticket Valeur pre-paid fuel tickets (5,000 FCFA and 10,000 FCFA denominations), and the RapidGaz mobile POS ordering application. Pump prices for petroleum products are fixed by the Beninese government. The company also distributes ORGAZ-branded gas accessories (burners, regulators, hoses, stoves) through a partnership with ORTAKLAR.

Customer segmentation is hybrid, spanning individual B2C consumers (retail fuel and domestic gas), enterprise B2B accounts (industrial, transport, construction), regional cross-border marketers (Sahel trade), and SMB lubricant distributors. Marketing channels are primarily digital (corporate website, Instagram, Facebook) supplemented by direct engagement through the station network and mobile apps. The company is privately held with no disclosed parent, equity investors, or funding rounds; headcount is reported at 11–50 employees, which likely excludes station and contract personnel.

Name

Benin Petro

Legal name

BENIN PETRO SA

Website

https://beninpetro.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Benin Petro SA is a vertically integrated Beninese petroleum marketing company distributing fuels, LPG, and proprietary ENERGIUM lubricants through 81+ service stations, 700+ gas points, and 20+ Wezon superettes, serving individual consumers, industrial clients, and regional marketers across Benin and the Sahel.

Ownership category

akta.pro rank

Product category

Petroleum Products Distribution

NAICS

Gasoline Stations (4571), Petroleum and Petroleum Products Merchant Wholesalers (4247), Gasoline Stations and Fuel Dealers (457), Petroleum Bulk Stations and Terminals (424710)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

akta.pro secondary industries

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK)

Keywords

• Fuel distribution
• LPG gas supply
• Petroleum marketing
• Lubricant manufacturing
• Bulk fuel delivery

Headquarters

HQ city

Cotonou

HQ country

Benin

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Fuel Retail (Petroleum Products): Sale of petroleum products (Essence, Gasoil, Jet A1) through owned service station network at government-regulated prices. Core revenue stream with 81+ stations nationwide.
2. LPG Gas Distribution: Distribution of liquefied petroleum gas in cylinders (3kg, 6kg, 12.5kg, 38kg) through 700+ points of sale and 2 filling centers (Cotonou, Parakou)
3. ENERGIUM Lubricants: Sale of proprietary lubricant brand (ENERGIUM) in various formats (1L, 5L, 20L, 25L) for automotive, motorcycle, truck and industrial use. Developed in 2019.
4. Cession Bac (Bulk Sales): Under-customs sales of petroleum products at depot level to local marketers who handle consumption and logistics
5. Re-exportation: Under-customs sales to regional marketers (Burkina Faso, Mali, Niger) with their own tank trucks
6. On-site Delivery: Direct delivery of bulk petroleum products to client sites using fleet of 10,000L to 40,000L capacity trucks with various compartments
7. Wezon Retail Chain: Operation of 20+ Wezon superettes within service stations offering groceries, beverages, frozen products, and household items

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Benin Petro SA distributes and retails petroleum products across Benin, including gasoline (Essence), diesel (Gasoil), aviation fuel (Jet A1), and LPG gas (3kg-38kg cylinders) through an owned network of 81+ service stations and 700+ gas points of sale. The company also sells its proprietary ENERGIUM lubricant brand, offers B2B bulk fuel delivery, depot-level transfers to marketers, re-exportation to Sahel-region countries, and operates 20+ Wezon convenience superettes. Payment is facilitated through proprietary Sublime Carte fuel cards, Ticket Valeur prepaid tickets, and the RapidGaz mobile ordering application.

Product overview

Benin Petro is a Beninese petroleum products company operating a vertically integrated fuel distribution business. The company offers a portfolio of petroleum products including gasoline (Essence), diesel (Gasoil), aviation fuel (Jet A1), and LPG gas in various cylinder sizes (3kg, 6kg, 12.5kg, 38kg). It has developed its own lubricant brand ENERGIUM (launched 2019), complementing previous partnerships with SAMIR/ELF/TOTAL. The product ecosystem includes payment solutions (Sublime Carte, Ticket Valeur), B2B services (site delivery, bulk transfers, re-exports), two LPG filling centers (Cotonou, Parakou), a network of 81+ service stations, and 20+ WEZON convenience stores. The company operates under government-regulated pump pricing and serves both individual consumers and corporate clients.

Differentiator

Problem solved

Functional benefit

Brands

• Wezon: Network of more than 20 convenience stores (supérettes) operating under the Wezon brand, open from 06h30 to 22h30, offering a range of quality products including CARREFOUR brand, BELLE FRANCE brand, and local products.
• ENERGIUM
• Sublime Carte
• Ticket Valeur
• RapidGaz

Products and services

• Essence (Gasoline) Petrol/gasoline fuel product sold at pump through the service station network at government-fixed pump price of 725 F/L.
• Gasoil (Diesel) Gazole/gas-oil/diesel fuel product used in diesel engines, sold at pump through the service station network at government-fixed pump price of 750 F/L.
• Jet A1 Aviation Fuel Kerosene-type aviation fuel (Jet A-1) used for most jet aircraft, supplied as part of Benin Petro's petroleum product portfolio.
• LPG Gas (Bottled) Liquefied petroleum gas (butane) for domestic cooking, sold in multiple cylinder formats (3kg, 6kg, 12.5kg, 38kg) and distributed through service stations and over 700 authorized sales points.
• ENERGIUM Lubricants Proprietary lubricant brand launched in 2019, developed in Europe per latest ACEA, API, JASO, SAE standards and OEM specifications. Complete range of oils and greases for automobiles, motorcycles, trucks, and industry, sold in 1L, 5L, 20L, and 25L formats through concessionnaires and garagists.
• Sublime Carte and Ticket Valeur Payment Instruments Two proprietary payment instruments for fuel purchases at Benin Petro stations: Sublime Carte (chip or QR code card rechargeable remotely at any time) and Ticket Valeur (secured prepaid tickets in 5,000 FCFA and 10,000 FCFA denominations).
• On-site Fuel Delivery (B2B) B2B on-site bulk fuel delivery service for industrial companies, construction (BTP), transport firms, and institutions, using trucks with 10,000L to 40,000L capacity and multiple compartments, including adapted equipment (tanks, pumps) for secure on-site consumption.
• Cession Bac (Bulk Depot Transfer) Customs-free sale of petroleum products at depot level to local marketers, who handle their own downstream consumption operations and logistics.
• Re-exportation (Cross-Border Fuel Sales) Under-customs sale of petroleum products (gasoline, diesel, Jet A1) from Benin to regional marketers in landlocked Sahel countries (Burkina Faso, Mali, Niger) who transport the products in their own tank trucks.
• Service Station Network Network of 81+ service stations across 47+ Beninese cities providing retail access to gasoline, diesel, gas, and lubricants nationwide.
• GPL Filling Centers Two LPG filling centers in Cotonou (Akpakpa) and Parakou that store, fill, and distribute domestic butane gas in 3kg, 6kg, 12.5kg, and 38kg formats using an owned fleet of approximately ten trucks plus partner fleet serving 700+ sales points.
• WEZON Convenience Supérettes Network of 20+ Wezon convenience superettes integrated within Benin Petro service stations, open daily 6:30 to 22:30, offering groceries, beverages, dairy, frozen products, hardware, hygiene, and beauty products under CARREFOUR, BELLE FRANCE, and local brands.
• Gas Accessories (ORGAZ) Accessories for LPG gas cylinders including burners, pot supports, regulators, hoses, and stoves, commercialized under the ORGAZ brand through partnership with ORTAKLAR.
• Butane Bottle Recharges and Consignments Butane gas refilling and bottle consignment service for domestic cooking use, distributed through the service station network and over 700 sales points across Benin.

Quantifiable outcome

• Government-approved fuel pricing ensures competitive and regulated market positioning
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Regional players

• Mocoh: West African fuel-trading and distribution platform headquartered in Switzerland/Mauritania with operations across Senegal, Mali, Côte d'Ivoire, and neighboring countries; comparable B2B fuel-trade and cross-border distribution model to Benin Petro's re-export business.
• Star Oil (Société Pétrolière Star Oil): Ivorian fuel marketer operating service stations, bulk supply, and lubricants in Côte d'Ivoire and the broader West African Economic and Monetary Union; comparable regional fuel-distribution platform with similar CFA-zone currency exposure.
• MRS Oil & Gas: Nigerian downstream fuel marketer and refiner with branded retail stations and lubricants; comparable regional West African retail and B2B fuel-marketing model, primarily serving Nigeria rather than Benin.
• Conoil PLC: Nigerian fuel marketer with one of the largest service-station networks in West Africa; comparable branded retail fuel and lubricants business, though concentrated in Nigeria.

Direct peers

• Puma Energy: Global mid/downstream fuel marketer focused on emerging markets, with retail networks, bulk storage, and bitumen/lubricants; competes with Benin Petro for fuel-distribution economics in coastal West Africa and re-export corridors.
• Vivo Energy: Listed pan-African fuel retailer licensed to use the Shell brand; operates thousands of service stations across more than 20 African markets including West Africa, with bulk supply, lubricants, and convenience retail — directly comparable business model to Benin Petro at a larger scale.
• Ola Energy: African downstream fuel-marketing group operating service stations and bulk distribution across West, Central, and East Africa; comparable product mix (fuels, lubricants, LPG) and similar focus on emerging-market retail expansion as Benin Petro.
• Sahara Group: Nigerian/African energy conglomerate with downstream operations spanning fuel marketing, LPG distribution, lubricants, and trading across West Africa; comparable vertically integrated downstream platform and similar cross-border trade exposure.

Broad incumbents

• Engen Petroleum: South African-headquartered downstream fuel marketer with significant presence across Sub-Saharan Africa; comparable retail station and lubricants business model, but operates at a much larger regional scale.
• TotalEnergies Marketing West Africa: Global major with integrated downstream operations and branded retail networks across West Africa; competes directly with Benin Petro for retail and B2B fuel customers in Benin and the broader sub-region, with much deeper capital and supply-chain reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/benin_petro_sa
• LinkedInlinkedin.com/company/benin-petro-sa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Benin Petro