Fortress Windows And Conservatories

What Fortress Windows And Conservatories does

Fortress Windows And Conservatories LLP is a private, family-run window, door, conservatory, and home improvement installation business founded in Chester in 1996. It installs uPVC and aluminium windows (Casement, Flush Casement, Sliding Sash, French Casement, Tilt & Turn, StyleLine, and Residence Collection heritage profiles), entrance, composite, patio, French, garage, bifold, and aluminium sliding doors, conservatories and orangeries, solid and tiled conservatory roofs (including Ultraframe Livinroof and Ultraroof380), flat skylights, roof lanterns, roofline products (fascias, soffits, guttering, cladding), and a glass replacement service. The company also offers the Hup! conservatory and extension construction system, a prefabricated method claimed to be five times faster to build and five times more energy efficient than traditional construction.

All installations are performed by the company's own employed team with no subcontracting, supported by FENSA accreditation, PWF-backed 10-year guarantees, and Secured by Design/PAS24/Kitemark-certified products. The technology stack is sourced from third-party manufacturers including Sternfenster, Deceuninck, Smart Systems, Residence Collection, and Ultraframe; there are no proprietary manufacturing capabilities or software products.

The business operates as a direct sales-led installer within a defined service area of 15 miles around Chester and 10 miles around Ellesmere Port (covering Wrexham, Saltney, Broughton, Northwich, and parts of Wales). Customers engage through a website with an online quoting engine, area-specific SEO landing pages, a physical showroom at 2D Riverside Trade Park (Saltney), direct phone/email contact, and in-home consultations. Pricing is quote-based and not publicly disclosed. The company also operates as an Introducer Appointed Representative of Phoenix Financial Consultants Limited (Financial Services Register No. 979798) to provide FCA-regulated consumer finance. Fortress is directed by Adam Crake and has no disclosed headcount, revenue, or external funding.

Name

Fortress Windows And Conservatories

Legal name

FORTRESS WINDOWS AND CONSERVATORIES LLP

Website

https://fortresswindows.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Fortress Windows And Conservatories LLP is a family-run window, door, conservatory, and home improvement installer founded in 1996, serving residential homeowners within a 15-mile radius of Chester and 10-mile radius of Ellesmere Port via its own in-house installation team.

Ownership category

akta.pro rank

Product category

Residential Window and Door Installation

NAICS

Glass and Glazing Contractors (23815), Siding Contractors (238170)

akta.pro primary industry

Custom Window & Door Fabrication & Replacement (HSAPAJAI)

akta.pro secondary industry

Security Door & Impact-Resistant Window Replacement (HSAPAJAL)

Keywords

• UPVC window installation
• Aluminium door fitting
• Conservatory construction
• Double glazing services
• Home improvement installer

Headquarters

HQ city

Chester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Windows and Doors Installation: Installation of uPVC and aluminium windows (casement, flush casement, sliding sash, French casement, tilt & turn, StyleLine, Heritage/Residence) and doors (entrance, composite, StyleLine, patio, French, garage). Materials include uPVC and aluminium with double and triple glazing options.
2. Conservatories and Orangeries: Design, supply and installation of conservatories (lean-to, Victorian, Edwardian, P-shaped, bespoke) and orangeries. Includes solid and tiled roof options, glass options, and building from foundations to completion. No subcontracting ensures quality control.
3. Replacement Roofs: Solid and tiled conservatory roofs, flat skylights, and roof lanterns. Includes Ultraframe Livinroof and Ultraroof380 systems. 10 year warranty on all roof installations.
4. Glass Replacement Services: Glass replacement for existing window frames (if under 15 years old). Options include double and triple glazing, internal beading, noise reduction glass, decorative glass, privacy glass, and toughened or laminate glass.
5. Roofline Products: Fascia boards (flat and sculptured ogee styles), soffits (hollow, standard utility, vented), guttering (ogee, square, deep flow, half round), cladding (shiplap and open-v styles), and dry verge installation.
6. Finance Intermediation: As an Introducer Appointed Representative of Phoenix Financial Consultants Limited, the company arranges finance for customers. Financial Services Register No. 979798. FCA authorised and regulated.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Fortress Windows And Conservatories is a residential window, door, and conservatory installation company that sources uPVC and aluminium fenestration products from leading manufacturers and installs them in customer homes using its own employed installation team (no subcontracting). The company operates within a 15-mile radius of Chester and a 10-mile radius of Ellesmere Port, delivering products including casement and heritage windows, composite and aluminium doors, conservatories, orangeries, replacement solid roofs, roofline products, and glass replacement.

Product overview

Fortress Windows And Conservatories is a window and door installation company established in Chester in 1996, operating within a 15 mile radius of Chester and 10 mile radius of Ellesmere Port. The company offers a comprehensive range of uPVC and aluminium windows (including Casement, Flush Casement, Sliding Sash, French Casement, Tilt & Turn, StyleLine, and Heritage/Residence Collection windows), doors (Entrance, Composite, StyleLine, Patio, French, Garage), and aluminium products (Windows, Entrance Doors, Patio Sliding Doors, Bifold Doors). They also provide conservatories and orangeries, replacement roofs (Solid Conservatory Roofs, Flat Skylights, Roof Lanterns), roofline products (Fascias, Soffits, Guttering, Cladding), glass replacement services, and the innovative Hup! extension system. All products are installed by the company's own team (no subcontracting) with a focus on thermal efficiency, security (Secured by Design, PAS24, Kitemark approved products), and quality installation. The company sources products from established manufacturers including Sternfenster, Deceuninck, Smart, Residence Collection, and Ultraframe.

Differentiator

Problem solved

Functional benefit

Products and services

• Casement Windows uPVC casement windows with 'A' energy rating, double weather seals, thermal reinforcing, and a multi-chamber profile, available in over 22 Deceuninck colour and woodgrain finishes. Installed for residential homeowners in the Chester and Cheshire area.
• Flush Casement Windows Windows with profiles inline or flush with the frame, designed for heritage buildings and conservation areas. Offered as part of the Residence Collection.
• Sliding Sash Windows

Quantifiable outcome

• U-values as low as 0.8 W/m2K with Residence Windows
• +4 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered core, major and flagship.

• FENSAcoreOthersFENSA (Fenestration Self-Assessment Scheme) is the leading competent person scheme for replacement windows and doors in England and Wales. Fortress Windows is accredited with FENSA, ensuring compliance with building regulations and council codes for installations.
• TrustatradermajorOthersTrustatrader is a trade recommendation platform where verified customers review tradespeople. Fortress Windows is listed on Trustatrader, providing potential customers with verified reviews and assurance of reliable service at fair prices.
• PWF (Promotional Window Federation)majorOthersPWF backs the 10 year guarantees offered by Fortress Windows on windows and most other products, providing customers with additional peace of mind and protection for their investments.
• UltraframeflagshipTechnology or IntegrationUltraframe is a leading manufacturer of conservatory roofs and glazing systems. Fortress Windows sources conservatory roofs including Livinroof and Ultraroof380 systems from Ultraframe. The company is also an Ultra Installer certified to install Ultraframe products.
• Smart SystemsflagshipTechnology or IntegrationSmart Systems is a leading supplier of aluminium window and door products for residential and commercial applications. Fortress Windows installs Smart aluminium windows, entrance doors, bifold doors, and patio sliding doors. Products are described as the best aluminium window suppliers available.
• Residence CollectionflagshipTechnology or IntegrationThe Residence Collection produces the Residence 7 (R7) and Residence 9 (R9) window systems - premium heritage windows with 7-9 chamber designs. Fortress Windows is proud to be installers of Residence Windows, described as the highest windows on the market for their classic timber appearance and thermal efficiency.
• SternfenstermajorTechnology or IntegrationSternfenster is a quality uPVC window and door manufacturer. Fortress Windows installs Sternfenster casement windows, French casement windows, tilt & turn windows, and French doors. Products known for quality reputation, 22 Deceuninck colour options, and excellent glazing.
• DeceuninckmajorTechnology or IntegrationDeceuninck is a major uPVC profile manufacturer. Fortress Windows offers 22 Deceuninck colour options and woodgrain finishes for windows and doors. Deceuninck materials are known for weather resistance and quality.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Anglian Home Improvements: Long-established UK national installer of windows, doors, conservatories, and roofline products. Comparable product range and direct-to-homeowner sales model; far larger and broader in geographic coverage than Fortress.
• Everest: National UK home improvement brand offering windows, doors and conservatories with a premium positioning similar to Fortress's Residence and Smart aluminium lines. Overlaps heavily on product category and premium residential target customer.
• Wickes: UK home improvement retailer with a fitted kitchens, bathrooms and windows/doors installation service. Overlaps with Fortress on windows and doors installation and competes for the same self-improver homeowner, but from a national big-box retail platform.

Direct peers

• Safestyle UK: Largest UK-focused uPVC window and door installer serving homeowners across England and Wales. Highly comparable in product mix (uPVC windows, doors, conservatories) and residential go-to-market, but operates at national scale rather than Fortress's single-region footprint.
• Zenith Staybrite: UK regional window, door and conservatory installer with multiple regional branches. Closest comparable to Fortress in scale, multi-product offering, and direct-to-homeowner sales-led model, though with a wider geographic spread.
• Clearview Bi-Folding Doors: UK specialist in premium aluminium windows, bifolding and sliding doors. Comparable to Fortress's Smart aluminium range and premium homeowner positioning, with similar in-house installation emphasis and showroom-led sales motion.
• ConservatoryLand: UK online-direct conservatory and orangery specialist. Overlaps directly with Fortress's conservatory, orangery and replacement-roof offering, though with a lower-overhead national e-commerce model rather than local showroom-led sales.

Emerging players

• Origin Global: UK manufacturer and supplier of premium aluminium bifold doors, windows and sliding doors. Comparable on premium aluminium product category that Fortress sells via Smart, but operates more as an upstream brand/specifier than a regional installer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FortressWindowsandconservatoriesLlp
• LinkedInlinkedin.com/company/fortress-windows-and-conservatories-llp

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fortress Windows And Conservatories