Hotel con Corazón
Hotel con Corazón is a Dutch social enterprise operating three boutique impact hotels across Nicaragua, Mexico, and Costa Rica (63 rooms total), channeling approximately 75% of hotel profits into local education programs that support hundreds of students annually.
- Company typePrivate
- Founded2006
- HeadquartersGranada, Nicaragua
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hotel con Corazón does
Hotel con Corazón is a Dutch-structured social enterprise operating a portfolio of boutique impact hotels in Latin America. Founded in 2006 by Onno Oostveen and Marcel Zuidhof, the company opened its first property in Granada, Nicaragua in 2008, expanded to Oaxaca, Mexico in 2018, and added a third hotel in Monteverde, Costa Rica in April 2025, bringing the portfolio to 63 rooms across three countries. Its core offering is accommodation complemented by on-site amenities including Corazón Impact Tours (Oaxaca), Corazón Trips excursions (Granada), cooking classes, and a co-working space (Monteverde), with bookings processed through Cloudbeds reservation links embedded on its website and direct WhatsApp/email channels.
The business model rests on the premise that Latin American tourism revenue can be channeled into education: approximately 75% of hotel profits are invested in local education programs through four registered non-profit entities (a Dutch ANBI foundation and country-level foundations in Nicaragua, Mexico, and Costa Rica). Documented outcomes include 700+ children helped to finish school since 2008 in Granada, an average of 250 students supported annually across programs, and partnerships with The Oaxaca Learning Center (350 students) and Mundo de Talentos (80 students/year). Guest segments are conscious/impact travelers, eco-tourists, cultural explorers, families, and digital nomads, with tour and cooking-class add-ons priced in Mexican pesos (e.g., $1,650-$2,300 pesos per person) and donation tiers set at $40-$120 per month for student support.
Commercially, the company operates direct-to-consumer with organic discovery via TripAdvisor (726+ reviews for Granada), word-of-mouth through the Pack for a Purpose community, and referral partnerships with responsible-tourism distributors (Planeterra, Riksja Travel, Tierraventura, Socialbnb, Booking.com Booster). The technology stack is intentionally lean: Cloudbeds for property management, OTA Insight for revenue management, and standard web/email/WhatsApp guest communications. The company is privately held and controlled by Stichting Hotel con Corazón (Dutch ANBI foundation) as major shareholder, with a stated ambition to grow from three to five hotels, serving 25,000 conscious guests annually and supporting 1,500+ students per year.
Hotel con Corazón firmographics
Firmographics- Name
- Hotel con Corazón
- Legal name
- Hotel con Corazón Social Enterprise B.V.
- Website
- https://hotelconcorazon.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hotel con Corazón is a Dutch social enterprise operating three boutique impact hotels across Nicaragua, Mexico, and Costa Rica (63 rooms total), channeling approximately 75% of hotel profits into local education programs that support hundreds of students annually.
- Ownership category
- akta.pro rank
Hotel con Corazón industry classification
Industry- Product category
- Boutique Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Design-Led Boutique Hotels (THAGADAA)
- akta.pro secondary industries
- Boutique Resorts (Small-Scale Resorts) (THAGADAJ), Hotel & Resort Restaurants (THAFACAH)
Keywords
Where Hotel con Corazón is headquartered
LocationHeadquarters
- HQ city
- Granada
- HQ country
- Nicaragua
- HQ region
- Latin America
Offices4 records
Markets served
Hotel con Corazón business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Hotel Accommodation: Room rentals across three boutique hotels in Oaxaca (17 rooms), Granada (15 rooms), and Monteverde (31 rooms). Guests book directly via Cloudbeds or through the hotel website.
- Food & Beverage: Complimentary breakfast included with stay. Additional revenue from honor bar, cocktails, and on-site dining services.
- Tours & Activities: Paid tours including Mezcal Makers ($1650-1850 pesos), Monte Albán ($995 pesos), Walking Tours ($800 pesos), Hierve el Agua ($2300 pesos). Profits fund education projects.
- Donations: Direct donations accepted for education projects: $40/€35 supports one student for one month of secondary education; $80/€70 for university for one month; $120/€105 for secondary with tutorial support.
- Cooking Classes: Culinary experiences covering food from several regions in Oaxaca state, available as add-on to hotel stays.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mezcal Makers Tour - 2 people |
| Unit Pricing | Pay-as-you-go | Mezcal Makers Tour - 3+ people |
| Unit Pricing | Pay-as-you-go | Marvelous Monte Albán Tour |
| Unit Pricing | Pay-as-you-go | Walking Oaxaca Tour |
| Unit Pricing | Pay-as-you-go | Hierve el Agua Tour |
| Subscription | Monthly | Secondary Education Support |
| Subscription | Monthly | University Support |
| Subscription | Monthly | Tutorial Support with Transport |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Hotel con Corazón product offering
Product offeringCore offering
Hotel con Corazón operates three boutique impact hotels in Latin America (Oaxaca, Mexico; Granada, Nicaragua; Monteverde, Costa Rica) with 63 rooms total, supplemented by in-house guided tours, cooking classes, and a tour agency. The company reinvests approximately 75% of hotel profits (100% in Granada) into local youth education programs delivered through registered non-profit foundations in each country. Tools and recognition products (Cloudbeds, OTA Insight) and a donation program complement the core accommodation and activity offerings.
Product overview
Hotel con Corazón is a social enterprise operating three boutique impact hotels in Latin America — Hotel con Corazón Granada (Nicaragua, 2008, 15 rooms), Hotel con Corazón Oaxaca (Mexico, 2018, 17 rooms), and Hotel con Corazón Monteverde (Costa Rica, April 2025, 31 rooms). The portfolio is unified by a social mission: all hotels invest substantial profits in local education programs, with Granada investing 100% and Monteverde investing over half. Each hotel offers accommodation plus supplemental services: Oaxaca features Corazón Impact Tours and cooking classes; Granada operates Corazón Trips excursions; Monteverde provides a co-working space and gallery. Education programs at each location (Motivation Program, Mundo de Talentos, and tutoring/scholarships in Nicaragua) are integral to the product offering. Rooms across all properties range from Compact (9m², single occupancy) to Family Rooms (up to 4 guests), with amenities including private bathrooms, Wi-Fi, fans, safes, and USB outlets. Guests book via Cloudbeds reservation links; all hotels offer complimentary breakfast and promote responsible, sustainable travel.
Differentiator
Problem solved
Functional benefit
Brands
- Corazón Trips: In-house tour agency operating from Hotel con Corazón Granada, Nicaragua. Offers nature, culture, sporty, and experience trips throughout Nicaragua. Profits support hotel education programs.
- Corazón Impact Tours
Quantifiable outcome
- 700+ children helped to finish school through education programs
- +5 more outcomes
Companies that use Hotel con Corazón
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles6 records
Hotel con Corazón technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Hotel con Corazón partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Global Community Tourism Network (Planeterra)corePartnership with Planeterra's Global Community Tourism Network for responsible tourism positioning and visibility in conscious travel market.
- Pack for a PurposecoreProud member of Pack for a Purpose, an initiative allowing travelers to make a lasting impact by bringing supplies for education projects in destination communities.
- SocialbnbminorSocialbnb platform partnership connecting impact-focused travelers with hotels that donate to social causes.
- Riksja TravelminorDutch travel agency specializing in sustainable and responsible travel experiences, distributing Hotel con Corazón to Dutch market.
- Booking.com BoosterminorParticipation in Booking.com's sustainability accelerator program for sustainable tourism businesses.
- Solana ToursminorTour operator partnership for distribution of hotel and tour services.
- Loyens LoeffminorLegal and tax advisory partner supporting Dutch foundation structure and non-profit registration compliance.
- Tierraventura EcotourscoreAffiliate partner for nature tours in Oaxaca offering 1-4 day sustainable cultural and hiking tours to mountains, coffee fincas, and beaches. Mutual referral relationship.
- Comarcas de la Laguna ApoyominorLocal partner organization in Oaxaca region for community development initiatives.
- U-CominorPartner organization for sustainable tourism and community development projects.
- The Pulsera ProjectminorNon-profit partner providing opportunity for travelers to purchase bracelets supporting education programs.
- The Oaxaca Learning CentercorePrimary education partner in Oaxaca implementing Motivation Program for 350 junior high and high school students. Provides tutoring, extracurricular classes, professional orientation, English classes, and exam preparation.
- Mundo de TalentoscoreVocational orientation partner from Chiapas operating two-year programs with 80 students annually in Oaxaca. Hotel con Corazón serves as financial partner supporting program expansion.
Scale indicators13 records
Recent moves11 records
Expansion highlights6 records
Hotel con Corazón competitors and assessment
Company assessmentDirect peers
- Inkaterra: Inkaterra is a Peru-based collection of eco-lodges and hotels with a biodiversity and community-impact mission. Comparable as a multi-property Latin American boutique hospitality brand built around sustainability and educational/cultural programming.
- Selina: Selina operates a large portfolio of lifestyle hostels and hotels across Latin America, including Nicaragua, Costa Rica, and Mexico. Comparable as a multi-country boutique hospitality brand in the same geographies, although it serves a more budget-conscious, experiential traveler segment.
- Cayuga Collection: Cayuga Collection operates a portfolio of sustainable, high-impact boutique hotels and lodges across Latin America (Costa Rica, Nicaragua, Panama). Directly comparable in geography, sustainability mission, and small-scale luxury positioning, with similar reliance on community and conservation storytelling.
- Lapa Rios Lodge: Lapa Rios is a pioneer eco-lodge in Costa Rica's Osa Peninsula, integrating rainforest conservation, community partnerships, and tourism. Directly comparable as a small-scale, mission-driven boutique lodge in Central America with a long track record of impact-driven operations.
Others
- Planeterra: Planeterra is a non-profit community-tourism network (founded by G Adventures) that partners with social enterprises in Latin America. Comparable as a partner/ecosystem organization in the responsible-tourism space, not a direct hotel competitor.
- Tierraventura Ecotours: Tierraventura is an Oaxaca-based ecotour operator offering sustainable cultural and hiking tours. Comparable as an existing affiliate distribution partner targeting the same conscious-traveler segment in Oaxaca, not a direct hotel competitor.
Broad incumbents
- Belmond: Belmond operates luxury hotels, lodges, and trains across Latin America (including Mexico and Brazil). Comparable as a broader incumbent in the upscale Latin American experiential hospitality market, though it does not center a social/educational mission.
- Grupo Posadas: Grupo Posadas is one of the largest Mexican hotel operators (Live Aqua, Fiesta Americana, One Hotels). Comparable as a broad incumbent in Mexican hospitality, relevant for benchmarking Oaxaca market dynamics, though not a boutique or mission-driven competitor.
Regional players
- Nayara Resorts: Nayara operates luxury boutique resorts in the Arenal/Monteverde region of Costa Rica. Comparable as a high-end regional boutique competitor near Hotel con Corazón's Monteverde property, competing for similar nature- and experience-driven travelers in Costa Rica.
Emerging players
- Socialbnb: Socialbnb is an impact-travel accommodation platform connecting travelers with social-impact stays globally, including Latin America. Comparable as a younger, mission-aligned platform that competes for the same conscious-travel demand that Hotel con Corazón targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hotel con Corazón social profiles
Digital presenceHotel con Corazón compliance and trust
Trust signalCompliance1 record
Hotel con Corazón financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hotel con Corazón leadership team
Management profileNumber of profiles
Hotel con Corazón funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hotel con Corazón M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hotel con Corazón
What does Hotel con Corazón do?
Hotel con Corazón operates three boutique impact hotels in Latin America (Oaxaca, Mexico; Granada, Nicaragua; Monteverde, Costa Rica) with 63 rooms total, supplemented by in-house guided tours, cooking classes, and a tour agency. The company reinvests approximately 75% of hotel profits (100% in Granada) into local youth education programs delivered through registered non-profit foundations in each country. Tools and recognition products (Cloudbeds, OTA Insight) and a donation program complement the core accommodation and activity offerings.
Is Hotel con Corazón a public or private company?
Hotel con Corazón is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Hotel con Corazón founded?
Hotel con Corazón was founded in 2006. It employs 11 to 50 people.
Where is Hotel con Corazón based?
Hotel con Corazón is headquartered in Granada, Nicaragua, in the Latin America region.
How does Hotel con Corazón make money?
Five revenue lines are on record. Hotel Accommodation is the primary driver. The others are food & Beverage, tours & Activities, donations and cooking Classes.
Who are Hotel con Corazón's main competitors?
Direct peers on record are Inkaterra, Selina, Cayuga Collection and Lapa Rios Lodge. Others are Planeterra and Tierraventura Ecotours. Broad incumbents are Belmond and Grupo Posadas. Nayara Resorts is listed as a regional player. Socialbnb is listed as an emerging player.
Does Hotel con Corazón have an API?
No public API is recorded for Hotel con Corazón.
What industry is Hotel con Corazón in?
Hotel con Corazón's product category is Boutique Hospitality. Its primary akta.pro industry code is THAGADAA, Design-Led Boutique Hotels, with a secondary code of THAGADAJ, Boutique Resorts (Small-Scale Resorts). Its NAICS code is 72111 and its SIC code is 7011.