ValueJet
ValueJet is a privately-held Nigerian low-cost airline founded in 2018, operating scheduled domestic flights across eight cities and offering charter services, tiered fare products, a frequent flyer program, and installment payment options for individual and group travelers.
- Company typePrivate
- Founded2018
- HeadquartersIkeja, Nigeria
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What ValueJet does
ValueJet is a privately-held Nigerian domestic low-cost carrier founded in 2018 and headquartered at 31 Ladoke Akintola Street, Ikeja GRA, Lagos. The airline operates scheduled passenger flights across eight Nigerian cities—Lagos, Abuja, Port Harcourt, Yola, Benin, Asaba, Kano, and Jos—and additionally offers charter services to and from cities within its operating footprint. The company is led by Chairman Adekunle Soname and Managing Director/CEO Capt. Omololu Majekodunmi, with an experienced executive team covering commercial, finance, IT, HR, flight operations, maintenance, and ground operations functions. The entity is structured as ValueJet Limited, a Nigerian private limited company, and appears to be founder-owned with no disclosed venture capital or private equity backing.
ValueJet's product offering centers on a modular fare architecture with three primary ticket products—ValueLite (basic economy with 7kg cabin baggage), ValuePlus (mid-tier with 23kg checked baggage and optional extras), and ValuePremium (full-service with 30kg total checked baggage, exclusive seating in the first three rows, and priority check-in, boarding, and disembarkment). Ancillary revenue streams include extra checked baggage, seat pre-selection, priority boarding (₦1,000), airport lounge access, and the 'Pay Small Small' installment plan that allows a 10% down payment with the balance paid over time. The ValueFlyer loyalty program operates four membership tiers (Purple, Silver, Gold, Platinum) with ValuePoints valid for 36 months, redeemable for reward tickets and upgrades. Distribution is omnichannel: direct via the flyvaluejet.com website, mobile app, contact center (phone/email/WhatsApp, available 6am–8pm daily), authorized travel agents, and an integrated tours partner at flyforvalue.com. The underlying technology stack comprises an electronic ticketing system using 13-digit ticket numbers prefixed '688,' online check-in, booking management, and a customer-facing chatbot ('Viki'); no public API, SDK, or AI/ML capabilities are disclosed.
ValueJet firmographics
Firmographics- Name
- ValueJet
- Legal name
- ValueJet Limited
- Website
- https://flyvaluejet.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ValueJet is a privately-held Nigerian low-cost airline founded in 2018, operating scheduled domestic flights across eight cities and offering charter services, tiered fare products, a frequent flyer program, and installment payment options for individual and group travelers.
- Ownership category
- akta.pro rank
ValueJet industry classification
Industry- Product category
- Domestic Passenger Air Travel
- NAICS
- Scheduled Passenger Air Transportation (481111), Nonscheduled Chartered Passenger Air Transportation (481211)
- SIC
- Air Transportation, Nonscheduled (4522)
- akta.pro primary industry
- Low-Cost Carriers (LCC) (THABABAB)
- akta.pro secondary industries
- Low-Cost Regional/Short-Haul Carriers (THABABAF), Low-Fare Leisure/Hybrid Carriers (THABABAC)
Keywords
Where ValueJet is headquartered
LocationHeadquarters
- HQ city
- Ikeja
- HQ country
- Nigeria
- HQ region
- Africa
Offices1 record
Markets served
ValueJet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Airline Ticket Sales: Core revenue from selling flight tickets across domestic routes in Nigeria. Tickets are sold through direct website booking, mobile app, contact center, and authorized travel agents. Fares vary by service tier (ValueLite, ValueSaver, ValueXtra, ValuePlus, ValuePremium) with different baggage allowances and flexibility levels.
- Ancillary Services: Additional revenue from optional services including extra checked baggage (up to 23kg per bag), seat pre-selection, flexible ticket options, priority boarding (₦1,000), airport lounge access, and airport transfers. ValuePremium includes 2 pieces checked baggage (up to 30kg total), exclusive seating in first 3 rows, and priority services.
- Pay Small Small Installment Payments: A flexible payment option allowing customers to pay 10% down payment for tickets and the remainder over time, making air travel more accessible.
- ValueFlyer Loyalty Program: Frequent flyer program where members earn ValuePoints on flights that can be redeemed for reward tickets or upgrades. Points expire after 36 months. Tier levels include Purple (entry), Silver (300 points), Gold (540 points), and Platinum (720 points), with bonus points and benefits at higher tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | ValueLite - Basic economy service with 7kg cabin baggage included |
| Unit Pricing | Pay-as-you-go | ValuePlus - Enhanced service with checked baggage and flexibility |
| Unit Pricing | Pay-as-you-go | ValuePremium - Full-service tier with exclusive benefits |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
ValueJet product offering
Product offeringCore offering
ValueJet is a Nigerian low-cost airline that sells scheduled domestic passenger flights across eight Nigerian cities through a tiered fare structure (ValueLite, ValuePlus, ValuePremium). The airline bundles its core air transportation with ancillary services (extra baggage, seat pre-selection, priority boarding, airport lounge access), a frequent flyer program (ValueFlyer), and an installment payment plan (Pay Small Small), and also offers group and charter flights.
Product overview
ValueJet is a Nigerian low-cost airline founded in 2018 operating domestic flights across eight cities (Lagos, Abuja, Port Harcourt, Yola, Benin, Asaba, Kano, and Jos). The airline operates a modular fare architecture with three primary ticket products: ValueLite (basic economy), ValuePlus (standard with baggage flexibility), and ValuePremium (full-service with exclusive seating and priority services). The core digital ecosystem includes an Online Booking Platform accessible via website and Mobile App, with Online Check-in functionality. ValueJet complements its core air travel services with ancillary offerings including Airport Lounge Access, Priority Boarding, additional baggage options, and a Pay Small Small installment payment plan. The ValueFlyer Loyalty Program provides a tiered membership system (Purple, Silver, Gold, Platinum) enabling passengers to earn and redeem points across all fare classes. The airline also offers Charter Services for private group travel.
Differentiator
Problem solved
Functional benefit
Brands
- ValueFlyer: ValueJet's loyalty program enabling frequent flyers to earn and spend points while enjoying rewards and benefits.
- ValueLite
- ValuePlus
- ValuePremium
- Pay Small Small
Companies that use ValueJet
Customer profileSegments4 records
Ideal customer profiles3 records
ValueJet technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ValueJet partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights3 records
ValueJet competitors and assessment
Company assessmentDirect peers
- Max Air: Nigerian carrier offering scheduled passenger and charter services across northern and central Nigerian cities — comparable fleet type and target routes to ValueJet.
- Arik Air: Established Nigerian airline with overlapping domestic route network and historical regional/international ambitions — competes with ValueJet for the same Nigerian business and leisure travelers.
- Green Africa Airways: Nigerian low-cost carrier positioned as a value-focused domestic airline — directly competes with ValueJet on price-sensitive travelers across the same Nigerian city pairs.
- Air Peace: Largest domestic Nigerian carrier operating similar Lagos/Abuja/Port Harcourt and other domestic routes with both scheduled and charter services — directly competitive with ValueJet on the same city pairs.
- Overland Airways: Nigerian domestic and regional scheduled/charter operator — comparable in scale, route overlap, and target Nigerian business/regional travelers.
- Dana Air: Nigerian domestic carrier operating scheduled services in similar city pairs — comparable LCC-style offering and target customer base to ValueJet.
- Azman Air: Nigerian domestic carrier serving routes including Lagos, Abuja, Kano, and Port Harcourt — directly comparable fleet footprint and customer base to ValueJet.
- Ibom Air: Akwa Ibom state-backed Nigerian airline operating domestic scheduled routes including Lagos and Abuja — comparable LCC/hybrid fare model and target Nigerian business/leisure segments.
- Aero Contractors: Nigerian airline operating scheduled domestic services and charter — directly comparable model to ValueJet with similar fleet and route profile.
Regional players
- FlySafair: South African low-cost carrier — same LCC fare-unbundling model as ValueJet, providing a relevant African regional benchmark for unit economics and ancillary strategy, though geographically distinct.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ValueJet social profiles
Digital presenceValueJet financial estimates
Financial estimateRevenue estimate
Valuation estimate
ValueJet leadership team
Management profileNumber of profiles
ValueJet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ValueJet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ValueJet
What does ValueJet do?
ValueJet is a Nigerian low-cost airline that sells scheduled domestic passenger flights across eight Nigerian cities through a tiered fare structure (ValueLite, ValuePlus, ValuePremium). The airline bundles its core air transportation with ancillary services (extra baggage, seat pre-selection, priority boarding, airport lounge access), a frequent flyer program (ValueFlyer), and an installment payment plan (Pay Small Small), and also offers group and charter flights.
Is ValueJet a public or private company?
ValueJet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ValueJet founded?
ValueJet was founded in 2018. It employs 501 to 1,000 people.
Where is ValueJet based?
ValueJet is headquartered in Ikeja, Nigeria, in the Africa region.
How does ValueJet make money?
Four revenue lines are on record. Airline Ticket Sales are the primary driver. The others are ancillary Services, pay Small Small Installment Payments and valueFlyer Loyalty Program.
Who are ValueJet's main competitors?
Direct peers on record are Max Air, Arik Air, Green Africa Airways, Air Peace, Overland Airways, Dana Air, Azman Air, Ibom Air and Aero Contractors. FlySafair is listed as a regional player.
Does ValueJet have an API?
No public API is recorded for ValueJet.
What industry is ValueJet in?
ValueJet's product category is Domestic Passenger Air Travel. Its primary akta.pro industry code is THABABAB, Low-Cost Carriers (LCC), with a secondary code of THABABAF, Low-Cost Regional/Short-Haul Carriers. Its NAICS code is 481111 and its SIC code is 4522.