Bolabet Company Limited

What Bolabet Company Limited does

Bolabet Company Limited is a privately held gaming operator founded in 2005 and headquartered in Lusaka, Zambia. The company offers online and retail sports betting, live betting, virtual sports, lucky numbers, and casino products — including live dealer content from Evolution Gaming and the crash-style game Aviator — to individual consumers in Zambia, Zimbabwe, and Malawi. It distributes through a website, mobile app, SMS, USSD, and physical betting shops, and integrates with MTN Mobile Money and Airtel Mobile Money for deposits and withdrawals. The company is regulated by Zambia's Ministry of Finance (license 0001134) and Ministry of Tourism (license 0000046), and operates with a workforce of 101–250 employees.

The business model is a standard B2C online gambling gross gaming revenue (GGR) model: customers fund accounts (primarily via mobile money), wager on sports events or casino games, and the company retains a margin of the handle after paying out winnings. Ancillary revenue is generated through live dealer casino (powered by Evolution Gaming), virtual sports, and the Aviator crash game. The mobile-money integrations and USSD/SMS channels are a deliberate go-to-market choice to reach both smartphone and feature-phone users — a defining feature of the Zambian and broader SADC addressable market — and the physical betting shop network provides retail presence as well as cash handling for the underbanked customer segment.

Strategic posture is multi-country SADC expansion combined with broad product diversification. The company's named leadership (Director Novka Salipur) and compliance with two separate Zambian regulatory licenses indicate a regulated-operator identity rather than a gray-market posture. No public funding rounds, M&A activity, or revenue figures are disclosed in the input data, which constrains financial benchmarking.

Name

Bolabet Company Limited

Legal name

Bolabet Company Limited

Website

https://bolabet.co.zm

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Bolabet Company Limited is a Zambia-based, privately held gaming operator founded in 2005 that offers sports betting, live betting, casino, live casino, virtual sports, and lucky numbers to individual consumers across Zambia, Zimbabwe, and Malawi via online, mobile, USSD, SMS, and retail shop channels.

Ownership category

akta.pro rank

Product category

Sports Betting and Online Gaming

NAICS

Gambling Industries (7132), Casinos (except Casino Hotels) (713210), Other Gambling Industries (713290)

akta.pro primary industry

Payments, Wallets & Cashiering for Sports Betting (MPAEACAG)

Keywords

• Online sports betting
• Live in-play betting
• Online casino gaming
• Virtual sports betting
• Mobile money wagering

Headquarters

HQ city

Lusaka

HQ country

Zambia

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Sports Betting: Core sports betting business offering pre-match and in-play betting on various sports including football, basketball, tennis, MMA, boxing, motorsports, and more. Revenue generated through facilitation fees/commissions on placed bets.
2. Casino Gaming: Online casino offerings including slot games, table games, and live dealer casino via Evolution Gaming integration.
3. Virtual Sports: Betting on simulated sports events with computer-generated outcomes running continuously.
4. Lucky Numbers: Lottery-style gaming product allowing bets on number outcomes.
5. Aviator Crash Game: Real-time crash game product offering instant win betting opportunities.
6. Promotional Bonuses: Welcome bonuses, cash back offers, and event bonuses that drive customer acquisition and retention. Bonus funds must be turned over multiple times before withdrawal.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Bolabet Company Limited operates an online and retail sports betting and gaming platform serving individual consumers in Zambia, Zimbabwe, and Malawi. Its core offerings include pre-match sports betting, live in-play betting, online casino, Evolution-powered live dealer casino, virtual sports, lottery-style lucky numbers, and the Aviator crash game, distributed via website, mobile app, SMS, USSD, and physical betting shops with MTN and Airtel mobile money deposit and withdrawal support.

Product overview

Bolabet Company Limited operates a unified betting and gaming platform that combines sports betting with casino-style gaming products. The core offering consists of Sport (pre-match sports betting) and Live Betting, supplemented by the gaming subdomain featuring Aviator (crash game), Casino, Live Casino (Evolution-powered), Virtual Sports, and Lucky Numbers (lottery). The platform offers various promotional features including Cash Out, Cash Back, Welcome Bonus, Fast Bet, and Bonus On Events. The product portfolio spans multiple African markets (Zambia, Zimbabwe, Malawi) with regional domain variations. The platform integrates mobile money payment systems (MTN and Airtel) for deposits and withdrawals. Key betting products include Virtual Sports variants (World Cup Jackpot, Expanse, Aviatrix, Avion) and supports features like 2Up betting. The company is licensed by the Ministry of Finance and Ministry of Tourism in Zambia.

Differentiator

Problem solved

Functional benefit

Products and services

• Sport (Sports Betting) Pre-match sports betting product covering individual and group sports disciplines including football, basketball, tennis, MMA, boxing, golf, and more. Users can place bets on outcomes, handicaps, totals, and various market types. Targeted at adult Zambian (and regional) individual consumers seeking sports wagering.
• Live Betting In-play betting service allowing customers to place bets on events during play or during breaks (quarters, halves, etc.). Odds and prices frequently change during live events. Targeted at sports betting enthusiasts seeking real-time wagering.
• Aviator Crash-style betting game where a plane takes off and a multiplier increases; players must cash out before the plane flies away. Offered on the gaming platform for individual consumers seeking instant-win betting.
• Casino Online casino gaming platform offering various casino games, accessible via the gaming subdomain for individual consumers seeking casino entertainment.
• Live Casino Live dealer casino powered by Evolution Gaming, featuring real-time games with human dealers including roulette, blackjack, and baccarat. Targeted at individual consumers seeking authentic live casino experiences.
• Virtual Sports Simulated sports betting events available 24/7, featuring virtual football, tennis, basketball, and other sports with computer-generated outcomes. Targeted at individual consumers seeking continuous betting opportunities.
• Lucky Numbers Lottery-style numbers game where players can bet on number outcomes, accessible via the lotto platform. Targeted at individual consumers seeking lottery-style gaming.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Ministry of Finance (Zambia)coreOthersLicensing and regulatory authority. Bolabet is licensed and regulated by the Ministry of Finance under license number 0001134. The Ministry oversees betting and gaming operations in Zambia.
• Ministry of Tourism (Zambia)coreOthersLicensing and regulatory authority. Bolabet is licensed and regulated by the Ministry of Tourism under license number 0000046. The Ministry provides secondary licensing for gaming operations.
• Betting Control and Licensing Board of ZambiacoreOthersRegulatory body overseeing betting and gaming activities in Zambia. Handles dispute resolution between Bolabet and customers. Disputes not resolved by Bolabet can be referred to this Board for adjudication.
• MTN Zambia (Mobile Money)coreTechnology or IntegrationPayment services integration for deposits and withdrawals. MTN Mobile Money allows customers to fund their Bolabet accounts and withdraw winnings. Limits: Min deposit ZMW 1.00, Max deposit ZMW 10,000.00 per transaction, Max withdrawal ZMW 10,000.00 per transaction, Max ZMW 50,000.00 within 24 hours.
• Airtel Zambia (Mobile Money)coreTechnology or IntegrationPayment services integration for deposits and withdrawals. Airtel Money allows customers to fund their Bolabet accounts and withdraw winnings. Part of dual mobile money payment provider strategy alongside MTN.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Betway Africa: Betway operates a leading pan-African sports betting and casino platform with strong brand presence in Zambia and surrounding markets. It is a direct competitor to Bolabet across online sports betting, live betting, and mobile-first betting experiences.
• 1xBet: 1xBet operates an extensive online sports betting and casino platform with an active Zambia-focused domain. It directly competes with Bolabet across sports betting, live betting, virtual sports, and casino gaming.
• SportPesa: SportPesa is a major African sports betting operator with multi-country presence and heavy focus on football betting. It competes with Bolabet in Zambia and across the East/Southern African corridor.
• Premier Bet: Premier Bet is a multi-country African betting operator with retail and online presence. It is a direct competitor to Bolabet in markets where both operate, sharing a similar multi-channel sports betting + casino model.

Others

• Evolution Gaming: Evolution Gaming supplies Bolabet's Live Casino product with real-time dealer games (roulette, blackjack, baccarat). It is an ecosystem supplier/partner rather than a competitor, providing tier-one content that enhances Bolabet's offering.
• MTN Zambia: MTN Zambia provides mobile money rails powering Bolabet's deposit and withdrawal flows. While not a competitor, MTN's network, pricing, and partnership terms materially shape Bolabet's payment economics.
• Airtel Zambia: Airtel Zambia is the secondary mobile money provider integrated with Bolabet. As a payment ecosystem partner, Airtel's mobile money coverage and reliability directly affect Bolabet's customer deposit and withdrawal experience.

Regional players

• Mozzartbet: Mozzartbet is a Balkan-rooted operator expanding across African markets including Kenya, Tanzania, and other Southern/East African countries. It is a regional competitor in the broader African sports betting landscape adjacent to Bolabet.

Broad incumbents

• Bet365: Bet365 is one of the largest global online sports betting operators. While not Zambia-specialized, it competes for online sports betting customers across Africa and defines the global product benchmark Bolabet is measured against.
• Flutter Entertainment: Flutter Entertainment (parent of Betfair, FanDuel, PokerStars) operates major global sports betting and gaming brands. It is a broad incumbent that could expand African exposure and represents the largest strategic competitor to regional players like Bolabet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bolabet-company-limited

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bolabet Company Limited