AYA Pay

What AYA Pay does

AYA Pay is a Myanmar-based mobile digital wallet operated as a brand and service under AYA Bank, one of the country's established financial institutions. The platform enables consumers to send and receive money, pay utility and telecom bills, perform mobile top-ups, purchase gift cards, apply for a virtual Visa prepaid card, access a Buy Now Pay Later (BNPL) credit product, and earn AYA Points rewards. Merchants accept payments through the CBM-regulated MyanmarPay MMQR unified QR system, which interoperates with A+, CB Pay, CTZ Pay, KBZ Pay, uabpay, WavePay, OK$, M-Pitesan, Trusty Pay, and ZegoMoney. The wallet also extends into e-commerce via the AYA Zay marketplace (launched October 2025), international remittance via a TrueMoney Myanmar corridor, and travel eSIMs via a Boxo partnership.

The underlying architecture is a mobile-first digital wallet, positioned by the company as the first in Myanmar completely developed in-house, distributed through Google Play, the App Store, Huawei App Gallery, and a lite version for low-end devices. Physical service is delivered through 22 AYA xCounter locations across Yangon, Nay Pyi Taw, and Mandalay (open 9 AM to 7 PM), plus 261+ AYA Bank branches and 623 ATMs for assisted onboarding, KYC, and cash-in/cash-out. Distribution and customer onboarding are reinforced by an agent network earning transaction commissions and a B2B partner program.

The business model is transaction-fee based across P2P transfers, merchant payments, agent commissions, and emerging marketplace/BNPL flows. Customer segments are primarily individual consumers and SMB merchants, supported by an agent network for cash touchpoints. Go-to-market relies on product-led adoption through app stores, supplemented by bank-branch distribution, physical xCounters, and below-the-line marketing including bus and bus-stop branding, social media across Facebook/Instagram/TikTok/YouTube/Telegram/Viber, and a multi-tier referral campaign (Dream Big). MyanmarPay MMQR setup is free for merchants, with no hardware required, which functions as a customer acquisition lever for the merchant side.

Name

AYA Pay

Website

https://ayapay.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

AYA Pay is a Myanmar-based mobile digital wallet, operated under AYA Bank, that enables consumers, merchants, and agents to send and receive money, pay bills, top up mobile accounts, and access BNPL, gift cards, a virtual Visa card, and the AYA Zay marketplace through interoperable QR payments.

Ownership category

akta.pro rank

Product category

Mobile Wallet and Digital Payments

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Finance Services (6199)

akta.pro primary industry

QR Code Payments Wallets (FSAMAEAC)

Keywords

• Mobile wallet services
• Digital payments
• Money transfer app
• Merchant QR payments
• Consumer financial services

Headquarters

HQ city

Yangon

HQ country

Myanmar (Burma)

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Fees: Revenue generated from transaction fees on payments, transfers, and other financial services processed through the digital wallet.
2. Merchant Services: Revenue from merchant onboarding and services through MyanmarPay MMQR, with merchants receiving real-time access to daily income statements via merchant portal.
3. Agent Commission: Agents earn commission for facilitating transactions for AYA Pay customers.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

AYA Pay operates a mobile-first digital wallet that enables consumers to send and receive money, pay bills, top up mobile accounts, and access value-added services such as virtual Visa prepaid cards, gift cards, BNPL, and a points-based rewards program. The platform also serves merchants through the MyanmarPay MMQR unified QR acceptance system and a dedicated merchant portal, with cash-in/cash-out and onboarding supported by AYA xCounter service points and an agent network across Myanmar.

Product overview

AYA Pay is a mobile-first digital wallet platform powered by AYA Bank, offering a comprehensive suite of financial services. The core AYA Pay Digital Wallet serves as the central platform enabling instant money transfers, versatile bill payments, and cash in/out services. The product portfolio includes Virtual Visa Prepaid Cards and Gift Cards for digital payments, Group Deals and Buy Now Pay Later for consumer financing, Pocket Money (Mote Phoe) for allowances, and Mobile Top-Up for telecom services. AYA Points/Rewards system provides loyalty benefits. The ecosystem extends through AYA Zay (e-commerce marketplace), MyanmarPay MMQR (unified QR payments), Travel eSIM (international roaming), and International Remittance services. AYA xCounter locations provide physical service points for account opening, KYC, and cash transactions.

Differentiator

Problem solved

Functional benefit

Brands

• AYA Zay: Digital marketplace feature integrated within AYA Pay Wallet enabling e-commerce shopping

Products and services

• AYA Pay Digital Wallet

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Elite Express Co. LtdminorGTM or Marketing Partner · 3 October 2024MoU signing to bring seamless payment experiences to shared user base. Customers can make payments through AYA Pay services on Elite Express's website and mobile platforms.
• Ludu Mate Swe Bus CompanyminorGTM or Marketing Partner · 25 April 2024Partnership for branding initiative at bus stops and 200 buses traversing routes connected to branded bus stops, enhancing awareness among public transportation users.
• TrueMoney MyanmarcoreTechnology or IntegrationPartnership enabling remittance from Thailand to Myanmar. TrueMoney Myanmar users can transfer money to AYA Pay wallets with zero service fees, allowing convenient cash-out through AYA Pay.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OK$: Myanmar-focused digital wallet serving consumers and merchants with mobile payments, transfers, and agent-based cash in/out. Directly competes with AYA Pay and is part of the MyanmarPay MMQR network.
• CB Pay: Bank-backed Myanmar wallet providing consumer payments, transfers, and merchant acceptance. Direct peer operating in the same Myanmar digital wallet category and MMQR ecosystem.
• TrueMoney Myanmar: Myanmar wallet and remittance service from Ascend Money. Competes with AYA Pay in domestic payments while also being a remittance partner; addresses the same consumer and merchant segments.
• KBZ Pay: Myanmar's leading bank-backed mobile wallet from KBZ Bank, offering P2P transfers, bill pay, and merchant QR acceptance. Direct competitor to AYA Pay in the same domestic wallet category, also integrated via MyanmarPay MMQR.
• ZegoMoney: Myanmar digital wallet focused on payments and transfers. Competes with AYA Pay for consumer wallet share and is integrated via MyanmarPay MMQR.
• A+ Pay: Myanmar mobile wallet offering transfers, bill pay, and merchant payments. Competes with AYA Pay for the same consumer wallet use cases and is integrated via MyanmarPay MMQR.
• Trusty Pay: Myanmar digital wallet offering consumer and merchant payment services. Direct peer in the same domestic wallet category and MMQR interoperability network.
• WavePay: Major Myanmar mobile wallet offering money transfers, merchant payments, and bill pay. Competes head-to-head with AYA Pay for consumers, agents, and merchants and is interoperable via MyanmarPay MMQR.
• uabpay: United Amara Bank-backed Myanmar wallet for consumer payments, transfers, and merchant acceptance. Direct competitor operating in the same category and MMQR interoperability network.

Broad incumbents

• GCash: Philippines' dominant mobile wallet operated by Mynt/Globe Fintech. A broader Southeast Asian incumbent wallet offering transfers, bills, merchant QR, and a marketplace — analogous to AYA Pay's super-app ambitions at a much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@AYAPay
• Facebookfacebook.com/ayapaymyanmar
• LinkedInlinkedin.com/company/ayapay
• Instagraminstagram.com/ayapaywalletmm?igsh=d3prNGllY3M5d2lr
• TikToktiktok.com/@ayapaywallet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AYA Pay