What Galana does

Galana Distribution Pétrolière S.A. is Madagascar's integrated multi-energy distributor, operating as a wholly-owned subsidiary of French energy group Rubis since July 2017. The company distributes petroleum products, Mobil-branded lubricants, LPG gas, and increasingly solar photovoltaic energy solutions across Madagascar, serving both enterprise and consumer end-markets. Operations are anchored by capital-intensive import and storage infrastructure in Toamasina, including a 14-meter draft deepwater jetty (the deepest in Toamasina port), 45 days of national-consumption storage capacity via the Galana Raffinerie Terminal (GRT) and Plateforme Terminal Pétrolier (PTP), and an ISO-accredited hydrocarbon quality laboratory that verifies product integrity from vessel through to customer delivery.

The product portfolio spans seven lines: a retail station-service network of approximately 73 outlets across Madagascar selling gasoline, diesel, LPG, lubricants and convenience items; the Easy digital payment and fleet management platform (MAKI fleet cards, Easy Pro B2B portal, Easy GO prepaid virtual card, Easy Rescue roadside assistance); the Espace Pro B2B division providing bulk fuel delivery, turnkey petroleum installation design and construction, and ship refueling/bunkering at seven Madagascar ports (Toamasina, Antsiranana, Nosy Be, Antalaha, Vohémar, Mahajanga, Toliara); exclusive distribution of Mobil automotive and industrial lubricants; LPG distribution under the Galana Gaz brand (12.5 kg and 35 kg cylinders) plus the GAZ'NAKA retail-by-weight system in partnership with Vitogaz; the emerging Nouvelles Energies solar PV division with 288.24 Kwc of installed capacity across 14 sites delivered through EPC contracts and rental arrangements; and supporting professional services including maintenance, regulatory compliance advisory, and the Toamasina Primary School CSR educational initiative.

Revenue mechanics combine volumetric retail fuel margins across 73 stations, B2B bulk fuel supply contracts managed by sector-specialized account teams, lubricant distribution income under the Mobil exclusive, LPG cylinder sales, fleet card subscription and transaction fees (Easy Pro postpaid, MAKI fleet, Easy GO prepaid), solar EPC contracts and rental arrangements, and professional service fees for turnkey petroleum installations and ship refueling. Customer segmentation is vertical: B2B enterprise clients in mining, construction, agribusiness, energy, cement and textile industries; individual consumers via the retail station network and Easy GO prepaid card; and maritime/shipping clients through port-based bunkering. The company draws on Rubis Group scale (EPA: RUBIS, 41 countries, 20+ years Indian Ocean presence) and group-level renewable energy expertise via Hydrogen de France (HDF) and Photosol, both integrated since 2020.

Name

Galana

Legal name

Galana Distribution Pétrolière S.A.

Website

https://galana.mg

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Galana Distribution Pétrolière S.A. is Madagascar's integrated multi-energy distributor and Rubis Group subsidiary, providing petroleum, Mobil lubricants, LPG gas, and solar energy through 73 retail stations, B2B fuel supply, professional installations, and a digital fleet card ecosystem.

Ownership category

akta.pro rank

Product category

Petroleum Distribution & Multi-Energy Services

NAICS

Petroleum Bulk Stations and Terminals (424710), Gasoline Stations (4571), Fuel Dealers (457210)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

Keywords

• Petroleum distribution
• Fuel retail
• Industrial lubricants
• LPG distribution
• Solar energy solutions

Headquarters

HQ city

Antanimena

HQ country

Madagascar

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Petroleum Product Distribution: Galana distributes petroleum products including diesel, gasoline, fuel oil, and kerosene through its network of 73 stations and to B2B clients via tanker delivery. The company operates import terminals at Toamasina with 45 days of national consumption storage capacity.
2. Mobil Lubricant Distribution: Exclusive distributor of Mobil brand lubricants in Madagascar, serving automotive, motorcycle, commercial vehicle, and industrial customers through stations and direct B2B sales.
3. LPG Gas Distribution: Distribution of Galana Gaz branded LPG in 12.5kg and 35kg cylinders, plus Gaz'Naka retail gas service in partnership with Vitogaz. Available at stations and through dedicated service stations.
4. Solar Energy Solutions: Turnkey solar installations with financing options, including EPC contracts and rental arrangements. Clients include stations, commercial agencies, and external sites. 288.24 Kwc total installed capacity across 14 sites.
5. Fleet Card Services: Easy Pro (postpaid), MAKI (fleet), and Easy GO (prepaid) card programs enabling fuel and gas payments across the station network with management portal, real-time monitoring, and configurable controls.
6. Professional Installation Services: Turnkey petroleum installation design and construction, modification of existing installations, compliance upgrades, and fuel supply via tanker trucks for temporary construction sites.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Galana distributes petroleum products (gasoline, diesel, fuel oil, kerosene), Mobil-branded industrial and automotive lubricants, Galana Gaz LPG, and solar photovoltaic energy solutions across Madagascar through 73 retail service stations and B2B direct delivery. The company also operates an Easy digital payment and fleet card system and provides turnkey petroleum installation and ship refueling services for enterprise clients.

Product overview

Galana is a multi-energy provider and distributor operating in Madagascar as part of the French Rubis Group. The company offers an integrated portfolio of energy products and services including: fuel retail through a network of 72+ service stations; the Easy digital payment system with physical fleet cards (MAKI), virtual prepaid cards (Easy GO), and B2B management solutions (Easy Pro); commercial B2B solutions through Espace Pro covering bulk fuel delivery, turnkey petroleum installation, and ship refueling; LPG distribution under the Galana Gaz brand including cylinders and the GAZ'NAKA retail system; exclusive Mobil lubricant distribution covering automotive, motorcycle, commercial vehicle, and industrial applications; solar photovoltaic installation services under Nouvelles Energies; and an ISO-accredited quality laboratory. The portfolio integrates fuel products with digital payment solutions and renewable energy options, positioning Galana as a comprehensive energy partner for both retail consumers and commercial/industrial clients.

Differentiator

Problem solved

Functional benefit

Brands

• Galana Gaz: LPG (liquefied petroleum gas) brand offering butane gas cylinders of 12.5 kg and 35 kg, sold through the network of stations-services.
• MAKI
• Easy
• GAZ'NAKA
• MOBIL

Products and services

• Stations-service Retail fuel network of 73 service stations across Madagascar offering gasoline, diesel, and related services including lubricants, shops, food service, car washes, and vulcanization for individual vehicle owners and small businesses.
• Easy (MAKI, Easy GO, Easy Pro, Easy Rescue) Digital payment and fleet management card system including MAKI (physical fleet card), Easy GO (virtual prepaid card), Easy Pro (B2B management portal), and Easy Rescue (roadside assistance). Features include configurable spending limits, RFID vehicle validation, PIN security, and real-time transaction monitoring for individual consumers and business fleets.
• Espace Pro (B2B Professional Solutions) B2B professional solutions including turnkey petroleum installation design and construction, installation modification and upgrade services, tanker truck supply for temporary sites, technical training, bulk delivery of diesel (Gas oil), fuel oil, lamp oil, unleaded gasoline 95, and naphtha, and ship refueling at major Madagascar ports (Toamasina, Antsiranana, Nosy Be, Mahajanga, Toliara).
• Galana Gaz LPG brand offering 12.5kg and 35kg butane gas cylinders, with retail distribution through stations and the GAZ'NAKA system for purchasing gas by weight from dedicated stations in partnership with VITOGAZ.
• Mobil Lubrifiants Full range of Mobil-branded lubricants including engine oils (Mobil 1, Mobil Super 1000/2000/3000, Mobil Delvac), transmission fluids (Mobil ATF, Mobilube), greases (Mobilux, Mobilgrease), hydraulic oils, industrial lubricants, and specialty food-grade products. Distributed exclusively in Madagascar by Galana with B2B technical support including free maintenance cost studies.
• Nouvelles Energies (Solar Solutions) Solar photovoltaic installation services for commercial and industrial clients, including financing solutions. Services span development, construction, operation, and maintenance under EPC and rental contracts. Total installed capacity of 288.24 kW across 14 solarized sites including 6 stations and 5 other facilities.

Quantifiable outcome

• 45 days of national consumption storage capacity
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Hydrogen de France (HDF)minorStrategic or Co-development Partner · 1 January 2020HDF specializes in renewable energy production using hydrogen-based storage. As part of Rubis group's energy transition since 2020, Galana leverages HDF's international experience and competencies in renewable energy solutions.
• PhotosolminorStrategic or Co-development Partner · 1 January 2020One of France's major independent solar energy producers acquired by Rubis group in 2020. Galana benefits from Photosol's international references and expertise for solar installation projects in Madagascar.
• Mobil (ExxonMobil)coreTechnology or IntegrationExclusive distributor of Mobil brand lubricants in Madagascar, offering the full range of Mobil engine oils, industrial lubricants, and greases. Galana provides B2B clients with free maintenance cost studies and customized lubrication plans developed with Mobil engineers.
• VITOGAZcoreChannel Partner/ Reseller/ DistributorPartnership for Gaz'Naka retail gas distribution service, allowing customers to bring their 4kg or 9kg VITOGAZ bottles to designated Galana stations for refilling. Galana also sells 4kg bottles exclusively. VITOGAZ has been part of Rubis group for over 20 years.
• Vigie / SmalminorChannel Partner/ Reseller/ DistributorRoadside assistance partner for Easy Rescue service, providing free towing within 50km of cities and assistance up to 150km around major urban centers (Antananarivo, Toamasina, Antsirabe, Mahajanga, Toliara, Fianarantsoa).
• Office Malgache des Hydrocarbures (OMH)coreOthersGovernment regulatory body that must authorize all petroleum installations in Madagascar. Galana works with OMH to obtain construction permits (ATP) and ensures compliance for client installations.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Ola Energy: African downstream marketing company (formerly BP Africa) operating service stations, B2B fuel supply, and lubricants distribution across multiple African markets. Similar integrated downstream model and competitive overlap in lubricants where Galana holds its Mobil rights.
• Engen Petroleum: South Africa-headquartered downstream fuel and lubricants marketer with a broad sub-Saharan station network and B2B fuel supply. Comparable multi-channel retail/wholesale model and lubricants portfolio to Galana, but operating across different geographies.

Direct peers

• Vivo Energy Madagascar: Shell-licensed fuels and lubricants distributor and station operator in Madagascar under the Vivo Energy umbrella. Competes directly with Galana across retail fuel, B2B supply, and lubricants, with global majors' backing.
• Vitogaz Madagascar: Rubis Group sister company distributing LPG cylinders in Madagascar; Galana's GAZ'NAKA retail partnership routes through Vitogaz, making it both a partner and a directly comparable LPG distributor in the same geography.
• TotalEnergies Marketing Madagascar: TotalEnergies' wholly-owned downstream marketing arm operating service stations and fuel distribution across Madagascar. Direct head-to-head competitor to Galana on the same 73-station addresses, B2B segments, and lubricants portfolio.

Broad incumbents

• Galp Energia: Portuguese-headquartered integrated energy company with a large Iberian and African downstream retail network and lubricants offering. Comparable in downstream fuels marketing/retail scope, but broader portfolio including upstream and renewables outside Galana's footprint.
• Puma Energy: Global downstream fuel and lubricants marketing company active across Africa and the Indian Ocean, with comparable multi-product (fuel, gas, lubricants) terminal-and-station models. Overlaps with Galana's wholesale/retail/bunkering footprint in scope if not in territory.

Others

• SRPP (Société Réunionnaise de Produits Pétroliers): Rubis Group subsidiary distributing petroleum products across Réunion and the Indian Ocean. Comparable in scope (fuel import, storage, retail) but serves adjacent Indian Ocean markets rather than competing in Madagascar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Galanaofficiel
• LinkedInlinkedin.com/company/galana-madagascar

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Galana