The Fairbanks Company

What The Fairbanks Company does

The Fairbanks Company is a privately held American manufacturer of manual material handling equipment, headquartered and produced at a 200,000+ sq. ft. facility in Rome, Georgia. Founded in 1887 and operating under the Fairbanks Casters brand, the company designs and builds platform trucks, hand trucks, dollies (including E-Series Lever Dollies/Johnson Bars), industrial casters, wheels, and the Overkill Table line of heavy-duty workbenches with load ratings up to 10,000+ lbs. Manufacturing utilizes electrostatic powder coating and CNC machining of wood and metal components, with most products built to order on 4–6 week standard lead times and 10–12 weeks for custom configurations.

The company sells directly to B2B customers across a horizontally segmented customer base that includes warehouses, manufacturing plants, logistics operators, automotive shops, commercial kitchens, HVAC contractors, event planners, and theater/stage production. Distribution is handled through a Shopify-powered e-commerce storefront, a phone-based sales line (706-234-6701), and free local pickup from the Rome facility, with no dealer or distributor network disclosed. Pricing is unit-based, with SKUs ranging from approximately $160 (MHS Series Steel Handtruck) to $2,788+ (Overkill Table), reflecting a hardware sales revenue model with no subscription, recurring, or service component.

Fairbanks has served more than 10,000 customers cumulatively and markets itself on American-made craftsmanship, 137+ years of brand heritage, and durable construction. The business is privately held with no disclosed investors, no parent company, no subsidiaries, and no public financial reporting; revenue, headcount within the 101–250 range, and ownership structure are not publicly disclosed. Sub-brands include E-Series (premium lever dollies) and Overkill (heavy-duty workbenches); 2024 activity included a catalog refresh and a community-engagement partnership with Georgia Radio and local students on a historical wagon recreation project.

Name

The Fairbanks Company

Legal name

The Fairbanks Company

Website

https://thefairbankscompany.com

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

101–250 employees

Short description

The Fairbanks Company is a privately held American manufacturer of manual material handling equipment — platform trucks, hand trucks, dollies, casters, and heavy-duty workbenches — built at its 200,000+ sq. ft. Rome, Georgia facility since 1887 and sold direct to B2B customers across warehousing, manufacturing, logistics, and industrial end markets.

Ownership category

akta.pro rank

Product category

Industrial Material Handling Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers) (IMAHABAH)

Keywords

• Material handling equipment
• Industrial hand trucks
• Platform trucks
• Heavy-duty dollies
• Industrial casters

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Sales: One-time purchase of manual material handling equipment including platform trucks, hand trucks, dollies, casters, wheels, and Overkill tables. Products are made-to-order with standard builds taking 4-6 weeks and custom orders 10-12 weeks. Direct B2B sales through e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Fairbanks Company manufactures and sells heavy-duty manual material handling equipment — including platform trucks, hand trucks, dollies (such as E-Series Lever Dollies/Johnson Bars), industrial casters, and Overkill workbenches — directly to industrial and commercial customers. Products are made-to-order at the company's 200,000+ sq. ft. Rome, Georgia facility, with load capacities ranging from 500 lbs to over 10,000 lbs, and are sold through a Shopify-powered e-commerce site and phone sales.

Product overview

The Fairbanks Company offers a comprehensive portfolio of manual material handling equipment manufactured at their 200,000+ sq. ft. facility in Rome, Georgia since 1887. The product line includes platform trucks (Econoweight, ELQ, All Steel, HQ series) for heavy loads up to 4,000 lbs; hand trucks (convertible, dual-grip, loop handle, MHS series) with capacities up to 800 lbs; and specialized dollies including E-Series Lever Dollies (Johnson Bars) with 3,500-5,000 lb capacities, drum dollies, and hardwood platform dollies. Supporting products include industrial casters (322 Sanitation, N22/N32, 25/35 Kingpinless, DLE 29/39, 23/33 series) with load capacities up to 2,500 lbs per caster, and Overkill Tables—heavy-duty workbenches with 10,000+ lb capacity featuring solid steel tops and quick-change tool receivers. The company uses electrostatic powder coating and CNC machining in manufacturing, with most products made to order (4-6 weeks standard, 10-12 weeks for custom).

Differentiator

Problem solved

Functional benefit

Brands

• E-Series: Premium line of lever dollies (Johnson Bars) with solid oak hardwood handles, beveled steel nose irons, and load capacities from 3,500 to 5,000 lbs. Made in USA.
• Overkill

Products and services

• Platform Trucks Heavy-duty manual platform trucks including Econoweight, ELQ Heavy-Duty, All Steel, and HQ models, with load capacities from 2,000 to 4,000 lbs for warehouse and industrial material handling.

Quantifiable outcome

• 10,000+ customers served

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Georgia RadiominorGTM or Marketing Partner · 1 January 2024Georgia Radio hosted an interview with Michael Brown from Fairbanks Company about the 'The Goatman' wagon revival project. This historical recreation project serves as an educational platform and community engagement initiative, helping preserve regional history while showcasing Fairbanks' craftsmanship.
• Local StudentsminorStrategic or Co-development Partner · 1 January 2024Fairbanks Company partnered with local students for the recreation of 'The Goatman' Chess McCartney's iconic wagon. Students are engaged in the historical restoration process, fostering appreciation for craftsmanship and regional history.

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• B&P Manufacturing: US manufacturer of material handling equipment including hand trucks and platform trucks. Directly comparable to Fairbanks' core product lines for industrial and warehouse customers.
• Hamilton Caster: Family-owned US caster and wheel manufacturer with industrial-duty and heavy-duty product lines. Directly competes with Fairbanks' caster and wheel offerings (322, N22/N32, 25/35 series) for industrial buyers.
• Caster Concepts: Heavy-duty industrial caster specialist serving material handling, manufacturing, and logistics. Comparable to Fairbanks' kingpinless and shock-rated caster lines in target market and product spec.
• Harper Trucks: US-based manufacturer of hand trucks, platform trucks, and dollies. Closely overlaps Fairbanks' product portfolio and serves the same industrial, warehouse, and retail customer base.
• RWM Casters: Industrial caster and wheel manufacturer with heavy-duty and ergonomic lines. Overlaps Fairbanks' caster catalog and serves similar warehouse and manufacturing customers.
• Magliner (by Wabash): Iconic US manufacturer of hand trucks, platform trucks, and convertible trucks. Directly competes with Fairbanks' hand truck and platform truck lines for the same B2B warehouse, retail, and delivery customers.

Regional players

• Blickle: European-headquartered caster and wheel manufacturer with a strong international footprint. Comparable to Fairbanks on caster technology but primarily serves Europe rather than competing head-to-head in Fairbanks' core US market.

Broad incumbents

• Wesco Industrial Products: Broad industrial supplier with material handling equipment, carts, and dollies in its catalog. Competes with Fairbanks in the B2B industrial channel but as part of a much wider product range.
• Colson Group: Largest global caster and wheel manufacturer, owning multiple caster brands. Overlaps Fairbanks' caster and wheel business through a wider portfolio and competes on distribution reach and pricing.
• Newell Brands (Maglite / industrial handling portfolio): Large diversified consumer and commercial products company. Acts as a broad incumbent supplying material handling and industrial equipment as part of a wider portfolio, putting pricing and distribution pressure on niche players like Fairbanks.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thefairbankscompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fairbanks Company