Yellowstone Bourbon

What Yellowstone Bourbon does

Yellowstone Bourbon is a privately-held American whiskey brand owned and produced by Limestone Branch Distillery in Lebanon, Kentucky. The brand was established in 1872 by Taylor & Williams to honor America's first national park and was the #1 selling bourbon in Kentucky during the 1960s. After being dormant in scale for decades, the brand was revived in 2015 under seventh-generation Master Distiller Stephen Beam, who relocated production to Limestone Branch Distillery and relaunched the flagship Yellowstone Select expression built on the historic Yellowstone formula.

The product portfolio spans a premium core bourbon (Yellowstone Select), a high-end 2026 expression (Yellowstone Recollection Bourbon, 8-year, 110 proof, non-chill filtered, $69.99/700ml), and a ready-to-drink cocktail line (Yellowstone Cocktails) sold in 750mL recyclable bottles designed for outdoor consumption. The underlying technology is traditional bourbon production — non-chill filtration, controlled aging, and multi-generational distilling expertise — with sustainability features (recyclable RTD packaging produced with clean energy) layered on for the RTD line.

The business model is consumer goods retail: one-time bottle sales through select retailers nationwide, supported by a bourbon locator tool on the brand website, distillery tours at Limestone Branch for direct consumer engagement, and a flagship partnership with the National Parks Conservation Association (since 2018, over $1M contributed) plus a secondary partnership with the Vital Ground Foundation. Revenue is generated entirely from physical product sales; no subscription, licensing, or digital revenue streams are disclosed. Customer segments are horizontal and include outdoor enthusiasts and national park lovers (primary), premium bourbon enthusiasts, and RTD cocktail consumers.

Name

Yellowstone Bourbon

Legal name

Yellowstone Bourbon

Website

https://yellowstonebourbon.com

Company type

Private

Founded year

1872

Operating status

Operating

Ownership category

akta.pro rank

Product category

Craft Bourbon Whiskey

NAICS

Distilleries (312140)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilleries (Tasting Rooms) (THAFALAG), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)

Keywords

• Straight bourbon whiskey
• Small batch bourbon
• Ready-to-drink cocktails
• Kentucky craft distillery
• Premium american whiskey

Headquarters

HQ city

Lebanon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Premium Bourbon Product Sales: Direct sales of Yellowstone bourbon products including Yellowstone Select, Yellowstone Recollection Bourbon, and ready-to-drink Yellowstone Cocktails through retail channels nationwide. Revenue generated from bottle sales at various price points.
2. Ready-to-Drink (RTD) Cocktails: Pre-packaged Yellowstone Cocktails sold in 750mL bottles designed for outdoor enjoyment. Each bottle serves six standard cocktails, positioned as a sustainable, portable option for consumers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Yellowstone Bourbon produces and sells a portfolio of straight bourbon whiskeys and ready-to-drink cocktails at Limestone Branch Distillery in Lebanon, Kentucky. The portfolio includes the flagship Yellowstone Bourbon (heritage brand established 1872), Yellowstone Select (revived 2015), the premium Yellowstone Recollection Bourbon (8-year, 110 proof, non-chill filtered), and the Yellowstone Cocktails RTD line in 750mL recyclable bottles. All products are crafted under seventh-generation Master Distiller Stephen Beam and distributed nationwide through retail channels.

Product overview

Yellowstone Bourbon is a portfolio of American whiskeys produced by Limestone Branch Distillery in Lebanon, Kentucky. The portfolio includes the flagship Yellowstone Bourbon and Yellowstone Select (established 2015, reviving the historic 1872 formula), the premium Yellowstone Recollection Bourbon (launched 2026, inspired by late-1800s decanters), and the ready-to-pour Yellowstone Cocktails line. All products are crafted under the guidance of seventh-generation Master Distiller Stephen Beam. The brand maintains partnerships with the National Parks Conservation Association and Vital Ground Foundation for conservation efforts.

Differentiator

Problem solved

Functional benefit

Brands

• Yellowstone Select: Premium bourbon revived in 2015 by Stephen Beam at Limestone Branch Distillery, representing the historic Yellowstone formula.
• Yellowstone Recollection Bourbon
• Yellowstone Cocktails

Products and services

• Yellowstone Bourbon (Flagship) The flagship Yellowstone Bourbon brand, established in 1872, crafted at Limestone Branch Distillery by seventh-generation Master Distiller Stephen Beam and positioned as an approachably smooth bourbon for the people under a 'Bourbon For All' positioning.
• Yellowstone Select A premium bourbon expression revived in 2015 under Stephen Beam's guidance, representing the historic Yellowstone 1872 formula brought to Limestone Branch Distillery and sold to consumers through retail.
• Yellowstone Recollection Bourbon An eight-year-aged, non-chill filtered bourbon bottled at 110 proof, inspired by the brand's historic late-1800s back bar decanters, retailing at $69.99 per 700ml and marking the first broad commercialization of a previously distillery-exclusive expression.
• Yellowstone Cocktails A ready-to-pour cocktail line made with Yellowstone Bourbon, packaged in lightweight, spill-proof 750mL bottles produced using clean energy and fully recyclable materials; each bottle serves six standard cocktails and is designed for outdoor enjoyment.

Quantifiable outcome

• Over $1 million in total contributions to national park conservation since 2018
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship and minor.

• National Parks Conservation Association (NPCA)flagshipStrategic or Co-development Partner · 1 January 2018Yellowstone Bourbon's primary conservation partnership since 2018, focused on preserving and protecting America's national parks. The partnership has generated over $1 million in total contributions. The brand participated in NPCA's 'United by Parks' campaign commemorating America's 250th anniversary in 2026, including special-edition bourbons, social media campaigns, and on-the-ground adventures in Yellowstone National Park. Yellowstone Bourbon received NPCA's National Park Defender Award in 2023.
• Vital Ground FoundationminorStrategic or Co-development PartnerConservation partnership focused on land preservation efforts. The partnership aligns Yellowstone Bourbon's brand identity with environmental stewardship beyond the NPCA relationship.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maker's Mark: Premium Kentucky straight bourbon positioned around craft, heritage, and a distinctive production process (red wax dip). Directly comparable to Yellowstone's heritage-led, premium-positioning approach in the same category.
• Wild Turkey: Kentucky straight bourbon producer owned by Campari Group. Similar Kentucky heritage, similar price-segment core offering, and a multi-generation distilling family (the Russells), making it a strong functional and brand analogue to Yellowstone.
• Bulleit Bourbon: Frontier-heritage-themed Kentucky bourbon owned by Diageo. Comparable high-rye recipe focus and craft-style branding aimed at the same premium bourbon drinker Yellowstone targets.
• Woodford Reserve: Premium Kentucky bourbon from Brown-Forman with an active distillery tour program in Versailles, KY. Closely parallels Yellowstone's premium positioning, Kentucky origin, and DTC tour experience strategy.
• Knob Creek: Small-batch Kentucky bourbon within the Beam Suntory portfolio. Similar proof/age profiles (e.g., 9-year, 100-proof), comparable consumer demographic, and small-batch craft positioning parallel Yellowstone's Select and Recollection expressions.
• Michter's Distillery: Heritage-focused American whiskey distillery in Louisville, KY. Similar emphasis on historic American whiskey lineage, premium pricing, and limited-allocation expressions that attract collectors and enthusiasts.
• Four Roses Bourbon: Kentucky straight bourbon with ten distinct recipes and a craft-style positioning under Kirin ownership. Comparable to Yellowstone in its emphasis on recipe-driven quality and Kentucky bourbon heritage.
• Buffalo Trace Distillery: Large Kentucky distillery (Sazerac) producing a broad bourbon portfolio including flagship, premium, and limited expressions. Comparable product portfolio breadth and Kentucky bourbon manufacturing scale.

Emerging players

• Castle & Key Distillery: Revived Kentucky distillery (former Old Taylor and Colonel E.H. Taylor Jr. site) offering tours and a craft bourbon/gin portfolio. Mirrors Yellowstone's 2015 revival narrative at a Limestone Branch-style restored site.

Broad incumbents

• Jim Beam: Flagship Kentucky bourbon brand owned by Beam Suntory with massive national distribution. Represents the broad incumbent against which craft and mid-size peers like Yellowstone must compete for shelf space and consumer mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/YellowstoneBourbon1872

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yellowstone Bourbon