Smith and Johnson IP Law

What Smith and Johnson IP Law does

Smith and Johnson IP Law is a US-based intellectual property law firm founded in 2014 and headquartered in Fort Lee, New Jersey, with operational offices in Lyndhurst, NJ and Irvine, CA. The firm specializes in trademark registration and brand protection services, serving entrepreneurs, small business owners, established businesses, and non-profit organizations across the United States. Its core offering is a productized, three-tier trademark registration service — Starter Protection ($49 + government fee), Pro Protection ($149 + government fee), and Ultimate Protection ($249 + government fee) — differentiated by processing speed (10 days, 3–5 days, and same-day serial numbers respectively) and bundled features such as trademark monitoring, global clearance searches, and attorney consultations that competitors typically charge separately.

The firm supplements its core registration tiers with add-on services including trademark clearance searches, application filing with the USPTO, ongoing monitoring, enforcement support, and renewal assistance. Service delivery is built around a self-service online application portal (a digital questionnaire-based intake flow) and an exclusive client portal for Pro and Ultimate tier customers, supplemented by phone and email support and dedicated case managers. The firm does not rely on proprietary AI or advanced technology platforms; its competitive positioning is instead based on transparent bundled pricing, faster turnaround versus competitors, and inclusion of services (monitoring, global search, attorney time) that incumbents unbundle at additional cost.

The business model is a one-time-fee service model per trademark filing, with potential recurring revenue from lifetime monitoring subscriptions and renewal support. Go-to-market is direct-to-consumer via the firm website, supplemented by organic social presence on Instagram and Facebook. The firm claims to have helped 18,000+ business owners register trademarks and has received third-party recognition from the American Bar Association, Yahoo, Law Practice Today, and NewsNation. Headcount is reported at 101–250 employees, and the firm is privately held with no disclosed funding rounds, parent company, or institutional investors.

Name

Smith and Johnson IP Law

Legal name

Smith and Johnson IP Law

Website

https://smithandjohnsoniplaw.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Smith and Johnson IP Law is a US-based intellectual property law firm founded in 2014 that provides productized, tiered trademark registration and brand protection services (Starter, Pro, Ultimate) primarily to entrepreneurs, small business owners, and non-profits via a self-service online portal.

Ownership category

akta.pro rank

Product category

Intellectual Property Law Services

NAICS

Offices of Lawyers (541110), Legal Services (5411), Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Trademark Prosecution & Brand Protection (BPAHAMAB)

akta.pro secondary industry

Intellectual Property (IP) Law (BPAHAAAF)

Keywords

• Trademark registration services
• Intellectual property law
• Brand protection services
• Trademark filing
• IP legal counsel

Headquarters

HQ city

Fort Lee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Trademark Registration Services: One-time fee services for trademark registration across three tiers (Starter, Pro, Ultimate). Each tier includes government filing fees paid separately. Services include case review, trademark search, filing by IP professionals, and monitoring. Upsell opportunities through tier upgrades and add-on services like attorney consultations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Smith and Johnson IP Law is a U.S.-based intellectual property law firm that specializes in trademark registration and brand protection services. The firm provides tiered trademark filing packages (Starter, Pro, Ultimate) that include clearance searches, USPTO application filing by IP professionals, ongoing monitoring, enforcement support, and attorney consultations. Customers can initiate the process through a self-service online portal and complete registration with government filing fees.

Product overview

Smith and Johnson IP Law offers a tiered trademark protection service portfolio with three main service levels: Starter Protection ($49+), Pro Protection ($149), and Ultimate Protection ($249), each differentiated by processing speed, included features, and support levels. The firm provides comprehensive trademark services including clearance searches, application filing with USPTO, trademark monitoring, enforcement support, and renewal assistance. Clients can initiate trademark registration through an online portal and manage their cases via an exclusive client portal included with Pro and Ultimate tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Starter Protection Entry-level trademark protection package priced at $49 plus government fees, designed for startups. Includes trademark serial number filing within 10 days, full case review, filing by IP professionals, trademark alerts for potential conflicts, 100% satisfaction guarantee, and expert email/chat support.
• Pro Protection Mid-tier trademark protection package priced at $149 plus government fees, providing trademark serial number in 3-5 days. Includes everything in Starter plus trademark monitoring, full documentation, a free 30-minute attorney consultation, an exclusive client portal, and priority support.
• Ultimate Protection Premium trademark protection package priced at $249 plus government fees, offering same-day trademark serial number filing. Includes everything in Pro plus a dedicated case manager, 100% approval guarantee, global trademark search, lifetime trademark monitoring, expedited legal support, and a 60-minute IP strategy consultation.

Quantifiable outcome

• Trademark Serial Number in 10 days (vs competitors 2-4 weeks)
• +7 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Harrity & Harrity: Harrity & Harrity is a boutique IP law firm that has productized portions of patent and trademark prosecution with tech-enabled workflows, making it a relevant peer on the "modern IP firm with process innovation" axis.
• Trademarkia: Trademarkia operates a tech-enabled trademark filing and monitoring platform with tiered packages, directly overlapping Smith and Johnson's core product, target customer (startups and SMBs), and self-service online funnel.
• Trademark Engine: Trademark Engine is an online trademark filing service with tiered packages and search/monitoring add-ons, providing the closest like-for-like competitive alternative to Smith and Johnson's Starter/Pro/Ultimate product stack.
• LegalZoom: LegalZoom is a direct competitor offering online, fixed-fee trademark registration packages with bundled search and monitoring, targeting SMB customers through a self-service funnel - effectively the same product/market combination as Smith and Johnson IP Law.
• Rocket Lawyer: Rocket Lawyer offers online legal subscription and fixed-fee services including trademark registration, with a similar productized, self-service GTM targeting SMB customers.
• Incfile (Bizee): Incfile/Bizee sells bundled business formation and trademark registration packages online to entrepreneurs and small business owners, competing head-to-head on the same "affordable for startups" positioning Smith and Johnson uses.
• Swyft Filings: Swyft Filings is an online business services provider that bundles trademark and brand protection filings for startups and SMBs, mirroring Smith and Johnson's tiered, online-first approach.

Broad incumbents

• UpCounsel (Thomson Reuters): UpCounsel is an online legal marketplace that connects SMBs with trademark attorneys for fixed-fee work, operating a tech-enabled, online-first model that overlaps Smith and Johnson's SMB-trademark funnel.
• Knobbe Martens: Knobbe Martens is a large, full-service IP law firm covering trademarks, patents, and IP litigation. It is a broader incumbent that competes for higher-end trademark and brand protection work that Smith and Johnson targets at the Ultimate tier.
• GoDaddy Legal (formerly Ventureforth): GoDaddy offers trademark and brand protection services alongside its broader SMB platform of domains, websites, and business tools, addressing the same entrepreneur customer and competing for the SMB trademark wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/smithandjohnsoniplaw
• Instagraminstagram.com/smithandjohnsoniplaw

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smith and Johnson IP Law