Roosters

Name

Roosters

Legal name

Roosters Restaurants

Website

https://roosterswings.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Chillicothe

HQ country

United States

HQ region

North America

Offices45 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dine-In and Take-Out Sales: Primary revenue from food and beverage sales at restaurant locations including wings, appetizers, pizzas, sandwiches, salads, kids meals, and alcoholic beverages. Customers can dine-in or order take-out.
2. Catering Services: Corporate and event catering services with party room bookings available at select locations. Party room rental at $250 for 3 hours with minimum spending requirements.
3. Gift Card Sales: Electronic and physical gift cards sold in $10, $25, and $50 denominations. Cards never expire and can be used at all Roosters locations.
4. Merchandise Sales: Branded merchandise including shirts, jackets, hoodies, bags, hats, and tumblers sold through roosterswingsapparel.com.
5. Fun Card Fundraising Program: Non-profit organizations can purchase 10% off Fun Cards for $10 each to sell as fundraising items. Cards are valid through end of year for food and non-alcoholic beverage discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Roosters is a casual dining and sports-bar restaurant chain that sells bone-in and boneless chicken wings with 14 proprietary sauces and dry rubs, alongside a full American bar-food menu (pizzas, burgers, sandwiches, salads, soups, appetizers, kids' meals) and alcoholic beverages. Beyond dine-in, it generates revenue through carryout/delivery, catering, party-room rentals, a branded food truck, branded merchandise, and gift/Fun Cards.

Product overview

Roosters is a casual dining restaurant chain specializing in chicken wings and American bar food, founded in 1988 by Bob and Corrine Frick. The core product portfolio centers on Traditional Wings and Boneless Wings as the signature offerings, complemented by a full menu including Chicken Fingers, Appetizers, Pizzas, Soups + Salads, Sandwiches + Burgers, Subs + No Buns, Beverages, and a dedicated Kids Menu. Beyond dine-in restaurant operations across 45+ locations in Ohio, Kentucky, Indiana, and West Virginia, Roosters extends its business through Catering Services, Party Room Rentals, a Food Truck operation in Central Ohio, Gift Cards (electronic and physical), Fun Cards (fundraising product for non-profits), Merchandise (apparel), and the Roosters Foundation charitable initiative. The company operates as a franchise with expansion requirements of minimum three locations per territory and $5 million liquid assets for franchisees.

Differentiator

Problem solved

Functional benefit

Brands

• Roosters Foundation: Charitable foundation benefiting local charities and organizations in the community.

Products and services

• Traditional Bone-In Wings Bone-in chicken wings served with 14 proprietary sauces and dry rubs, served to dine-in, carryout, and catering guests as the chain's signature item.
• Boneless Wings Boneless chicken wing portions served with the same 14 proprietary sauces and dry rubs as a non-bone alternative.
• Chicken Fingers Breaded chicken-finger entrée offered as a non-wing chicken option on the menu.
• Appetizers Shared starter items including bar-appetizer classics served alongside the wings program.
• Pizzas Hand-built pizza pies offered as part of the American bar-food menu.
• Soups and Salads Salad and soup menu items offered as lighter alternatives to wings and bar food.
• Sandwiches and Burgers Handheld sandwich and burger items rounding out the casual-dining menu.
• Subs and No-Bun Options Sub sandwiches and bun-less protein options for guests seeking handheld or lower-carb alternatives.
• Kids Menu Child-targeted menu items supporting family-friendly dine-in traffic.
• Beer, Wine, and Cocktails Alcoholic beverage program — beer, wine, and cocktails — supporting the sports-bar dining experience.
• Catering Services Off-premise catering service delivering Roosters menu items to events and group occasions.
• Party Room Rentals Private in-restaurant party-room rental for events and celebrations.
• Roosters Food Truck Branded food-truck operations delivering Roosters wings and menu items at events and off-site locations.
• Gift Cards Digital and physical gift cards redeemable at Roosters restaurants in preset and custom denominations.
• Fun Cards Branded Fun Card loyalty/rewards product supplementing gift card sales at Roosters.
• Branded Merchandise Roosters-branded apparel and accessories sold through an online merchandise store.
• Roosters Foundation Community Giving Charitable giving and community program operated under the Roosters Foundation banner with HOPE partner charity nights.

Quantifiable outcome

• Best Wings winner for multiple consecutive years
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Buckeye Cruise for CancercoreOthersRoosters Charitable Golf Outing has raised over $1 million for the Buckeye Cruise for Cancer, which benefits The Ohio State University Comprehensive Cancer Center – James Cancer Hospital and Solove Research Institute. Roosters Foundation is a key supporter.
• The Ohio State University Comprehensive Cancer CentercoreOthersUltimate beneficiary of funds raised through Buckeye Cruise for Cancer, receiving over $1 million from Roosters charitable efforts.
• Ronald McDonald House CharitiesminorOthersFeatured on Roosters Foundation page as a charitable partner benefiting from company donations and fundraising.
• 2nd & 7minorOthersFeatured on Roosters Foundation page as a charitable partner benefiting from company donations.
• Faith Pruden FoundationminorOthersFeatured on Roosters Foundation page as a charitable partner benefiting from company donations.
• 3rd & Goal FoundationminorOthersFeatured on Roosters Foundation page as a charitable partner benefiting from company donations. Supports football-related charitable initiatives.
• Cheryl's CookiesminorOthersRoosters sells Cheryl's Frosted Cookies for $1 with 100% of proceeds going to the Roosters Foundation, which benefits local charities and organizations.

Scale indicators6 records

Broad incumbents

• Applebee's: Applebee's is a national casual dining chain offering wings, burgers, and American bar food in a family-friendly dine-in environment with a bar/sports programming. It overlaps with Roosters on casual dining occasions and family traffic, particularly in Ohio/Kentucky suburbs.
• TGI Fridays: TGI Fridays is a casual dining and bar chain featuring American bar food including wings and a sports-bar atmosphere. It competes with Roosters for casual dine-in and sports-viewing occasions in overlapping Midwest markets.
• Chick-fil-A: Chick-fil-A is the dominant U.S. chicken QSR incumbent with industry-leading same-store sales, digital ordering, and loyalty. While it does not focus on wings or sports-bar dining, it sets the competitive ceiling for any chicken concept and pressures share-of-stomach in Roosters' core markets.

Direct peers

• Quaker Steak & Lube: Quaker Steak & Lube is a regional wings-and-sports-bar chain with a similar value-premium positioning on bone-in wings with extensive sauce offerings and a motorsport/sports bar atmosphere. It is one of the closest concept analogs to Roosters and competes in overlapping Midwest/Appalachian geographies.
• Buffalo Wild Wings: Buffalo Wild Wings is the largest U.S. wings-and-sports-bar chain, directly competing with Roosters on the core product (bone-in and boneless wings with multi-sauce menus) and on the sports-bar dine-in experience with TVs. Both target families, sports viewers, and casual dining occasions; overlap is strongest in Ohio/Kentucky where Roosters operates and where BWW has dense coverage.
• Wingstop: Wingstop is a national wings-focused QSR that competes with Roosters on the same hero product (flavored bone-in and boneless wings) and increasingly on takeout/delivery occasions. While Wingstop is primarily counter-service/carryout rather than full-service sports bar, the two brands compete for the same wing-purchase occasions in Ohio and adjacent states.
• Hooters: Hooters is a national casual dining and sports bar chain whose menu includes wings as a core seller alongside burgers and American pub food, with TVs throughout and a dine-in sports atmosphere. While Hooters' brand is differentiated by its service model, the wing-and-sports-bar overlap with Roosters is direct at the unit level.

Emerging players

• Raising Cane's: Raising Cane's is a rapidly expanding chicken-focused QSR built around a single-sku chicken finger platform. While not wings-focused, it competes with Roosters for casual chicken-dinner occasions, especially among younger demographics and for takeout/delivery.
• Slim Chickens: Slim Chickens is a fast-casual chicken tender and wing chain with a multi-sauce platform similar in concept to Roosters' wing sauce selection. It is scaling via franchising in markets overlapping with Roosters' Midwest footprint.
• Dave's Hot Chicken: Dave's Hot Chicken is a fast-growing Nashville-style hot chicken concept that is reshaping consumer preferences around chicken tenders/wings and aggressive flavor profiles (similar to Roosters' Nashville Hot Dry Rub). It competes for the same wing/chicken dinner occasion with a more modern, takeout-led model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/roosters
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roosters