SureWin

What SureWin does

SureWin is a privately held online casino and gaming platform that operates a consumer-facing wagering service across Southeast Asia and Oceania. The platform offers online casino games, slot games, and server-based gaming accessible via country-specific domains for Singapore (sgsurewin.com / 1sgdsure.win), Malaysia (surewinmy.com / mysurewin.com / mymysure.win), Cambodia (1khsure.win), Australia (audsure.win), and Vietnam (vndsure.win), with geographic restrictions excluding Europe and the United States. The company is operated by a Costa Rica-registered entity (3102948637 SRL) and is licensed by the Government of the Autonomous Island of Anjouan, Union of Comoros under License No. 3-102-948637, with additional dual online gaming licenses claimed from two major countries (specific jurisdictions not disclosed).

The platform's technology stack centers on a server-based online gaming system with multi-jurisdiction domain management, 24/7 VIP customer service operations, and standard responsible-gambling and security features. No AI/ML capabilities, APIs, SDKs, or proprietary technical differentiators are disclosed in the available data. Revenue is generated through player deposits and wagering activity (transaction-fee style economics), supplemented by promotional offers designed for player acquisition and retention. The platform self-describes as "largest and most trusted" in its category and has earned Meta and TikTok platform verification alongside the HWT International Prestige Brand Award (Brand of the Year 2024) at the Asian Leaders Gala.

Go-to-market is self-serve consumer acquisition combined with a heavy sponsorship-driven brand strategy: SureWin is the Official Regional Online Casino Partner of AC Milan, appointed TAKA KATO as Asia Brand Ambassador for 2024/25, sponsored Malaysian films Kulit Wayang (The Skin, nationwide release May 1, 2025 across 50+ cinemas) and Ghost Ahead (May 2024 premiere), and participated in the It's the Ship music festival. Customer segments are organized into online gaming players (primary), VIP members (priority support and exclusive promotions), and Southeast Asia players (geographic, localized experience). No management team, headcount, funding history, or revenue figures are publicly disclosed.

Name

SureWin

Legal name

3102948637 SRL

Website

https://surewin168.com

Company type

Private

Operating status

Operating

Short description

SureWin is a privately held online casino and gaming platform operated by a Costa Rica-registered entity, serving consumer players across Singapore, Malaysia, Cambodia, Australia, and Vietnam via country-specific domains with wagering-based revenue and regional entertainment sponsorships.

Ownership category

akta.pro rank

Product category

Online Casino and Sports Betting

NAICS

Gambling Industries (7132), Other Gambling Industries (713290), Other Gambling Industries (71329)

akta.pro primary industry

Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)

akta.pro secondary industries

Live Dealer Online Casinos (MPAEABAB), Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK), iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

Keywords

• Online casino platform
• Slot games
• Sports betting
• Live casino
• Server-based gaming

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Technology or R&D, Personnel, Others

Revenue model

1. Online Casino Gaming: Platform generates revenue through casino games, slots, and wagering activities. Players deposit funds to play various games of chance.
2. Promotional Offers: Revenue model includes various promotions and bonuses for player retention and acquisition.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

SureWin operates a unified online casino platform that offers casino games, slot games, live casino, sports betting, and server-based gaming to individual players across Southeast Asia (Singapore, Malaysia, Cambodia, Vietnam) and Australia. Players register, deposit funds, and wager on games of chance, with 24/7 VIP customer service and ongoing promotional offers supporting retention.

Product overview

SureWin is a single, unified online casino platform that serves as the company's core product. The platform offers an extensive array of games including casino games, slot games, and server-based gaming. SureWin provides VIP customer service available around the clock and runs promotional offers. The company operates across multiple regional domains for Singapore, Malaysia, Cambodia, Australia, Vietnam, and other markets, with licensing from the Government of the Autonomous Island of Anjouan, Union of Comoros.

Differentiator

Problem solved

Functional benefit

Products and services

• SureWin Online Casino Platform Unified online casino and gaming platform offering an extensive array of casino games, slot games, live casino, sports betting, and server-based gaming to individual registered players. Includes 24/7 VIP customer service and ongoing promotional offers, accessible via country-specific domains for Singapore, Malaysia, Cambodia, Australia, and Vietnam.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AC MilancoreGTM or Marketing Partner · 30 October 2025Official Regional Online Casino Partner. SureWin serves as the regional online casino partner for the football club, announced via AC Milan website and promotional video content.
• TAKA KATOcoreGTM or Marketing PartnerAsia Brand Ambassador for the 2024/25 term. Collaboration serves as a testament to SureWin's strength and brand presence across Asia.
• Kulit Wayang (The Skin) FilmminorGTM or Marketing PartnerMain sponsor of Malaysian horror-fantasy film Kulit Wayang (The Skin). Film released nationwide on May 1, 2025 across over 50 cinemas in Malaysia. Blends Malay and Indonesian cultural traditions.
• Ghost Ahead (鬼叫你看) FilmminorGTM or Marketing PartnerKey sponsor of Malaysian comedy-horror film Ghost Ahead. Premiered in May 2024 at GSC Lalaport in Kuala Lumpur with over 450 guests attending.
• It's the Ship Music FestivalminorGTM or Marketing PartnerInvited members to Asia's largest music festival at sea. Unique experience offering world-class entertainment and networking opportunities with industry leaders.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Maxim88: Maxim88 is a Malaysian-headquartered online casino platform offering live casino, slots, and sports betting to Southeast Asian players. It directly overlaps SureWin in geography, product set, and target VIP/mass player segments.
• We88: We88 is a Southeast Asian online casino and sportsbook operator targeting Malaysia, Singapore, Thailand, and Vietnam with similar slots/live casino/sportsbook product mix. Directly competes with SureWin for the same regional player base.
• CMD368: CMD368 is an Asia-focused online sportsbook and casino operator with deep presence in Malaysia, Singapore, Thailand, and Indonesia. Directly comparable to SureWin in product mix and Southeast Asian customer focus.
• 12Play: 12Play is an Asian-focused online casino and sportsbook offering slots, live dealer, and sports wagering to Malaysia, Singapore, Thailand, and Indonesia. The product and geographic mix is highly comparable to SureWin.
• Dafabet: Dafabet is one of the largest Asia-focused online gambling brands, offering sports betting and casino products across Southeast Asia. It is comparable to SureWin as a long-established regional operator with multi-jurisdictional presence.
• 918Kiss/Mega888: 918Kiss/Mega888 are slot-led online casino brands with strong penetration in the Malaysian and Singaporean player base. They overlap directly with SureWin's slots and live casino offering and serve the same Southeast Asian consumer segment.
• BK8: BK8 is a Southeast Asia-focused online casino and sportsbook operator offering slots, live casino, and sports betting across Malaysia, Singapore, Thailand, Vietnam, and Indonesia. It is directly comparable to SureWin in target geographies, product mix, and multi-jurisdictional operator model.

Broad incumbents

• Betway: Betway is a globally established online sports betting and casino operator with tier-1 licensing (Malta, UK). Relevant as a broader incumbent shaping paid acquisition costs, platform compliance standards, and player expectations in the same product categories as SureWin.
• 22Bet: 22Bet is a global online sportsbook and casino operator offering a similar product set (pre-match, in-play, slots, live dealer) across many emerging markets. Comparable to SureWin as a multi-jurisdictional operator competing for the same regional player wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@surewin_international?si=0Dk_g8WO0K4koNka
• Facebookfacebook.com/share/1AbMAaz2ry/?mibextid=wwXIfr
• Instagraminstagram.com/surewin.worldwide?igshid=OTFhOHluMTAzMXkw
• Xx.com/surewin168

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SureWin