Nirenstein, Horowitz & Associates

What Nirenstein, Horowitz & Associates does

Nirenstein, Horowitz & Associates P.C. is a Connecticut-based estate planning law firm founded in 1988, co-founded by Barry D. Horowitz (President) and Jeffrey A. Nirenstein (Vice President). The firm specializes in estate planning, trust administration, probate, elder law, and Medicaid planning, serving individual clients and families across eight Connecticut counties. It is structured as a private professional corporation with no external parent or institutional investment, owned and governed by its equity partners.

The firm offers a comprehensive suite of legal services including Living Trusts, Wills, Powers of Attorney, Irrevocable Trusts, Family Limited Partnerships, Charitable Gifting Strategies, and Trust and Probate Administration. It operates specialized practice areas for Medicaid planning, Special Needs planning, LGBTQ estate planning, blended families, family-owned businesses, and Pet Planning, among others. The firm does not use proprietary technology platforms; it relies on standard professional services tooling augmented by free client resources (a Medicaid/Long-Term Care Calculator, complimentary estate planning worksheets, and DocuBank membership). The team includes three attorneys (two founding partners plus a partner and an associate), a COO with 30+ years of law firm experience, a Director of Marketing with 34 years of tenure, and roughly two dozen paralegals and administrative staff organized into Trust Planning, Trust Administration, and Medicaid teams.

The firm generates revenue through professional services fees (hourly or flat-fee) on estate plans, trust administration, and probate engagements. Its go-to-market is event- and sales-led, anchored on complimentary educational seminars held across twelve-plus Connecticut locations, recurring television appearances on WFSB Channel 3, an extensive content library, and active social media across six platforms. The firm maintains a Glastonbury headquarters (200 Glastonbury Boulevard) and a secondary Westport office (8 Wright Street) by appointment, and has established a community partnership with Special Olympics Connecticut.

Name

Nirenstein, Horowitz & Associates

Legal name

Nirenstein, Horowitz & Associates P.C.

Website

https://preserveyourestate.net

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Nirenstein, Horowitz & Associates P.C. is a Connecticut estate planning law firm founded in 1988 that provides Living Trusts, Wills, Probate, Trust Administration, and Medicaid Planning services to individuals and families across eight Connecticut counties from offices in Glastonbury and Westport.

Ownership category

akta.pro rank

Headquarters

HQ city

Glastonbury

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Legal Consultation and Advisory Services: The firm provides personalized estate planning legal services including trust creation, will preparation, Medicaid planning, and probate administration. Services are tailored to individual client needs and circumstances, with consultation-driven engagement.
2. Estate Planning Legal Services: Comprehensive estate planning services using legal tools including Living Trusts, Wills, Powers of Attorney, Living Wills, Irrevocable Trusts, Family Limited Partnerships, and Charitable Gifting Strategies to help families preserve wealth and minimize estate taxes.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Nirenstein, Horowitz & Associates P.C. is a Connecticut-based estate planning law firm that provides personalized legal services including Living Trusts, Wills, Powers of Attorney, Trust Administration, Probate, Medicaid Planning, and elder law services. The firm delivers legal counsel and document preparation to individuals and families seeking to preserve wealth, minimize estate taxes, avoid probate, and plan for long-term care needs.

Product overview

Nirenstein, Horowitz & Associates, P.C. is a Connecticut estate planning law firm offering a comprehensive suite of legal services centered around estate planning and elder law. The firm's core offering consists of estate planning services (including Living Trusts, Wills, Powers of Attorney, and Charitable Gifting), Trust Administration, Probate, and Medicaid Planning. These are complemented by specialized services for LGBTQ clients, Special Needs Planning, Pet Planning, and Legacy Planning. The firm also provides educational resources including complimentary seminars, worksheets, a Medicaid calculator, and DocuBank membership for advance directives. The practice serves clients across multiple Connecticut counties through offices in Glastonbury and Westport.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Planning Services Comprehensive estate planning services for Connecticut individuals and families, including Living Trusts, Wills, Powers of Attorney, Living Wills, Irrevocable Trusts, Family Limited Partnerships, and Charitable Gifting Strategies to preserve wealth and avoid probate.
• Asset Protection & Business Planning Business planning services for business owners including Buy-Sell Agreements, Family Limited Partnerships, Lawsuit & Asset Protection, and Limited Liability Companies to protect business assets and plan succession.
• Trust Administration Legal assistance navigating the Trust Administration process after a loved one's death, including distributing Trust assets to beneficiaries and fulfilling Trust obligations.
• Probate Services Legal guidance through the Connecticut probate process for loved ones' estates, including verifying wills, settling debts, and distributing assets.
• Medicaid Planning & Elder Law Legal assistance with Medicaid qualification, elder law matters, nursing home planning, and protecting assets from high nursing home expenses in Connecticut.
• LGBTQ Estate Planning Estate planning services tailored for LGBTQ individuals, including Living Trusts, Health Care Directives, and unique legal protections for same-sex partners and children from previous relationships.
• Special Needs Planning Special Needs Estate Plans that preserve government benefits such as Medicaid or SSI while ensuring care for disabled family members across financial, educational, medical, and personal areas.
• Powers of Attorney & Incapacity Planning Durable Powers of Attorney for financial matters, Healthcare, Living Wills, and planning to avoid Living Probate or Guardianship proceedings.
• Estate and Gift Tax Planning Planning to minimize estate and gift taxes including Federal and Connecticut estate tax exemption strategies, annual gift tax exclusion, and generation-skipping tax planning.
• SECURE Act Planning Advisory services regarding SECURE Act changes affecting Required Minimum Distributions, traditional IRA contributions, and inherited IRA distributions.
• Legacy Planning Holistic approach to estate planning preserving financial wealth and family legacy including life stories, family heirlooms, and non-traditional planning methods.
• Pet Planning Estate planning for pet care including Pet Trusts, naming caregivers, and ensuring pets are provided for after the owner's death.
• Guardianship & Conservatorship Legal services for guardianship of minors and conservatorship of adults, including planning to avoid court-appointed guardians.
• Family-Owned Businesses & Farms Planning Estate planning assistance for family businesses and farms, helping preserve the family legacy for future generations.
• Minor Children and Young Adult Planning Planning for minor children including guardianship designation, healthcare decisions, financial security through trusts, and planning for young adults with Durable Powers of Attorney.

Quantifiable outcome

• Clients receive peace of mind knowing assets are protected, family won't endure probate, and government won't take accumulated wealth
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Special Olympics ConnecticutcoreStrategic or Co-development Partner · 1 January 2021NHA has partnered with Special Olympics Connecticut for over four years, sponsoring events and showing up in person to support incredible athletes. The partnership includes sponsoring bowling competitions, volunteering at the SOCT Softball Tournament, hosting Lunch & Learn events, and sponsoring Jen Carlson who competed in the 2026 Special Olympics USA Games in Minneapolis. The firm has 26+ staff volunteers participating in events annually.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Trust & Will: Online estate planning platform offering DIY wills, trusts, and estate plans; competes for the same end-client with a tech-enabled, lower-cost alternative to traditional estate planning attorneys.
• Wealth.com: Tech-enabled platform for estate planning and wealth transfer workflows serving financial advisors and RIAs; adjacent comparability as a modern competitor reshaping how estate plans are delivered.
• FreeWill: Online will and estate planning platform used by nonprofits and consumers; represents the commoditizing low-end of estate planning that traditional firms like NHA must defend against.

Direct peers

• Farr Law Firm: Multi-attorney estate planning firm of similar size focused on living trusts, probate, and elder law; comparable business model centered on seminars and educational content with a regional footprint.
• American Academy of Estate Planning Attorneys (AAEPA) Member Firms: Network of estate planning law firms of similar size and specialty, including many in NHA's tier; NHA is a member and competes with member firms across Connecticut and the broader Northeast.
• Legacy Advisors Estate Planning Law Group: Estate planning law firm of comparable size and service mix (living trusts, Medicaid planning, elder law), serving a similar client demographic of middle-income and affluent families.
• Bluestein Estate Planning: Multi-attorney estate planning firm offering living trusts, wills, and probate services with a similar seminar-driven, education-led marketing approach.

Broad incumbents

• LegalZoom: Broad legal services marketplace offering wills, trusts, and business formation as part of a larger portfolio; competes at the low-cost volume end of estate planning services.
• State Street Global Advisors (Private Wealth / Trust Services): Large institutional trust and fiduciary services provider; represents the institutional alternative to NHA's trust administration services for higher-net-worth clients.

Regional players

• Connecticut Estate Planning Attorneys (Czepiga, Daly, Pope & Kerr): Connecticut-based estate planning and elder law firm serving the same Hartford County and surrounding geographies; directly competes for the same Connecticut client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Customer concentration

• Xx.com/nhalaw
• YouTubeyoutube.com/@NHALaw
• Facebookfacebook.com/nirensteinhorowitz
• LinkedInlinkedin.com/company/2682640
• Instagraminstagram.com/nhalaw
• Pinterestpinterest.com/nirensteinhorow

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nirenstein, Horowitz & Associates