Audra Security

What Audra Security does

Audra Security, legally Audra Solutions Ltd, is a UK-based cybersecurity company and subsidiary of the global Dotlines Group that develops hardware firewall-router appliances and VPN software for consumer households, small and medium businesses, and selected verticals such as education and financial services in the UK and Southeast Asian markets. The product portfolio comprises Audra Safe (a 2.5 Gbps dual-band WiFi router with integrated firewall and parental controls), Audra Secure (a business firewall supporting up to 250 simultaneous connections with centralized multi-site cloud management and pseudo-SD-WAN capabilities), and Audra VPN (a multi-device subscription VPN across Android, iOS, Windows, and macOS). The underlying technology combines perimeter hardware with cloud-based AI that performs traffic anomaly detection, autonomous rule management, and real-time monitoring; a next-generation AI firewall-router called SecuraNext is under development with Anglia Ruskin University.

Name

Audra Security

Legal name

Audra Solutions Ltd

Website

https://audrasecurity.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Network Security Appliances

NAICS

Security Systems Services (except Locksmiths) (561621)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Home Network & Wi‑Fi Security (Router/Firewall) Services (HSAHAJAB)

akta.pro secondary industries

VPN & Remote Access Gateways (HDADABAD), VPN Gateways & Concentrators (IPsec/SSL) (HDAFAFAC)

Keywords

• Network security appliances
• Hardware firewall solutions
• Cloud-managed cybersecurity
• Parental control routers
• SMB network protection

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Hardware Device Sales: Hardware firewall-router devices sold to customers. Device is provided free with subscription for Audra Safe for Home. 2.5 Gbps Dual-band WiFi router with business-grade firewalling technology.
2. Subscription Services: Cloud AI-based subscription model. Audra Safe subscription includes free device. Audra VPN subscription-based service. Audra Secure offers flexible subscription packages in 1-, 3-, and 5-year terms.
3. Bundled Broadband Services: Products bundled into Carnival Internet (Dotlines UK broadband service) to deliver all-in-one security, speed, and simplicity experience for customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Audra Security sells a hardware firewall-router with integrated cloud-based AI for real-time threat detection, offered as subscription services for homes (Audra Safe) and small-to-medium businesses (Audra Secure). The company also offers a standalone multi-device VPN subscription (Audra VPN) and is developing SecuraNext, a next-generation AI-powered firewall-router. Devices are managed through mobile apps and web dashboards, with parental controls, content filtering, and multi-site administration.

Product overview

Audra Security offers a unified portfolio of hardware firewall and VPN products designed for homes, small businesses, and SMEs. The core offering consists of Audra Safe (home/small business firewall with parental controls), Audra Secure (business firewall with centralized multi-site management supporting up to 250 connections), and Audra VPN (multi-device VPN subscription). All products utilize cloud-based AI for real-time threat detection and can be managed through mobile apps and web dashboards. The portfolio is being expanded with SecuraNext, an AI-powered next-generation firewall-router developed in collaboration with Anglia Ruskin University. Products are sold with subscription-based pricing and include a 12-month replacement warranty for hardware devices.

Differentiator

Problem solved

Functional benefit

Brands

• Audra Safe: Home firewall solution combining cybersecurity features with parental controls, managed via mobile app for families.
• Audra Secure
• Audra VPN

Products and services

• Audra Safe A 2.5 Gbps dual-band WiFi router with integrated hardware firewall for home and small business use. Combines cybersecurity features with parental controls, enabling device grouping, time limits, content restriction by category (adult, gambling, dating), and blacklisting/whitelisting of sites. Managed via mobile app with cloud AI processing all traffic. Hardware device provided free with subscription.
• Audra Secure All-in-one router and firewall system designed for small to medium businesses, supporting up to 250 simultaneous connections. Features centralized cloud dashboard for multi-location management, security rule configuration, and device activity monitoring. Includes pseudo SD-WAN-like capabilities for remote LAN/WAN administration. Sold via 1-, 3-, and 5-year subscription packages.
• Audra VPN Subscription-based virtual private network application supporting Android, iOS, Windows, and macOS platforms. Offers up to five simultaneous connections per subscription, AES-256 encryption, Perfect Forward Secrecy, strict no-logs policy, and global server network. Features dynamic VPN configuration for customized security experiences.
• SecuraNext Next-generation AI-powered firewall-router currently in development in partnership with Anglia Ruskin University. Combines AI-driven threat detection with consumer-friendly design managed via mobile app. Targets SMEs and households lacking dedicated IT resources. Designed to defend against AI-driven phishing, ransomware, deepfakes, and emerging cyber threats.

Quantifiable outcome

• 40% reduction in security incidents within 6 months
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• Anglia Ruskin UniversitycoreStrategic or Co-development Partner · 1 December 2025Collaborative research partnership on SecuraNext, a next-generation AI-powered firewall-router. ARU's School of Computing and Information Science provides AI, machine learning, and cybersecurity analytics expertise. A dedicated research assistant works alongside Audra's technical team to develop AI models for real-time threat detection.
• Kenton GroupcoreChannel Partner/ Reseller/ Distributor · 1 June 2025Official distribution partner for Audra Security products across the UK. UK customers can find detailed product information and purchase directly through Kenton Group website.
• Carnival InternetcoreChannel Partner/ Reseller/ Distributor · 1 June 2025Audra Safe and Audra VPN are bundled into Carnival Internet (Dotlines UK) broadband service, delivering an all-in-one experience for customers looking for security, speed, and simplicity in one place.
• Dotlines GroupcoreOthersParent company/group. Audra Security is a subsidiary of Dotlines UK, part of a global tech group. Dotlines UK brings Audra to the UK market and plants trees for every device sold as environmental commitment.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Cisco Meraki: Meraki's MX security appliances and wireless portfolio target SMB and branch-office networking with true SD-WAN capability — a step above Audra's "pseudo SD-WAN" claim. Meraki represents the established cloud-managed networking incumbent Audra is positioning against.
• Aruba Networks (HPE): Aruba's gateway and SD-WAN products compete for multi-site SMB and branch-office networking buyers. Aruba's Instant On line specifically targets the same SMB price-sensitive segment Audra Secure addresses.
• Palo Alto Networks: Palo Alto Networks competes through its firewall portfolio and increasingly SMB-targeted offerings (including via acquisitions). Its AI-driven threat detection roadmap directly parallels Audra's SecuraNext vision, but at vastly greater scale and R&D intensity.

Direct peers

• SonicWall: SonicWall targets the same SMB firewall segment as Audra Secure, with hardware appliances, multi-site management, and content filtering. Both companies compete head-to-head for budget-constrained small business IT buyers.
• TP-Link: TP-Link's Omada and Deco lines offer consumer and SMB routers with security features that overlap with Audra Safe. Both compete on plug-and-play Wi-Fi routers with bundled security at mass-market price points.
• Barracuda Networks: Barracuda's CloudGen firewalls and security services target the same SMB segment as Audra Secure, with subscription pricing and content filtering. Comparable in go-to-market, customer profile, and product scope.
• Sophos: Sophos offers integrated firewall and endpoint security with a strong SMB focus, including managed service delivery. Comparable to Audra's combined firewall + cloud AI + multi-site management offering for resource-constrained customers.
• NordVPN / Surfshark: Consumer VPN subscription services such as NordVPN and Surfshark directly compete with Audra VPN on multi-device encryption, no-logs policy, and global server coverage for home users.
• Ubiquiti (UniFi): Ubiquiti's UniFi Dream Router and gateway products target the same prosumer and small business Wi-Fi-plus-firewall market as Audra Safe and Audra Secure, with similar cloud-managed multi-site capabilities at competitive price points.
• Fortinet: Fortinet's FortiGate product line is the dominant SMB/branch-office hardware firewall, directly comparable to Audra Secure in target customer, form factor, and subscription model. Both compete in the same Wi-Fi-plus-firewall appliance category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AudraSecurity
• Facebookfacebook.com/audrasolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audra Security