Meu Pet Club

What Meu Pet Club does

Meu Pet Club Assistência Veterinária is a Brazilian pet health benefits company founded in 2018 and headquartered in Curitiba, Paraná. It sells subscription-based pet health plans that operate on a reimbursement model: pet owners choose any veterinarian in Brazil, pay out of pocket, and submit claims (primarily via WhatsApp and online forms) for reimbursement. The product portfolio spans five tiered monthly plans ranging from Plano Básico at R$69.90 to Plano Exclusivo at R$389.90, with coverage escalating from consultations, vaccines, and basic exams up to complex surgeries, oncology, neurological procedures, dental prophylaxis, CBD oil therapy, and orthoses/prostheses. The company reports more than 260,000 pets protected, 448+ covered procedures, a 97% reimbursement approval rate, and a 97% customer satisfaction rate.

The platform layer includes a proprietary 24/7 veterinary telemedicine product called Televet (Consultório Virtual), which delivers unlimited teleorientation with an in-house team of veterinarians. A separate Televet Module is provided exclusively to credentialed veterinary clinics (credenciados), with the company reporting a 60% lift in consultation volume among partner clinics. Distribution runs through three coordinated motions: direct-to-consumer website sales, B2B corporate HR-benefits contracts (with an employee referral program paying R$1,000 PIX per closed corporate deal), and a credentialed vet network that functions as both a service channel and an acquisition channel. Operations are supported by a partnership with FinPet for embedded payment processing and installment financing.

Revenue is generated entirely through recurring monthly subscription fees from individual pet owners and corporate employee-benefit contracts, priced per pet per month. No funding rounds, acquisitions, parent entities, or institutional investors are disclosed in available data, and the ownership structure is private and opaque. The legal entity (CNPJ 43.039.919/0001-00) is registered in Paraná, with operations claimed nationally across Brazil.

Name

Meu Pet Club

Legal name

Meu Pet Club Assistência Veterinária

Website

https://meupetclub.com.br

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Meu Pet Club is a Brazilian pet health benefits company that sells monthly subscription plans reimbursing veterinary costs at any clinic nationwide, serving individual pet owners and corporate HR benefit programs across Brazil via a proprietary 24/7 Televet telemedicine platform and a credentialed veterinarian network.

Ownership category

akta.pro rank

Product category

Pet Health Insurance

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Pet Insurance (FSAJAKAG)

akta.pro secondary industry

Worksite Pet Insurance (FSAIAMAL)

Keywords

• Pet health insurance
• Veterinary reimbursement plans
• Pet telemedicine platform
• Corporate pet benefits
• Veterinary network coverage

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Monthly Pet Health Plan Subscriptions: Recurring monthly subscription fees from individual pet owners and corporate employee benefit plans. Multiple tier structure from basic (R$69.90) to exclusive (R$389.90) monthly plans. Also includes corporate B2B contracts where companies offer pet benefits as employee perks.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Meu Pet Club provides subscription-based pet health insurance plans on a reimbursement model, allowing pet owners to choose any veterinarian in Brazil and receive up to 90% reimbursement on covered procedures. Plans range from R$69.90 to R$389.90 per month across five tiers covering 448+ procedures, complemented by a proprietary 24/7 veterinary telemedicine platform (Televet) and digital claims processing via WhatsApp.

Product overview

Meu Pet Club is a pet health insurance company operating on a reimbursement model where pet owners choose their preferred veterinarian and submit claims for reimbursement. The company offers five tiered health plans (Plano Básico at R$69.90/month, Plano Sênior at R$99.90/month, Plano Plus at R$149.90/month, Plano Total at R$239.90/month, and Plano Exclusivo at R$389.90/month) with escalating coverage levels from basic consultations and exams up to complex surgeries, chemotherapy, and specialized treatments including CBD oil therapy. The product portfolio includes a proprietary 24/7 telemedicine platform (Televet/Consultório Virtual) enabling unlimited virtual vet consultations, and Televet Module offered exclusively to network clinics. Plans are available for both corporate (B2B benefit) and individual pet owners across Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Health Insurance Plans (Planos de Saúde Pet) Reimbursement-based pet health insurance product offering five monthly subscription tiers (R$69.90 to R$389.90) that cover 448+ veterinary procedures. Plans include consultations, exams, imaging, hospitalization, surgeries (general, orthopedic, neurological, ophthalmic, cardiac, oncological), dental prophylaxis, chemotherapy, CBD therapy, and funeral assistance. Pet owners pay any veterinarian and submit claims for up to 90% reimbursement with 97% approval rate. Available to individual pet owners (B2C) and as corporate employee benefits (B2B).
• Televet (Consultório Virtual) - 24/7 Veterinary Telemedicine Proprietary 24/7 virtual veterinary consultation platform included with all Meu Pet Club plans, allowing pet owners to connect with an exclusive team of veterinarians for guidance, doubt clarification, and emergency prevention remotely.
• Televet Module for Credentialed Veterinary Clinics Exclusive telemedicine add-on provided to credentialed veterinary clinic partners, enabling remote pet consultations as part of the network partnership. Reported to deliver a 60% average increase in consultation volume for partnered veterinarians.

Quantifiable outcome

• 260,000+ pets protected across major Brazilian companies
• +5 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Porto Seguro Pet: Porto Seguro's pet health plan is one of Brazil's most established B2C pet insurance products, offering tiered reimbursement-based coverage and competing head-to-head with Meu Pet Club in the same national market with comparable reimbursement mechanics.
• Bradesco Seguros Pet: Bradesco Seguros distributes a pet insurance product through Brazil's largest retail bank network; directly competes in plan tiering, veterinary reimbursement, and B2C acquisition channels that overlap with Meu Pet Club.
• SulAmérica Pet: SulAmérica offers pet health plans integrated into its broader health and benefits portfolio; directly comparable product-market fit with Meu Pet Club, including corporate benefit distribution through HR channels.
• Embrace Pet Insurance: Embrace offers US pet insurance with reimbursement-based plans, wellness add-ons, and a comprehensive procedure list — closely mirroring Meu Pet Club's tiered approach and freedom-of-provider design.
• Trupanion: Trupanion is the leading US pet insurance provider built on a veterinary-direct reimbursement model with no network restrictions, covering 90% of eligible bills; the closest international analogue to Meu Pet Club's freedom-to-choose-any-vet positioning.
• Spot Pet Insurance: Spot offers accident, illness, and wellness pet insurance plans with tiered coverage in the US; comparable product packaging, online direct acquisition, and emphasis on fast digital claims processing.
• Petlove (Petlove & CO): Brazil's largest pet e-commerce/retail platform with an embedded pet insurance/wellness offering via partnerships; directly comparable Brazilian distribution scale, customer base, and cross-sell motion in the same market.
• Mapfre Pet Insurance: Mapfre's Brazilian subsidiary offers pet insurance products alongside its broader P&C portfolio, often via veterinary clinic networks; comparable tiered plan structure and B2C/B2B distribution mix to Meu Pet Club.

Emerging players

• Lemonade Pet: Lemonade extends its digital-first insurance platform into pet coverage as part of a broader portfolio; comparable mobile-first UX, behavioral economics-driven claims approval (e.g., 97% approval messaging), and brand-led differentiation strategy.

Broad incumbents

• MetLife Pet Insurance: MetLife distributes pet insurance in the US through employer benefit channels and group plans, paralleling Meu Pet Club's B2B HR benefit motion; broader portfolio but overlapping distribution and corporate-buyer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MeuPetClubOficial
• LinkedInlinkedin.com/company/meu-pet-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meu Pet Club