Store Locator Plus
- Company typePrivate
- Founded2005
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Store Locator Plus does
Store Locator Plus is a privately held, bootstrapped SaaS and WordPress software company founded by Lance Cleveland in Charleston, South Carolina, providing managed store-locator and location-directory functionality for websites. The company operates a dual-delivery model: a managed SaaS platform (MySLP, now consolidated under the Store Locator Plus brand) accessible via self-serve sign-up and deployable on any JavaScript-enabled website, and a self-hosted WordPress plugin distribution with paid add-ons. The platform's core technology is a JavaScript-based locator built on a modernized stack—React-driven admin UI, PHP 8.x, and Aurora MySQL 8.x—running on AWS multi-zone infrastructure and integrating Google Maps for geocoding, mapping, and radius search. Notable technical capabilities include support for 125 to 15,000+ locations per directory, GPS-based proximity detection, CSV bulk import/export, clustered map markers, custom map styling, territories, and advanced reporting; a 2025 migration to container-based architecture with CI/CD underpins reliability and scale.
The company monetizes through two streams: monthly SaaS subscriptions starting at $5/month with tiered feature sets and custom enterprise pricing above 15,000 locations, and WordPress plugin sales with one-time licenses ($100 Experience, $150 Power) and an annual Premier subscription at $275/year. Go-to-market is product-led growth via self-serve sign-up supplemented by content marketing (blog, documentation, YouTube), SEO, and platform-level distribution through WordPress, Squarespace, Weebly, Wix, GoDaddy, and Joomla. Customer segments span multi-location SMBs and enterprises (Blue Bell Creameries, Feeding America, Restorix Health, Thorogood), web design agencies, and self-managed WordPress site owners. The company has no disclosed external funding, no subsidiaries, and no acquisitions; operations are run by an 11-50 person team with a 10,000+ commit codebase maintained across more than two dozen developers.
Store Locator Plus firmographics
Firmographics- Name
- Store Locator Plus
- Legal name
- Store Locator Plus, LLC
- Website
- https://storelocatorplus.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Store Locator Plus industry classification
Industry- Product category
- Location Mapping Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Store Locator Plus is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Store Locator Plus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- SaaS Monthly Subscriptions: Recurring monthly subscription service for managed Store Locator Plus SaaS platform. Plans start at $5/month with tiered pricing based on features and location counts. Includes all software management, updates, security, and Google API handling.
- WordPress Plugin Sales: Buy-and-own WordPress plugins with optional add-ons (Power, Experience, Premier) for self-managed WordPress sites. One-time purchase model for base plugin with annual subscription for add-ons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level SaaS plan starting at $5/month |
| Subscription | Monthly | Professional tier with category management and export features |
| Subscription | Monthly | Enterprise tier with advanced features and pagination |
| One time/ perpetual license | Pay-as-you-go | Experience WordPress Add-on - $100 |
| One time/ perpetual license | Pay-as-you-go | Power WordPress Add-on - $150 |
| Subscription | Annual | Premier WordPress Subscription - $275/year |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Store Locator Plus product offering
Product offeringCore offering
Store Locator Plus sells a managed SaaS location-map platform and a self-hosted WordPress plugin that let multi-location businesses embed searchable store/dealer locators on their websites. The SaaS edition handles Google Maps API integration, software updates, backups, security, and scaling from 125 to 15,000+ locations, and deploys via JavaScript embed on virtually any web platform. WordPress plugin versions with Power, Experience, and Premier add-ons are sold for self-managed WordPress installations.
Product overview
Store Locator Plus offers a dual-delivery product architecture: a cloud SaaS platform and a self-hosted WordPress plugin. Both share core location management capabilities including geocoding, Google Maps integration, radius-based search, and category filtering. The SaaS platform is designed for cross-platform deployment via JavaScript embed, while the WordPress plugin provides deeper CMS integration for WordPress environments. The Experience add-on ($100 one-time) extends either product with enhanced UI styling capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- MySLP: Managed subscription service (SaaS) for location maps and directories, deployable on any website or mobile application via JavaScript embed.
- WPSLP
- Experience
Products and services
- Store Locator Plus SaaS Platform Cloud-based location management SaaS that enables businesses to add store locators with map display, geocoding, radius-based search, GPS detection, CSV import/export, and category filtering to their websites. Supports deployment via JavaScript embed across WordPress, Squarespace, Weebly, Wix, GoDaddy, Joomla, and mobile apps. Plans start at $5/month.
- Store Locator Plus WordPress Plugin Self-hosted WordPress plugin for store locator functionality with PHP 8.x, React-based admin interface, and Aurora MySQL 8.x database. Features geocoding, Google Maps integration, radius search, category support, shortcodes, and widget deployment. Sold as a buy-and-own plugin with optional Power, Experience, and Premier add-ons for self-managed WordPress sites.
- Experience Add-on (WordPress) Premium WordPress add-on for customizing the look-and-feel of Store Locator Plus, including search form, results display, map styling, and widgets such as zip code search and state/city dropdowns. Priced at $100 as a one-time purchase (was $200).
- Power Add-on (WordPress) WordPress add-on providing bulk CSV import/export, scheduled CSV imports, and location management capabilities for the Store Locator Plus plugin. Priced at $150 as a one-time perpetual license.
- Premier Add-on (WordPress) Annual WordPress subscription providing all add-on features including Experience, Power, category checkboxes, and priority support. Priced at $275 per year.
Quantifiable outcome
- Map views included with volume discounts of $1 per 200 views when exceeding quota
- +2 more outcomes
Companies that use Store Locator Plus
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Store Locator Plus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature11 records
Store Locator Plus partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major.
- StripecoreStripe is the primary payment processor for Store Locator Plus SaaS subscriptions. Handles credit card processing for subscription billing. Store Locator Plus migrated from PayPal to Stripe for direct credit card billing with fewer renewal issues.
- Google MapscoreGoogle Maps provides the mapping platform for Store Locator Plus. The SaaS service manages Google API interactions on behalf of customers, eliminating need for users to obtain their own API keys or manage billing with Google.
- Amazon Web Services (AWS)coreAWS manages much of the cloud infrastructure for Store Locator Plus SaaS platform. Runs on elastic compute services in a fault-tolerant multi-zone cloud configuration.
- WordPressmajorWordPress is a key platform with dedicated Store Locator Plus plugins available through wordpress.storelocatorplus.com. The SaaS platform also runs on WordPress core. Former login facilitator and plugin directory host.
- SquarespacemajorSquarespace is one of the major web presence platforms supported by Store Locator Plus SaaS via JavaScript embed.
- WixmajorWix is one of the major web presence platforms supported by Store Locator Plus SaaS via JavaScript embed.
- WeeblymajorWeebly is one of the major web presence platforms supported by Store Locator Plus SaaS via JavaScript embed.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Store Locator Plus competitors and assessment
Company assessmentDirect peers
- Storemapper: Storemapper is a hosted store-locator service that lets multi-location businesses add searchable maps and location directories to websites. It overlaps directly with Store Locator Plus's core hosted locator and self-serve SMB offering.
- WP Store Locator: WP Store Locator provides a WordPress store-locator plugin for displaying and searching physical locations. It serves the same WordPress site-owner and multi-location business segments as Store Locator Plus's self-managed plugin.
- Agile Store Locator: Agile Store Locator is a WordPress plugin focused on adding store maps, search, and location directories. Its product scope and target customers are closely aligned with Store Locator Plus's WordPress offering.
- Storepoint: Storepoint provides store-locator and local-search functionality for businesses managing multiple physical locations. It is a direct functional peer in location discovery, mapping, and directory presentation.
Emerging players
- WP Google Maps: WP Google Maps is a WordPress mapping plugin with location markers and map-based search capabilities. It overlaps with Store Locator Plus's location visualization and plugin customer base, although it is broader than a dedicated store locator.
- GeoDirectory: GeoDirectory is a WordPress directory plugin for building searchable, location-based business listings and maps. It is a strong adjacent peer for Store Locator Plus's directory and multi-location use cases, but spans more directory functionality.
- MapifyPro: MapifyPro offers WordPress map and directory-building tools for visualizing location data. It is comparable to Store Locator Plus in location mapping, embeds, and self-serve website deployment, though its product is more general-purpose.
Broad incumbents
- Mapbox: Mapbox is a broad mapping and geospatial platform providing maps, geocoding, search, and developer APIs. It overlaps with Store Locator Plus's underlying map, location, and embedding technology but serves a much wider range of geospatial applications.
- Google Maps Platform: Google Maps Platform provides maps, geocoding, places, and location APIs used by businesses and developers. It is a broad incumbent and a key technology overlap because Store Locator Plus relies on Google Maps for its core experience.
- Yext: Yext is a location-data, listings, search, and discovery platform for multi-location businesses. It serves similar enterprise customers and addresses the broader problem of managing and surfacing physical locations, although it is substantially larger and more expansive.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Store Locator Plus social profiles
Digital presenceStore Locator Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Store Locator Plus leadership team
Management profileNumber of profiles
Profiles1 record
Store Locator Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Store Locator Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Store Locator Plus
What does Store Locator Plus do?
Store Locator Plus sells a managed SaaS location-map platform and a self-hosted WordPress plugin that let multi-location businesses embed searchable store/dealer locators on their websites. The SaaS edition handles Google Maps API integration, software updates, backups, security, and scaling from 125 to 15,000+ locations, and deploys via JavaScript embed on virtually any web platform. WordPress plugin versions with Power, Experience, and Premier add-ons are sold for self-managed WordPress installations.
Is Store Locator Plus a public or private company?
Store Locator Plus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Store Locator Plus founded?
Store Locator Plus was founded in 2005. It employs 11 to 50 people.
Where is Store Locator Plus based?
Store Locator Plus is headquartered in Austin, United States, in the North America region.
How does Store Locator Plus make money?
Two revenue lines are on record. SaaS Monthly Subscriptions are the primary driver. The others are wordPress Plugin Sales.
Who are Store Locator Plus's main competitors?
Direct peers on record are Storemapper, WP Store Locator, Agile Store Locator and Storepoint. Emerging players are WP Google Maps, GeoDirectory and MapifyPro. Broad incumbents are Mapbox, Google Maps Platform and Yext.
Does Store Locator Plus have an API?
No public API is recorded for Store Locator Plus.
What industry is Store Locator Plus in?
Store Locator Plus's product category is Location Mapping Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 513210 and its SIC code is 7372.