Smart Repair
Smart Repairs is a UK-based mobile cosmetic vehicle repair specialist, founded in 1995 and headquartered in Leeds, operating a nationwide fleet of mobile workshop vans. It serves franchised dealerships, fleet managers, garages, and individual consumers with dent, alloy wheel, SMART, and interior repairs.
- Company typePrivate
- Founded1995
- HeadquartersLeeds, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Smart Repair does
Smart Repairs is a UK-based vehicle cosmetic repair specialist founded in 1995 and headquartered in Leeds, operating a nationwide fleet of fully equipped mobile workshop vans that travel to customer locations. The company provides a suite of six core services: Mobile Alloy Wheel Refurbishment (for painted and diamond-cut wheels), Mobile Dent Repairs using Paintless Dent Removal (PDR), Mobile SMART Repairs for minor bodywork damage, Mobile End-of-Lease Repairs, Mobile Car Interior Repairs (leather, plastic, upholstery), and Workshop Dent Repairs conducted at its Leeds facility. All work is backed by a £10 million liability insurance policy and full guarantees.
The business serves four primary customer segments: franchised car dealerships (the company's claim of serving more franchised dealerships than any competitor), business fleet managers (for end-of-lease and ongoing cosmetic maintenance), national chains and independent garages that lack in-house cosmetic repair capabilities, and individual consumers. The go-to-market motion is enterprise field sales, with the company providing quotes via WhatsApp, phone, or an online estimate form with photo upload, then dispatching mobile technicians to business premises, employee homes, or dealership locations.
The revenue model is transactional and quote-based, with one-time fees for individual repair jobs. The company is privately held by founder Dan Besau, Director/Shareholder Phil Newstead (who joined in 2019 and previously led a ~£16M exit at Dent Wizard), and Managing Director Darryl Short (joined 2018, ex-Mercedes-Benz). Operating with 80+ employees, Smart Repairs self-describes as the largest independent SMART repairer in the UK.
Smart Repair firmographics
Firmographics- Name
- Smart Repair
- Legal name
- Smart Repairs Ltd.
- Website
- https://smartrepairs.co.uk
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Smart Repairs is a UK-based mobile cosmetic vehicle repair specialist, founded in 1995 and headquartered in Leeds, operating a nationwide fleet of mobile workshop vans. It serves franchised dealerships, fleet managers, garages, and individual consumers with dent, alloy wheel, SMART, and interior repairs.
- Ownership category
- akta.pro rank
Smart Repair industry classification
Industry- Product category
- Mobile Automotive Cosmetic Repair Services
- NAICS
- Automotive Body, Paint, and Interior Repair and Maintenance (811121)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Mobile Auto Repair & Roadside Assistance (TLAKAAAL)
- akta.pro secondary industry
- Collision Repair, Bodywork & Paint (Light-Duty) (TLAKAAAK)
Keywords
Where Smart Repair is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Smart Repair business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Mobile Cosmetic Vehicle Repairs: One-time service fees for cosmetic repairs including dent removal, SMART repairs, alloy wheel refurbishment, and interior repairs. Services are delivered on-site at customer locations via mobile workshop vans. Customers include businesses (fleet managers, dealerships) and individuals. Pricing is quote-based.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Smart Repair product offering
Product offeringCore offering
Smart Repairs operates a nationwide UK fleet of fully equipped mobile workshop vans providing on-site cosmetic vehicle repair services, including paintless dent removal, SMART bodywork repairs, alloy wheel refurbishment, end-of-lease return repairs, and interior restoration. Services are delivered at customer locations such as business premises, dealerships, and employee or customer homes, with jobs that cannot be performed on-site handled at a central workshop facility in Leeds.
Product overview
Smart Repairs is a service-based company offering a suite of mobile cosmetic vehicle repair services delivered via a nationwide fleet of mobile workshop vans. The company was established in 1995 and serves businesses and individuals throughout the UK. Their core service portfolio consists of six interconnected offerings: Mobile Alloy Wheel Refurbishment (for painted and diamond-cut wheels), Mobile Dent Repairs (Paintless Dent Removal), Mobile SMART Repairs (minor bodywork damage), Mobile End of Lease Repairs, Mobile Car Interior Repairs (leather, plastic, upholstery), and Workshop Dent Repairs (in-house PDR). All services are fully guaranteed and backed by a £10 million liability insurance policy. Services can be delivered at business premises, employee home addresses, or at their Leeds workshop facility.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Repairs for more franchised dealerships than any competitor
Companies that use Smart Repair
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Smart Repair technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Smart Repair partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Smart Repair competitors and assessment
Company assessmentBroad incumbents
- Maaco: North America's largest franchised auto paint and refinishing brand with 500+ locations. Broad incumbent in automotive refinishing and cosmetic bodywork; comparable service category but center-based rather than mobile, and stronger consumer than fleet orientation.
- Service King Collision: Major US collision repair chain with insurance-driven bodywork repair and refinishing services. Broader incumbent in vehicle bodywork repair; comparable operational scale to Smart Repairs but workshop-based and insurance-focused rather than mobile and dealer-focused.
- Kwik Fit: UK's largest automotive service chain offering tyres, MOTs, servicing, and minor repairs through a national centre network. Broad incumbent in automotive aftermarket services; overlaps with Smart Repairs on light vehicle repair for consumer and fleet customers but does not specialize in cosmetic SMART repair.
- Fix Auto UK: UK network of collision repair and body shop franchises serving insurers, fleets, and retail customers. Broader incumbent in automotive bodywork repair with workshop-based rather than mobile model; competes indirectly for dealership and fleet cosmetic work.
- National Tyres and Autocare: UK-wide automotive service chain providing tyres, servicing, MOTs, and general vehicle repairs through branches. Broad incumbent serving similar consumer and small fleet segments; not a specialist in cosmetic SMART repair but a comparable UK automotive aftermarket brand.
Direct peers
- Color Glo International: International franchise specializing in on-site leather, vinyl, plastic, and upholstery repair for automotive, furniture, and aviation. Overlaps with Smart Repairs' mobile interior repair service and similar mobile technician business model.
- AutoRestore: UK provider of mobile cosmetic vehicle repairs including alloy wheel refurbishment, dent removal, and interior restoration for fleet, dealership, and consumer customers. Direct competitor operating a similar mobile van service model across the UK.
- ChipsAway: UK's largest specialist car body paint and scratch repair franchise network, delivering mobile minor cosmetic repairs (SMART repairs, bumper scuffs, alloy wheels) to motorists and businesses. Direct competitor in the UK mobile SMART repair category with overlapping customer base.
- The Alloy Wheel Repair Company: UK specialist in mobile and workshop alloy wheel refurbishment and diamond-cut wheel repairs, serving dealerships, fleets, and consumers. Directly competes with Smart Repairs' alloy wheel refurbishment line and shares the mobile service model.
- Dent Wizard International: US-headquartered mobile cosmetic vehicle repair franchise specializing in paintless dent removal (PDR). Closely comparable to Smart Repairs — both operate mobile van-based SMART repair services for dealerships, fleets, and consumers. Director Phil Newstead previously led Dent Wizard UK.
Market position
Strengths6 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Smart Repair social profiles
Digital presenceSmart Repair financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart Repair leadership team
Management profileNumber of profiles
Profiles8 records
Smart Repair funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart Repair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart Repair
What does Smart Repair do?
Smart Repairs operates a nationwide UK fleet of fully equipped mobile workshop vans providing on-site cosmetic vehicle repair services, including paintless dent removal, SMART bodywork repairs, alloy wheel refurbishment, end-of-lease return repairs, and interior restoration. Services are delivered at customer locations such as business premises, dealerships, and employee or customer homes, with jobs that cannot be performed on-site handled at a central workshop facility in Leeds.
Is Smart Repair a public or private company?
Smart Repair is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smart Repair founded?
Smart Repair was founded in 1995. It employs 51 to 100 people.
Where is Smart Repair based?
Smart Repair is headquartered in Leeds, United Kingdom, in the Europe region.
How does Smart Repair make money?
One revenue line is on record: mobile Cosmetic Vehicle Repairs.
Who are Smart Repair's main competitors?
Broad incumbents on record are Maaco, Service King Collision, Kwik Fit, Fix Auto UK and National Tyres and Autocare. Direct peers are Color Glo International, AutoRestore, ChipsAway, The Alloy Wheel Repair Company and Dent Wizard International.
Does Smart Repair have an API?
No public API is recorded for Smart Repair.
What industry is Smart Repair in?
Smart Repair's product category is Mobile Automotive Cosmetic Repair Services. Its primary akta.pro industry code is TLAKAAAL, Mobile Auto Repair & Roadside Assistance, with a secondary code of TLAKAAAK, Collision Repair, Bodywork & Paint (Light-Duty). Its NAICS code is 811121 and its SIC code is 7500.