ICT Hub
ICT Hub is a Belgrade-based innovation consultancy founded in 2014, serving Serbian corporations, startups, and SMEs with innovation strategy, AI advisory services, startup acceleration programs, coworking space, and early-stage venture investment through ICT Hub Venture.
- Company typePrivate
- Founded2014
- HeadquartersBelgrade
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ICT Hub does
ICT Hub doo Beograd-Stari Grad is a Belgrade-based innovation consultancy and startup ecosystem platform founded in 2014. The company operates four interconnected service segments: innovation consultancy for corporate clients, startup acceleration and development programs, a coworking space at Kralja Milana 10, and an investment vehicle (ICT Hub Venture). It serves large enterprises across banking (OTP, OTP Banka), telecommunications (A1 Srbija), energy (NIS), and retail (Ahold Delhaize), alongside early-stage startups and SMEs through programs such as the Raising Starts pre-seed accelerator (270+ applicants in the fourth cohort), Smart Start, Innovation Boost Bootcamps, and the GreenUp Hub greentech initiative backed by GIZ.
The product portfolio combines proprietary platforms and tools with services: the AI Maturity Test for organizational AI readiness assessment, the GreenUp Hub platform mapping Serbia's greentech ecosystem (151 providers identified), the AI Talks video series on practical AI implementation, and the annual Pogon Conference on applied AI technologies organized with government support. ICT Hub does not develop proprietary AI models; instead, it positions itself as an applied AI consultancy guiding Serbian organizations in adopting third-party tools such as ChatGPT, Copilot, Gemini, Claude, and DeepSeek. The platform also operates the Start Me Up matchmaking event series connecting corporations with startups for pilots and commercial partnerships.
The business model combines professional services fees for innovation consultancy, donor-funded project revenue (notably GIZ for GreenUp Hub, September 2024 to March 2026), coworking rental income, and equity returns from ICT Hub Venture's early-stage investments, including a EUR 325,000 pre-seed round in Randevu. The company is privately held by its founding team — Dejan Ranđić (Board Chairman), Slobodan Đinović (Founder/Board Member), and Eldar Banjica (Board Member) — and led day-to-day by Executive Director Kosta Andrić. With approximately 20+ team members, ICT Hub has functioned since 2014 as a central node in the Serbian and Western Balkans innovation ecosystem.
ICT Hub firmographics
Firmographics- Name
- ICT Hub
- Legal name
- ICT Hub doo Beograd - Stari Grad
- Website
- https://www.icthub.rs
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ICT Hub is a Belgrade-based innovation consultancy founded in 2014, serving Serbian corporations, startups, and SMEs with innovation strategy, AI advisory services, startup acceleration programs, coworking space, and early-stage venture investment through ICT Hub Venture.
- Ownership category
- akta.pro rank
ICT Hub industry classification
Industry- Product category
- Innovation Consulting Services
- NAICS
- Computer Systems Design and Related Services (54151), Computer Training (611420)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL)
- akta.pro secondary industry
- Digital Development & ICT4D / GovTech Technical Assistance (BPADAEAL)
Keywords
Where ICT Hub is headquartered
LocationHeadquarters
- HQ city
- Belgrade
Offices1 record
Markets served
ICT Hub business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Innovation Consultancy Services: Consulting services for corporate innovation and business transformation, including innovation strategies, operational models for innovation management, and employee idea development support
- Development Programs: Various accelerator and development programs for startups and SMEs, including pre-seed accelerator Raising Starts, Smart Start, and corporate partnership programs with companies like A1 and OTP
- Coworking Space: Creative workspace rental for startups, teams, and professionals requiring physical office or event space
- Startup Investment (ICT Hub Venture): Investment vehicle for early-stage tech startups, providing pre-seed and seed funding in exchange for equity
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
ICT Hub product offering
Product offeringCore offering
ICT Hub is an innovation and technology entrepreneurship hub that delivers corporate innovation consultancy, startup acceleration programs, AI advisory and education, coworking space, and early-stage tech startup investment through its ICT Hub Venture arm. It connects large corporations (such as OTP, NIS, A1 Srbija, Ahold Delhaize) with early-stage startups via consulting engagements, open-call accelerators, matchmaking events, and donor-funded ecosystem programs like GreenUp Hub.
Product overview
ICT Hub is an innovation and technology entrepreneurship hub based in Belgrade, Serbia, founded in 2014. The company operates as a platform offering four interconnected service segments: (1) Innovation Consultancy for corporate innovation and business transformation, (2) Development Programs including various accelerator and startup support programs, (3) Startup Hub providing investment and acceleration services, and (4) Coworking space for work and events. The company also offers specialized AI Services including maturity assessments and practical AI training through initiatives like AI Talks video series. Key programs include GreenUp Hub for green technology development, Start Me Up for corporate-startup matchmaking, and the Pogon Conference for applied AI technologies.
Differentiator
Problem solved
Functional benefit
Brands
- ICT Hub Venture: Investment vehicle for early-stage tech startups
- GreenUp Hub
- Pogon Conference
- AI Talks
Products and services
- Innovation Consultancy
- AI Services
- Startup Hub (ICT Hub Venture)
- Coworking Space
- Development Programs
- AI Maturity Test
- GreenUp Hub
- Start Me Up Matchmaking Events
- Pogon Conference
Quantifiable outcome
- 87% of Serbian companies using AI report significant improvement in business processes and decision-making
- +2 more outcomes
Companies that use ICT Hub
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
ICT Hub technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
ICT Hub partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- Ministry of Science, Technological Development and Innovations Republic of SerbiaflagshipGovernment ministry provides support for Pogon conference, the major applied technologies and AI conference organized by ICT Hub with 30+ speakers.
- NIScoreMajor Serbian oil and gas company partnered with ICT Hub for corporate innovation initiatives.
- OTPcoreOTP banka partnered with ICT Hub on OTP Connect program to support innovative tech startups, creating a pathway for startups to access corporate resources and potential commercial partnerships.
- A1 SrbijacoreA1 Srbija partnered with ICT Hub on A1 Partnering Program focused on hospitality tech startups, providing pilot opportunities, network access, and portfolio inclusion for selected solutions.
- Ahold DelhaizecoreInternational retail group partnered with ICT Hub for innovation ecosystem support.
- EBRDcoreEuropean Bank for Reconstruction and Development supports ICT Hub programs including Star Venture and Expand North Star initiatives for Serbian startups.
- SwisscontactcoreSwiss development organization partnered with ICT Hub for innovation ecosystem development.
- Serbian Association of Managers (SAM)coreSAM partnered with ICT Hub and Represent Communications for AI adoption research in Serbian companies.
- Represent CommunicationcoreCommunication agency partnered with ICT Hub and SAM for joint AI research project.
- Startap alijansa Zapadnog BalkanaminorWestern Balkans Startup Alliance collaborated on study visit to Netherlands for ecosystem knowledge sharing.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
ICT Hub competitors and assessment
Company assessmentDirect peers
- Impact Hub: Global network of innovation hubs offering coworking, accelerator programs, and corporate innovation partnerships — directly comparable to ICT Hub's hybrid hub-plus-consultancy model, with a stronger international footprint.
- Startupbootcamp: Global startup accelerator running corporate-sponsored programs and innovation partnerships — directly comparable to ICT Hub's accelerator offerings (Raising Starts, Smart Start) and corporate-startup matchmaking (Start Me Up).
- Seedstars: Emerging-markets focused startup accelerator and venture investor — highly comparable to ICT Hub given the shared focus on emerging-market ecosystems, accelerator cohorts, and early-stage venture deployment.
- Founder Institute: Global pre-seed accelerator and startup launch program — comparable to ICT Hub's Raising Starts and Smart Start programs in terms of pre-seed stage focus and founder-development methodology.
- Mind the Bridge: Corporate-startup innovation bridge operating open innovation programs and corporate matchmaking — directly comparable to ICT Hub's Start Me Up events and corporate innovation partnerships.
- RocketSpace: Corporate innovation services firm and campus operator helping enterprises run innovation programs — directly comparable to ICT Hub's Innovation Consultancy and Start Me Up matchmaking offerings.
Broad incumbents
- Techstars: Large, established global accelerator with corporate-sponsored tracks — overlapping capability with ICT Hub's accelerator and corporate-partnership programs but at materially larger scale and geographic reach.
- Station F: Largest startup campus in the world, combining coworking, accelerators, and corporate programs — comparable architecture to ICT Hub's hub-plus-program model, but operating at a vastly larger scale.
- EIT Digital: EU-backed digital innovation and accelerator network — comparable to ICT Hub's regional positioning, donor/institutional backing, and focus on emerging-tech (AI, deep tech) startup support.
Regional players
- CATALYST (Catalyst Balkans / similar regional innovation orgs): Western Balkans-focused development and innovation organization — regional peer with comparable mission of strengthening local entrepreneurship ecosystems via donor-funded programs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ICT Hub social profiles
Digital presenceICT Hub financial estimates
Financial estimateRevenue estimate
Valuation estimate
ICT Hub leadership team
Management profileNumber of profiles
Profiles12 records
ICT Hub funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ICT Hub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ICT Hub
What does ICT Hub do?
ICT Hub is an innovation and technology entrepreneurship hub that delivers corporate innovation consultancy, startup acceleration programs, AI advisory and education, coworking space, and early-stage tech startup investment through its ICT Hub Venture arm. It connects large corporations (such as OTP, NIS, A1 Srbija, Ahold Delhaize) with early-stage startups via consulting engagements, open-call accelerators, matchmaking events, and donor-funded ecosystem programs like GreenUp Hub.
Is ICT Hub a public or private company?
ICT Hub is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ICT Hub founded?
ICT Hub was founded in 2014. It employs 11 to 50 people.
Where is ICT Hub based?
ICT Hub is headquartered in Belgrade.
How does ICT Hub make money?
Four revenue lines are on record. Innovation Consultancy Services are the primary driver. The others are development Programs, coworking Space and startup Investment (ICT Hub Venture).
Who are ICT Hub's main competitors?
Direct peers on record are Impact Hub, Startupbootcamp, Seedstars, Founder Institute, Mind the Bridge and RocketSpace. Broad incumbents are Techstars, Station F and EIT Digital. CATALYST (Catalyst Balkans / similar regional innovation orgs) is listed as a regional player.
Does ICT Hub have an API?
No public API is recorded for ICT Hub.
What industry is ICT Hub in?
ICT Hub's product category is Innovation Consulting Services. Its primary akta.pro industry code is BPAHAEAL, Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting, with a secondary code of BPADAEAL, Digital Development & ICT4D / GovTech Technical Assistance. Its NAICS code is 54151 and its SIC code is 7373.