Ski Resorts of Serbia

What Ski Resorts of Serbia does

JP Skijališta Srbije d.o.o. Beograd (Ski Resorts of Serbia) is a Serbian state-owned public enterprise (Javno Preduzeće) founded in 2006 that operates the country's three principal commercial ski resorts: Kopaonik, Stara Planina, and Tornik on Zlatibor. Kopaonik is the anchor asset, comprising 24 lift installations and more than 60 km of ski runs, supplemented by Stara Planina and Tornik as secondary mountain destinations. The company's physical asset base includes 606K m³ of artificial snowmaking capacity at Kopaonik, 200K m³ at Stara Planina, and 140K m³ at Tornik, and is being augmented by a 115K m³ artificial water reservoir with high-pressure snowmaking pumps at Kopaonik.

The business runs lift infrastructure, piste maintenance, snowmaking, ski school, equipment rental, parking, and on-mountain F&B/retail operations across the three resorts. In the 2025/26 season Kopaonik recorded approximately 7 million rides, with Stara Planina and Tornik contributing 540K and 400K rides respectively; Stara Planina hosted 50K+ skiers and Tornik 60K+ skiers in 2024/25. Revenue grew approximately 20% year-over-year in 2024/25.

The go-to-market model is direct-to-consumer, monetising day tickets, multi-day and season passes, ski school, equipment rental, parking, and ancillary on-resort services via on-site POS, the company's web shop, partner hotel networks, and regional tourist information centres. The recent joint ski pass with Olimpijski centar Jahorina extends the commercial footprint into Bosnia and Herzegovina, and the hosting of the FIS Ski Cross World Cup (February 2026) and the MoReSCE Summit (March 2026) layer event-driven tourism and MICE revenue on top of the recreational ski base. Season length was extended from 118 to 131 days in 2025/26, indicating active commercial management of capacity utilisation.

Name

Ski Resorts of Serbia

Legal name

Skijališta Srbije d.o.o. Beograd

Website

https://skijalistasrbije.rs

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Ski Resorts of Serbia is a state-owned public enterprise operating Serbia's three principal ski resorts — Kopaonik, Stara Planina, and Tornik — serving domestic and regional tourists with lift infrastructure, snowmaking, ski school, rentals, and on-mountain amenities.

Ownership category

akta.pro rank

Product category

Ski Resort Operations

NAICS

Skiing Facilities (71392), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

Keywords

• Ski resort operations
• Winter sports facilities
• Mountain tourism services
• Ski lift infrastructure
• Artificial snowmaking systems

Headquarters

HQ city

Belgrade

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ski Pass / Lift Tickets: Primary revenue stream from the sale of ski passes at all three resorts (Kopaonik, Stara Planina, Tornik). Pass types include half-day, full-day, two-day, multi-day, and seasonal passes. Discounts available through early pre-season web shop sales (15% off), online purchases (5%), and promotional periods. Prices for the 2025/26 season listed in PDF price lists on the website. Revenue per ski pass sold grew 20% in 2024/25 compared to the previous season.
2. Summer Season Activities: Year-round operations generating revenue through summer activities including panoramic gondola rides (panoramsko razgledanje gondolom), mountain biking (planinski biciklizam with 20km of cross-country routes), mountain karting, alpine coaster (bob na šinama), zipline, tubing, adventure park, and hiking tours. Panoramic gondola ride priced at 340 RSD for adults, 310 RSD for children. E-bike and kart rentals available. All three resorts operate summer seasons from late June through mid-September.
3. Equipment Rentals: Bike rental service at Stara Planina priced at 600 RSD per full day. Ski equipment rental also referenced. Revenue generated from renting bicycles and potentially other sports equipment to visitors.
4. Corporate / B2B Sales: Corporate ski pass programs for businesses including purchase via administrative wage garnishment (administrativna zabrana) enabling employees to buy ski passes on installment plans — up to 3 monthly installments for passes under 15,000 RSD, or 6 installments for higher amounts. Bulk corporate contracts available for legal entities via profaktura (proforma invoice).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Skijališta Srbije operates three ski resorts in Serbia — Kopaonik, Stara Planina, and Tornik (Zlatibor) — providing ski lift access, ski pass sales, artificial snowmaking, ski school coordination, and year-round mountain activities. The company runs an integrated online web shop (shop.skijalistasrbije.rs) and on-site point-of-sale kiosks at all resorts. Summer operations include panoramic gondola rides, mountain biking, alpine coaster, zipline, tubing, mini golf, and multifunctional sports courts. Corporate ski pass programs and a 2025 regional joint-pass agreement with Jahorina (Bosnia) extend the offering.

Product overview

JP Skijališta Srbije (Ski Resorts of Serbia) is a public enterprise operating three ski resorts in Serbia: Kopaonik, Stara Planina (Old Mountain), and Tornik on Zlatibor. The company offers ski passes, live webcam monitoring, ski instruction services, and year-round adventure activities. Kopaonik is the largest resort with 24 installations and over 60 km of runs, featuring artificial snowmaking, night skiing, and summer activities. Stara Planina provides gondola access, hiking tours, and panoramic rides. Tornik offers a six-seater chairlift, alpine coaster, zip line, mountain biking, and climbing wall. All resorts are covered with artificial snowmaking systems, operate year-round, and provide online ski pass sales with pre-season discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Kopaonik Ski Resort

Quantifiable outcome

• 606,000 m³ of artificial snow produced during 2024/25 season at Kopaonik, ensuring reliable ski conditions throughout the season
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Olimpijski centar JahorinacoreStrategic or Co-development Partner · 9 December 2025Strategic cooperation agreement signed December 9, 2025 between Olimpijski centar Jahorina (Bosnia and Herzegovina) and Skijališta Srbije. The agreement establishes a joint ski pass linking the two largest ski destinations in the region. Season pass holders of Skijališta Srbije receive 3 days of free skiing at Jahorina and Igrišta ski centers, while Jahorina season pass holders receive 3 free days at Skijališta Srbije. This is described as a new era of partnership in winter sports and tourism, creating a connected regional ski market.
• Ski centar IgrištacoreStrategic or Co-development Partner · 9 December 2025Included in the December 2025 cooperation agreement between Skijališta Srbije and Olimpijski centar Jahorina. Season pass holders of Skijališta Srbije receive 3 free days of skiing at Igrišta ski center in addition to Jahorina. This extends the regional ski pass network to three ski centers.
• NURDOR (National Association of Parents of Children with Cancer)minorStrategic or Co-development Partner · 19 March 2025Annual humanitarian ski race 'I Ja Se Borim' (I Also Fight) organized in partnership with NURDOR, a Serbian humanitarian organization supporting children with cancer. The event has been held 8 times (as of 2026), raising funds for the 'Bolnica po meri deteta' (Hospital Fit for a Child) project. Raised 2,400,000 RSD in 2025 and 2,550,000 RSD in 2026. The race takes place at Karaman greben slope at Kopaonik.
• Tourist Organization of Serbia (Turistička organizacija Srbije)coreGTM or Marketing PartnerJoint presence at international tourism fairs including the London World Travel Market (November 4-7 annually). The Tourism Organization of Serbia provides a shared exhibition stand, promoting Serbian ski resorts as part of the national tourism offering. Minister of Tourism and Youth Husein Memić visited their stand at WTM London 2025.
• Opština Čajetina (Municipality of Čajetina)coreStrategic or Co-development PartnerPartnership with the Municipality of Čajetina for the Tornik Race sporting event (combining tourism, sport, and ecology). Also collaborates with the Nature Park Zlatibor on environmental initiatives including planting 150 pine saplings at the Tornik ski center and Guinness World Record attempt for push-ups on fists.
• Park prirode Zlatibor (Nature Park Zlatibor)coreStrategic or Co-development PartnerCollaboration on environmental and sports events at Tornik ski resort. Joint organization of the Tornik Race event and tree planting initiative (150 pine saplings). Combined with Opština Čajetina and the Tourist Organization of Zlatibor.
• Turistička organizacija Zlatibor (Tourist Organization of Zlatibor)minorGTM or Marketing PartnerCo-organizer of the Tornik Race event and summer season opening at Tornik ski resort. Joint marketing and event promotion for mountain tourism at Zlatibor.
• Gorska služba spasavanja (GSS) - Mountain Rescue ServicecoreStrategic or Co-development PartnerMountain Rescue Service (GSS) provides emergency rescue operations at all three ski resorts under commercial contracts. GSS coordinates with Skijališta Srbije's own rescue staff, Trauma Center of University Clinical Center of Serbia, and MUP Serbia's helicopter unit for emergency evacuations. Two helicopter evacuations were performed in one week in February 2026.
• Univerzitetski klinički centar Srbije (University Clinical Center of Serbia - UCC)coreStrategic or Co-development PartnerTrauma Center of the University Clinical Center of Serbia provides medical support at Kopaonik ski resort under commercial contract. Working hours aligned with ski lift and slope operating hours. Part of the emergency medical and rescue system at the resort.
• Helikopterska jedinica MUP-a Srbije (MUP Serbia Helicopter Unit)coreStrategic or Co-development PartnerMUP Serbia's helicopter unit provides emergency helicopter evacuation services for injured skiers at all ski resorts. Activated in serious injury cases for rapid medical transport. Two helicopter evacuations performed in one week in February 2026, demonstrating operational readiness.
• Dom zdravlja Raška (Raška Health Center)coreStrategic or Co-development PartnerHealth center providing medical services at Kopaonik ski resort during the winter season 2025/26. Operates in first shift (09:00-15:00) and third shift (22:00-06:00). Services provided exclusively at the on-mountain clinic at Kopaonik.
• Skijaški savez Srbije (Ski Association of Serbia)coreStrategic or Co-development PartnerPartnership for the promotion of summer ski training at Kopaonik (July 4 event) and participation in the FIS World Cup Ski Cross event at Kopaonik in February 2026. The association's president Nevena Ignjatović (Serbian ski champion) opened the 2026 humanitarian ski race.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Compagnie des Alpes: France's largest ski-resort operator managing 11 major Alpine destinations with a comparable integrated lift, snowmaking, and leisure portfolio. Same core business model of operating ski lifts and mountain attractions on long-term concessions, making it the closest continental European direct peer.
• Yulen (Bansko Ski Zone operator): Operator of Bulgaria's largest ski resort at Bansko under concession, the closest geographically comparable Southeastern European competitor targeting similar regional winter tourism demand from the Balkans, Greece, and Turkey.
• SkiStar AB: Listed Swedish operator of more than 40 ski destinations across Scandinavia and the Alps with comparable vertical (lift operation, snowmaking, ski school, lodging partnerships) and seasonal pass model. Highly comparable on multi-mountain operating model, pass segmentation, and summer activity monetization.
• Borovets (Bulgaria) — Samokov Ski Centre operator: Bulgaria's oldest ski resort operating under concession with comparable lift infrastructure, snowmaking, and summer mountain biking offerings. Direct Southeastern European competitor and aspirational regional peer on integrated mountain resort operations.
• Ski centar Igrišta: Bosnian ski center included in the December 2025 cooperation agreement, allowing season pass holders of Skijališta Srbije to ski three days free. Smaller ski resort on the same regional network, useful as a benchmark for how new nodes could be added to a Western Balkans ski pass.
• Olimpijski centar Jahorina: State-owned ski resort operator at Jahorina in Bosnia and Herzegovina, the direct partner in the December 2025 regional joint ski pass agreement. Comparable as a Balkans state-owned mountain resort offering ski passes, lifts, snowmaking and summer activities to a similar domestic and regional customer base.

Broad incumbents

• Alterra Mountain Company: US operator of 15+ ski destinations consolidated under the Ikon Pass, demonstrating the multi-mountain season pass model that the Kopaonik-Jahorina-Igrišta agreement aspires to replicate regionally. Broad incumbent with overlapping pass-product mechanics.
• Boyne Resorts: Family-owned US operator of 11 ski resorts and several golf and lodging properties. Similar multi-mountain operating structure with a focus on year-round family mountain recreation, although much larger and operating in a more developed winter tourism market.
• Vail Resorts: World's largest mountain resort operator with 40+ ski areas across the US, Canada, Australia, and Europe. Operates at vastly greater scale but uses the same lift-served ski resort + multi-mountain season pass model (Epic Pass) that Skijališta Srbije is starting to emulate via its Jahorina agreement.

Others

• Doppelmayr/Garaventa Group: World's leading manufacturer of ropeways, gondolas, and chairlifts including the equipment installed at Kopaonik and across the company's three resorts. Not a competitor but the key supplier / infrastructure enabler for ski resort operators like Skijališta Srbije.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/skijalistasrbije
• Xx.com/skisrb
• Facebookfacebook.com/skisrb
• LinkedInlinkedin.com/company/ski-resorts-of-serbia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ski Resorts of Serbia