What Datassist does

Datassist Inc., doing business as We All Count, is a privately held data equity education and consulting firm founded in 2017. The company's core product is the Data Equity Framework, a proprietary seven-step methodology that guides practitioners through the design, collection, analysis, interpretation, and communication stages of data projects involving people. The firm serves two primary customer types: individual data practitioners seeking training in equity-oriented data practices, and organizations (including multi-year, multi-grantee partnerships) that need applied coaching to embed the framework into real projects facing demographic, identity, AI, and privacy challenges.

The product portfolio consists of three tiers of live training courses (Data Equity Primer, Foundations of Data Equity, and Advancing the Data Equity Framework), all taught exclusively by founder Heather Krause, plus a coaching services offering with four flexible session types. Supporting the commercial products is a free content ecosystem — a Resources Hub, the Data Equity Forum community platform, a newsletter, and the weekly 'Talking Data Equity' dialogue series — used to drive top-of-funnel awareness and practitioner engagement. A planned 'Mini Courses' line is listed as coming soon, indicating catalog expansion.

The business operates entirely as professional services revenue, with two streams: (1) live training courses (public sessions with limited annual availability and private team/organization engagements) and (2) coaching engagements (ranging from short audits to five-year multi-grantee partnerships). No pricing is publicly disclosed; private engagements appear to be custom-quoted. The firm is founder-led, bootstrapped (no external funding disclosed), and operates virtually with a global reach. There is no app, no public API, and no software product — the deliverable is human-led instruction and advisory work.

Name

Datassist

Legal name

Datassist Inc.

Website

https://idatassist.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Datassist Inc. (We All Count) is a founder-led data equity education and consulting firm offering a proprietary seven-step Data Equity Framework via live training courses and private coaching engagements, serving individual practitioners and organizations working on data projects involving people.

Ownership category

akta.pro rank

Product category

Professional Training and Consulting — Data Equity

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), Computer Training (611420)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Data-Driven Operations & Quality Analytics (DOE, basic analytics) (EDABAKAO)

akta.pro secondary industry

Data Science & Analytics (Data Literacy, SQL, Visualization) (EDAMACAF)

Keywords

• Data equity training
• Data project methodology
• Live training courses
• Data consulting services
• Equity framework coaching

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Training Courses: Essential live trainings taught by founder Heather Krause, offered both publicly (limited annual availability) and privately to teams and organizations. Public courses include Primer, Foundation, and Advanced levels.
2. Coaching Services: Partnership-based coaching to apply the Data Equity Framework to real problems, projects, or entire organizations. Includes flexible session types from quick audits to long-term multi-year engagements spanning up to five years with multiple grantees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Datassist Inc. (operating as "We All Count") sells live training courses and partnership-based coaching services built around its proprietary seven-step Data Equity Framework. The framework is a methodology that guides organizations and individual practitioners through the design, collection, analysis, interpretation, and communication of data projects involving people, with particular emphasis on demographics, identity, AI, and privacy. Offerings include three tiered live courses (Primer, Foundations, Advanced) plus flexible coaching engagements ranging from short audits to multi-year partnerships.

Product overview

We All Count, operated by Datassist Inc., is a data equity education and consulting platform offering a unified methodology centered on the Data Equity Framework—a practical, seven-step approach to making data projects accurate, rigorous, and aligned with equity priorities. The portfolio consists of three essential live training courses (Data Equity Primer, Foundations of Data Equity, and Advancing the Data Equity Framework) taught by founder Heather Krause, supplemented by personalized Coaching Services for applying the framework to real projects. The platform also provides a Resources Hub with practical guides and tools, the Talking Data Equity weekly dialogue series, and a Community Forum for ongoing practitioner collaboration.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Equity Primer Essential live training course taught by founder Heather Krause, providing foundational knowledge in data equity principles and practices for individual practitioners and team members.
• Foundations of Data Equity Essential live course building foundational skills in applying the Data Equity Framework to real-world data projects.
• Advancing the Data Equity Framework Advanced essential course for practitioners seeking to deepen expertise in implementing the Data Equity Framework across complex projects.
• Coaching Services Partnership-based coaching that applies the Data Equity Framework to real problems, projects, or whole organizations. Includes four flexible session types and customized data tools, with engagements ranging from short audits to long-term multi-grantee partnerships.
• Data Equity Framework Proprietary seven-step methodology for designing, collecting, analyzing, interpreting, and communicating data projects with integrity, accuracy, and equity alignment; serves as the core intellectual property underlying the courses and coaching offerings.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves2 records

Expansion highlights3 records

Broad incumbents

• Urban Institute: Urban Institute is a major social and economic policy research organization that conducts data-driven research and offers methodological guidance. It overlaps with We All Count because both serve the social-sector data community and emphasize rigorous, equity-aware data practice, but Urban Institute is a much larger research institution rather than a focused training and coaching firm.
• Data Quality Campaign: Data Quality Campaign is a nonprofit policy organization focused on the effective, equitable use of data in education and across the social sector. It is comparable to We All Count because it addresses data equity and responsible data use, but it primarily operates through advocacy, research, and convenings rather than paid training and coaching.
• DataCamp: DataCamp is a large-scale online learning platform offering data science, analytics, and data literacy courses to individuals and enterprises. It is comparable because it operates in the same data training category, but serves a much broader commercial audience with asynchronous content rather than the niche, founder-led, equity-focused methodology We All Count delivers.
• Data & Society: Data & Society is a research institute that studies the social implications of data-centric technologies, including equity, identity, and AI. It is comparable because it works in the same conceptual space as We All Count's Data Equity Framework, but operates as a broader research and policy organization rather than a practitioner training and coaching business.

Emerging players

• The Policy Lab: The Policy Lab is an applied research and training organization that works on data-informed, equitable policy and governance. It is comparable to We All Count because both target public-interest organizations and emphasize data equity and rigor, though The Policy Lab leans more toward policy experimentation than training and coaching as a service.
• AlgorithmWatch: AlgorithmWatch is a nonprofit that investigates and explains algorithmic decision-making and AI accountability, with a strong focus on equity and rights. It overlaps with We All Count in its emphasis on equity, demographics, and AI in data work, but primarily publishes research and advocacy rather than delivering structured training and coaching engagements.
• AI Ethics Lab: AI Ethics Lab provides training, advising, and consulting on responsible and equitable AI development. It is comparable to We All Count because both offer expert-led training and advisory services focused on data and AI ethics, though AI Ethics Lab is more concentrated on AI systems and corporate clients rather than the broader data equity methodology that We All Count teaches.
• Fast Forward: Fast Forward is a nonprofit accelerator that supports other tech nonprofits through training, coaching, and community programs. It is comparable to We All Count because both operate as small, training- and coaching-oriented organizations serving the social-impact sector with a community-led model, though Fast Forward focuses on scaling tech nonprofits rather than on data practice specifically.

Direct peers

• DataKind: DataKind is a nonprofit that mobilizes data scientists for social-impact projects and runs training and community programs for practitioners serving the nonprofit and public sectors. It is comparable to We All Count because both operate at the intersection of data practice and the social sector, deliver applied training, and target organizations seeking to use data more rigorously and equitably.
• The Carpentries: The Carpentries is a community-driven organization that teaches foundational data and coding skills through standardized, instructor-led workshops. It is comparable to We All Count because both are mission-driven training communities focused on improving how practitioners do data work, with structured curricula and certified instructor models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/datassist

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Datassist