ALB Yatırım

What ALB Yatırım does

ALB Yatırım, legally Pusula Yatırım Menkul Değerler A.Ş., is a SPK-regulated Turkish investment firm founded in 2014 and headquartered in Üsküdar/İstanbul, operating as the brokerage arm of Pusula Holding. The company serves primarily Turkish retail investors — and selectively corporate clients — seeking direct access to domestic and international capital markets through a multi-platform trading ecosystem.

The product surface is unusually broad for a sub-scale broker: domestic BIST equities (Hisse Senedi), VIOP futures and options, exchange-traded warrants (Varant), TEFAS mutual funds, and Islamic-compliant sukuk (Kira Sertifikaları), alongside international products including spot/leveraged forex, eurobonds, London Metal Exchange metals, and US equities (e.g., Tesla, Apple, Nvidia). Trading and account access are delivered through PUSULAM (iOS/Android mobile app), PUSULAM Trader web platform, Internet Şube, Webtrader, and a dedicated ALB Forex portal, with rule-based algorithmic order routing, real-time market data, and proprietary analytical tools (daily/weekly/12-month model portfolios, stock comparison, sector analysis, balance sheet analyses). Distribution is hybrid: self-serve digital, video-based remote onboarding, 5/24 telephone hotline, and four irtibat offices in Karabük, İzmir, Ankara Ulus, and Çankaya. Corporate clients additionally access IPO advisory (Halka Arz Danışmanlığı), debt instrument issuance, M&A advisory, currency hedging, margin stock lending (Teminatlı Hisse Kredisi), and discretionary individual portfolio management.

The revenue model is transaction-fee-led (commissions and spreads on BIST/VIOP/forex/eurobond trades and TEFAS fund distribution), supplemented by professional service fees on corporate finance mandates (IPO, debt, M&A), margin-lending interest income, and subscription-based individual portfolio management fees. Pricing is not publicly disclosed; fee schedules are accessible post-account-opening. Customer acquisition is direct-to-consumer, leaning on content-marketing (research reports, model portfolios, daily bulletins) and SEO for top-of-funnel demand generation, with the holding group providing back-office synergy.

Name

ALB Yatırım

Legal name

Pusula Yatırım Menkul Değerler A.Ş.

Website

https://albyatirim.com.tr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

ALB Yatırım (Pusula Yatırım Menkul Değerler A.Ş.) is a SPK-regulated Turkish online brokerage serving retail and select corporate clients with multi-asset trading — BIST equities, VIOP derivatives, forex, eurobonds, TEFAS funds, and US equities — via its PUSULAM app, web platforms, and branch offices.

Ownership category

akta.pro rank

Product category

Retail Brokerage Services

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Investment Banking and Securities Intermediation (52315), Portfolio Management and Investment Advice (523940), Commodity Contracts Intermediation (523160)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282), Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Equity Prime Brokerage (Custody, Financing & Services) (FSACAFAB)

akta.pro secondary industries

Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL), Shariah-compliant Financing Products (Murabaha, Ijara, Tawarruq, Istisna, Salam) (FSABAGAH)

Keywords

• Online brokerage services
• Derivatives trading platform
• Forex trading services
• Investment research
• Corporate finance advisory

Headquarters

HQ city

Sisli

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Brokerage Commissions (Hisse Senedi, VIOP, Varant, Opsiyon): Transaction-based commissions earned on buy/sell orders placed by retail and institutional clients on Borsa İstanbul (BIST) through the company's brokerage infrastructure. Covers stocks, futures (VIOP), warrants (Varant), and options.
2. Forex Trading Revenue: Revenue from forex (foreign exchange) trading services including currency pairs, commodities, and indices offered through the ALB Forex portal, generating spreads and commissions on leveraged FX transactions.
3. Eurobond and International Securities: Commissions and spreads from trading eurobonds and international equities (e.g., Tesla, Apple, Nvidia) and LME metals.
4. TEFAS Fund Distribution: Distribution fees or commissions from selling mutual funds listed on TEFAS (Turkey's mutual fund platform).
5. Bireysel Portföy Yönetimi (Individual Portfolio Management): Fee-based portfolio management services for individual investors, typically charged as a percentage of AUM or a fixed management fee.
6. Kurumsal Finansman (Corporate Finance Advisory): Advisory fees from IPO structuring (Halka Arz Danışmanlığı), debt instrument issuance (Borçlanma Aracı İhraçları), and M&A advisory (Şirket Birleşmeleri ve Devralmalar).
7. Teminatlı Hisse Kredisi (Margin Lending): Interest income from providing secured stock-backed credit lines to existing brokerage clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels1 record

Core offering

ALB Yatırım (legal name Pusula Yatırım Menkul Değerler A.Ş.) is a Turkish investment services firm providing brokerage and execution for equities (BIST), derivatives (VIOP), warrants, options, mutual funds (TEFAS), sukuk, forex, eurobonds, LME metals, and international equities. Trading and account services are delivered through proprietary platforms including the PUSULAM mobile app, PUSULAM Trader, Internet Şube, and Webtrader, complemented by individual portfolio management and corporate finance advisory (IPO advisory, debt issuance, M&A, currency hedging).

Product overview

Pusula Yatırım is a Turkish investment services company providing a multi-platform trading ecosystem with both web-based (PUSULAM Trader, Internet Şube, Webtrader) and mobile (PUSULAM Mobile App) access points. The company offers a comprehensive suite of domestic investment products including BIST stocks (Hisse Senedi), derivatives (VIOP), warrants (Varant), options (Opsiyon), mutual funds (TEFAS Fonları), sukuk (Kira Sertifikaları), and international products including Forex trading, Eurobonds, and LME metals. The platform integrates algorithmic trading capabilities and provides professional research tools including Model Portföy and daily bulletins. For corporate clients, the company offers portfolio management, currency hedging, IPO advisory, debt issuance, and M&A services.

Differentiator

Problem solved

Functional benefit

Brands

• Pusulam: Mobile trading application for Pusula Yatırım customers to access stock, VIOP, and other investment products.

Products and services

• PUSULAM Mobile App Self-serve mobile application enabling Turkish retail investors to open brokerage accounts, participate in IPOs, access real-time market data, and trade BIST stocks, VIOP derivatives, warrants, options, funds, forex, eurobonds, LME metals, and international equities.
• PUSULAM Trader Web Platform Web-based trading terminal providing algorithmic trading support, automated buy-sell, online stock and VIOP trading, and fast order routing across a unified interface.
• Internet Şube (Internet Branch) Web portal providing retail investors access to Borsa İstanbul (BIST) stocks, derivatives, and investment account management services.
• Webtrader Browser-based trading interface for executing stock and derivatives transactions without requiring software installation.
• Bireysel Portföy Yönetimi (Individual Portfolio Management) Discretionary portfolio management service in which professional managers manage individual investment portfolios based on client risk profiles, charged as a percentage of AUM or fixed management fee.
• Kur Riskini Yönetme (Currency Risk Hedging) Currency risk management service enabling corporate clients to hedge against exchange rate fluctuations.
• Halka Arz Danışmanlığı (IPO Advisory) Advisory service for Turkish companies seeking to list on Borsa İstanbul through an initial public offering.
• Borçlanma Aracı İhraçları (Debt Instrument Issuance Advisory) Corporate debt issuance advisory for companies raising capital through bonds or similar debt instruments.
• Şirket Birleşmeleri ve Devralmalar (M&A Advisory) Strategic advisory for company mergers and acquisitions, providing guidance through transaction structuring and execution.
• Teminatlı Hisse Kredisi (Margin Stock Loan) Secured stock-backed credit line extended to existing brokerage clients, generating interest income for the firm.

Quantifiable outcome

• Daily Model Portfolio performance: +10.76% vs BIST 100 +2.25% for August 2025 (01.08.2025–31.08.2025)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Pusula HoldingcoreStrategic or Co-development PartnerPusula Yatırım Menkul Değerler A.Ş. is a subsidiary (iştirak) of Pusula Holding, operating as the investment and brokerage arm of the holding group. The holding provides corporate governance, cross-selling opportunities, and shared services (IT, HR, legal/compliance infrastructure) to the subsidiary.
• Takasbank (İstanbul Settlement and Custody Bank)coreOthersTakasbank is a mandatory regulatory infrastructure partner for all Turkish brokerage firms. Pusula Yatırım is required to report all customer accounts and transactions to Takasbank under SPK regulations (Yatırım Kuruluşlarının Kuruluş ve Faaliyet Esasları Hakkında Tebliğ, Madde 27) for clearing, settlement, and custody services.
• MKK (Merkezi Kayıt Kuruluşu – Central Securities Depository of Turkey)coreOthersMKK is the mandatory central securities depository for all Turkish brokerage firms. Pusula Yatırım is required to open customer accounts with MKK for securities custody and investor records under SPK regulations (Madde 27).
• SPK (Sermaye Piyasası Kurulu – Capital Markets Board of Turkey)coreOthersSPK is the primary regulatory authority overseeing Pusula Yatırım's brokerage, investment services, and capital markets operations. All products and services (brokerage, VIOP, forex, portfolio management, corporate finance advisory) operate under SPK licenses and supervision. MASAK provides anti-money laundering oversight.
• Borsa İstanbul (BIST)coreOthersBorsa İstanbul is the primary exchange for all domestic investment products offered by Pusula Yatırım: stocks (hisse senedi), VIOP futures and options, warrants (varant), and TEFAS fund market. The company operates as an authorized brokerage intermediary on BIST.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ak Yatırım: Sabancı-affiliated broker with similar product mix: BIST, VIOP, FX, mutual funds, investment advisory, and corporate finance. Direct competitor in Turkish retail and institutional brokerage.
• Garanti Yatırım: Garanti BBVA's brokerage arm providing BIST, VIOP, FX, funds, and corporate finance services to retail and institutional clients. Direct competitor with similar omni-channel digital-plus-branch distribution.
• Meksa Yatırım: Independent Turkish brokerage offering equities, derivatives, mutual funds, and corporate finance services. Comparable as a smaller-scale multi-product Turkish broker.
• İş Yatırım: One of Turkey's largest securities brokers, part of İş Bank group, offering BIST equities, VIOP derivatives, FX, mutual funds, investment research, and corporate finance advisory. Directly comparable in full-stack retail brokerage and corporate finance.
• Yapı Kredi Yatırım: Yapı Kredi's investment subsidiary offering online trading in stocks, derivatives, FX, mutual funds, plus research and corporate finance. Comparable product breadth and Turkish retail focus.
• Gedik Yatırım: Independent Turkish broker with strong digital and branch presence offering equities, derivatives, FX, and corporate finance. Highly comparable as a non-bank broker with multi-asset platform.
• İntegral Yatırım: Mid-size independent Turkish broker offering BIST, VIOP, FX, and portfolio management. Comparable to ALB in scale and product breadth as a non-bank-focused broker.
• Deniz Yatırım: DenizBank-affiliated broker offering BIST, VIOP, FX trading, mutual funds, and research services to Turkish retail and corporate clients. Direct peer in mid-tier Turkish brokerage.
• QNB Finansinvest: QNB-owned Turkish broker with digital trading platforms, multi-asset coverage, research, and corporate finance services. Direct competitor in retail and institutional brokerage.
• A1 Capital: Turkish broker with digital trading platforms, multi-asset offering, and research content. Direct peer in independent mid-market brokerage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALB Yatırım