North American Society of Adlerian Psychology

What North American Society of Adlerian Psychology does

The North American Society of Adlerian Psychology (NASAP) is a nonprofit professional membership organization founded in 1952 in Chicago (originally as the American Society of Adlerian Psychology, renamed in 1977) and headquartered in Canton, United States. The society's mission is to foster and promote the research, knowledge, training, teaching, and application of Adlerian Psychology, serving mental health professionals, educators, parents and parent educators, students, professional coaches, and curious individuals through six specialized Sections: Clinical Practice, Education, Family Education, Transformative Leadership & Coaching, Theory/Research/Teaching, and Social Justice.

NASAP's core product portfolio centers on credentialing, content, and community. It publishes the Journal of Individual Psychology quarterly through University of Texas Press (the 2nd longest continuously published psychology journal, established 1935 with Alfred Adler as founding Editor-in-Chief), The Connection bi-monthly online newsletter, and the Daily Adler daily email service. The society operates NāShop, a merchandise e-commerce storefront, and delivers continuing education and certificate programs through a Thinkific-powered Learning Management System. Professional credentials include the Certificate in Adlerian Psychotherapy ($200), Certificate of Study in Adlerian Psychology ($100), Certificate in Adlerian Practice, and Certificate in Adlerian Supervision, with a tiered membership structure (free first-year student, $25, and $55 levels).

The business model is community-led and member-funded. Revenue is generated through subscription membership dues, one-time certification and recertification fees, annual conference registration, CEU sales ($5 member / $10 non-member per TAP Talk), and low-margin merchandise. GTM is driven by annual conferences, a network of 30+ global affiliate groups, and partnerships with Adler-aligned graduate schools (Adler University, Adler Graduate School, Adler Professional Graduate School, Florida Atlantic University). The organization is governed by a Board of Directors and Council of Representatives, led by Executive Director Susan Belangee, and maintains APA-approved continuing education authority.

Name

North American Society of Adlerian Psychology

Legal name

North American Society of Adlerian Psychology

Website

https://alfredadler.org

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

501–1,000 employees

Short description

NASAP is a nonprofit professional membership society founded in 1952 that promotes Adlerian psychology through credentials, continuing education, the Journal of Individual Psychology, and an annual conference, serving mental health professionals, educators, parents, students, and coaches across North America and internationally.

Ownership category

akta.pro rank

Product category

Professional Mental Health Association Services

NAICS

Professional and Management Development Training (61143), Business Associations (813910)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)

Keywords

• Professional psychology membership
• Adlerian psychotherapy certification
• Continuing education credits
• Mental health professional society
• Individual psychology journal

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Membership Dues: Tiered membership structure offering Free 1st-year student membership, $25 level, and $55 level memberships with varying benefits including Journal access, conference discounts, and section memberships.
2. Certification Fees: Application and certification fees for professional credentials: $200 for Certificate in Adlerian Psychotherapy (with $50 resubmission credit), $100 for Certificate of Study in Adlerian Psychology initial application, $50 for subsequent 100-hour updates, and $50 recertification every 3 years.
3. Annual Conference: Registration fees for annual conferences held in various locations, with member discounts available.
4. Merchandise Sales (NāShop): E-commerce storefront selling branded merchandise including clothing, accessories, books, continuing education materials, and gift cards ranging from $3 to $40.
5. CEU Sales: Continuing Education Credits sold at $5 for NASAP members and $10 for non-members per TAP Talk, and article-based CEs through the Didacte program.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

NASAP is a professional membership society that delivers Adlerian psychology education, professional certifications, and continuing education to mental health professionals, educators, students, coaches, and parents. Core paid offerings include tiered memberships ($25 and $55 annual levels plus free first-year student tier), four professional certifications (Certificate in Adlerian Psychology, Practice, Supervision, and Study), TAP Talks continuing education credits, an annual conference, and the Journal of Individual Psychology. Complementary offerings include the bi-monthly Connection newsletter, Daily Adler email service, and NāShop branded merchandise.

Product overview

The North American Society of Adlerian Psychology offers a membership-based professional organization with multiple interconnected products and services centered on Adlerian psychology education, certification, and community. Core offerings include the peer-reviewed Journal of Individual Psychology (JIP), the online newsletter 'The Connection,' and the daily email service 'The Daily Adler.' The organization operates NāShop, an online merchandise store, and provides a Learning Management System via Thinkific for earning CEUs. NASAP offers several professional certifications including the Certificate in Adlerian Psychology, Certificate in Adlerian Practice, Certificate in Adlerian Supervision, and Certificate of Study in Adlerian Psychology. Additional offerings include TAP Talks (training recordings), and the Annual Conference for networking and professional development.

Differentiator

Problem solved

Functional benefit

Brands

• NāShop: NASAP's online merchandise store selling clothing, accessories, books, and promotional items featuring Adlerian psychology themes.

Products and services

• Journal of Individual Psychology (JIP) Quarterly peer-reviewed academic journal covering theory and methods of Individual Psychology, published by University of Texas Press on behalf of NASAP. Targeted at mental health professionals, researchers, educators, and graduate students seeking peer-reviewed Adlerian scholarship.
• Certificate in Adlerian Psychotherapy Professional certification ($200 application fee, $50 recertification every 3 years) recognizing specialized Adlerian clinical training and supervision in Adlerian psychotherapy. Targeted at licensed mental health professionals including psychologists, counselors, social workers, marriage and family therapists.
• Certificate in Adlerian Practice Professional certification acknowledging specialized Adlerian training in coaching, education, parent education, organizational wellness, and psychoeducation. Targeted at NASAP members seeking formal credentials for Adlerian practice in non-clinical settings.
• Certificate in Adlerian Supervision Professional certification recognizing specialized training in supervision grounded in Adlerian principles and practice. Targeted at psychologists, counselors, social workers, educators, coaches, and other professionals responsible for clinical or educational supervision.
• Certificate of Study in Adlerian Psychology Recognition awarded to NASAP members who complete a minimum of 100 hours of continuing education in Adlerian psychology ($100 initial application, $50 per additional 100-hour increment within 5 years). Targeted at NASAP members seeking foundational study credentials.
• TAP Talks Training and professional development talks delivered via Thinkific, offering 1 continuing education credit per talk at $5 for members and $10 for non-members. Targeted at mental health professionals, educators, coaches, and students seeking continuing education.
• NASAP Annual Conference Annual conference held at rotating locations across North America, providing networking, education, CE credit opportunities, workshops, section meetings, and professional development for Adlerian psychology practitioners.
• NāShop NASAP's online merchandise storefront offering branded clothing, accessories, books, PDFs, continuing education materials, conference merchandise, and gift cards (prices $3–$40). Targeted at NASAP members and the broader Adlerian community.
• NASAP Membership Tiered annual membership structure offering Free 1st-year student membership (with full-text Journal access via ProjectMuse, conference discount, section membership, voting), $25 level, and $55 level (with personal copy of Journal of Individual Psychology). Targeted at mental health professionals, educators, students, coaches, and parents.
• The Connection Newsletter Bi-monthly online newsletter featuring members' artwork, research studies, conference experiences, and Adlerian-related content. Targeted at NASAP members and the broader Adlerian community.
• The Daily Adler Daily email service delivering short (~500 word) inspirational emails about Alfred Adler and Adlerian psychology concepts to subscribers' inboxes free of charge. Targeted at the general Adlerian community, parents, students, educators, coaches, and professionals.

Quantifiable outcome

• Second longest continuously published psychology journal in the field
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, moderate and minor.

• University of Texas PresscoreStrategic or Co-development PartnerUniversity of Texas Press publishes the Journal of Individual Psychology on behalf of NASAP. This is a core strategic partnership for the society's flagship academic publication, established since the journal's early years.
• Adler Graduate SchoolcoreStrategic or Co-development PartnerLocated in Minnetonka, Minnesota, this graduate institution offers programs preparing mental health professionals with a strong Adlerian foundation. NASAP works closely with this institution for member training and education.
• Adler UniversitycoreStrategic or Co-development PartnerAdler University in Chicago, Illinois and Vancouver, BC, Canada serves as the training site and home for NASAP for many years. The Center for Adlerian Practice & Scholarship (CAPS) at Adler University manages Adlerpedia.
• Adler Professional Graduate SchoolcoreStrategic or Co-development PartnerLocated in Toronto, Canada, this institution offers graduate professional programs preparing students in mental health and wellbeing services.
• Florida Atlantic UniversitycoreStrategic or Co-development PartnerLocated in Boca Raton, Florida, FAU offers Adlerian training emphasis as part of its psychology programs, providing academic pathway for Adlerian education.
• Active ParentingmoderateGTM or Marketing PartnerAdlerian-based parent education program founded by Michael Popkin, which was the first to provide video enhancements for parent education. NASAP family education affiliates connect to this program.
• Positive Discipline AssociationmoderateGTM or Marketing PartnerOrganization offering training in Positive Discipline programs based on Adlerian principles. Holds annual conference and other events for trainers in the US and worldwide. Affiliated with NASAP.
• Parent Encouragement Program (PEP)minorGTM or Marketing PartnerFounded by leading Adlerian expert Linda Jessup in the DC/Maryland area, PEP provides in-person and online parent education programs based on Adlerian principles.
• STEP (Systematic Training for Effective Parenting)moderateGTM or Marketing PartnerParent education program developed by Don Dinkmeyer and Gary McKay based on Adlerian principles. Part of the foundational DNA of NASAP's family education section.
• International Committee of Adlerian Summer Schools & Institutes (ICASSI)coreStrategic or Co-development PartnerInternational organization dedicated to education, training, dialogue, and experience enhancement. Mission to foster social interest and cooperation across nationalities, age groups, genders, religions, and social classes.
• Family Leadership CenterminorGTM or Marketing PartnerLocated in Yarmouth, Maine, this affiliate educates parents, teachers, and caregivers in Adlerian Psychology principles through practical, proven tools.
• International Coaching Federation (ICF)moderateStrategic or Co-development PartnerThe main professional organization for coaches. NASAP's Transformative Leadership & Coaching (TLC) section applies Adlerian principles aligned with ICF's definition of coaching as a creative collaboration between clients and coaches.
• Affiliate Groups NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of grassroots affiliate organizations bringing NASAP resources to local communities. Includes groups in Canada (British Columbia, Ontario), USA (Colorado, Florida, Georgia, Idaho, Illinois, Maine, Maryland, Minnesota, New Hampshire, New York, Pennsylvania, Puerto Rico, South Carolina, Washington State), and international affiliates in Japan, Korea, Mexico, Switzerland, Taiwan, Türkiye, Ukraine, UK, Iran, and more.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• American Psychological Association: Primary U.S. professional society for psychologists, offering APA-approved CE, conferences, certifications, and a peer-reviewed journal—directly comparable business model to NASAP's psychology CE/journal/membership model, though at vastly broader scope.
• World Federation for Mental Health: Global mental health membership organization operating across countries, hosting events and publications—offers an international membership/CE/community platform comparable to NASAP's global affiliate structure, though at broader mission scope.
• National Board for Certified Counselors: Credentialing body for counselors offering certification, CE approval, and continuing education governance—operates an analogous credentialing/CE-approval business model to NASAP's certifications and APA-equivalent CE approval.
• National Association of Social Workers: The largest U.S. membership organization for social workers, offering CE, certifications, conferences, and credentialing—same membership/CE/conference/value-prop architecture as NASAP but covering the social work segment that overlaps NASAP's audience.

Emerging players

• Positive Discipline Association: Adlerian-aligned organization offering parent educator certification, annual conference, and training programs. Operates a closely comparable parent-education training and certification model that overlaps NASAP's Family Education section.

Direct peers

• Association for Psychological Science: Membership society for research psychologists offering peer-reviewed journals, annual conventions, and CE programming—comparable academic-society business model with similar journal/conference revenue mix.
• American Counseling Association: Membership-based professional society for counselors, providing CE credits, an annual conference, peer-reviewed publications, and specialty divisions—structurally identical to NASAP's offering model for adjacent mental health practitioners.
• International Coach Federation: Global membership organization for professional coaches offering credentialing, CE, and a flagship annual conference. NASAP already maintains a strategic partnership with ICF and serves the overlapping coaching population via its TLC section.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@DailyAdler
• Facebookfacebook.com/North-American-Society-of-Adlerian-Psychology-NASAP-100090725680420
• Instagraminstagram.com/squarespace
• LinkedInlinkedin.com/company/nasap

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about North American Society of Adlerian Psychology