Y11 Sport & Media

What Y11 Sport & Media does

Y11 Sport & Media is a privately held, Hong Kong–domiciled sport and media investment house founded in 2023, with operational headquarters at 168 Robinson Road, #30-01 Capital Tower, Singapore. The company invests in, acquires, and operates sports assets across four verticals: Professional Rugby, Active Lifestyle, Soccer Development, and Sports Marketing. Y11 owns three professional rugby clubs — Ospreys (Wales/URC), Hurricanes (New Zealand/Super Rugby), and Free State Cheetahs (South Africa/Currie Cup) — alongside 60+ mass participation endurance events (running, cycling, triathlon) operated through brands such as Motiv Sports, Vacation Races, TCS Sydney Marathon, and iTAB, and 38 soccer development assets including Legends Academy, Global Legends Events, and the F5WC futsal tournament. Its commercial arm, Augment Your Race (AYR), provides data-driven marketing, brand strategy, and creative services to portfolio race events.

The platform is underpinned by a partnership with Navis Capital Partners, a private equity firm with $5bn in capital commitments, $3bn in primary and follow-on investments, 160 professionals across 15 nationalities, and 20 regional offices. Y11 describes its operating model as an "80/20" mix of professional business discipline and passion, positioning its team as a blend of ex-athletes, sector operators, and brand strategists who apply shared data, creative, and community-engagement infrastructure across portfolio assets. Technology is referenced as a "single data repository" and Growth Incubator, Commercial Powerhouse, Performance Creative, and Community Engagement operating pillars, though no proprietary AI/ML, patents, or APIs are disclosed.

Revenue mechanics combine asset ownership economics (matchday, broadcast, sponsorship, and merchandise from rugby clubs), event operations and registration income from endurance assets, participant and licensing fees from soccer academies, and marketing services revenue from AYR. Go-to-market is direct enterprise investment and partnership sourcing rather than volume-based distribution. In February 2026 Y11 entered a 60-day exclusivity period as preferred bidder to acquire Cardiff Rugby from the WRU, committing to approximately £1m in annual license fees and assuming roughly £6m in WRU debt; the proposed transaction collapsed in April 2026 after both parties withdrew, and is currently the subject of High Court injunction proceedings and a CMA complaint filed by Swansea Council alleging UK competition law breaches.

Name

Y11 Sport & Media

Legal name

Y11 Sport and Media

Website

https://y11sm.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Y11 Sport & Media is a privately held sport and media investment house that acquires, owns, and operates professional rugby clubs, mass participation endurance events, and youth soccer academies across Asia, EMEA, and Oceania, backed by Navis Capital Partners.

Ownership category

akta.pro rank

Product category

Sports Investment Management

NAICS

Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industries

Sports Brand Strategy & Creative Services (Design, Content, Social) (MPAKAKAF), Athlete & Talent Representation (Agents, Managers) (MPAKAKAA)

Keywords

• Sports investment management
• Professional rugby operations
• Mass participation events
• Sports marketing services
• Athlete development programs

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Sport Investment and Asset Management: Y11 invests capital in sports assets offering balanced risk approach across Professional Rugby, Active Lifestyle, Soccer Development, and Sports Marketing divisions. Generates returns through asset appreciation, commercial partnerships, and operational improvements.
2. Rugby License Fees: Under proposed Cardiff Rugby takeover model, Y11 would pay approximately £1m annually in license fees to the Welsh Rugby Union
3. Debt Assumption: Taking on approximately £6m in debt owed to the WRU as part of rugby franchise acquisition deals

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Y11 Sport & Media is a diversified sport and media investment house that acquires, operates, and grows sports assets across four verticals: Professional Rugby (Ospreys, Hurricanes, Cheetahs), Active Lifestyle (running/cycling/triathlon events), Soccer Development (youth academies), and Sports Marketing. The company invests capital and applies operational, branding, and data expertise to transform heritage sports brands into commercially successful enterprises.

Product overview

Y11 Sport & Media is a diversified sport and media investment house operating across four verticals: Professional Rugby, Active Lifestyle, Soccer Development, and Sports Marketing. The company works with founders and teams to maximize potential and reach collective goals. Professional Rugby encompasses ownership of three clubs (Hurricanes NZ, Ospreys Wales, Free State Cheetahs SA) with a focus on player pooling and development. Active Lifestyle invests in mass participation endurance events (running, cycling, triathlon) through brands like Motiv Sports, Vacation Races, and TCS Sydney Marathon. Soccer Development focuses on youth participation through Legends Academy, Global Legends Events, and F5WC. Sports Marketing is delivered through Augment Your Race (AYR), a centralized creative and strategy engine leveraging data, brand strategy, and creative design to elevate race events.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Rugby Vertical

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 23Spartan Partners: Sport-focused investment platform with stakes in clubs (e.g., Birmingham City FC) and agencies. Comparable as a diversified sport investment group operating across team ownership and sports services.
• City Football Group: Multi-club ownership investment vehicle controlling Manchester City and a dozen other football clubs worldwide. Closely comparable as a sport-focused investment house building a global portfolio of teams and related commercial assets.
• IRONMAN Group: Largest operator of mass participation endurance events globally (triathlon, running, cycling). Direct overlap with Y11's Active Lifestyle vertical, including event portfolio and timing/registration services (iTAB is comparable to IRONMAN's tech stack).
• Bruin Sports Capital: Private investment firm focused exclusively on sports, media, and related consumer assets. Direct comparable as a sector-specialized investment platform acquiring and operating sports businesses across multiple verticals.
• World Triathlon Corporation: Specialized operator of destination endurance events including IRONMAN and Rock 'n' Roll series. Overlaps with Y11's Active Lifestyle vertical, particularly destination race assets like Vacation Races.

Broad incumbents

• Red Bull Media House: Owner of multiple professional sports teams and event properties across motorsport, football, and ice hockey. Comparable as a diversified sport investment and media house operating a house-of-brands model.
• Octagon: Global sports marketing agency with deep event, athlete, and brand strategy capabilities. Comparable to Y11's AYR sports marketing vertical and broader brand strategy services for sports properties.
• Endeavor (IMG): Global sports and entertainment company owning IMG (events, rights, licensing). Comparable as a sports marketing and events platform, though significantly larger and broader in scope than Y11's AYR-led marketing arm.
• CVC Capital Partners: Major private equity firm with significant sports assets including Formula 1 history, rugby (URC stake), and volleyball. Comparable as a large-scale capital partner pursuing sports as an institutional asset class.
• ASR Group (Qatar Sports Investments / QSI): Sovereign-backed multi-club sports investor (Paris Saint-Germain, etc.). Comparable as a diversified global sports investment vehicle with cross-sport portfolio strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61559410345245
• LinkedInlinkedin.com/company/y11-sport-media-ltd/?originalSubdomain=hk

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Y11 Sport & Media