Varietal Beer Company
Varietal Beer Company is a craft brewery and taproom in Sunnyside, Washington, founded in 2016 to produce hop-forward IPAs, lagers, stouts, and collaboration beers for local craft beer enthusiasts, with limited distribution to Japan via AQ Bevolution.
- Company typePrivate
- Founded2016
- HeadquartersSunnyside, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Varietal Beer Company does
Varietal Beer Company is a craft brewery and taproom founded in 2016 by a group of friends and headquartered in Sunnyside, Washington, in the lower Yakima Valley — Washington's primary hop-growing region. The production brewery opened in mid-2018 in partnership with the Port of Sunnyside, producing a diverse hop-forward portfolio that spans West Coast IPAs, hazy IPAs, pale ales, wheat ales, lagers, stouts, porters, fruited sours, and barrel-aged ales, alongside a sparkling hop water (Hop Zip). Many products are collaboration brews with regional, national, and international partners including BARE Bottle Brewing (San Francisco), PINTA (Poland), TPK Brewing, Tall Trees Brew Lab, Single Hill, Dockside Cannabis, and Chukar Cherries.
The company operates a primarily direct-to-consumer go-to-market through its Sunnyside taproom, supplemented by local canned and draft distribution to accounts in the Yakima Valley, food truck and event programming, and limited international distribution to Japan via AQ Bevolution. Revenue streams consist of taproom sales (on-premise pints plus crowler/growler fills), package sales of canned and bottled beer, and community-aligned donation sales such as the Zero Viz IPA benefiting the Sunnyside Firefighters Foundation. Marketing is executed through Facebook and Instagram, the company website, and event-based promotion. Headcount is in the 11-50 range, and the company has been recognized internationally with a Best Hazy IPA award at the Japan Brewers Cup for its New Stars Hazy IPA.
Varietal Beer Company firmographics
Firmographics- Name
- Varietal Beer Company
- Legal name
- Varietal Beer Co.
- Website
- https://varietalbeer.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Varietal Beer Company is a craft brewery and taproom in Sunnyside, Washington, founded in 2016 to produce hop-forward IPAs, lagers, stouts, and collaboration beers for local craft beer enthusiasts, with limited distribution to Japan via AQ Bevolution.
- Ownership category
- akta.pro rank
Varietal Beer Company industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Microbreweries & Craft Breweries (THAFALAC)
- akta.pro secondary industry
- Alcoholic Beverage Tours & On-site Experiences (Brewery/Winery/Distillery) (THAFALAK)
Keywords
Where Varietal Beer Company is headquartered
LocationHeadquarters
- HQ city
- Sunnyside
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Varietal Beer Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Taproom Sales: Direct beer sales to consumers at the taproom location in Sunnyside, WA. Includes on-site consumption and crowler/growler fills.
- Package Sales: Sale of canned and bottled beer for off-premise consumption through the taproom and potentially local retail accounts.
- Foundation Donations: Community fundraising through beer sales, such as the Zero Viz IPA where $1 per pint is donated to the Sunnyside Firefighters Foundation.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Varietal Beer Company product offering
Product offeringCore offering
Varietal Beer Company is a craft brewery that produces and sells a wide range of hop-forward beers, including West Coast IPAs, Hazy IPAs, Wheat Ales, Lagers, Pilsners, Stouts, Porters, and seasonal collaborations. Products are sold directly to consumers at the company's taproom in Sunnyside, Washington, distributed to local Pacific Northwest accounts, and exported in limited releases to Japan through AQ Bevolution.
Product overview
Varietal Beer Company is a craft brewery and taproom in Sunnyside, Washington (Yakima Valley, Washington's hop-growing region). Founded in 2016 with production beginning mid-2018, the brewery offers a diverse portfolio of beer styles centered around hop-forward beers. Their core offerings include West Coast IPAs, Hazy IPAs, Pale Ales, Wheat Ales, Lagers, Stouts, Porters, and specialty/seasonal releases. Many products are collaboration brews with other breweries, cannabis companies, and local organizations. The company operates a taproom for direct sales and engages in distribution across the Pacific Northwest and internationally, particularly in Japan through partnerships with AQ Bevolution. They also host food trucks and events at their taproom location in partnership with the Port of Sunnyside.
Differentiator
Problem solved
Functional benefit
Products and services
- Westie Willis West Coast IPA Light-bodied West Coast IPA hopped with Strata, Chinook, Chinook Incognito & Mosaic in the kettle, then dry-hopped with Riwaka, Strata & Galaxy Prysma for New Zealand dankness and citrus peel.
- Drift Phase Hazy Pale Ale Hazy pale ale featuring flaked wheat & oats, kettle hopped with Citra & Motueka, then dry-hopped with Motueka & Citra Cryo for juicy citrus aroma and flavors of ripe melon, orange zest & lime.
- Tangerine Wheat Ale Wheat ale brewed with PNW-grown wheat and fermented with hazy ale yeast strain, featuring heavy tangerine additions for deep juice flavor throughout aroma, flavor & finish.
- Sunflight Citrus Wheat Flagship citrus wheat beer with big citrus wheat flavor without hop bitterness, brewed with PNW-grown malted wheat.
- Peach Wheat Ale Creamy, juicy peach wheat beer fermented with juicy yeast strain and plenty of peach purée, finishing dry with balanced peach flavor.
- Apricot Wheat Smooth, creamy wheat beer with bright apricot nectar flavor and very low bitterness; draft only, intended as a complement to brunch.
- ALL CAPS Pilsner Crushable pilsner brewed with Baronesse Pilsner malt from the Palouse and hopped with Crystal & Zumo for floral aroma, lime zest flavor, and balanced bitterness.
- Dunkel Classic dark German-style lager brewed with traditional German malts and mild hopping of German-grown Spalter & Mittelfrueh hops, in collaboration with Omega Yeast using Bayern Lager (OYL-114) yeast strain.
- Truth Prevails Czech dark lager brewed with Weyermann malts from Bamburg, Germany, for mellow roast flavor of nutty, dark bread, bittered with Saaz hops. ABV: 5.5%.
- Gambler Amber Ale Amber ale with balanced bitterness and dry, malt-forward flavor, brewed with 2-row malt, Munich malt, and hopped with Cascade & Centennial hops.
- Starbird Hazy pale ale brewed with Washington-grown Buzz pale malt, hopped with Citra & Simcoe in whirlpool with heavy dry-hop of Citra & Azacca for bright tropical mango flavor. ABV: 5.3%.
- El Sendero Juicy hazy strong pale ale with citrus zest aroma from Fresh Kilned pellets of HBC 630, Amarillo, Columbus & Comet hops, leading to dry finish with balanced bitterness. ABV: 5.8%.
- Tre'un Dry Irish Stout Dry Irish stout built on Simpsons Marris Otter barley, flaked barley & Simpsons roasted barley with Willamette hops for traditional coffee & chocolate, finishing dry and easygoing.
- Darkness At Dawn Breakfast Stout Lightweight oatmeal stout with toasty oats, dark roasted malt, notes of brown sugar & vanilla; positioned as a pairing for pancakes and bacon.
- Catch & Release BA Double Brown Ale Double brown ale with triticale malt aged in Dry Fly Triticale whiskey barrels for over a year, building rich toffee & fudge flavor with mellow oak and mildly sweet finish. ABV: 12%.
- Big Chuck Hunter: Kentucky Brewed for Chuck's Hop Shop, big barleywine aged for 13 months in Willet Bourbon barrels with deep red color, sweet bourbon aroma leading to burnt sugar, vanilla & bourbon with balanced oak character. ABV: 12.1%.
- Dark Guardian (2023) Rye baltic porter lagered for months in oak barrels previously holding THE PHILOSOPHY OF TIME TRAVEL stout barleywine, with light vanilla and oak from barrel aging. ABV: 7.2%.
- Przyjaciel (a friend) Baltic Porter Collaboration Baltic Porter with Polish brewery PINTA, featuring brighter roast note with almost milk chocolate flavor and layers of mocha roast, surprisingly smooth despite its size.
- Chukar Cherry Stout Collaboration stout with Chukar Cherries for their 35th anniversary, brewed with Buzz barley malt and rich roasted barley malts with cocoa powder and dark bing cherries for fruity dark chocolate with candied cherry flavors.
- Hop Zip Sparkling hop water beverage produced by Varietal Beer Company as a non-alcoholic alternative within the hop-forward portfolio.
- Varietal Beer Co. Taproom Direct-to-consumer taproom in Sunnyside, WA offering on-site beer consumption, crowler and growler fills, canned and bottled package sales, food truck events, and gift card sales.
Companies that use Varietal Beer Company
Customer profileSegments1 record
Ideal customer profiles1 record
Varietal Beer Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Varietal Beer Company partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor.
- Sunnyside FirefightersminorCommunity partnership to support the Sunnyside Firefighters Foundation. $1 from each pint of Zero Viz IPA sold at the taproom is donated to the foundation supporting firefighters, coats for kids, and other community needs.
- BARE Bottle BrewingminorCollaboration with BARE Bottle from San Francisco, CA on the Shachou India Pale Ale. Lester Koga and Chris partnered on this dank IPA featuring Oregon Strata and New Zealand Riwaka hops.
- AQ BevolutionminorDistribution partner for Japan market. Makes select Varietal beers including Kawauso (Otter) Hazy IPA and LADY BOSS West Coast IPA available in Japan for a limited time.
- Tall Trees Brew LabminorCollaboration with Tall Trees Brew Lab in Portland on the Spaceman Spliff West Coast IPA.
- Dockside CannabisminorCollaboration with Dockside Cannabis on Nug Jug: Gelato IPA, inspired by cannabis strain flavors and using Abstrax BrewGas Gelato terpene blend.
- PINTAminorCollaboration with Polish brewery PINTA on Przyjaciel (a friend) Baltic Porter. PINTA specializes in big dark beers.
- Chukar CherriesminorCollaboration with Chukar Cherries for their 35th anniversary on Chukar Cherry Stout, an homage to their decadent chocolate covered cherries.
- Single HillminorCollaboration with Single Hill to celebrate Varietal's 5th Anniversary on Plushy tropical sour ale.
- TPK BrewingminorCollaboration with TPK Brewing from Portland on TPK 3IPA (2024), a monster triple IPA.
- John Marti (Little Letters Lager, Douglas Lager, LowerCase Brewing)minorGuest brewer John Marti collaborated on ALL CAPS Pilsner for GoatFest 2026.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Varietal Beer Company competitors and assessment
Company assessmentDirect peers
- Tall Trees Brew Lab: Portland-based craft brewery and taproom producing hop-forward beers. Directly comparable as a same-segment craft peer and confirmed Varietal collaboration partner (Spaceman Spliff West Coast IPA).
- BARE Bottle Brewing Co. San Francisco craft brewery focused on hop-forward and experimental beers. Directly comparable as a same-segment craft peer and a confirmed Varietal collaboration partner (Shachou IPA featuring Strata and Riwaka).
- Bale Breaker Brewing Company: Family-owned craft brewery in the Yakima Valley hop-growing region producing hop-forward ales and lagers. Directly comparable as a PNW craft brewer anchored in hop country with a taproom and broader regional distribution.
- LowerCase Brewing: Seattle craft brewery producing lagers and hop-forward ales. Comparable as a same-segment craft peer referenced in Varietal's own collaborations (John Marti / LowerCase Brewing guest brewer on ALL CAPS Pilsner).
- TPK Brewing: Portland craft brewery known for hop-forward triple IPAs. Directly comparable as a same-style PNW craft peer and confirmed Varietal collaboration partner (TPK 3IPA 2024).
- Single Hill Brewing Company: Yakima, WA craft brewery and taproom producing a diverse beer portfolio including fruited sours. Directly comparable as a Yakima Valley craft peer that Varietal has collaborated with (Plushy tropical sour ale).
Regional players
- PINTA: Leading Polish craft brewery specializing in hoppy and dark beers. Comparable as a craft peer with overlapping style focus (barleywines, porters, IPAs) and a confirmed Varietal collaboration partner (Przyjaciel Baltic Porter), though primarily serving a different geography.
Emerging players
- Reuben's Brews: Seattle craft brewery with a wide portfolio (IPAs, pilsners, stouts) and taproom. Comparable as a same-segment, same-region craft peer at a slightly larger scale, operating a taproom-led DTC model.
Others
- Chuck's Hop Shop: Seattle-area craft beer bottle shop and taproom operator; brewed-for house label partner on Varietal's Big Chuck Hunter: Kentucky barrel-aged barleywine. Comparable as an adjacent craft retail/distribution channel partner.
Broad incumbents
- Georgetown Brewing Company: Established Seattle-based craft brewery with a broad portfolio (Manny's, Lucile) and wide PNW distribution. Comparable as a larger PNW craft incumbent operating in the same regional market as Varietal.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Varietal Beer Company social profiles
Digital presenceVarietal Beer Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Varietal Beer Company leadership team
Management profileNumber of profiles
Profiles6 records
Varietal Beer Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Varietal Beer Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Varietal Beer Company
What does Varietal Beer Company do?
Varietal Beer Company is a craft brewery that produces and sells a wide range of hop-forward beers, including West Coast IPAs, Hazy IPAs, Wheat Ales, Lagers, Pilsners, Stouts, Porters, and seasonal collaborations. Products are sold directly to consumers at the company's taproom in Sunnyside, Washington, distributed to local Pacific Northwest accounts, and exported in limited releases to Japan through AQ Bevolution.
Is Varietal Beer Company a public or private company?
Varietal Beer Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Varietal Beer Company founded?
Varietal Beer Company was founded in 2016. It employs 11 to 50 people.
Where is Varietal Beer Company based?
Varietal Beer Company is headquartered in Sunnyside, United States, in the North America region.
How does Varietal Beer Company make money?
Three revenue lines are on record. Taproom Sales are the primary driver. The others are package Sales and foundation Donations.
Who are Varietal Beer Company's main competitors?
Direct peers on record are Tall Trees Brew Lab, BARE Bottle Brewing Co., Bale Breaker Brewing Company, LowerCase Brewing, TPK Brewing and Single Hill Brewing Company. PINTA is listed as a regional player. Reuben's Brews is listed as an emerging player. Chuck's Hop Shop is listed as an others. Georgetown Brewing Company is listed as a broad incumbent.
Does Varietal Beer Company have an API?
No public API is recorded for Varietal Beer Company.
What industry is Varietal Beer Company in?
Varietal Beer Company's product category is Craft Beer. Its primary akta.pro industry code is THAFALAC, Microbreweries & Craft Breweries, with a secondary code of THAFALAK, Alcoholic Beverage Tours & On-site Experiences (Brewery/Winery/Distillery). Its NAICS code is 31212 and its SIC code is 2082.