OKC Fair Park

What OKC Fair Park does

OKC Fair Park is a multi-venue event complex in Oklahoma City, Oklahoma, operated as a 501(c)(3) nonprofit by Oklahoma State Fair, Inc. The site has hosted events since 1907 and includes the OG&E Coliseum, Bennett Event Center, and Super Barn, plus four full-size climate-controlled show arenas that anchor its "Horse Show Capital of the World" designation. The complex runs more than 21 events per month across consumer, equestrian, and entertainment categories and reported roughly 200,000 visitors in November 2025.

Revenue is generated through a diversified mix: venue and arena rentals for third-party event organizers, sponsorship and naming-rights deals (notably OG&E for the Coliseum and Tinker Federal Credit Union as a major partner, alongside CINCH, Pepsi, and Community Coffee), ticketing distributed through etix.com, in-house food and beverage via Impact Catering (scaled to 5,000-guest capacity) and Champions BBQ, and a 12%-commission nonprofit fundraising program. The operating model is asset-heavy and utilization-driven, monetizing fixed venue infrastructure through recurring bookings and ancillary services rather than software, licensing, or subscription revenue.

A multi-year capital expansion — the Gateway of Champions Promenade, targeted for mid-2027 — is underway, alongside the buildout of an in-house creative agency (Land Rush Agency) that extends production capability beyond the campus itself. As a nonprofit, OKC Fair Park does not raise equity or pursue exits; reinvestment is funded through operating cash flow, sponsor commitments, and program-related revenue.

Name

OKC Fair Park

Legal name

Oklahoma State Fair, Inc.

Website

https://okcfairpark.com

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

501–1,000 employees

Short description

OKC Fair Park is a 501(c)(3) multi-venue event complex in Oklahoma City, operated by Oklahoma State Fair, Inc. since 1907, hosting 21+ events per month across horse shows, consumer expos, and entertainment, with revenue from venue rentals, sponsorships, catering, and ticketing.

Ownership category

akta.pro rank

Product category

Event Venue & Exhibition Services

NAICS

Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Fairgrounds & Expo Parks (THAHAAAH)

akta.pro secondary industries

Festival Grounds & Fairgrounds Operations (MPAGALAH), Outdoor Amphitheater & Open-Air Venue Operations (MPAGALAG), Family, Kids & Education Fairs (MPAGAFAH)

Keywords

• Event venue rentals
• Convention facilities
• Event catering
• Livestock exhibitions
• Festival management

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Event Venue Rentals: The venue generates revenue by hosting events including concerts, livestock shows, trade shows, festivals, and corporate events. Facilities include the OG&E Coliseum, Bennett Event Center, and multiple show arenas.
2. Sponsorship: Major sponsors (Tinker Federal Credit Union, OG&E, CINCH, Pepsi, Community Coffee, and others) pay for naming rights, branding, and promotional exposure at the venue and events.
3. Catering & Food Services: Impact Catering provides in-house catering for events with plated and buffet options serving up to 5,000 guests. The food & beverage department also oversees concession stands and Champions BBQ.
4. Ticket Sales: Tickets sold through etix.com for various events held at the venue including the annual Oklahoma State Fair.
5. Naming Rights: The venue has opened naming rights opportunities for various facilities including the Gateway of Champions Promenade.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

OKC Fair Park is a multi-venue event complex in Oklahoma City that rents its facilities to event organizers for concerts, livestock shows, trade shows, festivals, and corporate events. It also operates the annual Oklahoma State Fair and OK!TOBERFEST, sells consumer tickets through etix.com, and provides in-house catering (Impact Catering) and event marketing (Land Rush Agency) services. Additional on-site services include an RV Park, 24/7 security, feed and bedding for livestock, and 12 NanoLumens LED display screens in the Bennett Event Center.

Product overview

OKC Fair Park is a premier event venue complex operated by Oklahoma State Fair, Inc. (a 501(c)(3) nonprofit) in Oklahoma City. The offering consists of a multi-venue campus centered around the OG&E Coliseum, Bennett Event Center with LED signage, and Super Barn, along with the upcoming Gateway of Champions Promenade. The venue hosts the annual Oklahoma State Fair (since 1907) and OK!TOBERFEST, while providing year-round venue rental services including Impact Catering and Land Rush Agency marketing support. An on-site RV Park serves visitors. The venue is known as the 'Horse Show Capital of the World' with four full-size climate-controlled show arenas.

Differentiator

Problem solved

Functional benefit

Brands

• Land Rush Agency: In-house marketing operation for OKC Fair Park offering event promotion services, e-newsletter distribution, highway marquee, LED display screens, and social media management.
• Impact Catering

Products and services

• OKC Fair Park Venue Complex Multi-venue event complex in Oklahoma City featuring climate-controlled arenas, exhibition halls, and outdoor facilities for equine and livestock shows, concerts, conferences, and community events year-round.
• OG&E Coliseum Primary indoor arena at OKC Fair Park, hosting major concerts, rodeos, and equestrian events, with naming rights held by OG&E.
• Bennett Event Center Large exhibition facility equipped with 12 circular NanoLumens LED display screens for event signage, corporate sponsorships, and event promotions.
• Oklahoma State Fair Flagship annual event at OKC Fair Park featuring agricultural exhibitions, entertainment, midway rides, and concerts.
• OK!TOBERFEST Annual German-themed festival at OKC Fair Park featuring traditional food, entertainment, and cultural activities.
• RV Park On-site recreational vehicle parking facilities for visitors attending events at OKC Fair Park.
• Event Venue Rental Services Venue rental services for event planners including access to OG&E Coliseum, Bennett Event Center, Super Barn, and other facilities, paired with bundled catering (Impact Catering) and marketing support (Land Rush Agency).
• Impact Catering In-house catering service operated by the food & beverage department, offering plated and buffet-style dining for events up to 5,000 guests, along with concession stands and Champions BBQ.
• Land Rush Agency (In-House Marketing) In-house marketing operation providing event promotion services including e-newsletters, highway marquee advertising on I-44, LED screen promotions, and social media management for event organizers.

Quantifiable outcome

• $91 million economic impact for Oklahoma City from the annual State Fair
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered major and contributing.

• Tinker Federal Credit UnionmajorGTM or Marketing PartnerMajor sponsor of OKC Fair Park, providing financial support and branding exposure at the venue.
• OG&E (Oklahoma Gas and Electric)majorGTM or Marketing PartnerMajor sponsor with naming rights to the OG&E Coliseum. Provides electrical and energy services for the venue.
• CINCHmajorGTM or Marketing PartnerMajor sponsor of OKC Fair Park events and branding.
• PepsimajorGTM or Marketing PartnerMajor sponsor providing beverage services and branding at the venue.
• Community CoffeemajorGTM or Marketing PartnerMajor sponsor of OKC Fair Park with coffee and beverage branding.
• Ron HoovermajorGTM or Marketing PartnerMajor sponsor with named facility/building sponsorship.
• ProfChoicemajorGTM or Marketing PartnerMajor sponsor of OKC Fair Park.
• TSET (Tobacco Settlement Endowment Trust)majorGTM or Marketing PartnerMajor sponsor contributing to venue operations and health initiatives.
• Jensen Tractor RanchmajorGTM or Marketing PartnerMajor sponsor with equestrian/livestock industry connection.
• Head CountrycontributingGTM or Marketing PartnerContributing sponsor providing food/barbecue products and branding.
• Schwabs MeatcontributingGTM or Marketing PartnerContributing sponsor providing meat products and branding.
• Fore WheelercontributingGTM or Marketing PartnerContributing sponsor (golf car provider).

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Houston Livestock Show and Rodeo (NRG Park): Operates NRG Park in Houston and runs the Houston Livestock Show and Rodeo, a top-tier regional livestock/equine event with multi-arena capacity and major sponsorships. Directly comparable as a livestock + entertainment anchor in the same southern U.S. region.
• Tulsa State Fair: Operates Expo Square in Tulsa, Oklahoma — a competing fairgrounds venue within the same state. Most directly comparable geographic peer, competing for many of the same regional event organizers, equine/livestock shows, and sponsors.
• Minnesota State Fair: Operates the Minnesota State Fair and the year-round coliseum/event complex in Falcon Heights, with one of the highest-attended state fairs in the U.S. Comparable as a top-tier nonprofit state fair operator with diversified event programming.
• Iowa State Fair: Nonprofit operator of the Iowa State Fairgrounds in Des Moines, running an annual state fair plus year-round events in multiple arenas. Closely comparable as a 501(c)(3)-style nonprofit state fair complex with deep livestock programming.
• Indiana State Fairgrounds & Event Center: State-operated fairgrounds and event center in Indianapolis running the Indiana State Fair and a full calendar of consumer shows, concerts, and livestock events. Same multi-arena fairgrounds model with year-round venue rental monetization.
• State Fair of Texas (Fair Park): The State Fair of Texas operates Fair Park in Dallas, a 277-acre complex hosting the annual State Fair plus year-round events, concerts, and exhibitions. It is the most directly comparable peer — same model of a major state fair venue complex hosting multi-format events with sponsorship and naming-rights revenue.
• Florida State Fair (Florida State Fair Authority): Operates the Florida State Fairgrounds in Tampa, the site of the annual Florida State Fair plus year-round consumer shows, concerts, and livestock events. Comparable as a multi-venue state fair operator with diversified event revenue.
• National Western Stock Show: Runs the National Western Complex in Denver, a year-round livestock/agricultural event venue anchored by the annual National Western Stock Show. Directly comparable for the livestock/equine show venue niche that OKC Fair Park's 'Horse Show Capital' positioning targets.
• Kentucky State Fair & Exposition Center: Operates the Kentucky Exposition Center in Louisville, hosting the Kentucky State Fair and major equine events including the North American International Livestock Exposition. Comparable multi-arena livestock/events competitor with similar sponsorship and naming-rights model.

Others

• Freeman / Eventide (event-services peer): Freeman is a major event and brand experience services company that supplies production, AV, and event services to fairs and large venues. Comparable as an adjacent ecosystem participant in the same event-organization value chain, though not a direct venue competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/okstatefair
• Facebookfacebook.com/okstatefair
• Instagraminstagram.com/okstatefair
• TikToktiktok.com/@okstatefair?lang=en
• LinkedInlinkedin.com/company/okcfairpark

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OKC Fair Park