Quadrant 2

What Quadrant 2 does

Quadrant 2 (also referred to as Q2) is a privately held, New Zealand-based IT professional services firm founded in 2009 that specializes exclusively in Microsoft Dynamics 365 Customer Engagement implementations. The company delivers a complete lifecycle of CRM services — needs analysis, implementation, deployment, training, ongoing support, and project management — either as an end-to-end engagement or as discrete individual services, and supports both cloud-based and on-premise deployments. It operates as a virtual organization with no physical office, assembling delivery teams from a pool of associates on an as-required basis, and targets New Zealand businesses across any vertical in which customer relationships and service levels need improvement.

The firm's core technology is the Microsoft Dynamics 365 Customer Engagement platform, encompassing Sales, Service, Marketing, Project Services, and Field Services modules. Q2 does not build proprietary software; instead, it positions a customize-first methodology — prioritizing configuration of standard platform components over custom development — as its technical differentiator, with the explicit value proposition of faster delivery and easier long-term support. All resources hold Microsoft Certified Professional credentials, and the firm holds Microsoft Partner status, which provides access to Microsoft's partner support resources.

Commercially, Quadrant 2 generates revenue through quote-based professional services engagements, typically structured as multi-year contracts, with no public pricing disclosed. Its go-to-market is sales-led and direct: leads come through the firm's website (effective365.co.nz), email ([email protected] / [email protected]), and a single phone number. Marketing activity is minimal — there is no disclosed social media presence, no app store listings, no published case studies beyond a single SMB recruitment-sector testimonial, and no awards, patents, or regulatory disclosures. Ownership is private with no parent company, no institutional investors, and no disclosed management team beyond founders. The company's operating geography is limited to New Zealand, and there are no recorded funding rounds, acquisitions, partnerships beyond Microsoft, or leadership changes in the available data.

Name

Quadrant 2

Legal name

Quadrant 2

Website

https://effective365.co.nz

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Quadrant 2 is a privately held, New Zealand-based Microsoft Dynamics 365 Customer Engagement consulting firm that delivers needs analysis, implementation, deployment, and ongoing CRM support services to SMB clients across verticals. It operates as a virtual organization with Microsoft Certified Professional resources.

Ownership category

akta.pro rank

Product category

CRM Consulting Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYBPAAACAC

Software/Application Support (SaaS, Enterprise Apps)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Technical Support & Helpdesk (IT/Device/Product Support)

Keywords

• CRM consulting services
• Dynamics 365 implementation
• Microsoft Dynamics partner
• Customer engagement software
• CRM professional services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services: Provides comprehensive CRM professional services including needs analysis, implementation, deployment, and ongoing support for Microsoft Dynamics 365 Customer Engagement. Services can be delivered as a full end-to-end implementation or as discrete individual services. Supports both cloud and on-premise deployments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Quadrant 2 delivers Microsoft Dynamics 365 Customer Engagement professional services to New Zealand businesses, covering the full engagement lifecycle from needs analysis through implementation, deployment, and on-going support. The firm operates as a virtual Microsoft Partner organisation led by Microsoft Certified Professionals, focused exclusively on customising and rolling out the Dynamics 365 CRM platform for small and mid-market organisations.

Product overview

Quadrant 2 is a professional services firm specializing in Microsoft Dynamics 365 Customer Engagement implementations. The company offers a comprehensive suite of services including Needs Analysis, Implementation, Deployment, and On-going Support, delivered as either a full end-to-end implementation or as discrete services. Their core offering centers on the Microsoft Dynamics 365 platform with its integrated modules for Sales, Service, Marketing, Project Services, and Field Services. The company operates as a Microsoft Partner with Microsoft Certified Professionals, offering both cloud-based and on-premise deployment options.

Differentiator

Problem solved

Functional benefit

Products and services

• Microsoft Dynamics 365 Customer Engagement Implementation Services End-to-end deployment of Microsoft Dynamics 365 Customer Engagement CRM software for New Zealand small and mid-market businesses, including system configuration, customisation, and go-live support.
• Needs Analysis Services Front-end consulting engagement that assesses a client's business processes, customer management pain points, and CRM requirements to define the scope of a Dynamics 365 implementation.
• Deployment Services Technical rollout and configuration of the Microsoft Dynamics 365 Customer Engagement environment within the client organisation, including data migration and user setup.
• On-going Support Services Post-implementation support and maintenance for Microsoft Dynamics 365 Customer Engagement clients, including issue resolution, enhancements, and user assistance.
• Project Management Services Project management oversight for Dynamics 365 CRM engagements, coordinating scope, timeline, and delivery across the implementation lifecycle.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or IntegrationQ2 is a Microsoft Partner with all resources being Microsoft Certified Professionals. As a Microsoft Partner, Q2 has access to Microsoft support resources and delivers solutions based on the Microsoft Dynamics 365 Customer Engagement platform. This partnership enables Q2 to provide supported CRM solutions with backing from Microsoft's partner network.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Avanade: Avanade is a joint venture between Accenture and Microsoft and is one of the largest global Microsoft Dynamics 365 implementation partners. It competes for many of the same enterprise Dynamics 365 opportunities as Quadrant 2, but at substantially greater scale and geographic reach.
• Datacom: Datacom is a large Australia/New Zealand-headquartered IT services company offering Microsoft Dynamics 365 implementations as part of a broader portfolio. It competes with Q2 for NZ Dynamics 365 engagements but at significantly larger scale and with adjacent cloud, infrastructure, and managed services capabilities.

Direct peers

• Intergen: Intergen is a New Zealand and Australia-based Microsoft-focused IT consultancy delivering Dynamics 365, Azure, and Power Platform solutions. It is the closest regional direct peer to Quadrant 2, operating with a similar Microsoft-centric value proposition but with materially greater scale and trans-Tasman reach.
• Theta (Theta Global Consulting): Theta is a New Zealand-based IT consulting and solutions firm with Microsoft partnership credentials delivering Dynamics 365 and related business applications. It is a direct regional peer competing for NZ Dynamics 365 implementation work with a broader services portfolio.

Others

• Slalom: Slalom is a global consulting firm with significant Microsoft Dynamics 365 and Power Platform practices. It competes for similar customer transformation work as Quadrant 2 but serves enterprise and mid-market clients across multiple geographies with a much larger delivery footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/quadrant-2

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quadrant 2