TOKA

What TOKA does

TOKA is an Australian boutique accounting and business advisory firm founded in 2005, headquartered in Pottsville Beach, New South Wales, with a second by-appointment office in Maroubra (Sydney). The firm employs approximately 14 team members and delivers accounting, taxation, bookkeeping, payroll, and business advisory services to small businesses, professionals, individuals, property investors, and corporate clients across regional and metropolitan NSW.

The practice operates a complementary finance broking arm, TOKA Finance Pty Ltd, which holds Credit Representative Number 419667 under aggregator National Mortgage Brokers Pty Ltd (a wholly-owned subsidiary of Liberty Financial Pty Ltd). This arrangement enables cross-sell of home loan and mortgage broking services to existing accounting clients. Client interaction is delivered through conventional website-based portals; no proprietary mobile app, public API, or differentiated technology platform is documented.

The business runs on a professional services fee-for-engagement model, with revenue drawn from tax compliance, BAS lodgement, bookkeeping retainers, advisory fees, and mortgage broking commissions. Managing Director Troy O'Keefe leads the firm, supported by a small management team. There is no indication of external ownership, institutional backing, planned funding events, or imminent liquidity events.

Name

TOKA

Legal name

TOKA Finance Pty Ltd

Website

https://toka.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

TOKA is an Australian boutique accounting firm founded in 2005, headquartered in Pottsville Beach, NSW, with a secondary Sydney (Maroubra) office. It serves small businesses, professionals, and property investors with accounting, tax, advisory, and mortgage broking services.

Ownership category

akta.pro rank

Product category

Professional Accounting & Financial Advisory Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Offices of Certified Public Accountants (541211), Other Accounting Services (541219), Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Loan Brokers (6163)

akta.pro primary industry

Accounting & Bookkeeping Services (BPAHABAC)

Keywords

• Accounting services
• Tax advisory
• Bookkeeping services
• Business advisory
• Mortgage brokering

Headquarters

HQ city

Pottsville Beach

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Accounting & Business Advisory Services: Professional fees for accounting services including tax returns, business returns, company/family trust management, tax minimisation, business structuring, superannuation, GST/BAS, and business advice.
2. Home Loans & Finance Brokering: Mortgage brokering and finance services through TOKA Finance Pty Ltd, accessing a panel of lenders via National Mortgage Brokers aggregator partner and Liberty Financial products.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

TOKA Accountants & Business Advisors delivers accounting, tax, bookkeeping, payroll, and business advisory services to small businesses and individual clients from offices in Pottsville Beach, NSW and Maroubra (Sydney). Through a related credit-representative entity, TOKA Finance Pty Ltd (Credit Representative Number 419667), the firm also arranges home loans and other finance products as a mortgage broker.

Product overview

TOKA Accountants & Business Advisors is a boutique accounting firm established in 2005 offering a unified suite of professional services. The core offerings consist of Accounting & Business Advice (tax returns, business returns, company/family trust, management accounting, tax minimisation, business structuring, superannuation, GST/BAS, business advice, and asset protection) and Finance and Home Loan Services (home loans, equipment finance, and business loans through TOKA Finance). The firm incorporates a network of professional services providing access to tax, legal, superannuation, financial planning, insurance, finance, and leasing services.

Differentiator

Problem solved

Functional benefit

Products and services

• Accounting & Business Advice Outsourced accounting, tax compliance, bookkeeping, payroll, BAS, and business advisory services delivered to small businesses and individual clients from TOKA's Pottsville Beach and Sydney (Maroubra) offices.
• TOKA Finance — Home Loans & Finance Brokering Mortgage and finance brokering services for individual consumers and property investors, arranged via TOKA Finance Pty Ltd (Credit Representative Number 419667) using lender aggregator panel access.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• National Mortgage Brokers Pty LtdcoreChannel Partner/ Reseller/ DistributorAggregator partner providing access to a panel of lenders for mortgage and finance products. TOKA Finance Pty Ltd operates as Credit Representative Number 419667 under this arrangement.
• Liberty Financial Pty LtdcoreChannel Partner/ Reseller/ DistributorParent aggregator company providing access to financial products including those from Liberty Financial through National Mortgage Brokers Pty Ltd arrangement.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• RSM Australia: Mid-tier accounting and business advisory network with strong SMB and family business focus; comparable to TOKA in serving small businesses, professionals and family-owned clients with tax and advisory services.
• Findex: Large Australian-owned accounting, wealth and finance advisory group with regional roots and a broad SMB/professional client base, directly comparable to TOKA's integrated accounting + finance advisory positioning but at much larger scale.
• William Buck: Australian mid-tier accounting and advisory firm specialising in SMBs, high-net-worth individuals and family groups - closely aligned to TOKA's small business, professional and property investor segments.
• Pitcher Partners: Australian mid-tier accounting, advisory and wealth firm serving SMBs, family groups and high-net-worth individuals; comparable client profile and service mix to TOKA at greater scale.
• BDO Australia: Mid-tier national accounting and advisory network serving SMBs, professionals and corporates; overlaps with TOKA's accounting, tax and business advisory service mix at the larger end of TOKA's client segments.
• Crowe Australia: National mid-tier accounting and advisory firm serving SMB and mid-market clients with tax, business advisory and structuring services - directly comparable offering to TOKA's core accounting line at a larger scale.

Direct peers

• Mortgage Choice: National mortgage broking franchise (part of REA Group) that distributes through individual brokers - directly comparable to TOKA Finance's mortgage brokering arm via panel-of-lenders distribution model.
• H&R Block Australia: Tax preparation and small-business accounting franchise serving individuals and micro-businesses in Australia - comparable to TOKA's individual tax return, BAS and small-business service lines.
• Aussie Home Loans: Australia's largest retail mortgage broker with broker and banker networks; directly comparable to TOKA Finance in mortgage origination, panel access, and property-investor/first-home-buyer positioning.

Others

• BOQ Specialist: Australian specialist bank serving professionals, business owners and property investors; ecosystem peer addressing an overlapping client base via specialist lending products that complement TOKA Finance's broker offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TokaFinanceAndAccountants

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOKA