Aivela
- Company typePrivate
- Founded2024
- HeadquartersIrvine, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Aivela firmographics
Firmographics- Name
- Aivela
- Legal name
- AI Plus Appliances Inc.
- Website
- https://aivela.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Aivela industry classification
Industry- Product category
- Consumer Wearables (Smart Ring)
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electronic Components & Accessories (3670)
- akta.pro primary industry
- Smart Rings (CRACAIAC)
- akta.pro secondary industry
- Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH)
Keywords
Where Aivela is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aivela business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Hardware Sales: One-time purchase of AIVELA Ring Pro smart ring and accessories (charging case, sizing kit, ring protector). No subscription fees required for full functionality. Sold directly via Kickstarter crowdfunding and official website.
- Third-party Data Services: Anonymized health data shared with OpenAI for AI-powered personalized insights generation. Revenue from AI service provision rather than direct consumer subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | AIVELA Ring Pro with 7-day battery, gesture controls, and full health tracking |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Aivela product offering
Product offeringCore offering
Aivela designs, manufactures, and sells the AIVELA Ring Pro, a titanium smart ring that combines multi-wavelength PPG health sensing (heart rate, HRV, SpO2, skin temperature, sleep stages) with industry-first touch and air gesture control, complemented by a companion AI-powered mobile app (Dave and Mira wellness advisors, Daily Podcast). The product is sold direct-to-consumer via Shopify and through Kickstarter, Makuake, and Zeczec with no subscription fees.
Product overview
AIVELA is a California-based AI wearable company offering the AIVELA Ring Pro as its flagship product — the world's first Interactive Intelligence Smart Ring combining health tracking with touch and gesture controls. The product portfolio includes the Ring Pro as the core wearable, supported by the AIVELA App companion application, the Sizing Kit for finding the correct fit, and the Charging Case for portable power. The Ring Protector is available as an accessory. The ecosystem is designed around subscription-free access with AI-powered health insights delivered through conversational advisors and Daily Podcast features.
Differentiator
Problem solved
Functional benefit
Brands
- AIVELA Ring Protector: Silicone ring protector accessory for added protection during workouts, travel, and active daily moments. Available in multiple colors including soft, neutral, and bold options.
- Sizing Kit
- Charging Case
Products and services
- AIVELA Ring Pro A titanium smart ring with multi-wavelength PPG biosensors, a 20x20 OFN touch sensor, 6-axis IMU, and skin temperature sensor, delivering 24/7 heart rate, HRV, SpO2, sleep staging, activity, stress, and women's cycle tracking. Pairs with a companion app for AI-driven health insights and gesture control of phones, tablets, and PCs via Bluetooth HID. Sold direct-to-consumer with no required subscription.
- AIVELA App Companion mobile application for iOS and Android that handles ring setup, health tracking dashboards (sleep, HR, SpO2, temperature, stress), touch and gesture control configuration, AI wellness advisor with Dave and Mira personas, Daily Podcast audio summaries, and firmware updates for the AIVELA Ring Pro.
- AIVELA Sizing Kit At-home sizing kit with sample rings in sizes 7 to 14, sold by Aivela to let customers determine their correct ring size before ordering the AIVELA Ring Pro.
- AIVELA Charging Case USB-C portable charging case for the AIVELA Ring Pro that delivers up to ten additional charges, backed by a two-year limited warranty.
- AIVELA Ring Protector Silicone ring cover accessory for the AIVELA Ring Pro that adds protection during workouts, travel, and active daily wear, available in multiple colors ranging from soft neutrals to bold tones.
Quantifiable outcome
- 7-day battery life vs daily charging for competitors
- +2 more outcomes
Companies that use Aivela
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Aivela technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature5 records
Aivela partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, key, minor and regional.
- KickstartercorePrimary crowdfunding platform for AIVELA Ring Pro launch. Provides pre-order sales channel and global community exposure for the smart ring launch.
- OpenAIcoreAI foundational model provider enabling AI-powered personalized health insights. AIVELA shares anonymized health data with OpenAI to generate AI-powered personalized insights through the AI advisor features (Dave & Mira).
- Shopify Inc.coreE-commerce platform provider hosting AIVELA's online store at aivela.com. Handles payment processing, data storage, and order management infrastructure.
- Apple Health (HealthKit)keyHealth data integration allowing users to sync their AIVELA Ring Pro data with Apple Health ecosystem for unified health tracking.
- Google Health ConnectkeyHealth data integration enabling synchronization of AIVELA health metrics with Google Health Connect ecosystem.
- MailChimpminorEmail service provider for marketing messages, notifications, confirmations, updates, product announcements, and security alerts.
- MakuakeregionalJapanese crowdfunding platform extending AIVELA's reach into the Japan market.
- ZeczecregionalTaiwanese crowdfunding platform providing regional market access for AIVELA products.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Aivela competitors and assessment
Company assessmentDirect peers
- RingConn: RingConn is a direct smart ring competitor offering subscription-free sleep, HRV, SpO2 and temperature tracking at aggressive price points. Closest subscription-free peer to Aivela and a near-direct pricing and feature competitor.
- Circular: Circular is a smaller direct smart ring competitor focused on sleep, activity and HRV tracking with a sleek consumer positioning. Comparable to Aivela in targeting wellness-focused early adopters and offering similar biometric dashboards.
- Oura: Oura is the category-defining smart ring company (Oura Ring) offering sleep, readiness, activity and women's health tracking with a subscription model. Aivela competes head-to-head with Oura on the same core metrics (sleep stages, HRV, temperature, SpO2) but differentiates on gesture control and subscription-free pricing.
- Ultrahuman: Ultrahuman (Ring Air) is a direct smart ring competitor targeting metabolic health, sleep and movement with both hardware sales and a subscription tier. Comparable in form factor, target buyer (biohackers and health-conscious consumers), and feature scope to Aivela Ring Pro.
Emerging players
- Amazfit (Zepp Health): Amazfit (Helio Ring) is an emerging consumer wearable brand offering smart rings and watches at lower price points. Comparable form factor and feature scope, positioned as a value-tier alternative to premium smart rings like Aivela Ring Pro.
- Evie Ring (Movano Health): Evie Ring is an emerging smart ring competitor targeting women's health (cycle tracking, sleep, activity) with a medically-focused positioning. Comparable on women's health cycle tracking and temperature-based prediction — areas where Aivela also invests heavily.
Broad incumbents
- Apple (potential ring entrant): Apple is widely reported to be developing a smart ring to complement Apple Watch and AirPods. Although not yet shipping, Apple represents the largest potential competitive threat given native HealthKit integration and the iPhone install base that Aivela depends on for app and gesture functionality.
- Whoop: Whoop is a subscription-based wearable (band, not ring) focused on recovery, strain and sleep tracking for athletes. Comparable on health-tracking methodology (HRV, sleep, strain) and target segments (elite and amateur athletes), with a subscription model Aivela explicitly competes against.
- Fitbit (Google): Fitbit (owned by Google) is a broad-incumbent consumer wearables brand with deep Health Connect integration. Competes in the same health-tracking consumer category and is a potential smart-ring entrant that would compete directly with Aivela on Google's own platform.
- Samsung Galaxy Ring: Samsung's Galaxy Ring is a broad-incumbent smart ring launched in 2024 with deep Galaxy Watch and Samsung Health ecosystem integration. Comparable product (sleep, HR, activity, temperature) backed by Samsung's massive global retail and carrier distribution that Aivela cannot match.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Aivela social profiles
Digital presenceAivela compliance and trust
Trust signalCompliance4 records
Aivela financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aivela leadership team
Management profileNumber of profiles
Profiles1 record
Aivela funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aivela M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aivela
What does Aivela do?
Aivela designs, manufactures, and sells the AIVELA Ring Pro, a titanium smart ring that combines multi-wavelength PPG health sensing (heart rate, HRV, SpO2, skin temperature, sleep stages) with industry-first touch and air gesture control, complemented by a companion AI-powered mobile app (Dave and Mira wellness advisors, Daily Podcast). The product is sold direct-to-consumer via Shopify and through Kickstarter, Makuake, and Zeczec with no subscription fees.
Is Aivela a public or private company?
Aivela is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aivela founded?
Aivela was founded in 2024. It employs 1 to 10 people.
Where is Aivela based?
Aivela is headquartered in Irvine, United States, in the North America region.
How does Aivela make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are third-party Data Services.
Who are Aivela's main competitors?
Direct peers on record are RingConn, Circular, Oura and Ultrahuman. Emerging players are Amazfit (Zepp Health) and Evie Ring (Movano Health). Broad incumbents are Apple (potential ring entrant), Whoop, Fitbit (Google) and Samsung Galaxy Ring.
Does Aivela have an API?
No public API is recorded for Aivela.
What industry is Aivela in?
Aivela's product category is Consumer Wearables (Smart Ring). Its primary akta.pro industry code is CRACAIAC, Smart Rings, with a secondary code of CRACAQAH, Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.). Its NAICS code is 334510 and its SIC code is 3670.