Mareva

What Mareva does

Mareva is a French independent SME (SAS) founded in 1983, headquartered and manufacturing in a single 5.4-hectare SEVESO high-threshold ICPE-classified facility in Saint-Martin-de-Crau, Provence. The company formulates and produces 99% of its products in-house on modern automated lines, shipping 9,000 tonnes of merchandise annually through a logistics flow of 400 pallets and up to 250 orders per day. Its proprietary technology spans water treatment chemistry (disinfectants, algicides, pH balancers, clarifiers, scale inhibitors, cleaners, winterization products) and complementary pool equipment (robotic cleaners, pumps, variable-speed drives, heat pumps, LED lighting, solar showers), with sub-brands including Revaklor, Revacil, Reva-Klor, Revatop, Reva-Hiver, and MAREVA-Perfect-Heat.

The business model is a B2B distribution-led motion targeting pool professionals, groupements (pool buying groups), and retail chains across France and Europe, supported by a regional sales network with named territory managers, a regional agency in St Laurent du Var (Alpes-Maritimes), and a four-language catalog (French, English, Italian, German). Revenue is generated through one-time product sales of branded chemical SKUs, OEM-style custom manufacturing under customer brands, and equipment sales. Pricing is not publicly disclosed and requires direct contact with the sales team. Exports are managed through a dedicated export contact, with distribution reaching Europe and 'several other countries' per company commentary.

Customer concentration is moderate by segment exposure: the named customer base is the vertical pool-professional channel (installers, maintenance firms, retail chains), with end consumers reached indirectly through retail. Notable signals include the company's 40-year operating history, concentration in a single regulatory jurisdiction (France) and a single manufacturing site, and the absence of named enterprise anchor customers, public funding events, M&A, or disclosed financial metrics. The dominant strategic exposures are regulatory compliance under SEVESO, single-site operational concentration, and dependence on the European pool sector's seasonal demand.

Name

Mareva

Legal name

Mareva - Piscines & Filtrations

Website

https://mareva.fr

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Mareva is a French independent SME founded in 1983 that manufactures and distributes pool and spa water treatment chemicals, test kits, and maintenance equipment (including robotic cleaners, pumps, and heat pumps) from a single SEVESO-certified facility in Saint-Martin-de-Crau, serving pool professionals, buying groups, and retailers across France and Europe.

Ownership category

akta.pro rank

Product category

Pool Water Treatment Chemicals

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Pump and Compressor Manufacturing (33391), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)

akta.pro secondary industries

Filter, Pump & Heater Maintenance/Repair (HSAIALAC), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

Keywords

• Pool water treatment
• Spa water treatment
• Water treatment chemicals
• Pool disinfection products
• Pool maintenance equipment

Headquarters

HQ city

Saint-martin-de-crau

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Water Treatment Products: Sale of water treatment products for pools and spas to professional distributors, pool groups, and retailers. Products include disinfectants, algicides, pH balancers, cleaning products, winterization products, and pool equipment such as filters, pumps, and robots. Manufacturing and distribution from single site.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Mareva formulates and manufactures pool and spa water treatment chemicals (disinfectants, algaecides, pH balancers, cleaners, and winterization products) as well as pool maintenance equipment (filters, pumps, robots, heat pumps, pH regulators). Approximately 99% of products are manufactured in-house at a SEVESO-classified 5.4-hectare facility in Saint-Martin-de-Crau, France, with modern automated production lines and an in-house laboratory. The company distributes these products to pool professionals, buying groups, and retail chains across France and Europe through a regional sales network.

Product overview

Mareva is a French manufacturer of high-quality water treatment products for swimming pools and spas, established in 1983. The company operates as an independent SME from Saint Martin de Crau, Provence, and produces both liquid and solid chemical formulations on-site. The product portfolio encompasses multiple integrated solution lines: (1) Disinfection products based on chlorine (REVAKLOR-CHLORE line with shock, slow-release, and multi-action variants; CHLORE-RAPIDE for rapid treatment; calcium hypochlorite in sticks and granules; MAREVA-KLORIT), bromine alternatives (BROME/BROME-CHOC), and active oxygen (OXYGENE-ACTIF granules and tablets for chlorine-free treatment); (2) REVA/REVATOP algaecide product lines including REVABLUE, REVAGUARD-PLUS, and concentrated formulations; (3) Winterization solutions (REVA-HIVER, HIVERNAGE-PREVENTIF); (4) Water balance products including pH adjusters in liquid and powder forms (REHAUSSEUR-PH, PH-PLUS, PH-MOINS), TAC increasers, and TH enhancers; (5) Water quality products including scale inhibitors (CALC-OUT, STOP-CALCAIRE, REVA-OUT), clarifiers (CARTOUCHE-CLARIFIANTE, REVA-KLAR, REVA-FLOCK), and metal/phosphate removers (STOP-PHOSPHATE, STOP-METAL); (6) Cleaning products for surfaces, floors, and filters (REVA-NET, REVA-SOL, REVA-FILTRE); (7) Complete treatment kits combining multiple products for specific pool sizes (OXYGENE ACTIF KITS, BOX-SYSTEM REV-AQUA); (8) Pool equipment including robotic cleaners (Robot-3-Moteurs, NESTOR REVA ECO PREMIUM, REVA FAIR VAC), pumps (Pompe-Eco-Premium, POMPES REVA-PRO), variable speed controllers, pH regulators, heat pumps (MAREVA-Perfect-Heat), LED lighting, and solar showers. Mareva distributes primarily to pool professionals, groupements, and retail chains through a regional commercial network covering France, Germany, Austria, and Switzerland, with a catalog available in four languages.

Differentiator

Problem solved

Functional benefit

Brands

• Revaklor: Product line including shock treatments, long-lasting tablets, and multi-function chlorine products for pool water treatment
• Revacil
• Reva-Klor
• MAREVA-Perfect-Heat
• Robot-3-moteurs

Products and services

• Chlorine Disinfection Product Line Comprehensive range of chlorine-based disinfection products for pool and spa water treatment, including shock treatments, slow-release and multi-action tablets, liquid chlorine, and calcium hypochlorite in multiple formats. Sold to pool professionals and retailers.
• Bromine and Active Oxygen Disinfection Products Chlorine-free disinfection alternatives for pool and spa water treatment, including bromine-based products (BROME, BROME-CHOC) and active oxygen products (OXYGENE-ACTIF in granules and tablets). Sold to pool professionals and retailers for end users seeking non-chlorine sanitation.
• Surface and Water Sanitizer Products (REVACIL line) Sanitizer and cleaner products for pool surfaces, water, and spa hygiene, including chlorine-free options and surface disinfectants. Sold to pool professionals and retailers for pool and spa maintenance.
• Algaecide Product Line Algae prevention and treatment products for swimming pools and spas, available in multiple concentrations and formulations including concentrated algaecides and spa-specific products. Sold to pool professionals and retailers.
• Winterization Product Line Winterization treatments specifically formulated to protect pool water and equipment during cold months, including standard and preventive formulations. Sold to pool professionals and retailers.
• pH and Water Balance Adjustment Products pH and alkalinity adjustment products for pool water balance, available in liquid and powder forms, including pH increasers, decreasers, and total alkalinity/hardness enhancers. Sold to pool professionals and retailers.
• Water Quality and Clarifier Products Water quality enhancement products including calcium scale removers, clarifiers/flocculants, phosphate and metal removers, and spa-specific waterline control products. Sold to pool professionals and retailers.
• Pool Cleaning Products Cleaning products for pool surfaces, surrounding floors, and filtration equipment, available in acid and alkaline formulations and in liquid or powder forms. Sold to pool professionals and retailers.
• Complete Treatment Kits (BOX-SYSTEM and Active Oxygen Kits) Complete turnkey treatment kits for residential pool sizes, combining water treatment products sized for specific pool volumes (active oxygen kits and BOX-SYSTEM REV-AQUA disinfection kits). Sold to pool professionals and retailers for end consumer resale.
• Robotic Pool Cleaners Automated robotic pool cleaners including 3-motor traction robots, eco-premium models, and manual-assist vacuum brushes for floor and wall cleaning. Sold to pool professionals and retailers.
• Pool Pumps and Filtration Equipment Pool circulation pumps and variable speed controllers for energy-efficient pool water circulation, from premium eco-models to professional-grade pumps. Sold to pool professionals and retailers.
• Pool Heating and Climate Equipment Pool heating equipment (heat pumps) and solar showers for outdoor pool facilities, providing climate control and user amenities. Sold to pool professionals and retailers.
• Automatic pH Regulation Systems Automatic pH regulation and dosing systems, including trilingual pH regulators and aqua-specific controllers for precise water balance maintenance. Sold to pool professionals and retailers.
• Pool Lighting and Supplementary Equipment Pool lighting (LED), automated maintenance systems, and ADR-compliant handling equipment for safe transportation of hazardous pool treatment materials. Sold to pool professionals and retailers.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Chemoform: Chemoform is a German manufacturer of pool and spa care chemicals, offering chlorine, algicides, pH balancers, and winterization products comparable to Mareva's portfolio, with strong presence in DACH markets.
• Bayrol: Bayrol is a leading European manufacturer of pool and spa water treatment chemicals headquartered in Germany. It directly competes with Mareva in chlorine, pH, algaecide, and clarifier chemistries across the DACH and broader European markets.
• Ocedis: Ocedis is a French manufacturer of pool and spa water treatment products with a similar B2B distribution model and product range to Mareva, including disinfectants, pH adjusters, algicides, and winterization solutions.
• CTX Professional (Fluidra): CTX Professional is the pool chemical brand of Fluidra, a global pool equipment and water treatment group. It directly competes with Mareva in professional-grade chlorine, algaecides, and specialty pool water care products across Europe.

Broad incumbents

• Hayward Industries: Hayward is a major global manufacturer of pool equipment including pumps, filters, heat pumps, and robotic cleaners. While primarily equipment-focused, its chemical accessory range overlaps with Mareva's equipment portfolio.
• BWT Pool Products: BWT is a European water technology group with a pool products division offering water treatment chemicals and equipment. It competes with Mareva across chemical and equipment categories, with broader B2B water treatment applications.
• HTH (Innovative Water Care): HTH is a globally recognized pool chemical brand owned by Innovative Water Care, offering chlorine, bromine, and shock treatment products. It competes with Mareva but operates at much broader international scale as part of a multi-brand portfolio.
• Pentair: Pentair is a global water treatment and pool equipment company offering pumps, filters, heaters, and automated controls. It overlaps with Mareva's equipment portfolio and competes broadly in pool water management.
• Fluidra (Zodiac): Fluidra (which acquired Zodiac) is a global pool and wellness equipment group offering chemicals, pumps, filters, heaters, and robotic cleaners. It is a much larger incumbent competing with Mareva across the full pool treatment and equipment value chain.

Regional players

• Gré (Waterair Group): Gré and Waterair Group are French pool manufacturers and equipment suppliers offering pools, filtration, and accessories to French and Southern European markets. They compete with Mareva in France through overlapping B2B distribution to pool professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mareva