Eazyinsure.co.in
Eazyinsure.co.in is a Bangalore-based insurance broker and aggregator, founded in 2012, distributing retail and small-business insurance products from seven or more Indian insurers across six lines (Home, Life, Health, Travel, Motor, Business) via website and phone-based advisory sales.
- Company typePrivate
- Founded2012
- HeadquartersBangalore, India
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Eazyinsure.co.in does
Eazyinsure.co.in is an India-based insurance broker and aggregator founded in 2012 and headquartered in Bangalore, with an additional office in Hyderabad. The company distributes retail and small-business insurance products from multiple Indian carriers through a website and phone-based advisory channel. Its product portfolio spans six lines: Home, Life, Health, Travel, Motor, and Business Insurance.
The platform operates as a multi-carrier intermediary with documented distribution partnerships with at least seven Indian insurers, including ICICI Lombard, Bajaj Allianz, Tata AIG, Religare, Reliance General, Bharti AXA, and Apollo Munich. The company cites a team with 25–30 years of cumulative insurance experience, roughly 50+ employees, and a reported base of 1,520+ customers acquired over its operating history. There is no indication of proprietary technology, AI/ML systems, or underwriting capability; value delivery rests on advisory distribution rather than algorithmic intermediation.
Eazyinsure's revenue model is commission-based: the company earns carrier commissions on policies placed, with no disclosed subscription fees, premium volume pass-through, or enterprise contracts. The go-to-market is direct-to-consumer via the website supplemented by phone-assisted sales, targeting retail customers and small businesses across India. As a privately held company with no disclosed funding rounds, its growth has been funded internally, and there is limited public visibility into financial scale.
Eazyinsure.co.in firmographics
Firmographics- Name
- Eazyinsure.co.in
- Legal name
- Eazyinsure
- Website
- https://eazyinsure.co.in
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Eazyinsure.co.in is a Bangalore-based insurance broker and aggregator, founded in 2012, distributing retail and small-business insurance products from seven or more Indian insurers across six lines (Home, Life, Health, Travel, Motor, Business) via website and phone-based advisory sales.
- Ownership category
- akta.pro rank
Eazyinsure.co.in industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
Keywords
Where Eazyinsure.co.in is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Eazyinsure.co.in business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Insurance Commission: Eazyinsure acts as an insurance broker/agent, earning commissions from partnered insurance companies (ICICI Lombard, Bajaj Allianz, Tata AIG, Religare, Reliance, Bharti AXA, Apollo Munich Health Insurance) for policies sold to customers. Revenue is generated on a per-transaction basis as premiums are paid by customers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Eazyinsure.co.in product offering
Product offeringCore offering
Eazyinsure.co.in is an Indian insurance brokerage and distribution platform that intermediates between retail and corporate customers and multiple leading insurance carriers (ICICI Lombard, Bajaj Allianz, Tata AIG, Religare, Reliance, Bharti AXA, Apollo Munich Health Insurance). It offers health, motor, home, travel, life, and business insurance products, supported by an in-house team with 30 years of cumulative general insurance experience that assists customers with product selection and claim settlement.
Product overview
Eazyinsure.co.in is an insurance distribution platform offering a portfolio of six core insurance products: Home Insurance, Life Insurance, Health Insurance, Travel Insurance, Motor Insurance, and Business Insurance. The platform serves as an intermediary, working with leading insurance companies (ICICI Lombard, Bajaj Allianz, Tata AIG, Religare, Reliance, Bharti AXA, Apollo Munich Health Insurance) to provide coverage for health, life, property, vehicles, and business assets. The company was established in 2012 in Bangalore and operates with a team of over 50 employees having cumulative experience of 30 years in the General Insurance Industry.
Differentiator
Problem solved
Functional benefit
Products and services
- Health Insurance
- Motor Insurance
- Home Insurance
- Travel Insurance
- Life Insurance
- Business Insurance
Quantifiable outcome
- 1520+ satisfied customers reported on the company website.
Companies that use Eazyinsure.co.in
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Eazyinsure.co.in technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Eazyinsure.co.in partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- ICICI Lombard General InsurancecoreEazyinsure distributes ICICI Lombard insurance products including health, motor, and other general insurance offerings to retail and corporate customers through its platform.
- Bajaj Allianz General InsurancecoreEazyinsure offers Bajaj Allianz insurance products through its platform, providing customers with access to health, motor, and other insurance lines.
- Tata AIG General InsurancecoreEazyinsure distributes Tata AIG insurance products to customers via its online and phone-based sales channels.
- Religare Health InsurancecoreEazyinsure offers Religare health insurance products, particularly focused on health and mediclaim coverage for individuals and families.
- Reliance General InsurancecoreEazyinsure provides access to Reliance General Insurance products across health, motor, and other insurance categories.
- Bharti AXA General InsurancecoreEazyinsure distributes Bharti AXA insurance products to its customer base, offering health, motor, and other lines of coverage.
- Apollo Munich Health Insurance (now HDFC ERGO)coreEazyinsure offered Apollo Munich Health Insurance products (now merged into HDFC ERGO Health Insurance), with a focus on health and mediclaim policies for individuals and families, including coverage for elderly customers.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Eazyinsure.co.in competitors and assessment
Company assessmentDirect peers
- Policybazaar (PB Fintech): India's largest online insurance aggregator, listing multiple carriers across life, health, motor, and travel — the dominant direct competitor to Eazyinsure for multi-line policy comparison and distribution.
- Coverfox: Online insurance brokerage platform comparing policies from multiple insurers across health, motor, and life lines; competes directly with Eazyinsure in the digital aggregator space.
- InsuranceDekho: Insurance comparison and distribution platform backed by CarDekho Group, offering multiple carriers' products online — direct multi-carrier aggregator competitor to Eazyinsure.
- Turtlemint: Insurtech platform enabling both online and point-of-sale agent distribution of multiple insurers' products across life, health, and motor lines; closely comparable operating model to Eazyinsure.
- RenewBuy: Online insurance aggregator and renewal platform offering motor, health, and life products from multiple carriers; comparable multi-line aggregation business competing in the same Indian market.
Emerging players
- Acko General Insurance: Digital-first insurer that also distributes third-party products through its platform; overlaps with Eazyinsure in offering direct digital insurance distribution to consumers in India.
Broad incumbents
- Digit Insurance: Tech-led private general insurer offering direct-to-consumer policies and competing for the same retail customers Eazyinsure targets; broad incumbent in the same product categories.
- ICICI Lombard General Insurance: One of Eazyinsure's largest carrier partners and a leading Indian general insurer; a broad incumbent that could disintermediate aggregators via its own direct digital channels.
- HDFC ERGO General Insurance: Major Indian general insurer (now including the former Apollo Munich Health book) and Eazyinsure partner; a broad incumbent that competes for the same customers through direct channels.
- Bajaj Allianz General Insurance: Leading Indian insurer and core distribution partner of Eazyinsure; broad incumbent whose direct digital and bancassurance channels overlap with aggregator-led distribution.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Eazyinsure.co.in financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eazyinsure.co.in leadership team
Management profileNumber of profiles
Eazyinsure.co.in funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eazyinsure.co.in M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eazyinsure.co.in
What does Eazyinsure.co.in do?
Eazyinsure.co.in is an Indian insurance brokerage and distribution platform that intermediates between retail and corporate customers and multiple leading insurance carriers (ICICI Lombard, Bajaj Allianz, Tata AIG, Religare, Reliance, Bharti AXA, Apollo Munich Health Insurance). It offers health, motor, home, travel, life, and business insurance products, supported by an in-house team with 30 years of cumulative general insurance experience that assists customers with product selection and claim settlement.
Is Eazyinsure.co.in a public or private company?
Eazyinsure.co.in is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eazyinsure.co.in founded?
Eazyinsure.co.in was founded in 2012. It employs 51 to 100 people.
Where is Eazyinsure.co.in based?
Eazyinsure.co.in is headquartered in Bangalore, India, in the Asia region.
How does Eazyinsure.co.in make money?
One revenue line is on record: insurance Commission.
Who are Eazyinsure.co.in's main competitors?
Direct peers on record are Policybazaar (PB Fintech), Coverfox, InsuranceDekho, Turtlemint and RenewBuy. Acko General Insurance is listed as an emerging player. Broad incumbents are Digit Insurance, ICICI Lombard General Insurance, HDFC ERGO General Insurance and Bajaj Allianz General Insurance.
Does Eazyinsure.co.in have an API?
No public API is recorded for Eazyinsure.co.in.
What industry is Eazyinsure.co.in in?
Eazyinsure.co.in's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms. Its NAICS code is 524210 and its SIC code is 6411.