Onsen Retreat and Spa Group

Name

Onsen Retreat and Spa Group

Legal name

Onsen Retreat and Spa Group Public Company Limited (บริษัท ออนเซ็น รีทรีต แอนด์ สปา กรุ๊ป จำกัด (มหาชน))

Website

https://onsengroup.co.th

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Spa & Wellness Services

NAICS

Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)

akta.pro secondary industries

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Ayurveda & Traditional Medicine Retreats (THAGAMAF)

Keywords

• Japanese onsen services
• Thai spa services
• Wellness hospitality
• Hot spring bathing
• Traditional massage therapy

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Spa and Wellness Services: Core revenue from operating Japanese onsen and Thai spa facilities under Yunomori Onsen & Spa and Klai Spa brands, offering bathing, massage, and relaxation services at multiple physical locations
2. Food and Beverage: Revenue from Happy Rice restaurant operations serving Japanese-style homestyle cuisine within Yunomori locations, providing complementary F&B services to spa guests

Distribution channels1 record

Marketing channels3 records

Core offering

Onsen Retreat and Spa Group operates Japanese-style onsen bathing facilities and Thai spa services across its Yunomori Onsen & Spa and Klai Spa brands, delivering diverse onsen bath types, traditional Thai massage (Ruesi Dat Ton), and complementary Japanese homestyle food and beverage at the Happy Rice outlets located within each Yunomori branch.

Product overview

Onsen Retreat and Spa Group operates a multi-brand wellness portfolio combining Japanese onsen culture with Thai spa traditions. The core offering consists of Yunomori Onsen & Spa (Japanese-style onsen and spa services across Sukhumvit, Singapore, Pattaya, and Sathorn 10 locations), Klai Spa (Thai spa featuring traditional 'Ruesi Dat Ton' massage), and Happy Rice (homestyle Japanese dining available within Yunomori venues). The company positions itself as a comprehensive wellness provider with over 12 years of operation in Thailand.

Differentiator

Problem solved

Functional benefit

Brands

• Yunomori Onsen & Spa: First Japanese-style onsen provider in Thailand offering diverse onsen bath types and comprehensive spa services with locations in Sukhumvit, Singapore, Pattaya, and Sathorn 10
• Klai Spa
• Happy Rice

Products and services

• Yunomori Onsen & Spa Japanese-style onsen and comprehensive spa service provider, the first of its kind in Thailand, offering diverse onsen bath types and full-service spa treatments at four physical branches in Bangkok (Sukhumvit and Sathorn 10), Pattaya, and Singapore for individual consumers and tourists seeking relaxation and wellness.
• Klai Spa

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Chi, The Spa at Shangri-La: Hotel-chain-affiliated spa brand operating within Shangri-La properties across Asia. Comparable on Asian-inspired wellness treatments and Thai market presence, though embedded in hotel operations rather than standalone retail.
• Six Senses Spa: Premium international wellness brand with spa resorts and urban outlets in Asia, including Thailand. Comparable on integrated wellness positioning with onsen-style and Asian treatment heritage, but at luxury price tier.
• Banyan Tree Spa: Global luxury hotel-resort spa brand with presence across Asia including Thailand. Comparable as an upscale spa operator blending Asian wellness traditions with hospitality, though operating at significantly higher price points and within hotel properties.
• Anantara Spa: Upscale hospitality-group spa brand operating across Asia including multiple Thailand locations, blending Thai wellness traditions with international luxury standards. Comparable on Thai-heritage positioning but at luxury tier within hotel properties.

Direct peers

• Asia Herb Association: Thai spa operator with branches in Bangkok and Pattaya offering traditional Thai herbal treatments and massage. Comparable as a Thailand-based day spa targeting wellness tourists with traditional Thai therapy focus.
• Let's Relax: One of Thailand's largest Thai massage and spa chains with multiple branches in Bangkok, Pattaya, Phuket, and other tourist destinations, plus international locations. Directly comparable as a day-spa operator serving similar wellness-seeking customers with comparable price-point positioning.
• Let's Spa (by Let's Relax Group): Mid-tier day spa chain within the broader Let's Relax ecosystem. Closely comparable on accessible pricing, multi-branch model, and Thai massage heritage positioning.
• Health Land: Established Thai spa and massage chain with dozens of branches across Bangkok and Thailand, offering accessible-priced traditional Thai massage and spa treatments. Highly comparable on business model, customer segment, and competitive positioning.
• Thann: Thailand-origin spa brand offering aromatherapy and holistic wellness treatments with branches across Bangkok and international locations. Comparable as a Thai-headquartered multi-branch wellness operator with retail-style positioning.

Regional players

• Dii Wellness Med (formerly Dii Spa): Thai wellness operator combining spa, massage, and traditional Thai medicine services. Comparable as a domestic Thai multi-service wellness brand, though with smaller branch footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/onsen-retreat-and-spa-group-public-company-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onsen Retreat and Spa Group