Nature at Work

What Nature at Work does

Nature at Work is a Charleston, South Carolina-based nonprofit organization that operates a statewide membership platform connecting employers, service providers, and community partners around nature-based workplace wellness. Founded in 2023 by Dr. Susan Johnson—a health promotion leader with 25+ years of experience including prior roles at Duke University, the Medical University of South Carolina, and The Citadel—the organization pioneers a model of nature-based worksite health promotion that integrates wellness into how people work, live, and lead. The platform serves five primary segments: employers of all sizes, nature-based service providers (biophilic designers, wellness consultants, environmental educators, outdoor recreation providers), municipalities and public agencies, colleges and universities, and students/professionals seeking careers at the intersection of environment, wellbeing, and business.

The organization's core products are built on a WordPress-based membership platform and include the Statewide Service Provider Directory (a curated, category-organized marketplace of vetted nature-based vendors), the Nature-Based Wellness Wheel framework (an eight-dimension wellbeing model), the Four-Pillar Model (Built Environment, Wellness Strategies & Practices, Volunteerism & Community Stewardship, Education & Awareness), curated events programming across four South Carolina regions (Lowcountry, Midlands, Pee Dee, Upstate), and The Landing Post monthly newsletter. The platform hosts 30+ founding members including BlueCross BlueShield of South Carolina, Coastal Carolina University, College of Charleston, City of Columbia, Atlantic Packaging, and Warrior Surf Foundation.

Nature at Work generates revenue through two streams: tiered annual membership subscriptions ($75 student, $250 individual, $750 under-10 employees, $1,500 10-49 employees, $2,500 50-499 employees, $5,000 500+ employees, plus invitation-only founding membership) and fee-for-service Speaking & Consulting engagements including keynotes, workshops, executive retreats, and custom consulting. Distribution combines self-service online enrollment, direct outreach to enterprise and public-sector buyers, and a curated marketplace that connects employers with vetted service providers. The organization operates with 1-10 employees and holds statewide positioning, with Lt. Governor Pamela S. Evette providing public endorsement.

Name

Nature at Work

Legal name

Nature at Work

Website

https://natureatworksc.org

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Nature at Work is a South Carolina statewide nonprofit membership platform connecting employers, service providers, and community partners around nature-based workplace wellness, generating revenue through tiered annual memberships and speaking/consulting services.

Ownership category

akta.pro rank

Product category

Workplace Wellness Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPABALAK

Sustainability Engagement, Training & Behavior Change Programs (On-site)

Business & Public Services/Facilities Management & Building Services/Waste, Recycling & Sustainability Programs (On-site)

SECONDARYEDAAAHAO

Outdoor, Adventure & Recreational Wellness Education (Hiking, Breathwork in Nature)

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

SECONDARYHSADAJAF

Meditation Retreats, Workshops & Immersive Programs

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

Keywords

• Workplace wellness programs
• Nature-based health promotion
• Employee wellbeing services
• Biophilic workplace design
• Corporate wellness consulting

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Tiered annual membership model with pricing based on organization size. Student members pay $75/year, individuals $250/year, organizations under 10 employees $750/year, 10-49 employees $1,500/year, 50-499 employees $2,500/year, and 500+ employees $5,000/year. All memberships include core benefits, programming access, and network participation.
2. Speaking & Consulting Services: Fee-for-service speaking engagements, workshops, executive retreats, and custom consulting engagements for organizations seeking nature-based wellness integration. Services include keynote talks, training sessions, and strategy consulting for workplace culture transformation.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels7 records

Core offering

Nature at Work operates a statewide membership platform that connects employers, nature-based service providers, municipalities, and universities across South Carolina to advance nature-based wellness in workplaces. The organization sells tiered annual memberships (Student $75 to Organization 500+ $5,000), fee-for-service speaking and consulting engagements, and hosts a curated Service Provider Directory linking vetted providers with employers seeking nature-based solutions.

Product overview

Nature at Work is a statewide initiative and membership platform that provides a collaborative ecosystem for advancing nature-based workforce wellbeing. The core platform offers a service provider directory, events calendar, and resource hub, powered by tiered membership programs ranging from $75/year (Student) to $5,000/year (Organization 500+). Supporting offerings include Speaking & Consulting Services, the Nature-Based Wellness Wheel framework (covering eight wellbeing dimensions), and The Four Pillars Model (Built Environment, Nature-Based Wellness Strategies, Volunteerism, Education). The platform amplifies its reach through The Landing Post newsletter and events programming across South Carolina. Founding Members receive premium access including advisory council participation.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Programs

Quantifiable outcome

• Organizations report improved employee health, engagement, and organizational performance through nature-based wellness integration
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

24 partnerships are on record, tiered core and supporting.

• BlueCross BlueShield of South CarolinacoreStrategic or Co-development PartnerLong-standing partnership building on BlueCross BlueShield's commitment to healthier workforce and communities. Through the South Carolina Healthy Business Challenge and Nature at Work, the organizations connect health, nature, and leadership. VP Mike Harris serves as founding member representative.
• Sustain SCcoreStrategic or Co-development PartnerFounding member reflecting Sustain SC's purpose to build and grow a more sustainable future for South Carolina at the intersection of commerce and conservation. CEO Leslie Skardon leads participation.
• The Healthy Living SchoolcoreStrategic or Co-development PartnerFounded by Dr. Ann Kulze, M.D., the organization empowers people to take charge of their health through reconnecting with the natural world. Partners with Nature at Work to bring nature's healing power into workplace wellness.
• Pinnacle Partners of the CarolinascoreStrategic or Co-development PartnerProvides spectacular outdoor recreation with access to fields, trails, and river. Director Ken Wempe leads partnership to enhance wellbeing of children and families through transformative power of the great outdoors.
• Coastal Carolina UniversitycoreStrategic or Co-development PartnerCCU Arboretum with its Nature Rx program demonstrates nature's role in community wellbeing. Dr. Dominique Werboff, Director of CCU Arboretum, participates as founding member representing the institution.
• Warrior Surf FoundationcoreStrategic or Co-development Partner501(c)(3) nonprofit using ocean to help veterans navigate life after service through surf therapy, wellness programs, yoga and community. Executive Director Clay Merritt leads partnership bringing nature's benefits into workplace settings.
• The Coastal Expeditions FoundationsupportingStrategic or Co-development PartnerFounder Chris Crolley leads foundation creating inclusive ecosystem where like-minded individuals and organizations collaborate, share resources, and support one another for healthy ecosystems and healthy communities.
• The Bee Cause ProjectsupportingStrategic or Co-development PartnerUses pollinators as teachers to help schools, workplaces, and communities see link between healthy ecosystems and healthy people. Executive Director Tami Enright leads partnership strengthening place-based education.
• South Carolina National Heritage CorridorcoreStrategic or Co-development PartnerPresident & CEO Michelle McCollum leads organization managing statewide programs including SC7, SC Trail Towns, SC Resilience Conference, and The Southern Edge Magazine. Five years of collaboration with Nature at Work founder.
• Global Eco Adventures (GEA)supportingStrategic or Co-development PartnerBoard Member Maria Ouzounidis leads organization focused on experiencing environment to understand it. Long-standing collaboration on SC7 expedition, PowerPlantSC tree-planting initiative, and environmental education events.
• Mount Pleasant WaterworkssupportingStrategic or Co-development PartnerGeneral Manager F. Allan Clum leads organization delivering water services protecting human and environmental health. Partnership reflects belief that water and nature connect all people and communities.
• College of CharlestoncoreStrategic or Co-development PartnerDean Dr. Wes Dudgeon of School of Health Sciences leads participation in integrating nature into how students learn and lead, preparing them to shape healthier, more resilient futures.
• McAdamssupportingStrategic or Co-development PartnerPractice Lead Daniel Wiebke leads landscape architecture firm believing that connecting with nature fuels creativity, strengthens collaboration, and inspires thoughtful solutions for clients and communities.
• Heritage LandcaresupportingStrategic or Co-development PartnerPresident Ashley McLeod leads organization creating green spaces for wellbeing. Supports statewide initiative to focus on nature at workplace with commitment to expanding nature access.
• PalmettoPridesupportingStrategic or Co-development PartnerExecutive Director Sarah Lyles leads organization promoting pride in place. Nature at Work gives this message a new home in the workplace through partnership.
• Shi Institute, Furman UniversitysupportingStrategic or Co-development PartnerExecutive Director Dr. Andrew Predmore leads institute catalyzing systems change for sustainability through leadership, applied research, and innovative teaching. Excited to see effort improve well-being of people and nature in SC.
• South Carolina AquariumcoreStrategic or Co-development PartnerChief Experience Officer & SVP of Education Brian Thill leads organization communicating that time in, near, or around water reduces stress, restores focus, and supports mental health. Nature at Work brings those benefits into workplaces.
• Atlantic PackagingcoreStrategic or Co-development PartnerPresident Wes Carter leads company believing future of business includes deeper commitment to human and environmental health. Wellness Director Becca Schusler MSEd, CHES manages A New Earth Project sustainability initiative.
• City of ColumbiacoreStrategic or Co-development PartnerMayor Daniel Rickenmann leads city's participation including push for Blue Zones, expanding walking and biking paths, and Finlay Park renovations as founding member working to make Columbia healthier and more connected.
• City of SumtersupportingStrategic or Co-development PartnerMayor David Merchant leads city participation in improving health and wellbeing of employees and community while maximizing awareness and use of outdoor spaces and recreational facilities.
• Pickens CountysupportingStrategic or Co-development PartnerAdministrator Ken Roper leads county where natural environment strengthens, informs and refreshes citizens. Excited to see Nature at Work helping workforce be healthier, happier and more resilient.
• Lowcountry Land TrustsupportingChannel Partner/ Reseller/ DistributorSince 1986, has protected more than 163,000 acres primarily through conservation easements. Listed in Service Provider Directory for land conservation and protection services.
• Emerger StrategiessupportingChannel Partner/ Reseller/ DistributorFounded by Rick Crawford, helps clients make business case for sustainability since 2016. Listed in Service Provider Directory for sustainability consulting services including EPR compliance and GHG accounting.
• Lt. Governor Pamela S. EvettecoreStrategic or Co-development PartnerState of South Carolina Lt. Governor provides leadership endorsement stating Nature at Work is an innovative step forward in building healthier, more connected South Carolina through businesses prioritizing wellbeing and time in nature.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EcoAmerica: Nonprofit building environmental leadership across business, government, and cultural institutions. Comparable nonprofit structure, cross-sector coalition model, and sustainability-wellbeing intersection.
• Blue Zones: Organization helping communities and employers implement longevity and well-being best practices. Comparable workplace-wellness-plus-community focus, municipal partnerships (City of Columbia already cites Blue Zones), and membership-driven model.
• Wellness Councils of America (WELCOA): Membership organization providing workplace wellness resources, training, and certification to employers. Highly comparable nonprofit membership-tier structure targeting employers seeking wellness program support.
• ParkRx America: National nonprofit connecting healthcare providers with parks and nature to improve population health. Highly comparable mission (nature-as-medicine), nonprofit structure, and member/provider ecosystem model.

Broad incumbents

• Personify Health (formerly Virgin Pulse): Enterprise employee well-being, engagement, and benefits navigation platform. Competes for the same corporate wellness contracts at significantly greater scale and capital depth.
• Calm Business: Enterprise tier of Calm meditation and mindfulness app targeting corporate wellness buyers. Competes for employer wellness budget; a potential partner or competitor depending on whether Nature at Work integrates or competes.
• National Recreation and Park Association (NRPA): National membership organization for parks and recreation professionals and agencies. Comparable nonprofit membership structure and focus on connecting people to nature for health benefits, though at broader scale.
• Headspace for Work: Enterprise mindfulness and mental health platform sold to employers. Competes for the same employer wellness budget and competes for the same workplace wellbeing initiative dollar, though broader in scope.

Emerging players

• Biophilic Leadership Institute: Nonprofit focused on integrating biophilic design principles into workplaces and education. Direct overlap on the Built Environment pillar and the employer/organization target customer.

Regional players

• Lowcountry Land Trust: South Carolina-focused land conservation nonprofit. Listed in Nature at Work's own Service Provider Directory as a land conservation partner; serves overlapping SC geography and nature-engagement mission.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@NatureatWorkSC
• Facebookfacebook.com/natureatworksc
• LinkedInlinkedin.com/company/natureatworksc
• Instagraminstagram.com/natureatworksc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nature at Work