COSE cosmetics

What COSE cosmetics does

COSE cosmetics is a privately held Mongolian multi-brand beauty retailer operated by AVEK AMUULAI LLC (АВЕК АМУУЛАЙ ХХК), founded in 2017 and headquartered in Ulaanbaatar. The company sells skincare, makeup, haircare, body care, and personal care products from international brands—predominantly Korean lines (Yeppda, One day's you, Dr.G, IOPE, KOSE, LADOR, INGLOT, ABOUT TONE, BBIA) and Japanese lines (Meishoku), alongside Western brands such as Neutrogena, Avène, Isispharma, Celimax, and Topicrem—through both an e-commerce platform (cose.mn) and 12 physical retail stores distributed across Ulaanbaatar (10 stores) and the provincial cities of Erdenet (Orkhon province) and Arvaikheer (Övörkhangai province).

The e-commerce storefront is built on Cody LLC's (cody.mn) third-party platform, a domestic Mongolian e-commerce technology provider, which supplies product listings, shopping cart, checkout, store management, and image hosting. The site supports Facebook login, product comparison, wishlists, gift cards, and free delivery on orders over 120,000₮. Individual product prices range from approximately 2,900₮ for basic masks (e.g., Yeppda AHA+ BHA+ PHA Mask) to 245,900₮ for premium items such as IOPE STEM III Cream. There is no evidence of proprietary technology, patents, trademarks, or AI/ML capabilities—COSE is positioned as a curated retail intermediary rather than a technology company.

The business model is direct-to-consumer multi-brand retail with two distribution channels (physical stores and e-commerce) and a horizontal consumer segment spanning all age groups and demographics interested in Korean and Asian beauty products. Pricing is unit-based pay-as-you-go with periodic promotional discounting (for example, a 20% off section). The company is closely held: no disclosed funding rounds, external institutional investors, parent company, subsidiaries, or revenue figures are present in the source material.

Name

COSE cosmetics

Legal name

АВЕК АМУУЛАЙ ХХК

Website

https://cose.mn

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

COSE cosmetics is a privately held Mongolian multi-brand beauty retailer, founded in 2017, operating 12 physical stores across Ulaanbaatar and provincial cities plus an e-commerce storefront, selling Korean, Japanese, and Western skincare and cosmetics to Mongolian consumers.

Ownership category

akta.pro rank

Product category

Beauty and Cosmetics Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

Keywords

• Cosmetics retail
• Korean beauty brands
• Skincare products
• Beauty ecommerce
• Personal care products

Headquarters

HQ city

Ulaanbaatar

HQ country

Mongolia

HQ region

Asia

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - E-commerce: Online retail sales of cosmetics and beauty products through the cose.mn e-commerce platform with home delivery service.
2. Product Sales - Retail Stores: In-person retail sales through 12 physical store locations across Mongolia, including locations in Ulaanbaatar and provincial cities.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

COSE cosmetics is a Mongolian multi-brand beauty retailer that sells skincare, makeup, haircare, body care, and personal care products from Korean and Japanese brands (e.g., Yeppda, One day's you, Dr.G, IOPE, Meishoku). The company sells through an e-commerce storefront (cose.mn) with home delivery and 12 physical retail stores across Mongolia, offering curated selection of international cosmetics brands with product categories including cleansers, toners, serums, ampoules, creams, masks, pads, and lip care.

Product overview

COSE cosmetics is a Mongolian cosmetics and beauty e-commerce platform operated by AVEK AMUULAI LLC. The platform offers a multi-brand cosmetics retail experience featuring skincare, makeup, haircare, body care, and personal care products. Product categories include cleansers, toners, serums, ampoules, creams, masks (sheet masks, clay masks, gel masks), pads, lip care, and gift sets. The platform features multiple international brands including Yeppda, One day's you, Dr.G, IOPE, KOSE, NEUTROGENA, BCL, AVENE, ISISPHARMA, CELIMAX, TOPICREM, and others, primarily focusing on Korean and Japanese skincare products. The store operates both online with delivery across Mongolia and maintains 12 physical retail locations in Ulaanbaatar and other provinces.

Differentiator

Problem solved

Functional benefit

Products and services

• Yeppda Niacinamide 3% Ampoule Serum 50ml

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Cody LLCcoreTechnology or IntegrationThe COSE cosmetics e-commerce platform is powered by Cody LLC (cody.mn), a Mongolian e-commerce platform and technology provider. Cody provides the underlying technology infrastructure for the online store including product listings, shopping cart, checkout, and store management systems.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Innisfree: Korean beauty brand with extensive global retail store presence. While single-brand, it competes for the same Korean beauty consumer wallet COSE serves and follows a similar mall-anchored retail expansion strategy.
• Stylenanda: Korean beauty and fashion retailer with significant K-beauty assortment. Comparable to COSE in product mix (Korean cosmetics, skincare, makeup) and omnichannel distribution.
• Skinfood: Korean beauty brand with food-inspired skincare and dedicated retail stores. Comparable to COSE in K-beauty positioning and mall-based retail expansion strategy.
• Etude House: AmorePacific's mass-market Korean beauty brand with its own retail stores. Directly competes for the same Korean beauty consumer spending as COSE in physical retail channels.
• Olive Young: South Korea's largest health and beauty multi-brand retailer. Directly comparable to COSE as a multi-brand K-beauty retailer operating both physical stores and e-commerce, with deep international brand assortment.
• TONYMOLY: Korean beauty brand with extensive retail presence. Comparable to COSE in K-beauty positioning and competes for the same budget-conscious K-beauty consumer in physical retail channels.
• Aritaum: AmorePacific's multi-brand Korean beauty retail chain. Operates a similar curated multi-brand beauty model selling skincare and cosmetics across many K-beauty brands, analogous to COSE's strategy.

Broad incumbents

• Ulta Beauty: Largest US multi-brand beauty retailer operating both physical stores and e-commerce. Comparable to COSE in omnichannel specialty beauty retail model and broad brand assortment strategy.
• Sephora: Global multi-brand beauty retailer with deep international brand portfolio. Comparable to COSE in business model (multi-brand specialty beauty retail) but at vastly larger scale across multiple geographies.
• Lush: Global cosmetics retailer with strong physical retail presence and direct-to-consumer e-commerce. Comparable to COSE's omnichannel specialty beauty retail model and curated brand experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/cose.mn
• LinkedInlinkedin.com/company/cose-cosmetics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COSE cosmetics