What PONY INDUSTRY CO. does

Pony Industry Co., Ltd. (ポニー工業株式会社) is a Japanese non-destructive testing (NDT) equipment specialist founded in 1965 and headquartered in Osaka. The company develops, manufactures, and distributes X-ray inspection systems (microfocus VC Series, inline NEO-INSPECTOR, economical MT-310β Series), LED high-brightness film illuminators (PHC-V, PHC-10L, PV-5L), transmission densitometers (DMP-V), and gamma-ray transmission testing devices, while also distributing third-party NDT and security equipment from VisiConsult (Germany), Videray (USA), Fisher Labs (USA), Thermo Fisher Scientific (Germany), Comet (Switzerland), and Xarion (Austria). Its technology stack centers on sealed microfocus X-ray generators with 5 μm minimum focus, image intensifiers, direct-conversion X-ray cameras, and CMOS FPD detectors, complemented by ultrasonic, eddy current, magnetic particle, and penetrant testing capabilities.

The firm operates a Kumatori factory for gamma-ray equipment manufacturing, an Izumisano radiation measurement center accredited under JCSS0264 (ISO/IEC 17025) for calibrated radiation measurement services, and eight regional sales offices across Japan (Osaka HQ, Tokyo, Chiba, Aichi, Hyogo, Ibaraki/Hitachi, Fukushima, Nagasaki). Its go-to-market is direct sales-led, supplemented by exhibition presence at Non-Destructive Evaluation Expo, Electrotest Japan, SEECAT, and the International Welding Show. Pricing is quotation-based, with one disclosed product price of ¥248,000 for the PHC-V viewer.

Pony Industry serves manufacturing (heavy industry, automotive, aviation), infrastructure (bridges, railways, buildings), energy (nuclear, oil, power plants), education/research, and government/security customers. Revenue is generated through hardware sales of proprietary and distributed NDT equipment plus professional services in calibration and custom engineering. The company is privately held, has 11–50 employees, and underwent a recent leadership change in July 2025 with Matsubara Shigeyuki appointed as President.

Name

PONY INDUSTRY CO.

Legal name

ポニー工業株式会社

Website

https://ponyindustry.co.jp

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Pony Industry Co., Ltd. is a 60-year-old Osaka-based Japanese manufacturer and distributor of non-destructive testing (NDT) equipment, specializing in X-ray inspection systems, ultrasonic flaw detectors, and radiation measurement instruments serving heavy industry, energy, infrastructure, and government customers across Japan.

Ownership category

akta.pro rank

Product category

Non-destructive Testing Equipment

NAICS

Testing Laboratories and Services (54138), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)

SIC

X-Ray Apparatus & Tubes & Related Irradiation Apparatus (3844), Services-Testing Laboratories (8734), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro primary industry

NDT/NDE Inspection Equipment (Ultrasonic, eddy current, radiography, thermography) (IMAGAFAI)

akta.pro secondary industries

Non-Destructive Testing (NDT) & Inspection Services (IMAIACAI), Industrial Radiography & NDT Services (Gamma radiography, source handling, field inspection) (EUAKAIAF), Non-Destructive Testing (NDT) & Advanced Inspection (Phased Array, TOFD, Guided Wave) (EUAEAKAF)

Keywords

• Non-destructive testing equipment
• X-ray inspection systems
• Ultrasonic flaw detection
• Radiation measurement services
• Industrial calibration services

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Non-destructive testing equipment sales: Sales of proprietary and imported non-destructive testing equipment including X-ray inspection systems, ultrasonic flaw detectors, eddy current testers, and radiation measurement instruments. Products range from compact portable devices to large-scale automated inspection systems.
2. Calibration services: Radiation measurement center providing calibration services for radiation measuring instruments. Registered under JCSS0264 (Japan Calibration Service System) for radiation, radioactivity, and neutral molecular classification. Performs irradiation at set dose rates or total exposure doses to verify instrument performance.
3. Engineering and custom development: Custom device development, manufacturing, and engineering services leveraging long-established technical expertise in non-destructive testing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

PONY INDUSTRY CO. develops, manufactures, and distributes non-destructive testing (NDT) equipment including micro-focus X-ray inspection systems, inline automated X-ray inspection systems, ultrasonic flaw detectors, eddy current testers, magnetic particle testing equipment, radiation transmission devices, and industrial film illuminators. The company also operates a JCSS0264-registered calibration center for radiation measuring instruments and provides custom engineering services for specialized NDT applications. Revenue is generated through hardware sales of proprietary Pony-brand products and internationally sourced equipment, complemented by calibration and engineering services.

Product overview

PONY INDUSTRY CO. is a Japanese non-destructive testing (NDT) equipment company offering a comprehensive portfolio of inspection systems and related products. The core product lineup centers on X-ray inspection equipment including the Microfocus VC Series (ME4100-VC/ME4130-VC/ME4150-VC) for high-power applications, the NEO-INSPECTOR for inline automated circuit board inspection, and the MT-310β series economical X-ray systems as successors to the discontinued MH-390α. The company also distributes casting inspection cabinet systems from German manufacturer VisiConsult (ECO, PRO, and diondo d4 series). Supporting products include industrial high-brightness film illuminators (PHC-V, PHC-10L, PV-5L) compliant with JIS Z 4561 standards, LED-compatible transmission densitometers (DMP-V), and portable ultrasonic testing equipment including the VOLTA2 electromagnetic flaw detector and Veo3 phase array system. Additional distributed products include handheld X-ray devices (Videray PX-ULTRA), metal detectors (Fisher Labs M-Scope), radiation detectors (Thermo Fisher Scientific Radeye), and optical microphones (Xarion). The company provides calibration services through its JCSS-registered radiation measurement center and custom development/manufacturing engineering services.

Differentiator

Problem solved

Functional benefit

Products and services

• Microfocus X-ray Inspection System VC Series (ME4100-VC / ME4130-VC / ME4150-VC)

Quantifiable outcome

• Four-type zero-accident record achievement recognized by Japan Non-Destructive Inspection Industry Association
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• VisiConsult (Visiconsult)coreTechnology or Integration · 1 September 2024German company specializing in customized X-ray inspection systems. Partnership for distribution of casting inspection cabinet X-ray systems in Japan. Product lines include ECO C, ECO R, PRO C, PRO FI, PRO FI Giga, and diondo d systems. Company is one of the fastest-growing X-ray inspection system integrators globally with over 25 years of industrial application expertise.
• Japan Non-Destructive Inspection Industry Association (JANDT)coreStrategic or Co-development PartnerIndustry association for non-destructive testing. Pony Industry actively participates in association activities, X-ray safety training courses, and technical discussion meetings. Company representative serves on radiation safety regulation review committees.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Rigaku Corporation: Japanese manufacturer of X-ray analytical and inspection equipment, including industrial X-ray CT and NDT systems. Comparable as a domestic Japanese specialist in X-ray-based inspection with overlapping semiconductor and materials analysis customers.
• VisiConsult: German manufacturer of customized X-ray inspection systems for industrial applications. Pony Industry is a distribution partner for VisiConsult casting inspection cabinet systems (ECO, PRO, diondo series), making them directly comparable in microfocus X-ray and CT inspection product offerings.
• YXLON International (Comet Group): Global manufacturer of industrial X-ray inspection systems for NDT and security applications. Pony distributes Comet's ECO series portable X-ray devices, and the two companies compete directly in the Japanese industrial X-ray market with similar product architectures.
• Magnaflux (ITW): Global manufacturer of magnetic particle and penetrant testing equipment, materials, and accessories. Comparable specialist NDT consumables and equipment manufacturer, particularly aligned with Pony's MT and PT product categories across aerospace and industrial inspection.
• Sonatest Limited: UK-based specialist in ultrasonic flaw detection and NDT equipment including phased array systems. Comparable mid-sized NDT equipment manufacturer competing in similar infrastructure, oil & gas, and aerospace inspection markets with overlapping product categories to Pony's UT offerings.
• Nikon Metrology: Industrial metrology division of Nikon offering X-ray CT and 3D scanning systems for non-destructive inspection. Competes with Pony in castings, electronics, and precision components X-ray inspection, particularly for gigacasting CT applications.

Broad incumbents

• Shimadzu Corporation: Major Japanese analytical and measuring instrument manufacturer with extensive X-ray, NDT, and inspection product lines. Far larger than Pony, with global sales infrastructure, but serves the same Japanese enterprise customers in electronics, materials, and industrial inspection.
• Hitachi High-Tech: Japanese manufacturer of analytical and inspection instruments including X-ray CT for industrial and electronic applications. Far larger incumbent serving semiconductor and materials science customers that overlap with Pony's microfocus X-ray inspection market.
• Evident (Olympus NDT): Former Olympus scientific solutions division, a global leader in ultrasonic testing, phased array, and eddy current NDT equipment. Pony distributes Olympus/Krautkramer SpotVision, but Evident competes broadly across Pony's UT and ET product categories.
• JEOL Ltd. Japanese manufacturer of electron microscopes and X-ray inspection equipment. Comparable in Japanese X-ray and electron-beam inspection, with broader scientific instrument portfolio and far larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PONY INDUSTRY CO.