Rice Exporters Association of Pakistan

What Rice Exporters Association of Pakistan does

Rice Exporters Association of Pakistan (REAP) is a private, member-driven trade association founded in 1988-89 after Pakistan liberalized rice exports from the former state-controlled Rice Export Corporation. It is headquartered in Lahore with a Zonal Office in Karachi and a Branch Office in Quetta, covering Pakistan's principal rice-growing and trading corridors. REAP functions as the 2nd largest export trade body in Pakistan after the textile sector and serves as the formal representative of rice exporters in dealings with the Ministry of Commerce, Ministry of National Food Security & Research, Department of Plant Protection, Pakistan Single Window, State Bank of Pakistan, and FPCCI.

REAP's product and service portfolio comprises membership services with member and buyer login portals, government liaison and trade dispute resolution, trade fair organization (FoodAg Pakistan, Gulfood Dubai, Saudi Food Show), outbound trade delegations to markets including the USA, Kenya, Malaysia, Azerbaijan, Philippines, and Iran, an annual Export Trophy Awards program (now in its 17th edition), and the Pakistan Rice Technical Training Course covering grain sampling, visual analysis, and quality classification. Revenue is generated almost exclusively through recurring membership fees paid by Pakistani rice exporting companies (both Basmati and non-Basmati), with no public pricing disclosures. While REAP itself is a small organization with 11-50 employees, its members collectively contribute over US$ 2 Billion annually in rice exports, with a US$ 4 Billion milestone reached in FY 2023-24.

Name

Rice Exporters Association of Pakistan

Legal name

Rice Exporters Association of Pakistan

Website

https://reap.com.pk

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Rice Exporters Association of Pakistan (REAP) is a private trade association, founded 1988-89, representing Pakistani rice exporters and serving as the country's 2nd largest export trade body. It facilitates export coordination, government liaison, trade fairs, and annual export awards for its members.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Trade Facilitation & Customs Modernization (BPADAMAB)

Keywords

• Rice export association
• Trade association services
• Agricultural export promotion
• Rice trade facilitation
• Export policy advocacy

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: REAP generates revenue through membership fees from rice exporting companies. Members receive access to REAP's facilities, networking opportunities, and representation with government bodies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Rice Exporters Association of Pakistan (REAP) is a non-profit trade association that represents Pakistani rice exporters, providing membership-based services including government liaison, trade delegation coordination, international trade fair participation, B2B meeting facilitation, and rice quality training. The association serves as the primary bridge between its member exporters and government ministries, advocating for favorable export policies and organizing international buyer engagement programs.

Product overview

Rice Exporters Association of Pakistan (REAP) is a trade association serving as the 2nd largest export trade body in Pakistan after the textile sector. Founded in 1988-89, REAP operates as a membership-based organization contributing over US$ 2 Billion per annum in rice exports. The association offers a unified platform connecting rice exporters with government ministries, organizes trade fairs and export awards, provides technical training courses, and facilitates international trade delegations. The portfolio includes membership services with buyer/exporter login portals, trade fair calendar management, and the Pakistan Rice Technical Training Course.

Differentiator

Problem solved

Functional benefit

Products and services

• REAP Membership Services Membership-based trade association services for Pakistani rice exporters, providing member and buyer login portals, access to trade resources, government liaison, and advocacy representation.
• Trade Fair Organization Organization and participation in international trade fairs and exhibitions including FoodAg Pakistan, Gulfood Dubai, and Saudi Food Show to promote Pakistani rice exporters to global buyers.
• Rice Technical Training Course Technical training program covering rice sampling, visual analysis, grain classification, and rice quality standards, conducted at REAP House Karachi for members and industry participants.

Quantifiable outcome

• Contributing over US$ 2 Billion annually to Pakistan's export earnings

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Trade Development Authority of Pakistan (TDAP)coreStrategic or Co-development PartnerREAP collaborates closely with TDAP for organizing trade exhibitions, B2B meetings, and delegations. TDAP provides export development funds and facilitates international market access for Pakistani rice exporters.
• Pakistan Single Window (PSW)coreStrategic or Co-development PartnerREAP collaborates with Pakistan Single Window for briefings on export documentation, DLTL schemes, and trade facilitation procedures for rice exports.
• Department of Plant Protection (DPP)coreStrategic or Co-development PartnerREAP works with DPP on phytosanitary requirements, rice mill registration for export to various countries, pesticide residue issues, and compliance with import regulations of destination countries.
• Trading Corporation of Pakistan (TCP)coreStrategic or Co-development PartnerREAP maintains regular engagement with TCP for government procurement initiatives, brown rice shipments, and policy coordination for rice exports.
• Federation of Pakistan Chambers of Commerce & Industry (FPCCI)coreStrategic or Co-development PartnerREAP participates in FPCCI Committee on Rice and collaborates on policy matters affecting rice exporters. FPCCI provides platform for industry-wide advocacy.
• Rice Research Institute, Kala Shah KakumajorStrategic or Co-development PartnerREAP collaborates with the institute on new rice varieties, improved farming practices, and research initiatives to enhance rice quality and yield for export purposes.
• State Bank of PakistancoreStrategic or Co-development PartnerREAP engages with State Bank on financial matters affecting rice exports including exchange rate policies, trade finance facilities, and banking channel issues.
• Bernas, MalaysiamajorChannel Partner/ Reseller/ DistributorBernas (National Rice Board of Malaysia) represents a key buyer and potential distributor of Pakistani rice in the Malaysian market. REAP has organized webinars and meetings to boost rice exports to Malaysia.
• Ministry of Commerce, PakistancoreStrategic or Co-development PartnerREAP maintains regular liaison with Ministry of Commerce for policy advocacy, budget proposals, and addressing trade-related issues faced by rice exporters.
• Ministry of National Food Security & Research, PakistancoreStrategic or Co-development PartnerREAP collaborates with MNFS&R on agricultural policies, pesticide regulations, rice quality standards, and initiatives to increase rice production for export.
• Pakistan Agricultural Research Council (PARC)majorStrategic or Co-development PartnerREAP works with PARC on rice research initiatives, visiting research fields, and discussing upcoming rice varieties and agricultural best practices.
• Young Rice Exporters of Pakistan (YREP)minorGTM or Marketing PartnerYREP is a youth wing of REAP representing young rice exporters, working together on industry events and capacity building.
• Lower Sindh Rice Millers AssociationminorGTM or Marketing PartnerCollaboration with rice millers association on supply chain matters and industry-wide issues.
• Sindh Balochistan Rice Millers & Traders Association (SBRMTA)minorGTM or Marketing PartnerPartnership with millers and traders association for industry coordination and advocacy.
• Rice Brokers AssociationminorGTM or Marketing PartnerCollaboration with rice brokers on market intelligence and trade facilitation.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ReapPK
• Facebookfacebook.com/RiceExportersAssociationofPakistanREAP
• LinkedInlinkedin.com/company/rice-exporters-association-of-pakistan

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rice Exporters Association of Pakistan