time + tide
Time + Tide is a private Zambian hospitality company founded in 1950 that operates safari camps and an island resort, offering guided safaris, marine activities, and conservation experiences to international travelers with 501-1000 employees.
- Company typePrivate
- Founded1950
- HeadquartersLusaka, Zambia
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What time + tide does
Time + Tide is a Zambian-headquartered, private hospitality company that operates safari camps and an island resort, offering guided safaris, marine activities, and conservation-oriented experiences to travelers. Founded in 1950 and headquartered in Lusaka, Zambia, the company has operated in the African eco-tourism sector for more than seven decades, employing 501-1000 staff across its physical properties. The firm's service offering combines terrestrial wildlife safaris with marine activities, indicating a diversified experiential product set across both land- and water-based environments, complemented by a stated conservation focus consistent with high-end sustainable travel demand.
The company's core product is its portfolio of safari camps and an island resort, delivered through on-site hospitality staff and guided excursion programming. As a physical-asset hospitality operator, its technology footprint is not disclosed and appears limited to standard booking and guest-experience infrastructure, with no proprietary platform, app, or API indicated in the source data. Its customer base is international leisure travelers seeking premium African safari and island experiences, with acquisition channels (travel trade, direct booking, marketing) not specified in available materials.
The business model is built on accommodation revenue and activity-based pricing per guest, characteristic of the luxury African safari segment. As a private company with no disclosed funding history, ownership structure, financial statements, or pricing detail, Time + Tide operates with limited external financial visibility, constraining any quantitative assessment of revenue, profitability, or growth.
time + tide firmographics
Firmographics- Name
- time + tide
- Website
- https://timeandtideafrica.com
- Company type
- Private
- Founded year
- 1950
- Headcount range
- 501–1,000 employees
- Short description
- Time + Tide is a private Zambian hospitality company founded in 1950 that operates safari camps and an island resort, offering guided safaris, marine activities, and conservation experiences to international travelers with 501-1000 employees.
- Ownership category
- akta.pro rank
time + tide industry classification
Industry- Product category
- Safari and Lodge Hospitality
- NAICS
- Recreational and Vacation Camps (except Campgrounds) (721214), Scenic and Sightseeing Transportation, Water (4872), RV (Recreational Vehicle) Parks and Campgrounds (721211), Tour Operators (56152)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Safari Lodges & Tented Camps (THAAAHAC)
- akta.pro secondary industries
- Safari Camps & Tented Lodges (THAGAOAF), Eco-Camps & Sustainable Camping Retreats (THAGAOAE), Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA)
Keywords
Where time + tide is headquartered
LocationHeadquarters
- HQ city
- Lusaka
- HQ country
- Zambia
- HQ region
- Africa
Markets served
time + tide business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
time + tide product offering
Product offeringCore offering
Time + Tide operates safari camps and an island resort in Africa, offering guests guided safaris, marine activities, and conservation-focused experiences. The company delivers curated travel and lodging experiences centered on wildlife viewing and natural environments.
Differentiator
Problem solved
Functional benefit
Products and services
- Safari Camps
Companies that use time + tide
Customer profileIdeal customer profiles1 record
time + tide technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
time + tide competitors and assessment
Company assessmentDirect peers
- Wilderness Safaris: Wilderness Safaris operates a portfolio of luxury safari camps and lodges across multiple African countries, similar to Time + Tide's multi-property model. Direct competitor in the high-end guided safari segment with overlapping geographies in Zambia and southern Africa.
- Singita: Singita operates ultra-luxury safari lodges and conservation programs across Africa. Direct competitor at the very top of the luxury safari price band, with similar brand positioning around exclusivity, conservation, and high-touch guest experiences.
- &Beyond: &Beyond runs luxury safari lodges and beach resorts across Africa and Asia, with a strong conservation-linked brand proposition. Comparable to Time + Tide in offering guided safaris plus marine/island extensions and an emphasis on conservation impact.
- Norman Carr Safaris: Norman Carr Safaris is a heritage Zambia safari operator with deep roots in South Luangwa, offering walking safaris and bushcamps. Comparable to Time + Tide in customer base, price point, and geographic focus.
- Bushcamp Company (Mfuwe): Bushcamp Company operates a collection of remote bushcamps in South Luangwa, Zambia. Direct competitor in Time + Tide's primary home geography with a similar walking-safari focus.
- Sanctuary Retreats: Sanctuary Retreats operates luxury safari lodges and small-ship cruises in Africa. Directly comparable to Time + Tide's combination of safari camps and marine/water-based experiences.
- African Bush Camps: African Bush Camps operates tented safari camps in southern Africa, including Zambia. Comparable to Time + Tide in offering guided walking safaris and high-end camp experiences within overlapping ecosystems.
- Robin Pope Safaris: Robin Pope Safaris is a long-standing Zambia-based operator running walking and mobile safaris in the South Luangwa and Lower Zambezi valleys. Direct competitor in Time + Tide's core South Luangwa catchment.
Broad incumbents
- Luxury Retreats / Onefinestay (Accor): Onefinestay offers luxury villa and private-home rentals globally, representing the broader luxury-vacation-accommodation benchmark that safari lodges compete against for high-net-worth traveler spend. Adjacent category leader for luxury short-term stays.
- Mantis Collection: Mantis operates boutique hotels, lodges, and eco-resorts across Africa and beyond, often with a conservation-linked brand. Comparable to Time + Tide in positioning as a multi-property, eco-conscious African accommodation operator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
time + tide social profiles
Digital presencetime + tide financial estimates
Financial estimateRevenue estimate
Valuation estimate
time + tide leadership team
Management profileNumber of profiles
time + tide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
time + tide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about time + tide
What does time + tide do?
Time + Tide operates safari camps and an island resort in Africa, offering guests guided safaris, marine activities, and conservation-focused experiences. The company delivers curated travel and lodging experiences centered on wildlife viewing and natural environments.
When was time + tide founded?
time + tide was founded in 1950. It employs 501 to 1,000 people.
Where is time + tide based?
time + tide is headquartered in Lusaka, Zambia, in the Africa region.
Who are time + tide's main competitors?
Direct peers on record are Wilderness Safaris, Singita, &Beyond, Norman Carr Safaris, Bushcamp Company (Mfuwe), Sanctuary Retreats, African Bush Camps and Robin Pope Safaris. Broad incumbents are Luxury Retreats / Onefinestay (Accor) and Mantis Collection.
Does time + tide have an API?
No public API is recorded for time + tide.
What industry is time + tide in?
time + tide's product category is Safari and Lodge Hospitality. Its primary akta.pro industry code is THAAAHAC, Safari Lodges & Tented Camps, with a secondary code of THAGAOAF, Safari Camps & Tented Lodges. Its NAICS code is 721214 and its SIC code is 7000.