time + tide

What time + tide does

Time + Tide is a Zambian-headquartered, private hospitality company that operates safari camps and an island resort, offering guided safaris, marine activities, and conservation-oriented experiences to travelers. Founded in 1950 and headquartered in Lusaka, Zambia, the company has operated in the African eco-tourism sector for more than seven decades, employing 501-1000 staff across its physical properties. The firm's service offering combines terrestrial wildlife safaris with marine activities, indicating a diversified experiential product set across both land- and water-based environments, complemented by a stated conservation focus consistent with high-end sustainable travel demand.

The company's core product is its portfolio of safari camps and an island resort, delivered through on-site hospitality staff and guided excursion programming. As a physical-asset hospitality operator, its technology footprint is not disclosed and appears limited to standard booking and guest-experience infrastructure, with no proprietary platform, app, or API indicated in the source data. Its customer base is international leisure travelers seeking premium African safari and island experiences, with acquisition channels (travel trade, direct booking, marketing) not specified in available materials.

The business model is built on accommodation revenue and activity-based pricing per guest, characteristic of the luxury African safari segment. As a private company with no disclosed funding history, ownership structure, financial statements, or pricing detail, Time + Tide operates with limited external financial visibility, constraining any quantitative assessment of revenue, profitability, or growth.

Name

time + tide

Website

https://timeandtideafrica.com

Company type

Private

Founded year

1950

Headcount range

501–1,000 employees

Short description

Time + Tide is a private Zambian hospitality company founded in 1950 that operates safari camps and an island resort, offering guided safaris, marine activities, and conservation experiences to international travelers with 501-1000 employees.

Ownership category

akta.pro rank

Product category

Safari and Lodge Hospitality

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Scenic and Sightseeing Transportation, Water (4872), RV (Recreational Vehicle) Parks and Campgrounds (721211), Tour Operators (56152)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Safari Lodges & Tented Camps (THAAAHAC)

akta.pro secondary industries

Safari Camps & Tented Lodges (THAGAOAF), Eco-Camps & Sustainable Camping Retreats (THAGAOAE), Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA)

Keywords

• Safari camp hospitality
• Guided safari tours
• Marine conservation tourism
• Island resort accommodation
• Wildlife safari experiences

Headquarters

HQ city

Lusaka

HQ country

Zambia

HQ region

Africa

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

Time + Tide operates safari camps and an island resort in Africa, offering guests guided safaris, marine activities, and conservation-focused experiences. The company delivers curated travel and lodging experiences centered on wildlife viewing and natural environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Safari Camps

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Wilderness Safaris: Wilderness Safaris operates a portfolio of luxury safari camps and lodges across multiple African countries, similar to Time + Tide's multi-property model. Direct competitor in the high-end guided safari segment with overlapping geographies in Zambia and southern Africa.
• Singita: Singita operates ultra-luxury safari lodges and conservation programs across Africa. Direct competitor at the very top of the luxury safari price band, with similar brand positioning around exclusivity, conservation, and high-touch guest experiences.
• &Beyond: &Beyond runs luxury safari lodges and beach resorts across Africa and Asia, with a strong conservation-linked brand proposition. Comparable to Time + Tide in offering guided safaris plus marine/island extensions and an emphasis on conservation impact.
• Norman Carr Safaris: Norman Carr Safaris is a heritage Zambia safari operator with deep roots in South Luangwa, offering walking safaris and bushcamps. Comparable to Time + Tide in customer base, price point, and geographic focus.
• Bushcamp Company (Mfuwe): Bushcamp Company operates a collection of remote bushcamps in South Luangwa, Zambia. Direct competitor in Time + Tide's primary home geography with a similar walking-safari focus.
• Sanctuary Retreats: Sanctuary Retreats operates luxury safari lodges and small-ship cruises in Africa. Directly comparable to Time + Tide's combination of safari camps and marine/water-based experiences.
• African Bush Camps: African Bush Camps operates tented safari camps in southern Africa, including Zambia. Comparable to Time + Tide in offering guided walking safaris and high-end camp experiences within overlapping ecosystems.
• Robin Pope Safaris: Robin Pope Safaris is a long-standing Zambia-based operator running walking and mobile safaris in the South Luangwa and Lower Zambezi valleys. Direct competitor in Time + Tide's core South Luangwa catchment.

Broad incumbents

• Luxury Retreats / Onefinestay (Accor): Onefinestay offers luxury villa and private-home rentals globally, representing the broader luxury-vacation-accommodation benchmark that safari lodges compete against for high-net-worth traveler spend. Adjacent category leader for luxury short-term stays.
• Mantis Collection: Mantis operates boutique hotels, lodges, and eco-resorts across Africa and beyond, often with a conservation-linked brand. Comparable to Time + Tide in positioning as a multi-property, eco-conscious African accommodation operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/timetideafrica
• Facebookfacebook.com/TimeandTideAfrica
• LinkedInlinkedin.com/company/timeandtideafrica

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about time + tide