Influxious
Influxious is a Houston-based luxury fragrance house offering four 20% Eau de Parfum fragrances unified by a Nigerian Ginger signature note. Founded by content creator Funmi Monet, the brand sells direct-to-consumer online and through a flagship Sephora retail partnership.
- Company typePrivate
- Founded2026
- HeadquartersHouston, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Influxious does
Influxious is a Houston, Texas-based luxury fragrance house founded by content creator Funmi Monet. The company offers an inaugural collection of four Eau de Parfum fragrances (Well Loved, Magic Hour, High Life, Gold Standard) formulated at 20% concentration and united by Nigerian Ginger as a signature connecting note that enables layering across the line. All fragrances are positioned as 100% vegan, cruelty-free, phthalate-free, paraben-free, and IFRA-compliant. The product line is offered in three formats: full-size 50ml bottles priced at $150, travel-size 10ml bottles at $35, and a Discovery Set of four 2ml samples at $25 that includes a $25 credit toward a full-size purchase within 60 days. The brand also offers a limited Collector's Vault bundling all four full-size fragrances in premium packaging.
The business operates a dual-channel go-to-market. The primary channel is direct-to-consumer e-commerce via the company's Shopify-powered website at influxious.co, with US-only shipping and free standard shipping on orders over $100. The second, and strategically most significant, channel is a co-developed flagship retail partnership with Sephora (owned by LVMH); the brand launched on Sephora.com on July 27, 2026, with availability in Sephora physical stores, making Funmi Monet the first makeup content creator to launch a fragrance line at Sephora. The brand also accepts wholesale and stockist inquiries from boutiques, spas, hotels, and specialty beauty partners.
Influxious's commercial positioning rests on creator-led brand authenticity, cultural depth (Nigerian Ginger as a culturally grounded ingredient), and a clean formulation stance. Marketing is concentrated in organic social (Instagram, Facebook), an email/SMS Insider community, content marketing through The Journal blog, curated creator gifting, and earned media in prestige beauty publications (WWD, The Cut, Byrdie, Essence, Fashionista, Beauty Independent). The founder holds formal perfumery training from ISIPCA in Paris and previously participated in the Sephora Accelerate program. The company is privately held, employs 1-10 people, and has not disclosed institutional funding.
Influxious firmographics
Firmographics- Name
- Influxious
- Legal name
- Influxious Inc.
- Website
- https://influxious.co
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Influxious is a Houston-based luxury fragrance house offering four 20% Eau de Parfum fragrances unified by a Nigerian Ginger signature note. Founded by content creator Funmi Monet, the brand sells direct-to-consumer online and through a flagship Sephora retail partnership.
- Ownership category
- akta.pro rank
Influxious industry classification
Industry- Product category
- Luxury Fragrance / Perfume
- NAICS
- Health and Personal Care Retailers (4561)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)
- akta.pro secondary industry
- Luxury Fragrance & Beauty (Designer/Luxe) (CRAKAFAH)
Keywords
Where Influxious is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Influxious business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct-to-Consumer Fragrance Sales: E-commerce sales through influxious.co of full-size (50ml), travel size (10ml) fragrances, and Discovery Sets. Primary revenue stream with standard shipping on orders under $100 and free shipping over $100.
- Retail Partnership Wholesale: Wholesale revenue through Sephora retail partnership. Same fragrance, formula, and quality sold at Sephora.com and in Sephora stores following July 27, 2026 launch.
- Discovery Set with Credit Mechanism: Discovery Set priced at $25 includes all four 2ml fragrance samples plus a $25 credit toward a full-size bottle purchase (60-day expiration). Drives conversion to higher-value 50ml sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Full Size (50ml) - Signature bottle for everyday wear and display |
| One time/ perpetual license | Pay-as-you-go | Travel Size (10ml) - TSA-friendly and purse-ready |
| One time/ perpetual license | Pay-as-you-go | Discovery Set - Intro experience with all four fragrances and $25 credit |
| Unit Pricing | Pay-as-you-go | Free Shipping Threshold |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Influxious product offering
Product offeringCore offering
Influxious is a modern luxury fragrance house that designs, markets, and sells a collection of four Eau de Parfum fragrances (Well Loved, Magic Hour, High Life, Gold Standard) at 20% concentration, unified by Nigerian Ginger as a signature ingredient. Products are sold in 50ml full-size, 10ml travel-size, Discovery Set, and limited-edition Collector's Vault formats through its own e-commerce site and Sephora retail partnership.
Product overview
Influxious is a modern fragrance house offering a collection of four Eau de Parfum fragrances (Well Loved, Magic Hour, Gold Standard, and High Life) designed to help customers express different dimensions of themselves. All fragrances share Nigerian Ginger as a connecting note and are formulated at 20% concentration. The collection is available in full-size (50ml), travel-size (10ml), and discovery set formats. The brand was founded by Funmi Monet and is co-developed with Sephora for retail distribution. The Collector\u2019s Vault offers a limited premium bundle of all four fragrances.
Differentiator
Problem solved
Functional benefit
Products and services
- Well Loved A warm, sheer skin gourmand Eau de Parfum with cardamom, apricot, magnolia, and shea butter, designed as a soft, intimate scent for comfort and quiet sensuality. Sold in 50ml ($150) and 10ml ($35) sizes.
- Magic Hour A fruity-floral, juicy Eau de Parfum with watermelon, dragon fruit, chili pepper, jasmine, and coconut milk, capturing the feeling of summer and expressing lightness, joy, and radiant ease. Sold in 50ml ($150) and 10ml ($35) sizes.
- High Life A fruity-floral musk Eau de Parfum with raspberry, blueberry, Turkish rose, hibiscus, and West African frankincense, designed as a vibrant, charismatic scent for celebration and movement. Sold in 50ml ($150) and 10ml ($35) sizes.
- Gold Standard A warm, spicy Eau de Parfum with blood orange, Nigerian ginger, saffron, and caramel, designed to express confidence, power, and cultural richness with a commanding presence. Sold in 50ml ($150) and 10ml ($35) sizes.
- Discovery Set A sampler set containing 2ml of each of the four fragrances (Well Loved, Magic Hour, High Life, Gold Standard) priced at $25, with a $25 credit toward a full-size bottle purchase (60-day expiration). Designed to introduce customers to the collection and drive conversion to full-size purchases.
- Collector's Vault A limited-edition collector box containing all four full-size (50ml) fragrances in exclusive premium packaging. Sold as a pre-sale item in extremely limited quantity ahead of the official Sephora launch.
Quantifiable outcome
- All fragrances are Eau de Parfum at 20% concentration - high end for EDP formulation meaning deeper richness and longer wear
Companies that use Influxious
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Influxious technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Influxious partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SephoraflagshipSephora (owned by LVMH) co-developed Influxious with creator Funmi Monet, making her the first makeup content creator to launch a fragrance brand on Sephora's platform. The brand launches on Sephora.com on July 27, 2026, with Collector Vault pre-sale beginning July 17, 2026. This is a high-stakes test case for whether creator-led fragrance brands can succeed at retail scale.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Influxious competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Influxious compliance and trust
Trust signalCompliance1 record
Influxious financial estimates
Financial estimateRevenue estimate
Valuation estimate
Influxious leadership team
Management profileNumber of profiles
Profiles1 record
Influxious funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Influxious M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Influxious
What does Influxious do?
Influxious is a modern luxury fragrance house that designs, markets, and sells a collection of four Eau de Parfum fragrances (Well Loved, Magic Hour, High Life, Gold Standard) at 20% concentration, unified by Nigerian Ginger as a signature ingredient. Products are sold in 50ml full-size, 10ml travel-size, Discovery Set, and limited-edition Collector's Vault formats through its own e-commerce site and Sephora retail partnership.
Is Influxious a public or private company?
Influxious is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Influxious founded?
Influxious was founded in 2026. It employs 1 to 10 people.
Where is Influxious based?
Influxious is headquartered in Houston, United States, in the North America region.
How does Influxious make money?
Three revenue lines are on record. Direct-to-Consumer Fragrance Sales are the primary driver. The others are retail Partnership Wholesale and discovery Set with Credit Mechanism.
Does Influxious have an API?
No public API is recorded for Influxious.
What industry is Influxious in?
Influxious's product category is Luxury Fragrance / Perfume. Its primary akta.pro industry code is CRABADAA, Fine Fragrance (Women’s/Men’s/Unisex), with a secondary code of CRAKAFAH, Luxury Fragrance & Beauty (Designer/Luxe). Its NAICS code is 4561 and its SIC code is 2840.