Redmoon Software

What Redmoon Software does

Redmoon Software Ltd is a Wellington, New Zealand-based software vendor that builds and sells nine Atlassian Marketplace apps that extend Jira Cloud and Jira Data Center. Founded in 2014 by Paul Clark and operating with a 1-10 person team, the addressable user base is described as 250,000+ Jira users globally with a 4.7 average Marketplace rating. The app portfolio is organized around three pillars: Compliance (Comment History, Document Vault, Comment Security Default), Security (Secure Admin, Document Vault, Comment Security Default), and Efficiency (STM Issue Templates, STM Lite, Watch It, Move It, Custom Fields). The apps are built on Atlassian Forge (Cloud) and Connect/Data Center frameworks, with the company actively migrating Cloud apps to Forge-native architecture. Misclassification risks are flagged transparently on the company website, and features such as Cascading Templates, JQL bulk-create, audit-grade comment history, and per-field Visible-To groups represent specialized capabilities that larger vendors have not prioritized.

The company makes money primarily through tiered per-seat subscriptions on the Atlassian Marketplace, priced by Jira user count with annual billing and free trials. A secondary revenue stream is QR Studio, a consumer QR code app for iOS and Android with subscription tiers via Apple App Store and Google Play. The go-to-market is product-led and marketplace-distributed, supplemented by direct enterprise walkthroughs, channel partnerships with SPK and Associates and Move Work Forward, and content marketing through the Jira Templates Library, blog, and the founder's public growth log (paulclark10x.com). The company is privately held, founder-owned, profitable, and explicitly states it is not seeking venture capital and is not for sale. The reported revenue run rate is $5.2M, up from $519K two years prior.

A side product, QR Studio, integrates third-party AI services - Anthropic Claude for design and content assistance and Google Gemini for image generation. The core Jira app portfolio does not contain AI features. The company holds Atlassian Gold Partner status and maintains a centralized founder-led development and support model in which Paul Clark writes most code and answers most support tickets. The company serves enterprise and mid-market Jira customers worldwide through its Marketplace presence.

Name

Redmoon Software

Legal name

Redmoon Software Ltd

Website

https://redmoonsoftware.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Redmoon Software builds nine Atlassian Marketplace apps that extend Jira Cloud and Data Center across compliance, security, and efficiency use cases, serving 250,000+ Jira users worldwide via per-seat subscriptions, with a profitable, founder-led operating model.

Ownership category

akta.pro rank

Product category

Project Management Add-ons

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHDAEAKAK

Data App Builders (Forms, Portals & Internal Tools)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Application Development Platforms (Low-Code/No-Code & PaaS)

SECONDARYHDAEAHAB

Robotic Process Automation (RPA) Platforms

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Business Process Management (BPM), Workflow & Automation Platforms

SECONDARYHDAEAKAA

Low-Code/No-Code Application Platforms

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Application Development Platforms (Low-Code/No-Code & PaaS)

Keywords

• Jira apps
• Atlassian Marketplace
• Compliance software
• Issue templates
• Workflow automation

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Atlassian Marketplace Subscriptions: Tiered subscription pricing by Jira user count; apps available for both Cloud and Data Center editions; free trials offered
2. QR Studio Mobile App: QR code creation, design, and scanning app for iOS and Android; subscription tiers via Apple App Store and Google Play

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Redmoon Software develops and sells nine specialized Jira applications on the Atlassian Marketplace, addressing gaps in Jira's native functionality across Compliance, Security, and Efficiency pillars. The portfolio includes Comment History, Document Vault, Custom Fields, Secure Admin, Comment Security Default, Move It, STM Issue Templates, STM Lite, and Watch It, available for both Jira Cloud (Atlassian Forge) and Jira Data Center editions. The company also publishes QR Studio, a consumer mobile app for QR code creation, design, and scanning, distributed via Apple App Store and Google Play.

Product overview

Redmoon Software is a Jira app vendor offering nine Atlassian Marketplace apps that address gaps in Jira's native capabilities across three pillars: Compliance, Security, and Efficiency/Process Automation. The core portfolio consists of: Comment History (audit-grade comment change/deletion tracking), Comment Security Default (enforced default comment visibility), Custom Fields (structured, validated custom fields with field-level security), Document Vault (secure attachment repository with role-based access), Move It (rule-based and JQL-driven issue moving between projects), Secure Admin (granular admin delegation without full admin rights), STM Issue Templates (reusable templates with auto-transition and bulk create/update), STM Lite (lightweight project-scoped templates), and Watch It (JQL-driven watcher automation with external delivery to Slack, PagerDuty, and email). Several apps span multiple pillars. All apps are available on Jira Cloud (Atlassian Forge) and/or Jira Data Center, and install through the Atlassian Marketplace with free trials. The company also publishes QR Studio, a consumer QR code app for iOS and Android that includes AI image generation and scanning features, and a Chrome extension for Comment Security Default.

Differentiator

Problem solved

Functional benefit

Products and services

• Comment History Retains and displays every prior version of Jira comments, including deleted comments, providing an audit-grade trail of all comment changes and deletions with full, expandable prior-version records nested under each comment in the Jira UI.
• Comment Security Default Sets a default security level for new comments at the project or global level, enforcing consistent comment visibility without relying on users to manually restrict each comment; available for Jira Data Center with a Forge-native Cloud version in active development.
• Custom Fields Defines custom project and issue fields at the global or project level that are searchable, typed, and validated, with field-level security and edit permissions; exposes a REST API for querying stored field definitions.
• Document Vault Provides a secure attachment repository hidden from all users outside an approved group or role, with files stored in a separate configurable vault repository distinct from standard Jira attachments.
• Move It Moves issues between Jira projects manually or via automated rules (JQL-based bulk operations, workflow post-functions, or Jira Automation triggers), preserving issue history, links, comments, attachments, and worklogs at the destination.
• Secure Admin Restricts access to Jira admin tabs and configuration functions at a granular per-capability level, enabling delegation of specific admin tasks to non-admin users without granting full Jira admin rights; includes an audit log of all delegated actions.
• STM Issue Templates Creates and manages reusable issue templates with manual creation, JQL-driven bulk create and update, cascading templates, and auto-transition of child and parent issues; templates fire on issue creation, status transition, or manually from the issue menu.
• STM Lite Lightweight issue template app for creating bulk sub-tasks, linked issues, or Epic-level issue structures within a single project, without the full feature set of STM Issue Templates.
• Watch It Manages project watchers and notifications through JQL-driven rules, auto-adding watchers based on issue conditions such as priority, component, field values, and JQL filters; supports delivery to Slack webhooks, PagerDuty endpoints, Jira dashboard gadgets, and external email addresses.
• QR Studio A QR code creation, design, and scanning app for iOS and Android supporting URLs, Wi-Fi credentials, contact cards, SMS/email templates, phone numbers, and cryptocurrency addresses; includes design customization with logos and brand colors, AI-assisted image generation powered by Google Gemini, content and design assistance powered by Anthropic Claude, and scan analytics for dynamic trackable codes.
• Comment Security Default Chrome Extension A browser extension that bridges the Comment Security Default Jira Cloud App to the Jira user interface, setting comment security levels and applying optional visual styling in real time within the active browser tab.

Named customers6 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature8 records

Partnerships

Four partnerships are on record, tiered minor and core.

• SPK and AssociatesminorChannel Partner/ Reseller/ DistributorMarketplace partner focused on improving engineering with smart information technology solutions; helps clients build, test, and release products faster; over 21 years of experience; dedicated to accelerating product and software delivery
• Move Work ForwardminorChannel Partner/ Reseller/ DistributorAtlassian Marketplace vendor focused on team openness and transparency; builds and runs Microsoft Teams and Slack integrations for Atlassian products
• AtlassiancoreTechnology or IntegrationGold Partner status; all apps distributed through Atlassian Marketplace; apps built on Atlassian Forge, Connect, and Data Center frameworks; operates Jira Cloud and Forge platform as sub-processor
• Google Cloud PlatformcoreTechnology or IntegrationHosts Redmoon-controlled backends for transitional and Connect apps on Google App Engine; provides multi-data-center redundancy and uptime SLA; infrastructure sub-processor

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Appfire: Appfire is one of the largest Atlassian Marketplace vendors, acquiring and operating many Jira/Confluence apps. It competes with Redmoon across multiple niches (workflow automation, admin tools, project management) but with a much broader portfolio and enterprise GTM motion.
• Adaptavist: Adaptavist is a large Atlassian Platinum Solution Partner and Marketplace vendor offering a broad portfolio of apps and consulting. It is a broad incumbent peer — overlapping with Redmoon on automation and admin tools, but competing via a much wider portfolio and services-led GTM.

Direct peers

• ScriptRunner: ScriptRunner is a leading Atlassian Marketplace vendor focused on automation, scripting, and admin delegation for Jira and Confluence. It is the most direct functional peer to Redmoon's Secure Admin and automation-adjacent apps, serving the same enterprise admin buyer.
• Move Work Forward: Move Work Forward is an Atlassian Marketplace vendor building integrations (Microsoft Teams, Slack) for Atlassian products. Listed as a Redmoon partner, it is a direct peer in the Jira/Atlassian app ecosystem with overlapping workflow and integration use cases.
• Deviniti: Deviniti is a sizable Atlassian Marketplace vendor explicitly named in Redmoon's competitive comparisons (e.g., STM vs Deviniti). It competes head-to-head with Redmoon's template and workflow products for the same enterprise Jira buyer.
• BigPicture (by SoftwarePlant): BigPicture is a popular Atlassian Marketplace app for project, program, and resource management in Jira. It overlaps with Redmoon's Move It, Watch It, and STM Issue Templates on workflow automation and bulk issue operations for enterprise PMOs.
• Tempo Software: Tempo is a leading Atlassian Marketplace vendor for time tracking, planning, and resource management in Jira. It competes with Redmoon for the same enterprise Jira customer budget and Marketplace mindshare, especially in efficiency/process workflows.
• K15t: K15t is an Atlassian Marketplace vendor specializing in Confluence and Jira apps for documentation, workflows, and content governance. It is a comparable small/medium independent Marketplace vendor competing in adjacent Atlassian niches.
• Elements Connect (by Elements): Elements Connect is an Atlassian Marketplace app for dynamic data fields in Jira, directly comparable to Redmoon's Custom Fields app. Same buyer, same Marketplace channel, similar feature positioning.
• Automation for Jira (by Codefortynine): Codefortynine's Automation for Jira is a top Marketplace app for rule-based automation in Jira, overlapping with Redmoon's Watch It and Move It on JQL-driven automation and bulk operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@RedmoonSoftware
• LinkedInlinkedin.com/company/redmoon-software
• Xx.com/redmoonsoftware
• Facebookfacebook.com/redmoonsoftware

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redmoon Software