aulumu
aulumu is a Shenzhen-based, design-driven consumer tech accessories brand founded in 2022 that designs and sells MagSafe-compatible phone cases, magnetic stands, charging products, and watch bands to Apple and Samsung ecosystem users across 20+ countries via DTC e-commerce and Amazon.
- Company typePrivate
- Founded2022
- HeadquartersShenzhen, China
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What aulumu does
aulumu is a design-driven consumer electronics accessories brand founded in 2022 and headquartered in Shenzhen, China, with a US operating entity (MUKI INC) in San Dimas, California. The company develops and sells mobile device accessories — primarily MagSafe-compatible magnetic systems, premium protective cases, charging solutions, magnetic stands, and Apple/Samsung/Garmin wearable bands — across more than 20 countries via its own e-commerce store (aulumu.com) and Amazon marketplace. Its underlying technology centers on proprietary mechanical and magnetic innovations including a Halbach array magnetic system delivering up to 25N of attachment force, an independent three-axis (X, Y, Z) rotation structure enabling 360-degree positioning in the G09 Ghost stand, N52-grade neodymium circular magnet arrays, and dual-magnetic power-bank architectures for simultaneous three-device charging. Premium materials — aramid fiber, aerospace-grade aluminum, titanium alloy, and vegan leather — define the product language.
The company's revenue model is entirely transactional, one-time purchase across SKUs priced from $9.95 (screen protectors) to $199 (C01 titanium watch band), with mid-range cases and accessories clustering at $25–$70 and a premium $89.98–$109 tier for charging products. Go-to-market is product-led and consumer-direct, with awareness driven by YouTube influencer reviews (UrAvgConsumer, Max Tech, randomfrankp, 9to5Toys), tech press coverage (Tom's Guide, 9to5Mac, Macworld, AndroidGuys), and design awards (Red Dot 2025 and 2026, iF Design 2026). The company serves three principal customer segments — Apple ecosystem users as the primary base, Samsung ecosystem users as a secondary vertical, and EDC-oriented consumers — and claims hundreds of thousands of users globally, with no disclosed revenue, headcount, or funding history.
aulumu firmographics
Firmographics- Name
- aulumu
- Legal name
- MUKI INC
- Website
- https://aulumu.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Short description
- aulumu is a Shenzhen-based, design-driven consumer tech accessories brand founded in 2022 that designs and sells MagSafe-compatible phone cases, magnetic stands, charging products, and watch bands to Apple and Samsung ecosystem users across 20+ countries via DTC e-commerce and Amazon.
- Ownership category
- akta.pro rank
aulumu industry classification
Industry- Product category
- Consumer Electronics Accessories
- NAICS
- Electronics and Appliance Retailers (44921), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Electronic Components & Accessories (3670), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)
- akta.pro secondary industries
- Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD), Wearable Accessories & Bands (straps, chargers, cases) (CRACAIAK), Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK)
Keywords
Where aulumu is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
aulumu business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Direct E-commerce Sales: The company sells its full product catalog directly to consumers through its website aulumu.com, offering cases, magnetic accessories, watch bands, and charging products with free worldwide shipping.
- Marketplace Sales (Amazon): Products are also distributed through Amazon, including the M10 Power Bank and other accessories, providing an additional retail channel alongside the direct e-commerce store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level accessories |
| Unit Pricing | Pay-as-you-go | Mid-range cases and accessories |
| Unit Pricing | Pay-as-you-go | Premium power banks |
| Unit Pricing | Pay-as-you-go | Premium watch bands |
| Unit Pricing | Pay-as-you-go | Phone cases |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
aulumu product offering
Product offeringCore offering
aulumu designs, manufactures, and sells premium tech accessories under its own brand, including protective phone cases for iPhone and Samsung Galaxy lines, AirPods cases, MagSafe-compatible magnetic stands and wallets, wireless charging products, power banks, and watch bands. The portfolio emphasizes premium materials such as aerospace-grade aluminum, aramid fiber, titanium, and vegan leather, unified by MagSafe-compatible magnetic attachment and award-winning industrial design.
Product overview
Aulumu is a design-driven tech accessories brand founded in 2022 and headquartered in Shenzhen, China, offering a portfolio of protective phone cases (iPhone 17/16/15/14 series, Samsung Galaxy S26/S25/S24 Ultra), AirPods cases (A39, A29, A09, A19), magnetic gear (G09 Ghost/G09/G05 Pro/G05 Air/G03/G02/G07/AC01), charging solutions (M10 Power Bank, M01 Charging Station, M07 USB-C Cable), Apple Watch bands (C03/C01/A01/C11/A11/A02), and screen protectors (AF01). The products share a unified design language centered on premium materials (aramid fiber, aerospace-grade aluminum, titanium, vegan leather), magnetic/MagSafe compatibility, and urban-tech aesthetics. The company serves customers across more than 20 countries and has received multiple design awards including Red Dot Design Award 2026, iF Design Award 2026, and Red Dot Design Award 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- A17 Series Phone Cases
Quantifiable outcome
- 158% battery life in testing — fully recharged iPhone 16 Pro once plus an additional 58% from M10 power bank
- +3 more outcomes
Companies that use aulumu
Customer profileSegments3 records
Ideal customer profiles3 records
aulumu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature5 records
aulumu partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
aulumu competitors and assessment
Company assessmentDirect peers
- Satechi: Satechi makes premium MagSafe and Qi charging stands, Apple Watch accessories, and USB-C hubs targeting the Apple ecosystem prosumer — overlapping strongly with Aulumu's charging and Apple Watch band categories.
- Peak Design: Peak Design makes premium EDC and mobile accessories including MagSafe-compatible cases, wallets, and stands using premium materials — comparable to Aulumu on premium materials, EDC crossover positioning, and DTC-led brand.
- ESR: ESR offers a broad portfolio of MagSafe-compatible cases, stands, wallets, and wireless charging accessories at mid-market price points — competing with Aulumu across nearly every product category with similar feature-first positioning.
- Nomad: Nomad designs premium Apple-centric accessories including MagSafe chargers, cases, and Apple Watch bands using leather and metal — a direct premium-positioning peer with overlapping MagSafe and Apple Watch band SKUs.
- Pitaka: Pitaka makes premium MagSafe-compatible phone cases, MagEZ stands, and charging accessories using aramid fiber and other premium materials — the closest head-to-head competitor to Aulumu on positioning, materials, and price point.
- Casetify: Casetify is a design-led phone case and accessories brand targeting the same premium Apple ecosystem buyer with MagSafe-compatible cases, Apple Watch bands, and AirPods cases — competing directly on style, design collaborations, and DTC.
- UAG: UAG (Urban Armor Gear) specializes in rugged protective phone cases for iPhone and Samsung Galaxy — competing directly with Aulumu's A17 Rugged and aramid fiber case lines on protection-led positioning.
Broad incumbents
- Spigen: Spigen is a high-volume phone case and accessories brand with deep iPhone and Galaxy case catalogs plus MagSafe-compatible offerings — competing with Aulumu on cases at lower price points and broader retail distribution.
- Anker: Anker is a broad consumer electronics accessories incumbent with deep MagSafe-compatible charging, power bank, and cable offerings — competing most directly with Aulumu's M10 power bank and charging station SKUs at scale.
- Belkin: Belkin is a long-established Apple-aligned accessories brand with MagSafe-certified chargers, power banks, and stands — overlapping with Aulumu's charging portfolio and bringing deeper retail and carrier distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
aulumu social profiles
Digital presenceaulumu financial estimates
Financial estimateRevenue estimate
Valuation estimate
aulumu leadership team
Management profileNumber of profiles
aulumu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
aulumu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about aulumu
What does aulumu do?
aulumu designs, manufactures, and sells premium tech accessories under its own brand, including protective phone cases for iPhone and Samsung Galaxy lines, AirPods cases, MagSafe-compatible magnetic stands and wallets, wireless charging products, power banks, and watch bands. The portfolio emphasizes premium materials such as aerospace-grade aluminum, aramid fiber, titanium, and vegan leather, unified by MagSafe-compatible magnetic attachment and award-winning industrial design.
Is aulumu a public or private company?
aulumu is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was aulumu founded?
aulumu was founded in 2022.
Where is aulumu based?
aulumu is headquartered in Shenzhen, China, in the Asia region.
How does aulumu make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are marketplace Sales (Amazon).
Who are aulumu's main competitors?
Direct peers on record are Satechi, Peak Design, ESR, Nomad, Pitaka, Casetify and UAG. Broad incumbents are Spigen, Anker and Belkin.
Does aulumu have an API?
No public API is recorded for aulumu.
What industry is aulumu in?
aulumu's product category is Consumer Electronics Accessories. Its primary akta.pro industry code is CRACALAH, Mobile Device Accessories (Cases, Screen Protectors, Mounts), with a secondary code of CRACATAD, Power Banks & Portable Power (Battery Packs, MagSafe Packs). Its NAICS code is 44921 and its SIC code is 3670.