Zuup
Zuup is a Brazilian SaaS company that sells Hermes CRM, a cloud-based WhatsApp-centric CRM for small and medium businesses, with vertical-specialized modules for the glass and LPG gas distribution sectors in Brazil.
- Company typePrivate
- Founded2016
- HeadquartersBarueri, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Zuup does
Zuup (legal entity Zuup Negócios e Tecnologia Ltda) is a Brazilian SaaS company headquartered in Barueri, São Paulo, that builds and sells Hermes CRM, a cloud-based customer relationship management platform built on Supabase (Backend as a Service) running on Amazon Web Services. The product centralizes WhatsApp Business communication for small and medium businesses, enabling multiple agents to operate on a single phone number with conversation routing, automated responses, live monitoring, productivity dashboards, and website chat integration. Hermes CRM is offered in three variants: Hermes CRM Multisetor for general SMBs, Hermes CRM Vidros as the first CRM specifically developed for the Brazilian glass sector with exclusive integration to MGNET's Genesis ERP, and Hermes CRM Gás for LPG gas resellers with a dedicated order-automation robot built on approximately 20 years of gas-distribution domain experience.
The company operates a sales-led go-to-market targeting Brazilian SMBs that sell through WhatsApp, distributing primarily through its website (with manual sign-up), a dedicated WhatsApp contact channel, and a flagship partnership with MGNET that drives referrals in the glass vertical. Hermes CRM is delivered exclusively as cloud SaaS with no on-premise installation, supported by a 99% monthly uptime SLA and LGPD-compliant data handling (Law 13,709/2018) with infrastructure hosted in AWS sa-east-1 in Brazil. The company maintains official Meta partner status for WhatsApp Business API integration and a strategic partnership with Tyntec for messaging infrastructure, while protecting its glass and gas niches through vertical specialization rather than competing horizontally against generalist CRMs.
Zuup was founded circa 2005 (firmographics list 2016) and employs between 51 and 100 people. In 2025 the company repositioned its strategy away from large enterprise clients toward small and medium businesses in less technology-developed sectors, reflecting a deliberate TAM expansion into underserved vertical segments. The company is privately held with no disclosed institutional investment, funding rounds, or management team details in available sources.
Zuup firmographics
Firmographics- Name
- Zuup
- Legal name
- Zuup Negócios e Tecnologia Ltda
- Website
- http://www.zuup.com.br
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Zuup is a Brazilian SaaS company that sells Hermes CRM, a cloud-based WhatsApp-centric CRM for small and medium businesses, with vertical-specialized modules for the glass and LPG gas distribution sectors in Brazil.
- Ownership category
- akta.pro rank
Zuup industry classification
Industry- Product category
- Customer Relationship Management (CRM) Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Service, Support & Contact Center CRM (HDAEAFAC)
- akta.pro secondary industries
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
Keywords
Where Zuup is headquartered
LocationHeadquarters
- HQ city
- Barueri
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Zuup business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Hermes CRM: Monthly subscription model (mensalidade) with plans defined in commercial contracts. The platform is offered as Software as a Service (SaaS) accessible via web browser, with annual price adjustments based on IGPM or other monetary correction indices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom plans based on contract terms |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Zuup product offering
Product offeringCore offering
Zuup develops and sells Hermes CRM, a cloud-based SaaS customer relationship management platform that centralizes WhatsApp business conversations on a single phone number with multiple attendants and sellers. The platform provides automated chatbot responses, conversation routing to preferred sellers, real-time monitoring by supervisors, productivity dashboards, and broadcast messaging, delivered in three editions: Multisetor for general SMBs, Vidros for the glass sector (with exclusive Genesis ERP integration), and Gás for LPG gas resellers (with order-automation robot).
Product overview
Zuup offers Hermes CRM, a unified SaaS platform specialized for small and medium businesses that sell via WhatsApp. The platform consists of a core product with sector-specific modules: Hermes CRM Multisetor (general SMBs), Hermes CRM Vidros (glass manufacturers, distributors, and processors, integrated with Genesis ERP by MGNET), and Hermes CRM Gás (LPG gas resellers with order automation). All versions share WhatsApp Business API integration enabling multi-agent conversation management on a single phone number, automated responses, conversation monitoring, and reporting. Delivered exclusively as a cloud service with no on-premise installation required.
Differentiator
Problem solved
Functional benefit
Products and services
- Hermes CRM SaaS CRM platform specialized for small and medium businesses that sell via WhatsApp. Centralizes multi-agent WhatsApp communication on a single phone number, stores conversation history, provides automated responses, live monitoring, reporting dashboards, and website chat widget. Delivered as a cloud-based solution requiring no on-premise installation.
- Hermes CRM Multisetor Multi-sector version of Hermes CRM for small and medium enterprises across any industry vertical. Includes full WhatsApp integration, centralized contacts, automated responses, conversation classification, and productivity reporting.
- Hermes CRM Vidros Industry-specific CRM for the glass market (vidro), designed for manufacturers (fábricas), distributors (distribuidores), and processors (sacadeiros/beneficiadores). Integrated with Genesis ERP by MGNET. Automates customer communication across the glass supply chain and provides specialized functions for serving glass shops (vidraceiros).
- Hermes CRM Gás Industry-specific CRM for LPG (GLP) gas distribution resellers. Built on 20 years of technology experience in gas distribution. Includes a dedicated robot for order automation, customer classification (orders, assistance, delivery), and ERP integration for simplified operations management.
Companies that use Zuup
Customer profileSegments3 records
Ideal customer profiles3 records
Zuup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability1 record
Feature8 records
Zuup partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- MetacoreOfficial Meta partner for WhatsApp Business API integration, Instagram, and Facebook integration. This partnership enables Hermes CRM to provide official WhatsApp integration to its customers, ensuring compliance with WhatsApp Business policies and reducing banishment risks.
- MGNETflagshipLeader in ERP solutions for the Brazilian glass market, based in Alfenas. MGNET is an official Hermes partner and their Genesis ERP has exclusive integration with Hermes CRM, enabling seamless data flow between CRM and ERP for glass sector customers.
- TynteccoreGlobal messaging giant that collaborates with Hermes CRM for enterprise communication services. Tyntec provides the messaging infrastructure supporting Hermes CRM's WhatsApp and communication capabilities for client companies.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Zuup competitors and assessment
Company assessmentDirect peers
- Zenvia: Brazilian conversational customer experience platform with deep WhatsApp Business API focus, serving SMB and mid-market customers with omnichannel communication tools. Highly comparable to Zuup in customer base, channel focus, and Brazilian market orientation, though Zenvia operates at significantly larger scale and is publicly traded.
- Octadesk: Brazilian omnichannel customer service and helpdesk platform with native WhatsApp, Instagram, and Facebook Messenger integration. Targets SMBs and mid-market in Brazil with comparable SaaS delivery model and WhatsApp-first positioning to Zuup's Multisetor offering.
- Take Blip: Brazilian conversational platform specializing in WhatsApp Business solutions and chatbot automation for brands of all sizes. Directly comparable in WhatsApp-centric customer communication technology and Brazilian customer base, now operating as part of Twilio.
- Weni: Brazilian conversational AI platform focused on customer service automation across WhatsApp and other messaging channels. Comparable in WhatsApp-first automation approach and Brazilian SMB/mid-market orientation, with overlapping chatbot/robot capabilities to Hermes CRM.
- Movidesk: Brazilian customer service and helpdesk platform offering ticketing, chat, and automation for SMB and enterprise customers. Overlaps with Zuup in customer service SaaS delivery and Brazilian market focus, though Movidesk is broader in scope and not WhatsApp-exclusive.
Broad incumbents
- HubSpot: Global CRM platform with marketing, sales, service, and content hubs, including WhatsApp Business API integration via partners. Operates far broader than Zuup's niche verticals but competes for the same SMB customer relationships and increasingly offers WhatsApp-centric features.
- Salesforce: Global enterprise CRM leader with WhatsApp integration via Salesforce Service Cloud and partner apps like the official WhatsApp Business API solution. Competes for larger Brazilian customers and represents a competitive threat if it pushes down-market with simplified SMB offerings.
- Zendesk: Global customer service and support platform with WhatsApp Business messaging capabilities through Sunshine Conversations and partner integrations. Comparable in customer service/contact center functionality but at global enterprise scale versus Zuup's Brazilian SMB focus.
- Freshworks: Global SaaS provider of customer experience and CRM solutions for SMBs and mid-market, including Freshchat with WhatsApp integration. Targets a similar SMB customer profile globally, representing both a benchmark for Zuup's product roadmap and a competitive threat if Freshworks deepens Brazil-specific localization.
Regional players
- RD Station: Brazilian marketing automation and CRM platform (part of Resultados Digitais) serving SMBs with email, lead nurturing, and sales tools. Operates in adjacent CRM/marketing technology territory in the same Brazilian SMB segment, though focused more on marketing automation than customer service / WhatsApp operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Zuup social profiles
Digital presenceZuup compliance and trust
Trust signalCompliance1 record
Zuup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zuup leadership team
Management profileNumber of profiles
Zuup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zuup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zuup
What does Zuup do?
Zuup develops and sells Hermes CRM, a cloud-based SaaS customer relationship management platform that centralizes WhatsApp business conversations on a single phone number with multiple attendants and sellers. The platform provides automated chatbot responses, conversation routing to preferred sellers, real-time monitoring by supervisors, productivity dashboards, and broadcast messaging, delivered in three editions: Multisetor for general SMBs, Vidros for the glass sector (with exclusive Genesis ERP integration), and Gás for LPG gas resellers (with order-automation robot).
Is Zuup a public or private company?
Zuup is a private company. It is classified as unknown and is currently operating.
When was Zuup founded?
Zuup was founded in 2016. It employs 51 to 100 people.
Where is Zuup based?
Zuup is headquartered in Barueri, Brazil, in the Latin America region.
How does Zuup make money?
One revenue line is on record: saaS Subscription - Hermes CRM.
Who are Zuup's main competitors?
Direct peers on record are Zenvia, Octadesk, Take Blip, Weni and Movidesk. Broad incumbents are HubSpot, Salesforce, Zendesk and Freshworks. RD Station is listed as a regional player.
Does Zuup have an API?
No public API is recorded for Zuup.
What industry is Zuup in?
Zuup's product category is Customer Relationship Management (CRM) Software. Its primary akta.pro industry code is HDAEAFAC, Customer Service, Support & Contact Center CRM, with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 5182 and its SIC code is 7372.