Maharashtra Agro Industries Development Corporation

What Maharashtra Agro Industries Development Corporation does

Maharashtra Agro Industries Development Corporation Limited (MAIDC) is a state-owned agricultural inputs and food processing corporation established on 15 December 1965 by the Government of Maharashtra and headquartered at Krushi Udyog Bhavan, Goregaon (East), Mumbai. MAIDC manufactures and distributes NPK fertilizers under the Krushi Udyog (KU) brand through six fertilizer factories located at Pachora (Jalgaon), Jalna, Nanded, Wardha, Kolhapur, and Rasayani (Raigad). It formulates pesticides through its wholly-owned subsidiary Maharashtra Insecticides Limited (MIL) operating plants at Akola and Lote Parashuram (Ratnagiri). Its Chinchwad (Pune) facility manufactures the KRUSHIVATOR tractor-drawn agricultural implement and animal feed products, while its Nagpur unit operates food processing under the legacy NOGA brand (fruit juices, squashes, syrups, jams, and ketchups). The corporation is designated as the State Nodal Agency for the Ministry of Food Processing Industries, Government of India, and is developing a Food Park at Butibori near Nagpur plus a Flower Auction Centre in Mumbai.

MAIDC distributes its products through a network of 1500+ authorized dealers across Maharashtra, supported by 12 regional offices that cover all major districts of the state. Its primary customer base is farmers across Maharashtra, a highly fragmented SMB segment purchasing fertilizers, pesticides, agro implements, and animal feed at competitive rates. Secondary commercial customers include military canteens, the Indian Railway Corporation, and major hotel chains for NOGA-branded food products. The corporation also serves as an institutional intermediary, evaluating and forwarding project proposals under federal food processing schemes. Pricing is not publicly disclosed and is described as competitive. Revenue mechanics are dominated by hardware sales of agricultural inputs, supplemented by trading/reselling of third-party branded fertilizers and micronutrients and by professional services revenue from its State Nodal Agency role.

Recent strategic activity includes the launch of the MahaAgroMart e-commerce platform (with companion mobile apps) for direct-to-farmer online sales, a partnership with ICAR for procurement of Digital Soil Testing Kits and Digital Soil Moisture Sensors, the development of the Butibori Food Park, and the initiation of a Flower Auction Centre in Mumbai. The corporation operates under a sales-led go-to-market motion anchored in its dealer network and government distribution channels, with no external investors or private equity backing.

Name

Maharashtra Agro Industries Development Corporation

Legal name

Maharashtra Agro Industries Development Corporation Limited

Website

https://maidcmumbai.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Maharashtra Agro Industries Development Corporation (MAIDC) is a Government of Maharashtra-owned corporation that manufactures and distributes fertilizers, pesticides, agro implements, animal feed, and NOGA-branded food products to farmers across Maharashtra through 1500+ dealers and 12 regional offices.

Ownership category

akta.pro rank

Product category

Agricultural Inputs Manufacturing

NAICS

Fertilizer and Compost Manufacturing (32531), Pesticide and Other Agricultural Chemical Manufacturing (32532)

SIC

Agricultural Chemicals (2870), Farm Machinery & Equipment (3523)

akta.pro primary industry

NPK/Compound & Blended Fertilizers (Granular Blends, Bulk Blending) (AFABABAD)

akta.pro secondary industry

Crop Protection Formulations (EC, SC, WG, WP, SL) (AFABAIAA)

Keywords

• Agricultural fertilizers
• Pesticide formulation
• Agro engineering implements
• Animal feed manufacturing
• Food processing products

Headquarters

HQ city

Goregaon

HQ country

India

HQ region

Asia

Offices24 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Agricultural Inputs Sales: Manufacturing and selling fertilizers, pesticides, agro engineering implements, and animal feed at competitive rates to farmers through a network of 1500+ dealers across Maharashtra. Products sold under Krushi Udyog (KU) brand for fertilizers and pesticides, and NOGA brand for food products.
2. Trading/Reselling: Sale of supplementary products from other branded companies through the dealer network, including micro-nutrients, bio-fertilizers, and trading fertilizers like DAP, MOP, SSP, NPK fertilizers, and water soluble fertilizers.
3. State Nodal Agency Services: As State Nodal Agency for Ministry of Food Processing Industries, evaluates and forwards proposals from entrepreneurs seeking assistance under different government schemes, assists in project preparation and area selection.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Maharashtra Agro Industries Development Corporation (MAIDC) manufactures and distributes agricultural inputs including granulated NPK fertilizers (sold under the Krushi Udyog brand), pesticide formulations (through subsidiary Maharashtra Insecticides Limited), the KRUSHIVATOR tractor-drawn agricultural implement, and animal feed products. The corporation also operates a food processing division producing NOGA branded fruit juices, squashes, syrups, jams, and ketchups, and serves as State Nodal Agency for the Ministry of Food Processing Industries, Government of India.

Product overview

MAIDC operates as a multi-divisional agricultural corporation offering a comprehensive portfolio of agricultural inputs and food processing products. The core offerings include Krushi Udyog branded fertilizers (NPK varieties) and pesticides (via subsidiary MIL), agricultural implements like the KRUSHIVATOR rotavator, and animal feed products manufactured at Pune facilities. The company also operates a food processing division producing NOG*A* branded fruit juices, jams, and ketchups from its Nagpur unit. Additional services include an e-commerce platform (MahaAgroMart) and technology products like ICAR-developed digital soil testing equipment.

Differentiator

Problem solved

Functional benefit

Brands

• Krushi Udyog (KU): Brand for fertilizers (NPK), agro engineering implements (KRUSHIVATOR), and pesticides
• NOGA
• KRUSHIVATOR
• MahaAgromart

Products and services

• Krushi Udyog (KU) Fertilizers Granulated mixed fertilizers (NPK) in various proportions manufactured at six factories across Maharashtra and sold under the Krushi Udyog (KU) brand to farmers through a network of 1500+ dealers.
• Maharashtra Insecticides Limited (MIL) Pesticides Pesticide formulations manufactured at plants in Akola and Lote Parashuram (Ratnagiri District) through wholly owned subsidiary Maharashtra Insecticides Limited (MIL), sold to farmers across Maharashtra.
• KRUSHIVATOR Rotavator Tractor-drawn agricultural implement manufactured at the Chinchwad, Pune agricultural engineering facility, designed to assist farmers in agricultural activities.
• Animal Feed Products Various combinations of nutritious animal feed products manufactured at the Chinchwad, Pune unit, customizable based on specific customer requirements, sold to farmers and livestock owners.
• NOG*A* Food Processing Products Food products including fruit juices, squashes, syrups, jams, and ketchups produced at the Nagpur unit under the NOGA brand, originally from Nagpur Orange Growers Association and entrusted to MAIDC in 1972. Supplied to military canteens, Indian Railway, and major hotel chains.
• MahaAgroMart E-Commerce Platform Online sales platform (mahaagromart.com) for agricultural products, including mobile applications on Play Store and Apple App Store, operated by MAIDC for direct-to-customer sales.
• State Nodal Agency Services As State Nodal Agency for the Ministry of Food Processing Industries (Government of India), MAIDC evaluates and forwards proposals from entrepreneurs seeking assistance under government schemes, and assists in project preparation and area selection for food processing ventures.

Named customers5 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and legacy.

• Maharashtra Insecticides Limited (MIL)coreStrategic or Co-development PartnerSubsidiary company through which MAIDC formulates pesticides at plants in Akola and Lote Parashuram (Ratnagiri District). MIL handles pesticide formulation operations.
• ICAR (Indian Council of Agricultural Research)coreTechnology or IntegrationMAIDC procures Digital Soil Testing Kit and Digital Soil Moisture Sensor developed by ICAR for distribution to farmers. E-tenders issued for procurement of ICAR-developed technology.
• Ministry of Food Processing Industries, Government of IndiacoreStrategic or Co-development PartnerMAIDC is designated as State Nodal Agency by the Ministry. In this role, MAIDC evaluates and forwards proposals from entrepreneurs seeking assistance under different government schemes, assists in project preparation and area selection.
• Nagpur Orange Growers AssociationlegacyOthersThe NOGA brand originated from Nagpur Orange Growers Association and was later taken over by the Maharashtra Government and entrusted to MAIDC in 1972.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Indian Farmers Fertiliser Cooperative (IFFCO): India's largest fertilizer cooperative, manufacturing NPK, DAP, urea and complex fertilizers. Directly comparable to MAIDC's Krushi Udyog NPK operations in product mix and farmer-facing distribution model.
• Rashtriya Chemicals and Fertilizers (RCF): Public-sector fertilizer and chemical manufacturer producing NPK, urea, and industrial chemicals. Closely comparable as a state-owned Indian fertilizer manufacturer with multi-plant operations like MAIDC.
• National Fertilizers Limited (NFL): Government of India-owned fertilizer manufacturer producing urea and NPK fertilizers. Comparable to MAIDC in public-sector status, fertilizer product focus, and pan-distribution through cooperatives.
• Gujarat State Fertilizers & Chemicals (GSFC): State-government-owned fertilizer and chemicals company based in Gujarat. Closely parallel to MAIDC's model — state-agro corporation producing fertilizers and agri-inputs — making it a natural regional-state comparable.
• Coromandel International: Leading Indian private-sector fertilizer and crop protection company (Murugappa Group) producing NPK, DAP, and pesticides. Comparable to MAIDC in fertilizer and pesticide offering, with similar Indian farmer customer base.
• Chambal Fertilizers and Chemicals: One of India's largest private-sector fertilizer producers (urea, DAP, NPK). Comparable product portfolio to MAIDC's Krushi Udyog fertilizers and similar dealer-led farmer distribution.
• PI Industries: Indian agrochemical company focused on custom synthesis and branded formulations. Comparable to MAIDC's pesticide formulation business via subsidiary MIL, though with much stronger specialty/synthetic focus.
• Krishak Bharati Cooperative (KRIBHCO): Indian fertilizer cooperative producing urea, NPK, DAP, and bio-fertilizers. Comparable cooperative/farmer-distribution model to MAIDC and overlapping NPK/fertilizer product mix.

Broad incumbents

• UPL Limited: India's largest agrochemical company with global presence in crop protection chemicals. Broader incumbent in pesticides/agro-inputs space where MAIDC's subsidiary MIL operates, but at vastly greater scale and R&D intensity.

Emerging players

• Godrej Agrovet: Indian agri-business with diversified portfolio across crop protection, animal feed, and dairy. Directly comparable to MAIDC's animal feed and pesticide formulation businesses, with modern private-sector execution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/homaidc
• LinkedInlinkedin.com/company/the-maharashtra-agro-industries-development-corporation-ltd-maidc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maharashtra Agro Industries Development Corporation