Link Up

What Link Up does

Link Up s.r.l. is an Italian IT services and healthcare software company founded in 1999 and headquartered in Cinisello Balsamo (Milan), with a secondary office in Milan. The company builds serverless cloud-native software, data analytics, and IoT-integrated middleware for enterprise clients, with a deep specialization in the medical and healthcare sector accumulated over more than 20 years. Its proprietary product portfolio centers on three healthcare platforms: ParEnt, parenteral nutrition prescribing software commissioned by the Italian Society of Neonatology (SIN) in 2017 to prevent dosing errors in neonatal intensive care units; COD19, a remote patient telemonitoring platform launched in February 2020 for discharged COVID-19 patients; and COD20, a Virtual Hospital telemedicine platform launched in May 2020 that digitalizes hospital organizational and clinical procedures for remote specialist consultations.

Link Up's underlying technology architecture is serverless-first and microservices-based, running primarily on AWS, where the company holds a preferential partnership providing direct AWS support, exclusive serverless expertise, and preview access to new technologies. The firm also partners with Google for cloud and analytics integrations and with Danone for nutrition-related healthcare initiatives. Beyond proprietary products, Link Up offers custom software development, middleware engineering, IT infrastructure and 24/7 help desk services, and IT asset financing solutions to enterprise customers.

Revenue is generated primarily through professional services (custom software development), managed services (IT infrastructure and support), and licensing/financing arrangements. Link Up sells predominantly through direct enterprise field sales to Italian healthcare organizations — including large hospitals, university research centers, medical device and pharmaceutical companies such as Baxter, Nutricia/Danone, Medacta, and LEO Pharma, and clinical laboratories such as Cerba Healthcare. Pricing is not publicly disclosed and is quote-based. The company appears to be founder/owner-operated under CEO Marco Frontini, with no disclosed venture capital, private equity, or external funding rounds, and operates exclusively within Italy (Lombardy region as primary market).

Name

Link Up

Legal name

Link Up s.r.l.

Website

https://link-up.it

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Link Up s.r.l. is an Italian IT services firm specializing in serverless cloud-native software and data analytics, with a deep focus on healthcare. It develops proprietary platforms — ParEnt for neonatal nutrition, COD19/COD20 for telemedicine and remote monitoring — and serves hospitals, medical device companies, and pharma clients across Italy.

Ownership category

akta.pro rank

Product category

Healthcare IT Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Health Services (8000), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Virtual Nursing, Telemonitoring & Command Center Platforms (HLACAFAH)

akta.pro secondary industries

Virtual Specialty Care Platforms (tele-stroke, tele-ICU, tele-derm, tele-cardiology) (HLALABAD), Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)

Keywords

• IT consulting services
• Cloud software development
• Healthcare digital transformation
• Serverless application development
• Telemedicine platforms

Headquarters

HQ city

Cinisello Balsamo

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Software Development: Design and development of serverless and microservice architecture platforms, customized management systems, and middleware engineering for enterprise clients in healthcare and other sectors.
2. IT Infrastructure Services: IT infrastructure and networking, call center platforms with advanced BI, data center management (full or hybrid), 24/7 help desk support, on-site and remote software support.
3. Financing Services: Personalized direct financing, software financing up to 100%, CapEx investment support, OpEx financing through leasing providers, IT asset management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Link Up s.r.l. is an Italian IT consulting and software development firm specializing in serverless cloud-native applications, data analytics, AI, and IoT integration, with deep specialization in the healthcare sector. The company designs and delivers custom management systems, middleware, telemedicine platforms, and IT infrastructure services (help desk, data center, networking) for enterprise and public-sector clients. Its productized healthcare offerings include ParEnt (neonatal parenteral nutrition prescribing), COD19 (COVID-19 home telemonitoring), and COD20 (Virtual Hospital for teleconsultation).

Product overview

Link Up offers a suite of healthcare-focused software products built on a serverless cloud-native architecture. The core products include ParEnt (parenteral nutrition software for neonatology), COD19 (Covid-19 remote patient monitoring), and COD20 (Virtual Hospital for telemedicine). These products share a serverless microservices approach on AWS, with capabilities spanning telemonitoring, data analytics, and process automation. The company also provides custom software development, middleware engineering, and IT infrastructure services.

Differentiator

Problem solved

Functional benefit

Brands

• COD20: Cure Ospedaliere Domiciliari - Virtual Hospital platform for telemedicine and remote consultations, designed for the public sector.
• COD19
• ParEnt

Products and services

• ParEnt (Parenteral Nutrition) Software for parenteral nutrition (PN) prescribing designed for neonatal intensive care units. Provides electronic prescribing with uniform PN calculation criteria to prevent potentially fatal prescribing errors, featuring advanced algorithms for enteral/parenteral integration, drug compatibility assessment, and infusion line and blood component compatibility evaluation. Commissioned by the Italian Society of Neonatology (SIN) in 2017.
• COD19 (Centro Operativo Dimessi Covid19) Remote patient monitoring platform for COVID-19 patients discharged from hospital. Highly automated home surveillance system using medical telemonitoring to check clinical parameters and psycho-social needs, with automatic reporting and alert systems connected to swab test laboratories and healthcare authorities. Multi-tenant serverless platform built on AWS.
• COD20 (Cure Ospedaliere Domiciliari) Virtual Hospital platform for telemedicine and teleconsultation. Digitalizes hospital physical processes, organizational solutions, and clinical procedures, providing remote specialist consultations and patient dossier management. Built on the COD19 serverless multi-tenant architecture on AWS. Featured in Fortune Italia (January 2021) and Wired Italy, and validated in a peer-reviewed publication in the International Journal of Environmental Research and Public Health.
• Custom Serverless Cloud-Native Software Development Design and development of serverless and microservice architecture platforms, customized management systems, and digitalization of corporate processes for enterprise clients. Built on AWS serverless-first principles with IoT, web, and mobile data-driven application support.
• Data Analytics and AI Solutions Data preparation, analytics, artificial intelligence, predictive analytics algorithms, model selection, training, validation and deployment. Data collection from IoT sensors, video cameras, and various connected devices, with integration into enterprise platforms.
• Custom Middleware Engineering Process digitization, data flow harmonization, information integration and centralization, and enforced data availability through custom-built middleware and data-stream layers for enterprise clients.
• IT Infrastructure and Managed Services IT infrastructure and networking, call center platforms with advanced tailored BI, data center management (full or hybrid), 24/7 help desk support, on-site and remote software and workstation support, and single or group user training for enterprise clients.
• IT Financing Services Personalized direct financing (with or without external brokerage), software financing up to 100%, support on efficient CapEx investment, OpEx financing with or without external leasing providers, and automatic tools for IT asset management (ITAM) and fleet management.

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• AWS (Amazon Web Services)coreTechnology or IntegrationPreferential channel for development and training in the Healthcare sector with direct AWS support for all Link Up projects. Privileged partnership with exclusive expertise on serverless strategies and preview access to best technologies.
• DanoneminorStrategic or Co-development PartnerCorporate partnership for nutrition and healthcare initiatives.
• SIN – Italian Society of NeonatologycoreStrategic or Co-development PartnerParEnt parenteral nutrition software commissioned by SIN in 2017. Partnership for development of unique electronic prescribing method based on uniform PN calculation criteria across Neonatal Intensive Care Units.
• Fondazione IRCC Ca' Granda Ospedale Maggiore PoliclinicocoreStrategic or Co-development PartnerClinical partner in ParEnt project for neonatal nutrition management.
• Azienda Ospedaliera San GerardocoreStrategic or Co-development PartnerClinical partner in ParEnt project for neonatal nutrition management.
• UNIMI - Università degli Studi di MilanocoreStrategic or Co-development PartnerInvolved Link Up in design and development of COD19 and COD20 platforms in collaboration with ASST Fatebenefratelli-Sacco. Funded PhD scholarship in telemedicine research. Partnership for healthcare digital transformation innovation.
• ASST Fatebenefratelli-SaccocoreStrategic or Co-development PartnerClinical partner in COD19 and COD20 pandemic response platform development.
• Open Accelerator by Zcube (Zambon Group)minorStrategic or Co-development PartnerCEO Marco Frontini serves as mentor in OA program for third year, sharing healthcare digital transformation experience and coaching NeMO LAB innovation hub.
• NeMO LABminorStrategic or Co-development PartnerItalian hub for neuromuscular disease technology innovation supported by Centro Clinico NeMO, coached by Link Up CEO through Open Accelerator program.
• Vigorelli VelodromeminorOthersSports sponsorship partner supporting cycling championships and youth athletics events.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dedalus Group: One of the largest European healthcare IT vendors, offering EHR, LIS, and integrated clinical platforms. Directly comparable as an Italian-rooted healthcare IT provider selling comprehensive solutions to hospitals and diagnostic networks that Link Up also targets.
• Engineering Ingegneria Informatica: Large Italian IT services and systems integration group with a dedicated healthcare vertical. Comparable as a domestic competitor providing custom software, cloud, and digital transformation to hospitals and public administration.
• Arvato (Bertelsmann) Healthcare: Global BPO and IT services provider with dedicated healthcare and CRM/call-center capabilities. Comparable on the call-center platform and managed services elements of Link Up's offering, especially for hospital and patient engagement workflows.

Direct peers

• Exprivia (now Reevo): Italian IT consulting and software firm with a healthcare practice serving hospitals, clinicians, and public sector. Comparable on custom software development, systems integration, and healthcare vertical focus within Italy.
• Telbios: Italian telemedicine and remote patient monitoring provider offering virtual hospital and chronic care solutions. Closely comparable to Link Up's COD19/COD20 platforms in telemedicine, home monitoring, and clinical decision support.
• Data Processing S.p.A. Italian IT services and software company serving healthcare, finance, and public sector. Comparable as a domestic peer providing custom application development, middleware, and managed services in regulated verticals.
• GPI S.p.A. Italian healthcare IT and services group active in clinical software, telemedicine, and healthcare process outsourcing. Closely comparable on telemedicine platforms, healthcare software development, and Italian public-sector customer base.

Others

• Amazon Web Services (Healthcare & Life Sciences): Cloud and partner ecosystem with healthcare-specific programs and managed service offerings. Comparable as the underlying technology platform and go-to-market partner for Link Up's serverless architectures and telemedicine platforms.

Emerging players

• Telemedicine Clinic (TMC): European teleradiology and teleconsultation provider operating across multiple EU markets. Comparable as a cross-border telemedicine operator that could compete with COD20 in teleconsultation and virtual hospital use cases if Link Up expands internationally.

Regional players

• Lifescan (health division of Altair): Smaller Italian health-IT consultancy providing software and process solutions to hospitals and clinics. Comparable on regional Italian healthcare software delivery and custom solution design, though with a narrower product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/LinkUp_dev
• Facebookfacebook.com/cloudmed.datareg
• LinkedInlinkedin.com/company/link-up

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Link Up